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Social Media & Accessibility for Non-Profits



This is a presentation I gave for the VisionServe Alliance on 4/30/09. I focus on Social Media for Non-Profits, but because my audience worked exclusively with the blind, I included some information ...

This is a presentation I gave for the VisionServe Alliance on 4/30/09. I focus on Social Media for Non-Profits, but because my audience worked exclusively with the blind, I included some information on Accessibility as well.



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Social Media & Accessibility for Non-Profits Social Media & Accessibility for Non-Profits Presentation Transcript

  • Social Media Basics VisionServe Alliance, April 30 Cincinnati, OH Michelle Lentz, Write Technology
  • The future is here. It’s just not widely distributed yet. – William Gibson
  • Web 1.0
  • Web 2.0 is all the Web sites out there that get their value from the actions of users. - Information Week, 9/18/2006 http://www.informationweek.com/story/showArticle.jhtml?articleID=193001026
  • Don’t fight the Internet. - Dr Eric Schmidt, Google CEO
    • Web 1.0
    • Doubleclick Ads
    • Ofoto, Shutterfly
    • Britannica Online
    • Personal web sites
    • Evite
    • Publishing
    • Taxonomy
    • Stickiness
    Web 2.0/Social Media Google AdSense Flickr Wikipedia Blogging MyPunchbowl.com Participation Folksonomy Syndication         Making the Transition
  • Who is Web 2.0?
    • Who is Web 2.0?
  • Every person is …
  • User-Generated Content The key to competing in the Internet world is the extent to which users add their own value to that which you provide.
  • From Tim O’Reilly’s Web Expo Berlin presentation, November 2007
  • Social Media Economy: The Long Tail Small sites make up the bulk of the internet's content; narrow niches make up the bulk of the internet's possible applications.
  • Leverage customer-self service & data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
  • Me, My, Mine
  • Information Week: SmartPhone 2010: What Your Future Will be Packing Going Mobile
  • Accessible TouchScreen Phones Google G1 Android with Eyes Free: http://code.google.com/p/eyes-free/ Slide Rule for iPhone: http:// students.washington.edu/skane/sliderule /
    • Digital Natives
    • Digital Immigrants
  • F2F Networking
  • Social Networking
  • Common Craft Video available here: http://www.youtube.com/watch?v=6a_KF7TYKVc
    • Top 25 Social Networks, Jan ’09
    • Facebook
    • MySpace
    • Twitter
    • compete.com
  • Take time to make connections. Social Media Rule: You Get Out of It What You Put Into It
  • Maintain your online image.
  • Get LinkedIn: Over 800,000+ connections Why? Connect with Professionals
  • Build a profile with MEANING: - Professional profile - Company profile - Personalize your invites
  • Why? To connect with college students, professionals
  • Facebook User Statistics
  • From ignite social media, 11/08 Facebook User Demographics - 55% female, ages 25-54 - College educated, $25k-$74k annual income
  • Facebook Personal Pages
  • Change the Privacy Settings
  • Quality, not quantity.
  • Facebook Fan Pages
  • Facebook Applications
  • Social Media & Accessibility: Facebook: http://www.facebook.com/help.php?page=440 http://m.facebook.com
  • Why? To connect with musicians, high school students
  • From ignite social media, 11/08 MySpace User Demographics - 65% female, teenagers - Some college or high school
  • From ignite social media, 11/08 MySpace Web Traffic - Holding steady at 20M and starting to drop by July 2008
  • MySpace Personal Pages
  • MySpace Impact http://www.myspace.com/aplaceforimpact
  • Create your own social network on Ning.com
  • Social Networks: Time or Money?
  • Flickr http://www.flickr.com
  • Flickr for Good http://www.flickr.com/good
  • YouTube
  • YouTube Non-Profit Channel http:// www.youtube.com /nonprofits
  • Example: Anaheim Ballet http:// www.youtube.com/user/AnaheimBallet
  • Accessibility: Easy YouTube for Vision Impaired http://www.icant.co.uk/easy-youtube /
  • Podcasting is a “double” misnomer. - You do not need an iPod - It is not a broadcast P ortable O n D emand
  • Podcasts Available on YouTube
  • How would you use a podcast?
  • Tools of the Trade
  • Media: Time or Money?
  • Wikis
    • Editable Content
    • Add Comments
    • Document Management
    • Learning from one another
    Beyond Wikipedia
  • Organizing Committees, Volunteers
  • Drive people to use the wiki
  • Tools of the Trade http:// www.wikimatrix.org
  • Twitter http:// www.twitter.com
  • I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter. Nick O’Neill in the Social Times http://www.socialtimes.com/2007/12/twitter-fills-a-communication-void/ Why?
  • Flattening the Org Chart
  • What Twitter has given me
  • Twitter Stats: Who? - 55% male, between 35-44 From Ignite Social Media Agency, 11/08
  • Twitter Stats: Who? - College educated, $75K+ From Ignite Social Media Agency, 11/08
  • Twitter Stats: Growth - 133% growth between Feb /Mar 2009 From HubSpot State of the Twittersphere Report, 12/08
  • A Tool for Conversation: Facilitate, Amplify
  • Reactive & Proactive Customer Service
  • Accessible Twitter http://www.accessibletwitter.com/
  • Tagging, Twitter, Wikis: Time or Money?
  • Blogs
  • Personal Blogs
  • Niche Blogs
  • Business & Non-Profit Blogs
  • Common Craft video available on YouTube: http://www.youtube.com/watch?v=NN2I1pWXjXI
  • Who’s Reading? - 184 m blogs - 77% active Internet users read blogs - 65% of blog readers are interested in reading other’s opinions - 39% are looking for news - 38% are seeking entertainment
  • From CK’sBlog Why Blog?
  • Tools of the Trade http://www.weblogmatrix.org
  • 1 Do we need a blog? Marketing, Communication, Community vs Time Commitment
  • 2 Who should blog? People with Passion for Topic
  • 3 3 How often? Where do I find content?
  • Technorati State of the Blogosphere 11/08 Time Spent Blogging per Week - between 3-10 hours
  • Corporate Blogging Policies Easter Seals Blogging policy: http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html
  • Forrester Reports: The ROI of Blogging
  • Technorati State of the Blogosphere 11/08 Perception of Blogs - 71% are taking blogs more seriously as sources of information
  • Promote! Promote! Promote! Promote! Promote! Promote!
  • Blogging: Time or Money?
  • Social Media & Accessibility: Google: http://labs.google.com/accessible/ http://code.google.com/p/eyes-free/ (Android)
  • Social Media & Accessibility: Firefox Browser - extensible, ARIA supported - Accessibar, Accessibility Extension http:// www.mozilla.org /access/features
  • Social Media & Accessibility: WebAnywhere – Free Screen Reader http:// webanywhere.cs.washington.edu /
  • Michelle Lentz Social Media Training & Instructional Design http://www.write-tech.com http://www.wine-girl.net 859.426.9748