Secrets of Code: SMS and QR CodesPresentation Transcript
Michelle Lentz Secrets of Code: QR and SMS Text MICHELLEL to 50500 Text MLEARN to 25827
Hi! I’m Michelle
Instructional Designer, Trainer
Professional Technology Blogger (Who knew?)
Help non-profits integrate social media
Wine blogger and columnist
Part-time Director of Marketing at Panstoria
Or text “michellel” to 50500
Common Denominator: SMS
Instant Feedback: Texting I found texting to be perfect. It allowed quick access to professors without the social intrusion that could arise with the use of Facebook. Study questions the night before a test or telling a professor you can't make class is efficiently accomplished, yet the professor-student social line is still respected. -Kris, senior at Valapariso
Instant Feedback: Texting
Group Texting: ClubTexting.comBroadTexter.com Text MLEARN to 25827
What is a QR Code?
Oops! Try this instead…
Overall Growth of QR Codes Data collected globally from October 1 through December 31, 2010 by ScanLife. Earlier data from previous ScanLife reports.
Point of Sale
Exhibits: Additional Information
Cincinnati Zoo: More Information
How Might You Use a QR Code?
Create a QR Code i-Nigma (http://www.i-nigma.com/CreateBarcodes.html) GOQR.ME QReate.com Bit.ly Goo.gl Winksite (also helps you build easy mobile sites) (Google “QR Code Creation”)
Planning for Success What will the overall experience be like? Where will the code be placed? (Packaging, walls, paper, newsletters, shelf level, etc) How will the code be incorporated into the overall design and appearance? What is the incentive to scan? Is the call to action meaningful and clear?
Planning for Success Plan ahead for interactivity. Design with your user in mind. Location, location, location. Education. Optimize for mobile. Test, test, test. Quality is key. Track and measure.