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WritersUA Tweets




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Effective On-the-Job
                                              Twittering




                                        ...
A summary of this goal will be stated here that is clarifying and inspiring




                • Instructional Designer, ...
A summary of this goal will be stated here that is clarifying and inspiring




     Technology = Constant Change
        ...
A summary of this goal will be stated here that is clarifying and inspiring




  Supplemental Material: Twitter 101
     ...
A summary of this goal will be stated here that is clarifying and inspiring

                                Vote by twitt...
How often do you use Twitter?
                y


       1. Daily



2. Occasionally



      3. Never
A summary of this goal will be stated here that is clarifying and inspiring




             What is Microblogging?
      ...
A summary of this goal will be stated here that is clarifying and inspiring




                                    Conver...
A summary of this goal will be stated here that is clarifying and inspiring




                          Flattening the O...
A summary of this goal will be stated here that is clarifying and inspiring




          Think f Twitter as a P
         ...
A summary of this goal will be stated here that is clarifying and inspiring
Why Twitter?
•   Everyday, millions of users c...
A summary of this goal will be stated here that is clarifying and inspiring




                     What Twitter has give...
A summary of this goal will be stated here that is clarifying and inspiring




        Further
        F th your own lear...
A summary of this goal will be stated here that is clarifying and inspiring
A summary of this goal will be stated here that is clarifying and inspiring




                                    Twitte...
A summary of this goal will be stated here that is clarifying and inspiring




                                    Twitte...
A summary of this goal will be stated here that is clarifying and inspiring




                            Twitter Stats:...
A summary of this goal will be stated here that is clarifying and inspiring




                                       Que...
A summary of this goal will be stated here that is clarifying and inspiring



•   If you want to spend time listening fir...
A summary of this goal will be stated here that is clarifying and inspiring




                              Listening
A summary ofsomebodywill be stated here that is clarifying and inspiring
   Following this goal means you’ve
• F ll i     ...
A summary of this goal will be stated here that is clarifying and inspiring




                   Find someone you like
 ...
A summary of this goal will be stated here that is clarifying and inspiring




                  Twellow “Expert” Search
...
A summary of this goal will be stated here that is clarifying and inspiring




  Directory of Technical Communicators on ...
A summary of this goal will be stated here that is clarifying and inspiring




      Directory of Learning Professionals ...
A summary of this goal will be stated here that is clarifying and inspiring




               Find t i
               Fi ...
A summary of this goal will be stated here that is clarifying and inspiring




  I follow @oprah.
                       ...
A summary of this goal will be stated here that is clarifying and inspiring
• People like tips, links to interesting stori...
A summary of this goal will be stated here that is clarifying and inspiring


    Twitter Tools for Communication & Commun...
A summary of this goal will be stated here that is clarifying and inspiring




              Twitter on Y
              T...
A summary of this goal will be stated here that is clarifying and inspiring




                           Breaking Bounda...
A summary of this goal will be stated here that is clarifying and inspiring




                  Twitter on the Go
      ...
A summary of this goal will be stated here that is clarifying and inspiring




               Location, Location, Locatio...
A summary of this goal will be stated here that is clarifying and inspiring




                                       Que...
A summary of this goal will be stated here that is clarifying and inspiring




@comcastcares




                        ...
A summary of this goal will be stated here that is clarifying and inspiring




                         @SouthwestAir



...
A summary of this goal will be stated here that is clarifying and inspiring
• Twitter users follow Dell Outlet for exclusi...
A summary of this goal will be stated here that is clarifying and inspiring




       One Account, Multiple Users, Multip...
A summary of this goal will be stated here that is clarifying and inspiring




                         http://www.twitte...
A summary of this goal will be stated here that is clarifying and inspiring




               Connecting with Experts
A summary of this goal will be stated here that is clarifying and inspiring




                     Question & Answer
A summary of this goal will be stated here that is clarifying and inspiring




                     Question & Answer
A summary of this goal will be stated here that is clarifying and inspiring




               Conference Backchannel: #wr...
A summary of this goal will be stated here that is clarifying and inspiring




   Supplemental Information: Scheduled Twe...
Twitter IN Your Presentations
         http://bit.ly/ppt twitter
         http://bit ly/ppt-twitter




©
A summary of this goal will be stated here that is clarifying and inspiring
•   Build relationships on Twitter

     • Lis...
A summary of this goal will be stated here that is clarifying and inspiring
• Leverage the real-time nature of Twitter

  ...
A summary of this goal will be stated here that is clarifying and inspiring
• Measure the value of Twitter

     • Before ...
A summary of this goal will be stated here that is clarifying and inspiring




                                     Quest...
A summary of this goal will be stated here that is clarifying and inspiring




