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Social Media &
     Integrated MarComm

                   ∫

 Erik Deckers,
Pro Blog Service
It's about
   Focus

   ∫
By 2010,
  Gen Yers
outnumbered
Baby Boomers
96% of them
   have joined
a social network
77%
‣active number of Internet users who
 read blogs
50,000,000
              (50 million)

‣number of Twitter messages per
 day
400,000,000
     (400 million)




  If Facebook
were a country,
it would be the
 3rd largest in
   the world
It's about
Targeted Messaging

       ∫
Targeted Sponsorship
Go where your
customers are
They go here too
Focus on a Niche
Find Fans
Become a resource
It's about
Relationships

     ∫
Find Allies & Fans
Focus on Important People
Any questions?
Find me
 SmallerIndiana.com
 Facebook.com/erikdeckers
Read me
 ErikDeckers.com
 ProBlogService.com
Tweet me...
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Social Media And Integrated Marketing Communication

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Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Published in: Business
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  • Transcript of "Social Media And Integrated Marketing Communication"

    1. 1. Social Media & Integrated MarComm ∫ Erik Deckers, Pro Blog Service
    2. 2. It's about Focus ∫
    3. 3. By 2010, Gen Yers outnumbered Baby Boomers
    4. 4. 96% of them have joined a social network
    5. 5. 77% ‣active number of Internet users who read blogs
    6. 6. 50,000,000 (50 million) ‣number of Twitter messages per day
    7. 7. 400,000,000 (400 million) If Facebook were a country, it would be the 3rd largest in the world
    8. 8. It's about Targeted Messaging ∫
    9. 9. Targeted Sponsorship
    10. 10. Go where your customers are
    11. 11. They go here too
    12. 12. Focus on a Niche
    13. 13. Find Fans
    14. 14. Become a resource
    15. 15. It's about Relationships ∫
    16. 16. Find Allies & Fans
    17. 17. Focus on Important People
    18. 18. Any questions? Find me SmallerIndiana.com Facebook.com/erikdeckers Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!
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