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The Art of Blogging (General)
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The Art of Blogging (General)

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This is an introductory presentation on focusing on content in blogging for blogging beginners. Presented in 05/09 at the local library. As with most of my presentations, the meat of the content is ...

This is an introductory presentation on focusing on content in blogging for blogging beginners. Presented in 05/09 at the local library. As with most of my presentations, the meat of the content is what I said, not what's on the slides. :-)

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  • ToolsWeblog Matrix: http://www.weblogmatrix.orgBlogger: Free, blogger.comTypepad: Varying price schemes.http://www.typepad.comWordpress.com: Hosted, free, http://www.wordpress.comWordpress.org: You host it and support it. http://www.wordpress.org
  • ToolsWeblog Matrix: http://www.weblogmatrix.orgBlogger: Free, blogger.comTypepad: Varying price schemes.http://www.typepad.comWordpress.com: Hosted, free, http://www.wordpress.comWordpress.org: You host it and support it. http://www.wordpress.org
  • Why blog?CK’sBlog: http://www.ck-blog.com/cks_blog/2006/11/oh_marketers_th.html
  • Image from Flickr user Max’s PixBURNING QUESTIONSHow do we decide if we want a blog? Answer these questions:1. What is the goal you want to achieve?2. Who is your target audience? Will they read a blog?
  • Image from Flickr user akseabirdWhat are the goals you want to achieve?
  • Who is your audience?
  • BURNING QUESTIONSWho should blog?Whoever is the most excited – multiple people.SEE NEXT SLIDE.
  • - Find a voice. - Conversational style – be human, not a company - Share opinions without arrogance - Talk TO your audience, talk WITH them. Don’t talk AT them. - Inside glimpse. Behind the scenes. It’s cool! - Honesty. Humanity.
  • BURNING QUESTIONSHow often? How do I find that much content? Beginning – at least 2-3 times a week. The more often the better, but don’t overwhelm your audience. There is a thing as too much.After you establish an audience: at least 2x per week. Content:NEXT SLIDE
  • Established blogs
  • BURNING QUESTIONSHow do I find that much content?QUALITY NOT QUANTITY: Meaningful conversations. You work there. Would you want to read what you’re writing?Talk about what’s going on in your organization – how are you doing things? How do you organize fundraisers? How do you do anything? Tell your audience what goes on behind the scenes. Profiles of employees. BUT, it’s also not all about you. Research under-reported stories, issues and news related to your field. It’s okay to quote other blogs and articles – just use attribution.Schedule the blogging. - Blog ahead of time and schedule posts. - Use an off-line blogging tool. - Ignore blogger’s guilt. Your readers will see right through you if your posts don’t have heart.
  • BURNING QUESTIONSHow do you make the case to your Executive Director that your organization should have a blog?Present your ED with the goal a blog will achieve, how you will measure its impact, who will set it up, who will write and maintain it, how much time it will take, and how much it will cost.Talk to other nonprofits whose blogs you respect. Ask them for success stories that you can share with your boss. 15 Objections to Social Learning and how to overcome them: http://objections-to-sl.wikispaces.com/ and http://engagedlearning.net/post/objection-15-the-silent-yet-deadly/
  • Established blogs
  • Forrester Reports: ROI of BloggingForrester Groundswell blog: http://blogs.forrester.com/groundswell/2007/01/new_roi_of_blog.htmlForrester Report: http://www.forrester.com/Research/Document/Excerpt/0,7211,41064,00.html
  • Questions?
  • Blogging Etiquette: 10 Commandments of Blogginghttp://www.telegraph.co.uk/news/newstopics/religion/3091505/Bloggers-given-new-Ten-Commandments-by-church-leaders.html1 You shall not put your blog before your integrity2 You shall not make an idol of your blog3 You shall not misuse your screen name by using your anonymity to sin4 Remember the Sabbath day by taking one day off a week from your blog5 Honour your fellow-bloggers above yourselves and do not give undue significance to their mistakes6 You shall not murder someone else’s honour, reputation or feelings7 You shall not use the web to commit or permit adultery in your mind8 You shall not steal another person’s content9 You shall not give false testimony against your fellow-blogger10 You shall not covet your neighbour’sblog ranking. Be content with your own content
  • PROMOTE, PROMOTE, PROMOTENewsletters, email signatures, networking – face to face and online (viral)Respond to your reader’s comments. Comment INSIGHTFULLY on others blogs.
  • Who reads blogs? Tell me what blogs you read.Who hear already has a blog? Who can tell me – What is a blog?What is a blog?Not just online diaries – personal, hobbyist, business, education, politics, non-profits …Official definition”: A web site where entries are commonly displayed in reverse chronological order. (Can also be used as a verb – to blog) Add to that: An easy and low-cost way to interact with your audienceAs of December 2007: Technorati tracking more than 112 million blogsBlogs:How many of you read blogs?Can anyone define a blog for me? Not just online diaries!Personal, hobbyist, business, education, politics … and whatever else there is ….A blog (WEB – LOG) is a website where entries are commonly displayed in reverse chronological order. \"Blog\" can also be used as a verb, meaning to maintain or add content to a blog.A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs.The ability for readers to leave comments in an interactive format is an important part of many blogs. NOTE: Readers can leave comments but CANNOT change the commentary text. Comments can be moderated.

The Art of Blogging (General) The Art of Blogging (General) Presentation Transcript

  • Image from Flickr user Lorrie McClanahan
  • Michelle Lentz Social Media Trainer & Consultant (I train people on all these cool tools.) Write Technology http://www.write-tech.com Contributing Blogger http://bub.blicio.us Wine Blogger (Award winning! Yay!) http://www.wine-girl.net
  • Blogs
  • Via CommonCraft.com
  • Who’s Reading? Image from Flickr user turtlemom4bacon
  • Personal Blogs
  • Niche Blogs
  • Business & Non-Profit Blogs
  • Questions From flickr userLeo Reynolds
  • Image from Flickr user flattop341
  • Tools of the Trade http://www.weblogmatrix.org
  • Why Blog? From CK’sBlog
  • 1 Do you need a blog? Image from Flickr user Max’s Pix
  • Goals Image from Flickr user akseabird
  • Audience Image from Flickr user Pete Lambert
  • 2 Who should blog? Image from Flickr user Max’s Pix
  • 3 3 How often? Where do I find content? Image from Flickr user Max’s Pix
  • Time Spent Blogging per Week Technorati State of the Blogosphere 11/08
  • Corporate Blogging Policies
  • 4 Blogging in Business: Is it worth it? Image from Flickr user Max’s Pix
  • Perception of Blogs Technorati State of the Blogosphere 11/08
  • Forrester Reports: The ROI of Blogging
  • Questions From flickr user Alexander Drachmann
  • “10 Commandments” of Blogging http://bit.ly/MMlIu Image from Flickr user Neil Gillis
  • Questions From flickr user kortini
  • Promote! Promote! Promote!
  • RSS: Bringing the Web to You
  • RSS is a technology that is being used by millions of web users around the world to keep track of their favorite websites. • What if a web site could let you know whenever it updates? • Time shifting •“News Feed” RSS changes everything
  • RSS is a way to DVR the web
  • Tools of the Trade
  • Questions From flickr user atomicity
  • Wiki: http://wt-socialmedia.wikispaces.com/
  • Michelle Lentz Social Media Consulting http://www.write-tech.com http://www.wine-girl.net 859.426.9748