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Social Media And Integrated Marketing Communication
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Social Media And Integrated Marketing Communication

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Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Published in: Business

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  • Transcript

    • 1. Social Media & Integrated MarComm ∫ Erik Deckers, Pro Blog Service
    • 2. It's about Focus ∫
    • 3. By 2010, Gen Yers outnumbered Baby Boomers
    • 4. 96% of them have joined a social network
    • 5. 77% ‣active number of Internet users who read blogs
    • 6. 50,000,000 (50 million) ‣number of Twitter messages per day
    • 7. 400,000,000 (400 million) If Facebook were a country, it would be the 3rd largest in the world
    • 8. It's about Targeted Messaging ∫
    • 9. Targeted Sponsorship
    • 10. Go where your customers are
    • 11. They go here too
    • 12. Focus on a Niche
    • 13. Find Fans
    • 14. Become a resource
    • 15. It's about Relationships ∫
    • 16. Find Allies & Fans
    • 17. Focus on Important People
    • 18. Any questions? Find me SmallerIndiana.com Facebook.com/erikdeckers Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!