Basics of Social Media Erik Deckers

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Social Media for Crisis Comm.

But You Need to Be Quick

The social media landscape can be a little intimidating

But patterns start to emerge

And you can should focus on a few

Short for “web log” Started out as hand-coded html Short for “web log” Started out as hand-coded html

Short for “web log”

Started out as hand-coded html

Short for “web log”

Started out as hand-coded html

Why blog?

To develop trust with existing clients and prospect for new business . to gather and refine my thoughts Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.” Build community, share ideas and best practices on personal growth/development Because I want to Get News Out About My Community peer pressure Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much it gives my thoughts a place to go To write about mistakes I see our clients make. It's great "venting" and educating at the same time. I blog for search , to increase my audience for my business message. I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work I enjoy sharing things I find with other people Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why .

Who blogs?

Small Business

Corporations

Newspapers

Citizen Journalists

Government

Personal Journal

Fuel a Passion

Share Stories

How Can I Promote My Blog?

Build Your Network

Find People

Monitor discussions

Create & Follow Groups

Follow Topics

Measure your Clicks

Create Pages For Your Organization or Topic

Gather Fans & Communicate

Just make sure you use it

Automate

But Don’t Go Nuts

Sometimes You Don’t Need to Do Anything

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