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Social Media & Accessibility for Non-Profits

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This is a presentation I gave for the VisionServe Alliance on 4/30/09. I focus on Social Media for Non-Profits, but because my audience worked exclusively with the blind, I included some information …

This is a presentation I gave for the VisionServe Alliance on 4/30/09. I focus on Social Media for Non-Profits, but because my audience worked exclusively with the blind, I included some information on Accessibility as well.

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  • Transcript

    • 1. Social Media Basics VisionServe Alliance, April 30 Cincinnati, OH Michelle Lentz, Write Technology
    • 2. The future is here. It’s just not widely distributed yet. – William Gibson
    • 3. Web 1.0
    • 4.  
    • 5. Web 2.0 is all the Web sites out there that get their value from the actions of users. - Information Week, 9/18/2006 http://www.informationweek.com/story/showArticle.jhtml?articleID=193001026
    • 6. Don’t fight the Internet. - Dr Eric Schmidt, Google CEO
    • 7.
      • Web 1.0
      • Doubleclick Ads
      • Ofoto, Shutterfly
      • Britannica Online
      • Personal web sites
      • Evite
      • Publishing
      • Taxonomy
      • Stickiness
      Web 2.0/Social Media Google AdSense Flickr Wikipedia Blogging MyPunchbowl.com Participation Folksonomy Syndication         Making the Transition
    • 8. Who is Web 2.0?
      • Who is Web 2.0?
    • 9. Every person is …
    • 10. User-Generated Content The key to competing in the Internet world is the extent to which users add their own value to that which you provide.
    • 11. From Tim O’Reilly’s Web Expo Berlin presentation, November 2007
    • 12. Social Media Economy: The Long Tail Small sites make up the bulk of the internet's content; narrow niches make up the bulk of the internet's possible applications.
    • 13. Leverage customer-self service & data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.
    • 14. Me, My, Mine
    • 15. Information Week: SmartPhone 2010: What Your Future Will be Packing Going Mobile
    • 16. Accessible TouchScreen Phones Google G1 Android with Eyes Free: http://code.google.com/p/eyes-free/ Slide Rule for iPhone: http:// students.washington.edu/skane/sliderule /
    • 17.
      • Digital Natives
      • Digital Immigrants
    • 18. F2F Networking
    • 19. Social Networking
    • 20. Common Craft Video available here: http://www.youtube.com/watch?v=6a_KF7TYKVc
    • 21.
      • Top 25 Social Networks, Jan ’09
      • Facebook
      • MySpace
      • Twitter
      • compete.com
    • 22. Take time to make connections. Social Media Rule: You Get Out of It What You Put Into It
    • 23. Maintain your online image.
    • 24. Get LinkedIn: Over 800,000+ connections Why? Connect with Professionals
    • 25. Build a profile with MEANING: - Professional profile - Company profile - Personalize your invites
    • 26. Why? To connect with college students, professionals
    • 27. Facebook User Statistics
    • 28. From ignite social media, 11/08 Facebook User Demographics - 55% female, ages 25-54 - College educated, $25k-$74k annual income
    • 29. Facebook Personal Pages
    • 30. Change the Privacy Settings
    • 31. Quality, not quantity.
    • 32. Facebook Fan Pages
    • 33. Facebook Applications
    • 34. Social Media & Accessibility: Facebook: http://www.facebook.com/help.php?page=440 http://m.facebook.com
    • 35. Why? To connect with musicians, high school students
    • 36. From ignite social media, 11/08 MySpace User Demographics - 65% female, teenagers - Some college or high school
