Linked In & Facebook 101: Start Building Your Personal Brand

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Michelle Lentz, Write Technologyhttp://www.write-tech.commichelle@write-tech.com

NetworkingFace to face networking will never go out of styleis always the ultimate goalLimitations:Limited to the room, the geographic location, time constrictionsUncomfortableSlow

Social networking via new mediaUltimate goal is still face to face connections: online networking is still networking.Paradigm shiftChange is the only constantRemoves discomfortGlobal connectionsAnytime, any place with internet or mobileSpeedNielsen Online shows that: Social networks and blogs are now the 4th most popular online activity ahead of personal email, Member communities are visited by 67% of the global online population, time spent is growing at 3 times the overall internet rate, accounting for almost 10% of all internet time, PDF, Nielsen Online, MarchNielsen reports that Social Networks 68% more popular than email 65% (but not by much), Nielsen, Cnet, March 2009

Social Networking in Plain EnglishNot all social networks may be right for you. Smaller ones, niche groups, charities. Data portability. Take your profile with you. It’s coming soon.

Online, image is everything.Stories on employers googling potential employees and people googling dates.Have you googled yourself? Maintain your online image: http://www.google.com/alertsEstablish and maintain your personal brand through creating profiles on social networking sites. This gives YOU control of what people learn about you.

Linked In“the site’s traffic is up in the recession. It hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it’s gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today,Adage, March 2More than 20 million professionals from over 150 different industries25 users per minuteMost popular site for recruiters, but not just useful for job searchingAlmost exclusively a professional audienceCan be used to learn more about other professionals, more about a company, more about job titles, find vendors/contractors/employees/colleagues

“Savvy Networkers” (est. 9 million) are likely to have started using social networking earlier than others, are more tech savvy, and more likely to be active on other SNS sites like Facebook. Savvy Networkers have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching. Savvy Networkers have the second highest average personal income ($93,500) and may often have the word “Consultant” in their job description.* “Senior Executives” (est. 8.4 million) are somewhat less tech savvy and is using LinkedIn to connect to their existing corporate networks. They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections (32 on average). Senior Executives have the highest average personal income ($104,000) and have titles such as Owner, Partner, Executive, or Associate.* “Late Adopters” (est. 6.6 million) are likely to have received numerous requests from friends and co-workers before deciding to join. They are somewhat less tech savvy and are careful in how they use LinkedIn, tending to connect only to close friends and colleagues and have the fewest number of connections (23 on average). Late Adopters have the lowest average personal income ($88,000) and have titles such as Teacher, Medical Professional, Lawyer, or the word “Account” or “Assistant” in their job description.* “Exploring Options” (est. 6.1 million) may be working, but are open and looking for other job options often on CareerBuilder.com, perhaps in part because they have the lowest average personal income ($87,500). They are fairly tech savvy and use SNS for both corporate and personal inte(ANDERSON ANALYTICS, 11/08 http://www.andersonanalytics.com/index.php?mact=News,cntnt01,detail,0&cntnt01articleid=52&cntnt01origid=16&cntnt01detailtemplate=newsdetail.tpl&cntnt01dateformat=%25m.%25d.%25Y&cntnt01returnid=46)

Create a profile with meaningCreate a profile that maps to your goalsComplete profile based on LinkedIn’s calculationsWeb sites, profile wording, custom URLA picture is worth 1,000 words. Use an appropriate photo – not a bridal image, a beach image, or a photo of you with your kids. Be professional, but fun. Use the same photo, or a slight variation, across all social networks. (Branding!)Public profile with private contact infoSHOW LINKED IN profile, Web Sites, Custom URL, Privacy Options

Recommendation Karma - Recommend others, they will be happy and probably reciprocate - Write meaningful recommendations

Take Time to Make ConnectionsYou only get out of LinkedIn what you put into it. Creating a profile and ignoring it is passive. LinkedIn requires action.Find people you want to meet who are 1-2 connections away from you - Free InMail - Groups

Groups: - Message Boards - Emails - Connect with ANYONE in the same group

Promote Your ProfileLinkedIn AnswersJoin the conversation and reinforce your goalsMake a positive impressionPromote your profile on other web sites or social networks with LinkedIn badgesPromote your profile on your business cards

