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Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
Social Media & Accessibility for Non-Profits
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Social Media & Accessibility for Non-Profits

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This is a presentation I gave for the VisionServe Alliance on 4/30/09. I focus on Social Media for Non-Profits, but because my audience worked exclusively with the blind, I included some information …

This is a presentation I gave for the VisionServe Alliance on 4/30/09. I focus on Social Media for Non-Profits, but because my audience worked exclusively with the blind, I included some information on Accessibility as well.

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  • Transcript

    • 1. Social Media Basics VisionServe Alliance, April 30 Cincinnati, OH Michelle Lentz, Write Technology
    • 2. The future is here. It’s just not widely distributed yet. – William Gibson
    • 3. Web 1.0
    • 4. Web 2.0 is all the Web sites out there that get their value from the actions of users. - Information Week, 9/18/2006 http://www.informationweek.com/story/showArticle.jhtml?articleID=193001026
    • 5. Don’t fight the Internet. - Dr Eric Schmidt, Google CEO
    • 6. Web 1.0 Doubleclick Ads Ofoto, Shutterfly Britannica Online Personal web sites Evite Publishing Taxonomy Stickiness Web 2.0/Social Media Google AdSense Flickr Wikipedia Blogging MyPunchbowl.com Participation Folksonomy Syndication         Making the Transition
    • 7. Who is Web 2.0? Who is Web 2.0?
    • 8. Every person is …
    • 9. User-Generated Content The key to competing in the Internet world is the extent to which users add their own value to that which you provide.
    • 10. From Tim O’Reilly’s Web Expo Berlin presentation, November 2007
    • 11. Social Media Economy: The Long Tail Small sites make up the bulk of the internet's content; narrow niches make up the bulk of the internet's possible applications.
    • 12. Leverage customer-self service & data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
    • 13. Me, My, Mine
    • 14. Information Week: SmartPhone 2010: What Your Future Will be Packing Going Mobile
    • 15. Accessible TouchScreen Phones Google G1 Android with Eyes Free: http://code.google.com/p/eyes-free/ Slide Rule for iPhone: http://students.washington.edu/skane/sliderule/
    • 16. Digital Natives Digital Immigrants
    • 17. F2F Networking
    • 18. Social Networking
    • 19. Common Craft Video available here: http://www.youtube.com/watch?v=6a_KF7TYKVc
    • 20. Top 25 Social Networks, Jan ’09 1.Facebook 2.MySpace 3.Twitter compete.com
    • 21. Take time to make connections. Social Media Rule: You Get Out of It What You Put Into It
    • 22. Maintain your online image.
    • 23. Get LinkedIn: Over 800,000+ connections Why? Connect with Professionals
    • 24. Build a profile with MEANING: - Professional profile - Company profile - Personalize your invites
    • 25. Why? To connect with college students, professionals
    • 26. Facebook User Statistics
    • 27. Facebook User Demographics - 55% female, ages 25-54 - College educated, $25k-$74k annual income From ignite social media, 11/08
    • 28. Facebook Personal Pages
    • 29. Change the Privacy Settings
    • 30. Quality, not quantity.
    • 31. Facebook Fan Pages
    • 32. Facebook Applications
    • 33. Social Media & Accessibility: Facebook: http://www.facebook.com/help.php?page=440 http://m.facebook.com
    • 34. Why? To connect with musicians, high school students
    • 35. MySpace User Demographics - 65% female, teenagers - Some college or high school From ignite social media, 11/08
    • 36. MySpace Web Traffic - Holding steady at 20M and starting to drop by July 2008 From ignite social media, 11/08
    • 37. MySpace Personal Pages
    • 38. MySpace Impact http://www.myspace.com/aplaceforimpact
    • 39. Create your own social network on Ning.com
    • 40. Social Networks: Time or Money?
    • 41. Flickr http://www.flickr.com
    • 42. Flickr for Good http://www.flickr.com/good
    • 43. YouTube
    • 44. YouTube Non-Profit Channel http://www.youtube.com/nonprofits
    • 45. Example: Anaheim Ballet http://www.youtube.com/user/AnaheimBallet
    • 46. Accessibility: Easy YouTube for Vision Impaired http://www.icant.co.uk/easy-youtube/
    • 47. Podcasting is a “double” misnomer. - You do not need an iPod - It is not a broadcast Portable On Demand
    • 48. Podcasts Available on YouTube
    • 49. How would you use a podcast?
    • 50. Tools of the Trade
    • 51. Media: Time or Money?
    • 52. Wikis
    • 53. • Editable Content • Add Comments • Document Management • Learning from one another Beyond Wikipedia
    • 54. Organizing Committees, Volunteers
    • 55. Drive people to use the wiki
    • 56. Tools of the Trade http://www.wikimatrix.org
    • 57. Twitter http://www.twitter.com
    • 58. I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter. Nick O’Neill in the Social Times http://www.socialtimes.com/2007/12/twitter-fills-a- communication-void/ Why?
    • 59. Flattening the Org Chart
    • 60. What Twitter has given me
    • 61. Twitter Stats: Who? - 55% male, between 35-44 From Ignite Social Media Agency, 11/08
    • 62. Twitter Stats: Who? - College educated, $75K+ From Ignite Social Media Agency, 11/08
    • 63. Twitter Stats: Growth - 133% growth between Feb /Mar 2009 From HubSpot State of the Twittersphere Report, 12/08
    • 64. A Tool for Conversation: Facilitate, Amplify
    • 65. Reactive & Proactive Customer Service
    • 66. Accessible Twitter http://www.accessibletwitter.com/
    • 67. Tagging, Twitter, Wikis: Time or Money?
    • 68. Blogs
    • 69. Personal Blogs
    • 70. Niche Blogs
    • 71. Business & Non-Profit Blogs
    • 72. Common Craft video available on YouTube: http://www.youtube.com/watch?v=NN2I1pWXjXI
    • 73. Who’s Reading? - 184 m blogs - 77% active Internet users read blogs - 65% of blog readers are interested in reading other’s opinions - 39% are looking for news - 38% are seeking entertainment
    • 74. From CK’sBlog Why Blog?
    • 75. Tools of the Trade http://www.weblogmatrix.org
    • 76. 1 Do we need a blog? Marketing, Communication, Community vs Time Commitment
    • 77. 2 Who should blog? People with Passion for Topic
    • 78. 3 3 How often? Where do I find content?
    • 79. Time Spent Blogging per Week - between 3-10 hours Technorati State of the Blogosphere 11/08
    • 80. Corporate Blogging Policies Easter Seals Blogging policy: http://beth.typepad.com/beths_blog/2008/04/nonprofit- blogg.html
    • 81. Forrester Reports: The ROI of Blogging
    • 82. Perception of Blogs - 71% are taking blogs more seriously as sources of information Technorati State of the Blogosphere 11/08
    • 83. Promote! Promote! Promote! Promote! Promote! Promote!
    • 84. Blogging: Time or Money?
    • 85. Social Media & Accessibility: Google: http://labs.google.com/accessible/ http://code.google.com/p/eyes-free/ (Android)
    • 86. Social Media & Accessibility: Firefox Browser - extensible, ARIA supported - Accessibar, Accessibility Extension http://www.mozilla.org/access/features
    • 87. Social Media & Accessibility: WebAnywhere – Free Screen Reader http://webanywhere.cs.washington.edu/
    • 88. Michelle Lentz Social Media Training & Instructional Design http://www.write-tech.com http://www.wine-girl.net 859.426.9748

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