Social Media And Integrated Marketing Communication
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Social Media And Integrated Marketing Communication

  • 2,186 views
Uploaded on

Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,186
On Slideshare
2,175
From Embeds
11
Number of Embeds
2

Actions

Shares
Downloads
106
Comments
0
Likes
1

Embeds 11

http://www.slideshare.net 10
http://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide




































Transcript

  • 1. Social Media & Integrated MarComm ∫ Erik Deckers, Pro Blog Service
  • 2. It's about Focus ∫
  • 3. By 2010, Gen Yers outnumbered Baby Boomers
  • 4. 96% of them have joined a social network
  • 5. 77% ‣active number of Internet users who read blogs
  • 6. 50,000,000 (50 million) ‣number of Twitter messages per day
  • 7. 400,000,000 (400 million) If Facebook were a country, it would be the 3rd largest in the world
  • 8. It's about Targeted Messaging ∫
  • 9. Targeted Sponsorship
  • 10. Go where your customers are
  • 11. They go here too
  • 12. Focus on a Niche
  • 13. Find Fans
  • 14. Become a resource
  • 15. It's about Relationships ∫
  • 16. Find Allies & Fans
  • 17. Focus on Important People
  • 18. Any questions? Find me SmallerIndiana.com Facebook.com/erikdeckers Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!