Social Media & Accessibility for Non-Profits

Social Media Basics VisionServe Alliance, April 30 Cincinnati, OH Michelle Lentz, Write Technology

The future is here. It’s just not widely distributed yet. – William Gibson

Web 1.0

Web 2.0 is all the Web sites out there that get their value from the actions of users. - Information Week, 9/18/2006 http://www.informationweek.com/story/showArticle.jhtml?articleID=193001026

Don’t fight the Internet. - Dr Eric Schmidt, Google CEO

Web 1.0

Doubleclick Ads

Ofoto, Shutterfly

Britannica Online

Personal web sites

Evite

Publishing

Taxonomy

Stickiness

Web 2.0/Social Media Google AdSense Flickr Wikipedia Blogging MyPunchbowl.com Participation Folksonomy Syndication         Making the Transition

Who is Web 2.0?

Who is Web 2.0?

Every person is …

User-Generated Content The key to competing in the Internet world is the extent to which users add their own value to that which you provide.

From Tim O’Reilly’s Web Expo Berlin presentation, November 2007

Social Media Economy: The Long Tail Small sites make up the bulk of the internet's content; narrow niches make up the bulk of the internet's possible applications.

Leverage customer-self service & data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.

Me, My, Mine

Information Week: SmartPhone 2010: What Your Future Will be Packing Going Mobile

Accessible TouchScreen Phones Google G1 Android with Eyes Free: http://code.google.com/p/eyes-free/ Slide Rule for iPhone: http:// students.washington.edu/skane/sliderule /

Digital Natives

Digital Immigrants

F2F Networking

Social Networking

Common Craft Video available here: http://www.youtube.com/watch?v=6a_KF7TYKVc

Top 25 Social Networks, Jan ’09

Facebook

MySpace

Twitter

compete.com

Take time to make connections. Social Media Rule: You Get Out of It What You Put Into It

Maintain your online image.

Get LinkedIn: Over 800,000+ connections Why? Connect with Professionals

Build a profile with MEANING: - Professional profile - Company profile - Personalize your invites

Why? To connect with college students, professionals

Facebook User Statistics

From ignite social media, 11/08 Facebook User Demographics - 55% female, ages 25-54 - College educated, $25k-$74k annual income

Facebook Personal Pages

Change the Privacy Settings

Quality, not quantity.

Facebook Fan Pages

Facebook Applications

Social Media & Accessibility: Facebook: http://www.facebook.com/help.php?page=440 http://m.facebook.com

Why? To connect with musicians, high school students

From ignite social media, 11/08 MySpace User Demographics - 65% female, teenagers - Some college or high school

From ignite social media, 11/08 MySpace Web Traffic - Holding steady at 20M and starting to drop by July 2008

MySpace Personal Pages

MySpace Impact http://www.myspace.com/aplaceforimpact

Create your own social network on Ning.com

Social Networks: Time or Money?

Flickr http://www.flickr.com

Flickr for Good http://www.flickr.com/good

YouTube

YouTube Non-Profit Channel http:// www.youtube.com /nonprofits

Example: Anaheim Ballet http:// www.youtube.com/user/AnaheimBallet

Accessibility: Easy YouTube for Vision Impaired http://www.icant.co.uk/easy-youtube /

Podcasting is a “double” misnomer. - You do not need an iPod - It is not a broadcast P ortable O n D emand

Podcasts Available on YouTube

How would you use a podcast?

Tools of the Trade

Media: Time or Money?

Wikis

Editable Content

Add Comments

Document Management

Learning from one another

Beyond Wikipedia

Organizing Committees, Volunteers

Drive people to use the wiki

Tools of the Trade http:// www.wikimatrix.org

Twitter http:// www.twitter.com

I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter. Nick O’Neill in the Social Times http://www.socialtimes.com/2007/12/twitter-fills-a-communication-void/ Why?

Flattening the Org Chart

What Twitter has given me

Twitter Stats: Who? - 55% male, between 35-44 From Ignite Social Media Agency, 11/08

Twitter Stats: Who? - College educated, $75K+ From Ignite Social Media Agency, 11/08

Twitter Stats: Growth - 133% growth between Feb /Mar 2009 From HubSpot State of the Twittersphere Report, 12/08

A Tool for Conversation: Facilitate, Amplify

Reactive & Proactive Customer Service

Accessible Twitter http://www.accessibletwitter.com/

Tagging, Twitter, Wikis: Time or Money?

Blogs

Personal Blogs

Niche Blogs

Business & Non-Profit Blogs

Common Craft video available on YouTube: http://www.youtube.com/watch?v=NN2I1pWXjXI

Who’s Reading? - 184 m blogs - 77% active Internet users read blogs - 65% of blog readers are interested in reading other’s opinions - 39% are looking for news - 38% are seeking entertainment

From CK’sBlog Why Blog?

Tools of the Trade http://www.weblogmatrix.org

1 Do we need a blog? Marketing, Communication, Community vs Time Commitment

2 Who should blog? People with Passion for Topic

3 3 How often? Where do I find content?

Technorati State of the Blogosphere 11/08 Time Spent Blogging per Week - between 3-10 hours

Corporate Blogging Policies Easter Seals Blogging policy: http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html

Forrester Reports: The ROI of Blogging

Technorati State of the Blogosphere 11/08 Perception of Blogs - 71% are taking blogs more seriously as sources of information

Promote! Promote! Promote! Promote! Promote! Promote!

Blogging: Time or Money?

Social Media & Accessibility: Google: http://labs.google.com/accessible/ http://code.google.com/p/eyes-free/ (Android)

Social Media & Accessibility: Firefox Browser - extensible, ARIA supported - Accessibar, Accessibility Extension http:// www.mozilla.org /access/features

Social Media & Accessibility: WebAnywhere – Free Screen Reader http:// webanywhere.cs.washington.edu /

Michelle Lentz Social Media Training & Instructional Design http://www.write-tech.com http://www.wine-girl.net 859.426.9748