The Art of Blogging: Non Profit Edition

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The Art of Blogging: Non Profit Edition

  1. 1. Image from Flickr user Lorrie McClanahan  
  2. 2. Michelle  Lentz   Social  Media  Trainer  &  Consultant   (I  train  people  on  all  these  cool  tools.)   Write  Technology   h<p://www.write-­‐tech.com   Director  of  MarkeEng   h<p://www.panstoria.com   ContribuEng  Blogger   h<p://bub.blicio.us   Wine  Blogger     h<p://www.wine-­‐girl.net  
  3. 3. h<p://wt-­‐socialmedia.wikispaces.com   Resources
  4. 4. Blogs
  5. 5. Who’s Reading? Image from Flickr user turtlemom4bacon  
  6. 6. Business & Non-Profit Blogs
  7. 7. Monitor  Your  Brand:   Google  alerts:    google.com/alerts   TechnoraE.com   Google  Blog  Search:  blogsearch.google.com   Brands in the Blogosphere Image from Flickr user Caveman_92223
  8. 8. Business Blogging
  9. 9. Professional Benefits
  10. 10. Corporate Blogging Policies http://www.socialmediatoday.com/SMC/155843
  11. 11. Social Policy Generator http://policytool.net
  12. 12. Goals Image from Flickr user akseabird
  13. 13. Audience Image from Flickr user Pete Lambert
  14. 14. Time Spent Blogging per Week TechnoraE  State  of  the  Blogosphere  11/08  
  15. 15. Blogging in Business: Is it worth it? Image from Flickr user Max’s Pix
  16. 16. Perception of Blogs TechnoraE  State  of  the  Blogosphere  11/08  
  17. 17. Forrester  Reports:  The  ROI  of  Blogging  
  18. 18. Image  from  Flickr  user  geishaboy500  
  19. 19. Tools of the Trade http://www.weblogmatrix.org
  20. 20. Questions From flickr user Alexander Drachmann
  21. 21. “10 Commandments” of Blogging http://bit.ly/MMlIu Image from Flickr user Neil Gillis
  22. 22. Promote!! Promote!! Promote!!
  23. 23. Questions From flickr user atomicity
  24. 24. E: michelle@write-tech.com Twitter: @writetechnology Site: http://www.write-tech.com Blog: http://www.wine-girl.net Blog: http://bub.blicio.us LinkedIn: http://www.linkedin.com/in/writetech SlideShare: http://www.slideshare.net/writetech

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