Letting It All In: Social Media & Policy          in Your Organization              Session #311             DevLearn 2011...
Facilitator• Michelle Lentz  michelle@write-tech.com• Text michellel to 50500 for  contact info• http://www.write-tech.com...
Downloads!http://blog.totallearner.com/
Objectives• Why you should have a SoMe policy and  what it contains• How to identify key stakeholders and when  each shoul...
Why have a policy?
Social Media in theWorkplace (Common Craft)
Key Phrases: Kodak• p10, #2  “The opinions and  positions expressed  are my own and  don’t necessarily  reflect those of  E...
Key Phrases: Yahoo!• “Social media means  any and all current  and future means of  online expression,  including...”
Key Phrases: SHIFT #9“Never participate in Social Mediawhen the topic being discussed maybe considered a crisis situation....
Voice• Easy to understand• Non-threatening• Approachable
EMC’s Video
3 Types of Interactions• Internal usage• Moderation and  commenting• External usage
Consequences ofActions
Liability & Disclaimers
Existing HR Policies
Getting Started:PolicyTool.net
Discussion & Questions
Downloads!http://blog.totallearner.com/
Thank you!            Michelle Lentz           Write TechnologyText michellel to 50500 for contact info       michelle@wri...
Letting It All In: Social Media Policy and the Workplace
Letting It All In: Social Media Policy and the Workplace
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Letting It All In: Social Media Policy and the Workplace

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Social Media Policy in the workplace - presented at DevLearn 2011

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Transcript of "Letting It All In: Social Media Policy and the Workplace"

  1. 1. Letting It All In: Social Media & Policy in Your Organization Session #311 DevLearn 2011 Michelle Lentz Write Technology
  2. 2. Facilitator• Michelle Lentz michelle@write-tech.com• Text michellel to 50500 for contact info• http://www.write-tech.com Twitter: @michellelentz LinkedIn: michelleslentz
  3. 3. Downloads!http://blog.totallearner.com/
  4. 4. Objectives• Why you should have a SoMe policy and what it contains• How to identify key stakeholders and when each should be involved• What steps go into policy development• How to define which parts of your existing HR policies can be adapted to social media• What tools are freely available to help you develop your policy
  5. 5. Why have a policy?
  6. 6. Social Media in theWorkplace (Common Craft)
  7. 7. Key Phrases: Kodak• p10, #2 “The opinions and positions expressed are my own and don’t necessarily reflect those of Eastman Kodak Company.”
  8. 8. Key Phrases: Yahoo!• “Social media means any and all current and future means of online expression, including...”
  9. 9. Key Phrases: SHIFT #9“Never participate in Social Mediawhen the topic being discussed maybe considered a crisis situation. Evenanonymous comments may be tracedback to your or (COMPANY)’s IPaddress. Refer all Social Mediaactivity around crisis topics to PRand/or Legal Affairs Director.”
  10. 10. Voice• Easy to understand• Non-threatening• Approachable
  11. 11. EMC’s Video
  12. 12. Who?Who are your key stakeholders? • Training • Marketing • IT • HR • Legal
  13. 13. 3 Types of Interactions• Internal usage• Moderation and commenting• External usage
  14. 14. Consequences ofActions
  15. 15. Liability & Disclaimers
  16. 16. Existing HR Policies
  17. 17. Getting Started:PolicyTool.net
  18. 18. Discussion & Questions
  19. 19. Downloads!http://blog.totallearner.com/
  20. 20. Thank you! Michelle Lentz Write TechnologyText michellel to 50500 for contact info michelle@write-tech.comhttp://linkedin.com/in/michelleslentz http://www.write-tech.com Twitter: @michellelentz

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