              Identi.ca: Open Source
     ...
A summary of this goal will be stated here that is clarifying and inspiring




                                Plurk
    ...
A summary of this goal will be stated here that is clarifying and inspiring




            Google Buzz (with GAFYD?)
    ...
A summary of this goal will be stated here that is clarifying and inspiring




                                Yammer
   ...
A summary of this goal will be stated here that is clarifying and inspiring



         We have 45 people that work at Ine...
A summary of this goal will be stated here that is clarifying and inspiring




        Yammer: Private & Public Groups
  ...
A summary of this goal will be stated here that is clarifying and inspiring




        Yammer: Integrates into Outlook
  ...
A summary of this goal will be stated here that is clarifying and inspiring




                                         h...
A summary of this goal will be stated here that is clarifying and inspiring




                                      Ques...
A summary of this goal will be stated here that is clarifying and inspiring




            Microblogging Weaknesses
A summary of this goal will be stated here that is clarifying and inspiring




                                    TMI
A summary of this goal will be stated here that is clarifying and inspiring
   Cisco just offered me a job! N
   Ci      j...
A summary of this goal will be stated here that is clarifying and inspiring




        Five Stages of Twitter Acceptance
...
A summary of this goal will be stated here that is clarifying and inspiring




                             Patience
    ...
A summary of this goal will be stated here that is clarifying and inspiring




              Final thoughts:
     How wil...
A summary of this goal will be stated here that is clarifying and inspiring




                                 Questions...
A summary of this goal will be stated here that is clarifying and inspiring




                    Follow me on Twitter:
...
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Effective On the Job Twittering

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Finally, a slightly more advanced version of my Twitter session, taught at WritersUA, 03/2010. Please note that some of the macro-enabled options are not available through Slideshare.

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Transcript of "Effective On the Job Twittering"

