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Skyline Indy's Get Socialized June 2010 (Power Point Version)
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Skyline Indy's Get Socialized June 2010 (Power Point Version)

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I had a chance to give a presentation with Kyle Lacy (Brandswag), Daniel Herndon (RedWall Live), and David Miller (CMV Mobile) for Skyline Indianapolis, a tradeshow display company.

I had a chance to give a presentation with Kyle Lacy (Brandswag), Daniel Herndon (RedWall Live), and David Miller (CMV Mobile) for Skyline Indianapolis, a tradeshow display company.

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  • How many of you are doing traditional marketing? How many phone calls do you make? How do you connect with people between calls and meetings?
  • 82 million to 78 million
  • 82 million to 78 million
  • 82 million to 78 million
  • 82 million to 78 million

Skyline Indy's Get Socialized June 2010 (Power Point Version) Skyline Indy's Get Socialized June 2010 (Power Point Version) Presentation Transcript

  • Welcome to Get Socialized
  • Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
    • Worldwide spending in mobile media is expected to grow to $24B by 2013
    • Over 275 Million US mobile subscribers
    • The average mobile user has their mobile device within arms reach for up to 22 hours a day
    • Over 80% of US mobile subscribers use text messaging, with over 50% texting daily
    Mobile Market
    • Four mobile phones are sold for every PC sold .
    • 94% of text messages are read within 4 minutes versus 48 hours for e-mail.
    • The average U.S. mobile phone subscriber sends and receives more text messages than voice calls
    • Mobile marketing campaigns are achieving response rates greater than 25%
    Mobile Market
        • Delivery Methods
          • SMS/MMS Texting
          • 2D Barcode
          • Image Recognition
        • Mobile Website
          • Mobile version of .com site
        • Mobile Micro Site
          • Campaign specific mobile site
        • Mobile Advertising
          • Advertise on the mobile web and in app.
          • Monetize your mobile site by allowing on site mobile advertising.
        • Mobile Search
        • App Development
          • IPhone, Google, Blackberry etc.
        • Augmented Reality
          • to superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.
    Mobile Marketing Components
        • Define your Strategy
          • Like any component of the marketing mix, it is important for mobile marketing to play a strategic role linked to clear objectives.
        • Targeted and Valuable
          • Mobile marketing is most effective when content is targeted and relevant to the user. Don’t over communicate.
        • Learn the boundaries
          • Understand the limitations of various devices and the penetration and adoption of technologies that enable communications.
        • Treat it as a unique medium
          • Mobile users engage with and consume content differently than with other mediums. Mobile content is micro content—consumed in small pieces. Users won’t navigate through seven levels to get to the content they want and need.
        • Give users a choice
          • Ask for and obtain consent via opt-in for all messaging programs. The ability to opt-out is necessary.
        • Keep it secure
          • Mobile marketers must implement reasonable procedures to protect user information.
    Mobile Best Practices
  • Exhibitor (pre-show) Visit us at the NAB show! April 10-15 2010, Las Vegas About Canon Booth Location New Product Images ImageRUNNER Video Tell us For a Chance to Win! Request Follow Up Forward to a friend’s mobile
  • During Show – Exhibitors use the mobile channel to increase interaction with attendees and improve lead generation Text To Win – Drive booth traffic and engage consumer with product or brand. Exhibitor Mobile Site Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us For a Chance to Win! Request Follow Up Locate Store Forward to a friend’s mobile
  • Exhibitor Mobile Site Ca non U.S.A., Inc., headquartered in Lake Success, New York, is a leader in professional business, consumer and industrial imaging equipment. Our extensive product line and digital solutions enable businesses and consumers worldwide to capture, store, and distribute information. Canon products include color and B/W copiers , printers , image filing systems , facsimile , cameras and lenses , camcorders , and healthcare. More about products. Watch video from CEO. Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us For a Chance to Win! Request Follow Up Locate Store Forward to a friend’s mobile
  • Exhibitor Mobile Site Come see us at Booth 240 for a chance to win grand prize! Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us For a Chance to Win! Request Follow Up Locate Store Forward to a friend’s mobile
  • Exhibitor Mobile Site Printers PIXMA iP2702 PIXMA iP4700 Scanners Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us For a Chance to Win! Request Follow Up Locate Store Forward to a friend’s mobile
  • Exhibitor Mobile Site C5030 C5035i C5051i Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us For a Chance to Win! Request Follow Up Locate Store Forward to a friend’s mobile
  • Exhibitor Mobile Site Answer the following questions for a chance to win a $25 itune gift card. Welcome to Canon Mobile! About Canon Booth Location New Product Images ImageRUNNER Video Tell us for a chance to win Request Follow Up Locate Store Forward to a friend’s mobile
  • Text to Win Example
  • Examples
  • Examples
  • Examples
  • ConnectMedia Ventures is a mobile marketing company that provides clients with… Mobile Strategy Campaign Execution Campaign Management Mobile Technology ConnectMedia
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  • 7 Secrets to Promoting Tradeshows Through Blogging Erik Deckers
  • 1. Pre-Event Promotion
  • 2. Live Blogging
  • 3. Post Event Wrap-Up
  • 4. Photo Blogging
  • 5. Video Blogging
  • 6. Invite Guest Bloggers
  • 7. It's Also About Search...
  • Thank you! Find me SmallerIndiana.com Any questions? [email_address] Reach me For a copy of this deck Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers
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  • Engage the Senses...
    • Fact:   83% of all commercial communication appeals only to one sense – our eyes. That leaves a paltry 17% to cater for the other four senses. This is extraordinary given that 75% of our day-to-day emotions are influenced by what we smell, and the fact that there’s a 65% chance of a mood change when exposed to a positive sound. (Martin Lindstrom from  Brand Sense )
  • Grow business the old way or Enrich people?
  • Where are people NOW?
  • right now people are communicating
  • Making the most of your events, trade shows and campaigns
    • Add speed to the message
    • Make it easy to share
    • Connect beyond your booth
    • Convey a Consistent Message
    • Capture more leads
  • Things to Avoid = Single Tactic Marketing Strategies Marketing Strategies Marketing Strategies Marketing Strategies
  • Use Your Square Foot of Influence
    • Your booth = 8x10 (80 square feet)
    • The Conference = 200x400 (80,000 Square feet)
    • The world = 5,502,532,127,000,000 square feet
  • Client: Pet Supplies Plus Pet Supplies Plus
    • Trade Event: Great Indy Pet Expo (traffic of 5,000)
    • Goal: Influence the total event and leave a mark
    • Method: Lock the owner in a dog cage to push pet adoptions, broadcast it via Ustream, post via twitter and facebook.
    • Results: --Attract attention and buzz throughout the event. --Attract traffic and attention on their new website. --Garner publicity including live interviews on two stations.
    • Impact the Audience better, and... impact a broader audience.
  • In what industries can you use Social Media?
  • In what industries can you use Social Media?
    • All of them...
  • Engage your market... /danielHERNDON /danielHERNDON
  • Thank you!