Facebook’s initial users are out of college, but haven’t stopped using the application. College kids prefer in-network facebook messaging to email, and carry that preference with them after graduation. Facebook is focusing on a more mature image.Your future colleagues/workforce view Facebook as an integral method of communication.StatisticsGeneral GrowthMore than 250 million active usersMore than 120 million users log on to Facebook at least once each dayMore than two-thirds of Facebook users are outside of collegeThe fastest growing demographic is those 35 years old and olderAverage user has 120 friends on the siteMore than 5 billion minutes are spent on Facebook each day (worldwide)More than 30 million users update their statuses at least once each dayMobileThere are more than 30 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users.

Facebook is all about communication and sharing information.I use Facebook for predominantly personal things. However, that doesn’t mean someone I work for or with won’t find me on Facebook. Think of it as a meeting that the big brass might drop in on at any time. Create a profile with meaning, and remember that the world might find it. The desk analogy:Only display on your profile what you’d put on your desk. Just because Steve owns a picture his buddy took of him getting sick after an all-night party doesn’t mean he’s going to frame it and put it out for his co-workers to admire. Don’t add anything to your profile that you wouldn’t display for your supervisors, co-workers and clients to see as they’re walking by your work environment.Open Facebook.

Whether Facebook Friends or LinkedIn contacts, it’s quality, not quantity.Don’t try to connect with everyone under the sun. Connect with folks that matter to you, and are relevant to your world.Create Facebook LISTS.

Change the privacy settings. You can change what your friends see, what gets displayed in the mini-feed, what gets displayed in search engines.

Someone’s boss could easily find a photo. If it’s a harmless photo from high school, fine. But what if it’s a not-so-harmless photo …Don’t help your friend lose a job.

TMITwitter is forever. Watch what you tweet.Separate business from personal? More privacy? Lock your profile.

Like the networking we accomplish in this room, online takes time and patience. Remember to always watch over your profiles.Join the social networks that fit best for you.For me, LinkedIn and Facebook provide the opportunity to make meaningful connections in both my professional and personal life, as well as the grey area in between, which is where a lot of the future is headed.

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Linked In & Facebook 101: Start Building Your Personal Brand - Presentation Transcript

LinkedIn & Facebook 101: Start Building Your Personal Brand
Michelle LentzWrite Technology
Photo from Flickr User P/UL, via Creative Commons license
Networking
Photo by Flickr user ataciovia Creative Commons
Social Networking
Social Networking in Plain English, by Lee LeFever, http://www.commoncraft.com, via Creative Commons
http://gluestickgirl.typepad.com/
Maintain your online image.
Google Alertshttp://www.google.com/alerts
Get LinkedIn: Over 800,000+ connections
LinkedIn User Profiles
Build a profile with MEANING
Photo by Flickr user spinster via Creative Commons
Recommendation Karma
Michelle:
I’d like to add you to my professional network on LinkedIn.
- Larry
vs
Michelle:
I really enjoyed your presentation at our local library on Tuesday. I’d like to add you to my professional network on LinkedIn.
- Larry
Tip: Take the time to personalize your invites.
Take time to make connections
Photo by Flickr user ph0t0 {love and peace} via Creative Commons
Use groups to connect, converse, & learn.
Ask questions and share your knowledge.
Why? To connect with friends, family, others
Personal or professional – or both?
Status updates & news stream
Quality, not quantity.
Change the Privacy Settings
Tip: Exercise considerate photo tagging
Don’t fall victim to the time wasters.
Tip: You don’t have to share every quiz
TMI: Don’t overshare
Tip: It’s okay to decline or ignore
Online networking takes time and patience – just like face to face.
Photo by Flickr user ToniVC via Creative Commons
You get out of it what you put into it.
Join the conversation.
Participate, don’t lurk
Image Credit: Paul Likes Pics, CC
http://www.slideshare.net/writetech
Michelle LentzWrite Technologyhttp://www.write-tech.comhttp://linkedin.com/in/writetechmichelle@write-tech.com
web 2.0 consulting & training, instructional design, blogging