Secrets of Code: SMS and QR Codes

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  • Every phone can send an SMSSHORT MESSAGE SERVICETexting has started to level off in the last year. Exorbitant rates for a tiny amount of data.Will texting go away with more carrier excluded options? - Google Voice - Apple messaging (iMessage) - of course, BBM
  • Carla, Communications Dept Chair at Cincinnati StateMy biggest new thing for both traditional and online students is using Broadtexter.comto send my students a text message reminder the day before an assignment is due.  When I asked if they were interested in this, a few of my baby boomers sent me messages like "I am a firm believer that we sometimes make life too easy for others" or this one: I say--we are all adults, and should act like it by knowing our assignments, and their due dates, and plan ahead accordingly.  If we cannot do that, then we must accept the consequences of not doing so.  Once these younger folks get out into the real work world, nobody is going to send them text messages reminding them to do squat.  My millennials, on the other hand, were thrilled and jumped at the idea.  Not every student signed up and I had to explain to one student that she couldn't use her home phone for this, but the feedback has been positive from those who signed up.Kris (student at Valapariso): I found texting to be perfect. It allows quick access to professors without the social intrusion that could arise with the use of facebook. Study questions the nite before a test or telling a professor you can't make class is efficiently accomplished, yet the professor student social line is still respected.
  • Rick Roll
  • QR codes can give static information like this one or provide a URL and connect to the Internet (requires an Internet enabled phone). Created in Japan in 1994 to help inventory Toyota car parts in a manufacturing environment
  • A big hit in Japan for years. Technology is now coming to the US and the use of QR codes is increasing monthly. Key Takeaways: 2010 saw a 1600% increase in overall traffic  Traffic doubled since in the 4th quarter which was driven by scanning during the holidayshopping season and 2D scans from large retail campaigns  The largest scan days were November 26th (“Black Friday”) and December 25th (Christmas Day)  On average, a unique user scans 2-3 barcodes per month Survey Result: 97% found mobile barcodes useful in some capacity, with only 3% finding them “not very useful”
  • Depends on where you live. Great for foot traffic. Bad for drivers.
  • More Information on Packaging – Do I really want this product?
  • New line of Grilled Cheese restaurants: The MELT. Buy a grilled cheese on your smart phone, receive a QR code, swipe the code in store to pick up your order. Starbucks Point of SaleDelta ticketing
  • Easier than searching in a market for the app. Go straight to it instead.
  • Cincinnati ZooCES
  • Cincinnati ZooProvides extra information. (Baby porcupine video)MuseumsIMAGINE – QR Code on a Machine in a shop, giving the safety information or other tips, right there when and IF the user needed the informationEPSSPerformance Support
  • Show a video of something relevant, promote a new policy, etc. Business cards?
  • PLAN AHEAD to incorporate interactivity. Bring it into your ID from the beginning. DESIGN WITH YOUR USER IN MIND. Will they want to make the effort? Is it too techie? What are they getting in return? PLACEMENT. Is it in a place to drive usage? Is it big enough? Is it too big? EDUCATION. Teach your students how to use QR codes. Include directions with the code.OPTIMIZE FOR MOBILE. The end result, if web-based, should be optimized for mobile phones. TEST TEST TEST. Make sure it works!TRACK AND MEASURE. Make sure you’ve got analytics, such as GA, Bit.ly, or Goo.gl, so you can track adoption and usage.

Transcript

  • 1. Michelle Lentz
    Secrets of Code:
    QR and SMS
    Text MICHELLEL to 50500
    Text MLEARN to 25827
  • 2. Hi! I’m Michelle
    • Instructional Designer, Trainer
    • 3. Professional Technology Blogger (Who knew?)
    • 4. Help non-profits integrate social media
    • 5. Wine blogger and columnist
    • 6. Part-time Director of Marketing at Panstoria
  • Or text “michellel” to 50500
  • 7. Common Denominator: SMS
  • 8. Instant Feedback: Texting
    I found texting to be perfect. It allowed quick access to professors without the social intrusion that could arise with the use of Facebook. Study questions the night before a test or telling a professor you can't make class is efficiently accomplished, yet the professor-student social line is still respected.
    -Kris, senior at Valapariso
  • 9. Instant Feedback: Texting
  • 10. Group Texting: ClubTexting.comBroadTexter.com
    Text MLEARN to 25827
  • 11. What is a QR Code?
  • 12. Oops! Try this instead…
  • 13. Overall Growth of QR Codes
    Data collected globally from October 1 through December 31, 2010 by ScanLife. Earlier data from previous ScanLife reports.
  • 14. Billboards
  • 15. Packaging
  • 16. Point of Sale
  • 17. App Discoverability
  • 18. Exhibits: Additional Information
  • 19. Cincinnati Zoo: More Information
  • 20. How Might You Use a QR Code?
  • 21. Create a QR Code
    i-Nigma (http://www.i-nigma.com/CreateBarcodes.html)
    GOQR.ME
    QReate.com
    Bit.ly
    Goo.gl
    Winksite (also helps you build easy mobile sites)
    (Google “QR Code Creation”)
  • 22. Planning for Success
    What will the overall experience be like?
    Where will the code be placed? (Packaging, walls, paper, newsletters, shelf level, etc)
    How will the code be incorporated into the overall design and appearance?
    What is the incentive to scan?
    Is the call to action meaningful and clear?
  • 23. Planning for Success
    Plan ahead for interactivity.
    Design with your user in mind.
    Location, location, location.
    Education.
    Optimize for mobile.
    Test, test, test. Quality is key.
    Track and measure.
  • 24. THANK YOU!