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Social Media & Accessibility for Non-Profits

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This is a presentation I gave for the VisionServe Alliance on 4/30/09. I focus on Social Media for Non-Profits, but because my audience worked exclusively with the blind, I included some information ...

This is a presentation I gave for the VisionServe Alliance on 4/30/09. I focus on Social Media for Non-Profits, but because my audience worked exclusively with the blind, I included some information on Accessibility as well.

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Social Media & Accessibility for Non-Profits Presentation Transcript

  • 1. Social Media Basics VisionServe Alliance, April 30 Cincinnati, OH Michelle Lentz, Write Technology
  • 2. The future is here. It’s just not widely distributed yet. – William Gibson
  • 3. Web 1.0
  • 4.  
  • 5. Web 2.0 is all the Web sites out there that get their value from the actions of users. - Information Week, 9/18/2006 http://www.informationweek.com/story/showArticle.jhtml?articleID=193001026
  • 6. Don’t fight the Internet. - Dr Eric Schmidt, Google CEO
  • 7.
    • Web 1.0
    • Doubleclick Ads
    • Ofoto, Shutterfly
    • Britannica Online
    • Personal web sites
    • Evite
    • Publishing
    • Taxonomy
    • Stickiness
    Web 2.0/Social Media Google AdSense Flickr Wikipedia Blogging MyPunchbowl.com Participation Folksonomy Syndication         Making the Transition
  • 8. Who is Web 2.0?
    • Who is Web 2.0?
  • 9. Every person is …
  • 10. User-Generated Content The key to competing in the Internet world is the extent to which users add their own value to that which you provide.
  • 11. From Tim O’Reilly’s Web Expo Berlin presentation, November 2007
  • 12. Social Media Economy: The Long Tail Small sites make up the bulk of the internet's content; narrow niches make up the bulk of the internet's possible applications.
  • 13. Leverage customer-self service & data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
  • 14. Me, My, Mine
  • 15. Information Week: SmartPhone 2010: What Your Future Will be Packing Going Mobile
  • 16. Accessible TouchScreen Phones Google G1 Android with Eyes Free: http://code.google.com/p/eyes-free/ Slide Rule for iPhone: http:// students.washington.edu/skane/sliderule /
  • 17.
    • Digital Natives
    • Digital Immigrants
  • 18. F2F Networking
  • 19. Social Networking
  • 20. Common Craft Video available here: http://www.youtube.com/watch?v=6a_KF7TYKVc
  • 21.
    • Top 25 Social Networks, Jan ’09
    • Facebook
    • MySpace
    • Twitter
    • compete.com
  • 22. Take time to make connections. Social Media Rule: You Get Out of It What You Put Into It
  • 23. Maintain your online image.
  • 24. Get LinkedIn: Over 800,000+ connections Why? Connect with Professionals
  • 25. Build a profile with MEANING: - Professional profile - Company profile - Personalize your invites
  • 26. Why? To connect with college students, professionals
  • 27. Facebook User Statistics
  • 28. From ignite social media, 11/08 Facebook User Demographics - 55% female, ages 25-54 - College educated, $25k-$74k annual income
  • 29. Facebook Personal Pages
  • 30. Change the Privacy Settings
  • 31. Quality, not quantity.
  • 32. Facebook Fan Pages
  • 33. Facebook Applications
  • 34. Social Media & Accessibility: Facebook: http://www.facebook.com/help.php?page=440 http://m.facebook.com
  • 35. Why? To connect with musicians, high school students
  • 36. From ignite social media, 11/08 MySpace User Demographics - 65% female, teenagers - Some college or high school
  • 37. From ignite social media, 11/08 MySpace Web Traffic - Holding steady at 20M and starting to drop by July 2008
  • 38. MySpace Personal Pages
  • 39. MySpace Impact http://www.myspace.com/aplaceforimpact
  • 40. Create your own social network on Ning.com
  • 41. Social Networks: Time or Money?
  • 42. Flickr http://www.flickr.com
  • 43. Flickr for Good http://www.flickr.com/good
  • 44. YouTube
  • 45. YouTube Non-Profit Channel http:// www.youtube.com /nonprofits
  • 46. Example: Anaheim Ballet http:// www.youtube.com/user/AnaheimBallet
  • 47. Accessibility: Easy YouTube for Vision Impaired http://www.icant.co.uk/easy-youtube /
  • 48. Podcasting is a “double” misnomer. - You do not need an iPod - It is not a broadcast P ortable O n D emand
  • 49. Podcasts Available on YouTube
  • 50. How would you use a podcast?
  • 51. Tools of the Trade
  • 52. Media: Time or Money?
  • 53. Wikis
  • 54.
    • Editable Content
    • Add Comments
    • Document Management
    • Learning from one another
    Beyond Wikipedia
  • 55.  
  • 56. Organizing Committees, Volunteers
  • 57. Drive people to use the wiki
  • 58. Tools of the Trade http:// www.wikimatrix.org
  • 59. Twitter http:// www.twitter.com
  • 60. I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter. Nick O’Neill in the Social Times http://www.socialtimes.com/2007/12/twitter-fills-a-communication-void/ Why?
  • 61. Flattening the Org Chart
  • 62. What Twitter has given me
  • 63. Twitter Stats: Who? - 55% male, between 35-44 From Ignite Social Media Agency, 11/08
  • 64. Twitter Stats: Who? - College educated, $75K+ From Ignite Social Media Agency, 11/08
  • 65. Twitter Stats: Growth - 133% growth between Feb /Mar 2009 From HubSpot State of the Twittersphere Report, 12/08
  • 66. A Tool for Conversation: Facilitate, Amplify
  • 67. Reactive & Proactive Customer Service
  • 68. Accessible Twitter http://www.accessibletwitter.com/
  • 69. Tagging, Twitter, Wikis: Time or Money?
  • 70. Blogs
  • 71. Personal Blogs
  • 72. Niche Blogs
  • 73. Business & Non-Profit Blogs
  • 74. Common Craft video available on YouTube: http://www.youtube.com/watch?v=NN2I1pWXjXI
  • 75. Who’s Reading? - 184 m blogs - 77% active Internet users read blogs - 65% of blog readers are interested in reading other’s opinions - 39% are looking for news - 38% are seeking entertainment
  • 76. From CK’sBlog Why Blog?
  • 77. Tools of the Trade http://www.weblogmatrix.org
  • 78. 1 Do we need a blog? Marketing, Communication, Community vs Time Commitment
  • 79. 2 Who should blog? People with Passion for Topic
  • 80.  
  • 81. 3 3 How often? Where do I find content?
  • 82. Technorati State of the Blogosphere 11/08 Time Spent Blogging per Week - between 3-10 hours
  • 83.  
  • 84. Corporate Blogging Policies Easter Seals Blogging policy: http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html
  • 85. Forrester Reports: The ROI of Blogging
  • 86. Technorati State of the Blogosphere 11/08 Perception of Blogs - 71% are taking blogs more seriously as sources of information
  • 87. Promote! Promote! Promote! Promote! Promote! Promote!
  • 88. Blogging: Time or Money?
  • 89. Social Media & Accessibility: Google: http://labs.google.com/accessible/ http://code.google.com/p/eyes-free/ (Android)
  • 90. Social Media & Accessibility: Firefox Browser - extensible, ARIA supported - Accessibar, Accessibility Extension http:// www.mozilla.org /access/features
  • 91. Social Media & Accessibility: WebAnywhere – Free Screen Reader http:// webanywhere.cs.washington.edu /
  • 92. Michelle Lentz Social Media Training & Instructional Design http://www.write-tech.com http://www.wine-girl.net 859.426.9748