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Social Media And Integrated Marketing Communication

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Erik Deckers
Erik Deckers

Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Business
1 of 18
Social Media & Integrated MarComm ∫ Erik Deckers, Pro Blog Service
It's about Focus ∫
By 2010, Gen Yers outnumbered Baby Boomers
96% of them have joined a social network
77% ‣active number of Internet users who read blogs
50,000,000 (50 million) ‣number of Twitter messages per day
400,000,000 (400 million) If Facebook were a country, it would be the 3rd largest in the world
It's about Targeted Messaging ∫
Targeted Sponsorship
Go where your customers are
They go here too
Focus on a Niche
Find Fans
Become a resource
It's about Relationships ∫
Find Allies & Fans
Focus on Important People
Any questions? Find me SmallerIndiana.com Facebook.com/erikdeckers Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!

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Social Media And Integrated Marketing Communication

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