140 Characters or Less: Introduction to Twitter

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This is a hands-on Intro to Twitter session I recently taught at our local library (05/09). Remember that it's introductory! As with most of my presentations, the meat of the content is what I said, …

This is a hands-on Intro to Twitter session I recently taught at our local library (05/09). Remember that it's introductory! As with most of my presentations, the meat of the content is what I said, not what's on the slides. :-)

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  • 1. Simplify: 140 Characters or Less Introduction to Twitter Michelle Lentz Write Technology & Wine-Girl.net http://www.write-tech.com http://www.wine-girl.net Twitter: @writetechnology Email: [email_address] Erlanger Library, May 18, 2009
  • 2. What is Microblogging?
  • 3. Twitter in Plain English http://www.commoncraft.com
  • 4. More Than the Question Facilitates, Amplifies Conversation From flickr user Paul Likes Pics
  • 5. Why? From flickr user artolog
  • 6. Why? I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter. Nick O’Neill in the Social Times http://www.socialtimes.com/2007/12/twitter-fills-a-communication-void/
  • 7. Flattening the Org Chart
  • 8. Think of Twitter as a Party or a Café From flickr user sml!
  • 9. What Twitter has given me From flickr user annette pedrosian
  • 10. Community
  • 11. Twitter Stats: Who?
  • 12. Twitter Stats: Who? From Ignite Social Media Agency, 11/08
  • 13. Twitter Stats: Where? From Ignite Social Media Agency, 11/08
  • 14. Twitter Stats: Amazing Growth
  • 15. Questions? From flickr user Alexander Drachmann
  • 16. Exercise #1: Join From flickr user normanack
  • 17. Sign Up for a Twitter Account http://www.twitter.com
  • 18. Step 1: User Name / Password
  • 19. Step 2: Import = Skip
  • 20. Step 3: General Settings
  • 21. Tip: Protecting Your Updates
  • 22. Step 4: Going Mobile
  • 23. Step 5: Notifications, Photo, Design
  • 24. Profile: What Everyone Can See
  • 25. Home: What Only You Can See
  • 26. Built-in Tricks http://twitter.com/help/lingo
  • 27. Built-in Tricks: Retweets Retweet, RT, R/T
  • 28. Questions From flickr user Leo Reynolds
  • 29. Exercise #2: Follow others From flickr user Brian Auer
  • 30. Follow vs Friend: You don’t have to follow back. I follow @oprah. @oprah does not follow me . Follow I follow @Starbucks. @Starbucks follows me. Friend Direct Messages (D)
  • 31. Find someone you like. Follow the same people.
  • 32. Find a topic you like. Follow people who tweet about it.
  • 33. Twitter People Search
  • 34. Twellow “Expert” Search Twellow.com
  • 35. Questions From flickr user atomicity
  • 36. Power in Third Party Applications Twitter Tools for Communication & Community Professionals http://www.briansolis.com/2008/10/twitter-tools-for-community-and.html Twitter Fan Wiki: http://twitter.pbwiki.com From flickr user Action Datsun
  • 37. Twitter on Your Desktop
  • 38. Twitter on the Go
  • 39. Exercise #3: Start Tweeting (if you haven’t already) From flickr user Norma Desmond
  • 40. How Others Use Twitter http://www.twittories.com
  • 41. How Others Use Twitter http://www.twittearth.com
  • 42. How Others Use Twitter http://www.strawpollnow.com
  • 43. Twitter for Business: Proactive Customer Service & Reputation Mgmt @comcastcares @wholefoods
  • 44. Twitter for Business: Proactive Customer Service & Reputation Mgmt @SouthwestAir
  • 45. Education http://www.twitter.com/lib101 http://www.twitter.com/libr240
  • 46. Connecting with Experts
  • 47. Question and Answer
  • 48. Community, Connectedness http://search.twitter.com/search?q=I+%3C3+Twitter+b%2Fc http://bub.blicio.us/introducing-the-i/
  • 49. Questions From flickr user kortini
  • 50. Microblogging Weaknesses
  • 51. TMI
  • 52. Twitter is Searchable, Indexed Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. — Conner Riley, via Twitter 3/17/09 Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web. — Tim Levad of Cisco
  • 53. Patience
  • 54. Five Stages of Twitter Acceptance Courtesy @rohitbhargava
  • 55. How to Effectively Use Twitter
    • Join
    • Follow others.
    • Join the conversation – don’t just lurk.
    Twitter must be experienced to be completely understood .
  • 56. Questions From flickr user Oberazzi
  • 57. Follow me on Twitter: @writetechnology