5, 10, 80Average number of apps used 5Percentage of apps deleted within 2weeks of download 80Percentage of available apps that haveactually been discovered 10 Source: Pew Research Centers Internet & American Life Project.
In only 4 previous eras have humansexperienced a transformation on thescale of the internet:• the printing press• the telegraph and telephone• recorded media• transmit sound and imagery
Year Event1888 First patent for an electronic tablet awarded1992 IBM Simon introduced as the first “smartphone”1999 Microsoft re-introduces the “tablet PC”2001 Palm introduces the Kyocera 6035 — the first widespread mobile device in the US2001 The Blackberry is introduced — the first widespread mobile device for e-mail2007 The iPhone is released2008 The Android OS is released2010 The iPad is released
native apps• must be installed on the device• written specifically for the OS
web apps• reside on a server• coded once for multiple OS’s
which app to develop?• native API or native graphics?• written specifically for the OS
hybrid apps• written in native languages• downloaded to the device• can access APIs• content comes from the web
Consumers expect participatorycontent experiences:• contextually relevant• consumable with multiple devices• trusted and sharable