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Social Media and Public Health Public Health Public Health @edeckers #IPHTCsummerconference
"Is it true about Osama bin Laden?" bin Laden?" bin Laden?"
 
 
 
 
 
 
 
If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose. It’s as simpl...
700,000,000 <ul><li>number of people on Facebook </li></ul>(700 million)
<ul><li>If Facebook were a country, it would be the 3rd largest in the world </li></ul>
150,000,000 <ul><li>number of US users on Facebook </li></ul>(150 million)
77% <ul><li>active number of Internet users who read blogs </li></ul>
200,000,000 <ul><li>people on Twitter </li></ul>(200 million)
350,000,000,000 <ul><li>messages per day on Twitter </li></ul>(350 BILLION)
50% <ul><li>readers of dead-tree newspapers </li></ul>
% Change in News Audience, 2009-10 Pew Research Center's Project for Excellence in Journalism 2011 State of the News Media...
Social Media in the Business World Business World Business World
BREAKS GUITARS
 
 
 
 
Blogging for Dollars
 
 
Social Media in thePublic Health World
 
 
 
 
 
<ul><li>The Use of Twitter to Track Levels of Disease Activity and Public Concern in the U.S. during the Influenza A H1N1 ...
 
Crisis Communication
 
 
Find Target Audience
 
 
 
Thank you! Read me ErikDeckers.com ProBlogService.com @edeckers [email_address] Reach me
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IN Public Health Training Summer Conference 2011 keynote

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  • Biggest demographic - Gen Y Fastest growing demographic - Women, 55 - 65 Carmon on Facebook
  • India has 1.2 billion people, China has 1.3
  • Biggest demographic - Gen Y Fastest growing demographic - Women, 55 - 65 Carmon on Facebook
  • Kyle&apos;s Bank/Credit Union Story
  • So what&apos;s going on in this world?
  • Published May 2011 of PLoS ONE — Public Library of Science online journal
  • Transcript of "IN Public Health Training Summer Conference 2011 keynote"

    1. 1. Social Media and Public Health Public Health Public Health @edeckers #IPHTCsummerconference
    2. 2. &quot;Is it true about Osama bin Laden?&quot; bin Laden?&quot; bin Laden?&quot;
    3. 10. If you’re not using (social media) because you’re in the camp that thinks it’s stupid, you’re going to lose. It’s as simple as that. It doesn’t matter if you think it’s stupid. It’s free communication, and there’s a crapload of users. — Gary Vaynerchuk, Crush It
    4. 11. 700,000,000 <ul><li>number of people on Facebook </li></ul>(700 million)
    5. 12. <ul><li>If Facebook were a country, it would be the 3rd largest in the world </li></ul>
    6. 13. 150,000,000 <ul><li>number of US users on Facebook </li></ul>(150 million)
    7. 14. 77% <ul><li>active number of Internet users who read blogs </li></ul>
    8. 15. 200,000,000 <ul><li>people on Twitter </li></ul>(200 million)
    9. 16. 350,000,000,000 <ul><li>messages per day on Twitter </li></ul>(350 BILLION)
    10. 17. 50% <ul><li>readers of dead-tree newspapers </li></ul>
    11. 18. % Change in News Audience, 2009-10 Pew Research Center's Project for Excellence in Journalism 2011 State of the News Media 17.1% -1.5 -3.4 -5.0 -6.0 -8.9 -13.7 Local TV Network Newspaper Audio Magazines Cable Online
    12. 19. Social Media in the Business World Business World Business World
    13. 20. BREAKS GUITARS
    14. 25. Blogging for Dollars
    15. 28. Social Media in thePublic Health World
    16. 34. <ul><li>The Use of Twitter to Track Levels of Disease Activity and Public Concern in the U.S. during the Influenza A H1N1 Pandemic </li></ul><ul><ul><li>— Alessio Signorini, Alberto Maria Segre 1 , Philip M. Polgreen, U of Iowa Computer Science </li></ul></ul>Real Time Communication
    17. 36. Crisis Communication
    18. 39. Find Target Audience
    19. 43. Thank you! Read me ErikDeckers.com ProBlogService.com @edeckers [email_address] Reach me
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