• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media And Integrated Marketing Communication
 

Social Media And Integrated Marketing Communication

on

  • 2,049 views

Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Statistics

Views

Total Views
2,049
Views on SlideShare
2,038
Embed Views
11

Actions

Likes
1
Downloads
106
Comments
0

2 Embeds 11

http://www.slideshare.net 10
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />
  • <br /> <br />

Social Media And Integrated Marketing Communication Social Media And Integrated Marketing Communication Presentation Transcript

  • Social Media & Integrated MarComm ∫ Erik Deckers, Pro Blog Service
  • It's about Focus ∫
  • By 2010, Gen Yers outnumbered Baby Boomers
  • 96% of them have joined a social network
  • 77% ‣active number of Internet users who read blogs
  • 50,000,000 (50 million) ‣number of Twitter messages per day
  • 400,000,000 (400 million) If Facebook were a country, it would be the 3rd largest in the world
  • It's about Targeted Messaging ∫
  • Targeted Sponsorship
  • Go where your customers are
  • They go here too
  • Focus on a Niche
  • Find Fans
  • Become a resource
  • It's about Relationships ∫
  • Find Allies & Fans
  • Focus on Important People
  • Any questions? Find me SmallerIndiana.com Facebook.com/erikdeckers Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!