    • 37. From ignite social media, 11/08 MySpace Web Traffic - Holding steady at 20M and starting to drop by July 2008
    • 38. MySpace Personal Pages
    • 39. MySpace Impact http://www.myspace.com/aplaceforimpact
    • 40. Create your own social network on Ning.com
    • 41. Social Networks: Time or Money?
    • 42. Flickr http://www.flickr.com
    • 43. Flickr for Good http://www.flickr.com/good
    • 44. YouTube
    • 45. YouTube Non-Profit Channel http:// www.youtube.com /nonprofits
    • 46. Example: Anaheim Ballet http:// www.youtube.com/user/AnaheimBallet
    • 47. Accessibility: Easy YouTube for Vision Impaired http://www.icant.co.uk/easy-youtube /
    • 48. Podcasting is a “double” misnomer. - You do not need an iPod - It is not a broadcast P ortable O n D emand
    • 49. Podcasts Available on YouTube
    • 50. How would you use a podcast?
    • 51. Tools of the Trade
    • 52. Media: Time or Money?
    • 53. Wikis
    • 54.
      • Editable Content
      • Add Comments
      • Document Management
      • Learning from one another
      Beyond Wikipedia
    • 55.  
    • 56. Organizing Committees, Volunteers
    • 57. Drive people to use the wiki
    • 58. Tools of the Trade http:// www.wikimatrix.org
    • 59. Twitter http:// www.twitter.com
    • 60. I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter. Nick O’Neill in the Social Times http://www.socialtimes.com/2007/12/twitter-fills-a-communication-void/ Why?
    • 61. Flattening the Org Chart
    • 62. What Twitter has given me
    • 63. Twitter Stats: Who? - 55% male, between 35-44 From Ignite Social Media Agency, 11/08
    • 64. Twitter Stats: Who? - College educated, $75K+ From Ignite Social Media Agency, 11/08
    • 65. Twitter Stats: Growth - 133% growth between Feb /Mar 2009 From HubSpot State of the Twittersphere Report, 12/08
    • 66. A Tool for Conversation: Facilitate, Amplify
    • 67. Reactive & Proactive Customer Service
    • 68. Accessible Twitter http://www.accessibletwitter.com/
    • 69. Tagging, Twitter, Wikis: Time or Money?
    • 70. Blogs
    • 71. Personal Blogs
    • 72. Niche Blogs
    • 73. Business & Non-Profit Blogs
    • 74. Common Craft video available on YouTube: http://www.youtube.com/watch?v=NN2I1pWXjXI
    • 75. Who’s Reading? - 184 m blogs - 77% active Internet users read blogs - 65% of blog readers are interested in reading other’s opinions - 39% are looking for news - 38% are seeking entertainment
    • 76. From CK’sBlog Why Blog?
    • 77. Tools of the Trade http://www.weblogmatrix.org
    • 78. 1 Do we need a blog? Marketing, Communication, Community vs Time Commitment
    • 79. 2 Who should blog? People with Passion for Topic
    • 80.  
    • 81. 3 3 How often? Where do I find content?
    • 82. Technorati State of the Blogosphere 11/08 Time Spent Blogging per Week - between 3-10 hours
    • 83.  
    • 84. Corporate Blogging Policies Easter Seals Blogging policy: http://beth.typepad.com/beths_blog/2008/04/nonprofit-blogg.html
    • 85. Forrester Reports: The ROI of Blogging
    • 86. Technorati State of the Blogosphere 11/08 Perception of Blogs - 71% are taking blogs more seriously as sources of information
    • 87. Promote! Promote! Promote! Promote! Promote! Promote!
    • 88. Blogging: Time or Money?
    • 89. Social Media & Accessibility: Google: http://labs.google.com/accessible/ http://code.google.com/p/eyes-free/ (Android)
    • 90. Social Media & Accessibility: Firefox Browser - extensible, ARIA supported - Accessibar, Accessibility Extension http:// www.mozilla.org /access/features
    • 91. Social Media & Accessibility: WebAnywhere – Free Screen Reader http:// webanywhere.cs.washington.edu /
    • 92. Michelle Lentz Social Media Training & Instructional Design http://www.write-tech.com http://www.wine-girl.net 859.426.9748