  1. 1. WritersUA Tweets ©
  2. 2. Effective On-the-Job Twittering Michelle Lentz Write Technology & Wine-Girl.net http://www.write-tech.com p // http://www.wine-girl.net Twitter: @writetechnology Email: michelle@write-tech.com Virtual business card: text “michellel” to 50500 Many slides used with permission from business.twitter.com
  3. 3. A summary of this goal will be stated here that is clarifying and inspiring • Instructional Designer, Trainer • Professional Technology Blogger (Who knew?) • Help non-profits integrate social media • Wine blogger and columnist • Virtual business card: text “michellel” to 50500
  4. 4. A summary of this goal will be stated here that is clarifying and inspiring Technology = Constant Change http://www.slideshare.net/writetech From flickr user David Reece
  5. 5. A summary of this goal will be stated here that is clarifying and inspiring Supplemental Material: Twitter 101 ASSpecial G id f Business i l Guide for i http://business.twitter.com
  6. 6. A summary of this goal will be stated here that is clarifying and inspiring Vote by twitter @ @votebytweet X writersuatw y where X is the option number 1. 1 Daily 2. Occasionally 3. Never How often do you use Twitter? H f d T i ?
  7. 7. How often do you use Twitter? y 1. Daily 2. Occasionally 3. Never
  8. 8. A summary of this goal will be stated here that is clarifying and inspiring What is Microblogging? h bl
  9. 9. A summary of this goal will be stated here that is clarifying and inspiring Conversation Facilitates, Amplifies From flickr user Paul Likes Pics
  10. 10. A summary of this goal will be stated here that is clarifying and inspiring Flattening the Org Chart l h h From flickr user wenxin
  11. 11. A summary of this goal will be stated here that is clarifying and inspiring Think f Twitter as a P Thi k of T i Party or a Café C fé From flickr user sml!
  12. 12. A summary of this goal will be stated here that is clarifying and inspiring Why Twitter? • Everyday, millions of users create, share and di E d illi f t h d discover ideas on Twitter • Users also find great value in connecting with businesses of all kinds on Twitter to: • Share their experiences, both good and not so good • Provide feedback on recent events or launches • Discuss product ideas • Learn about exclusive deals or offers • Get customer service
  13. 13. A summary of this goal will be stated here that is clarifying and inspiring What Twitter has given me From flickr user annette pedrosian
  14. 14. A summary of this goal will be stated here that is clarifying and inspiring Further F th your own learning & l i experiences
  15. 15. A summary of this goal will be stated here that is clarifying and inspiring
  16. 16. A summary of this goal will be stated here that is clarifying and inspiring Twitter Stats: Who? Source: iStrategy Labs and Quantcast, Jan 2010
  17. 17. A summary of this goal will be stated here that is clarifying and inspiring Twitter Stats: Who? Source: iStrategy Labs and Quantcast, Jan 2010
  18. 18. A summary of this goal will be stated here that is clarifying and inspiring Twitter Stats: Amazing Growth Source: Hubspot State of the Twittersphere, Jan 2010
  19. 19. A summary of this goal will be stated here that is clarifying and inspiring Questions From flickr user Alexander Drachmann
  20. 20. A summary of this goal will be stated here that is clarifying and inspiring • If you want to spend time listening first, you don’t need tt d ti li t i fi t d ’t d an account to search at search.twitter.com • Try searching for your company and a few key topics in your field • Listening can help you get a sense of how you want to engage on Twitter Before you dive in
  21. 21. A summary of this goal will be stated here that is clarifying and inspiring Listening
  22. 22. A summary ofsomebodywill be stated here that is clarifying and inspiring Following this goal means you’ve • F ll i b d ’ subscribed to their tweets • To find people talking about your company or topics in your field, use search.twitter.com • When you find a good candidate, look under their picture for the Follow button • You can also choose to interact without following an account, just send them a t th tweett Follow relevant accounts F ll l t t
  23. 23. A summary of this goal will be stated here that is clarifying and inspiring Find someone you like like. Follow the same people.
  24. 24. A summary of this goal will be stated here that is clarifying and inspiring Twellow “Expert” Search Expert http://www.twellow.com
  25. 25. A summary of this goal will be stated here that is clarifying and inspiring Directory of Technical Communicators on Twitter http://bit.ly/tech-com
  26. 26. A summary of this goal will be stated here that is clarifying and inspiring Directory of Learning Professionals on Twitter http://c4lpt.co.uk/connexions/
  27. 27. A summary of this goal will be stated here that is clarifying and inspiring Find t i Fi d a topic you like. lik Follow people who tweet about it.
  28. 28. A summary of this goal will be stated here that is clarifying and inspiring I follow @oprah. Follow @oprah does not follow me. I follow @ jacque o o @rjacquez. Friend @rjacquez follows me. Direct Messages (D) Follow vs F i d F ll Friend: You don’t have to follow back.
  29. 29. A summary of this goal will be stated here that is clarifying and inspiring • People like tips, links to interesting stories and blog updates (they don’t have to be about your company), exclusive deals and a good sense of humor. • People like the human touch and will appreciate posts with your thoughts and experiences more than you think • They also like it when you say hi, respond to their questions, comments, praise, complaints and jokes Post T P t Tweets t
  30. 30. A summary of this goal will be stated here that is clarifying and inspiring Twitter Tools for Communication & Community Professionals http://www.briansolis.com/2008/10/twitter-tools-for- community-and.html it d ht l Twitter Fan Wiki: http://twitter.pbwiki.com Power in Third Party Apps h d
  31. 31. A summary of this goal will be stated here that is clarifying and inspiring Twitter on Y T i Your Desktop D k
  32. 32. A summary of this goal will be stated here that is clarifying and inspiring Breaking Boundaries From flickr user KIT
  33. 33. A summary of this goal will be stated here that is clarifying and inspiring Twitter on the Go T i h G
  34. 34. A summary of this goal will be stated here that is clarifying and inspiring Location, Location, Location http://www.loopt.com http://www.foursquare.com http://www.gowalla.com
  35. 35. A summary of this goal will be stated here that is clarifying and inspiring Questions From flickr user Alexander Drachmann
  36. 36. A summary of this goal will be stated here that is clarifying and inspiring @comcastcares @wholefoods Twitter f B i T itt for Business: Proactive Customer Service & Reputation Mgmt
  37. 37. A summary of this goal will be stated here that is clarifying and inspiring @SouthwestAir Twitter f B i T itt for Business: Proactive Customer Service & Reputation Mgmt
  38. 38. A summary of this goal will be stated here that is clarifying and inspiring • Twitter users follow Dell Outlet for exclusive deals on electronics—and have driven more than $3M in sales through Twitter • Ice cream eaters in New York give local chain Tasti- D-Lite marketing feedback via Twitter—and sometimes get surprise dessert deliveries • Coffee drinkers in Houston choose CoffeeGroundz for the personal relationships they’ve built on Twitter they ve Twitter— and the shop’s Twitter-based ordering Twitter Success Stories To read more, go to business.twitter.com/twitter101/cases
  39. 39. A summary of this goal will be stated here that is clarifying and inspiring One Account, Multiple Users, Multiple Accounts: CoTweet, GroupTweet CoTweet GroupTweet, HootSuite http://www.cotweet.com, http://www.grouptweet.com, http://www.hootsuite.com
  40. 40. A summary of this goal will be stated here that is clarifying and inspiring http://www.twitter.com/lib101 p http://www.twitter.com/libr240 Classroom Communication
  41. 41. A summary of this goal will be stated here that is clarifying and inspiring Connecting with Experts
  42. 42. A summary of this goal will be stated here that is clarifying and inspiring Question & Answer
  43. 43. A summary of this goal will be stated here that is clarifying and inspiring Question & Answer
  44. 44. A summary of this goal will be stated here that is clarifying and inspiring Conference Backchannel: #writersua
  45. 45. A summary of this goal will be stated here that is clarifying and inspiring Supplemental Information: Scheduled Tweets http://www.socialoomph.com
  46. 46. Twitter IN Your Presentations http://bit.ly/ppt twitter http://bit ly/ppt-twitter ©
  47. 47. A summary of this goal will be stated here that is clarifying and inspiring • Build relationships on Twitter • Listen for comments about you • Respond to comments and queries • A k questions Ask ti • Post links to things people would find interesting • Retweet messages you would like to share • Use a friendly, casual tone • Don’t spam people Best Practices B P i
  48. 48. A summary of this goal will be stated here that is clarifying and inspiring • Leverage the real-time nature of Twitter • Ask questions, float ideas, solicit feedback – and expect fast feedback most of the time • If you’ve launched a product, new store or new campaign, search Twitter for comments • Respond to customer service issues quickly • Engage in discussion on a tricky public issue your company is dealing with Best Practices B P i
  49. 49. A summary of this goal will be stated here that is clarifying and inspiring • Measure the value of Twitter • Before setting up measurement tools, focus on the quality of your engagement: do a gut-check of how things are going • Try to analyze the quality of feedback and topics of discussion, discussion you may find this changing over time • Keep a tally of questions answered, customer problems resolved and positive exchanges held p g • When offering deals on Twitter, use a unique coupon code or separate landing page Best Practices B P i To read more, go to business.twitter.com/101/best_practices
  50. 50. A summary of this goal will be stated here that is clarifying and inspiring Questions From flickr user kortini
  51. 51. A summary of this goal will be stated here that is clarifying and inspiring Identi.ca: Open Source http://www.identi.ca Built on Laconi.ca
  52. 52. A summary of this goal will be stated here that is clarifying and inspiring Plurk http://www.plurk.com
  53. 53. A summary of this goal will be stated here that is clarifying and inspiring Google Buzz (with GAFYD?) http://buzz.google.com
  54. 54. A summary of this goal will be stated here that is clarifying and inspiring Yammer http://www.yammer.com htt // http://www.viddler.com/explore/molzy/videos/164/
  55. 55. A summary of this goal will be stated here that is clarifying and inspiring We have 45 people that work at Inertia. 45 hard working and prolific writers. We use Yammer to remove the email chatter that normally occurs in an organization our size and a public chat room for departments trying to solve problems as a group. l bl - Paul Mabray, Inertia Beverages y g Yammer
  56. 56. A summary of this goal will be stated here that is clarifying and inspiring Yammer: Private & Public Groups within the Private Network
  57. 57. A summary of this goal will be stated here that is clarifying and inspiring Yammer: Integrates into Outlook Outlook, Available for iPhone, Android, Blackberry
  58. 58. A summary of this goal will be stated here that is clarifying and inspiring http://pistachioconsulting.com /services/research/ Private Mi P i t Microblogging Pl tf bl i Platforms From flickr user DarwinBell
  59. 59. A summary of this goal will be stated here that is clarifying and inspiring Questions From flickr user atomicity
  60. 60. A summary of this goal will be stated here that is clarifying and inspiring Microblogging Weaknesses
  61. 61. A summary of this goal will be stated here that is clarifying and inspiring TMI
  62. 62. A summary of this goal will be stated here that is clarifying and inspiring Cisco just offered me a job! N Ci j t ff d j b! Now I h have t weigh th to i h the utility of a fatty paycheck against the daily commute to San Jose and hating the work. S J g —Conner Riley, via Twitter 3/17/09 Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at y Cisco are versed in the web. —Tim Levad of Cisco Twitter i S T i is Searchable, I d h bl Indexed d
  63. 63. A summary of this goal will be stated here that is clarifying and inspiring Five Stages of Twitter Acceptance Fi S fT i A Courtesy @rohitbhargava
  64. 64. A summary of this goal will be stated here that is clarifying and inspiring Patience P i
  65. 65. A summary of this goal will be stated here that is clarifying and inspiring Final thoughts: How will YOU use Microblogging? Personal growth & learning? Sales and brand driving? Listening in on customers?
  66. 66. A summary of this goal will be stated here that is clarifying and inspiring Questions From flickr user Oberazzi
  67. 67. A summary of this goal will be stated here that is clarifying and inspiring Follow me on Twitter: F ll T itt @writetechnology

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