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Erik Deckers Basics Of Social Media

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Presentation given at the Association of Fundraising Professionals Spring 2009 Conference.

Presentation given at the Association of Fundraising Professionals Spring 2009 Conference.


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Transcript

  • 1. Basics of Social Media Erik Deckers
  • 2.  
  • 3. 77%
    • active number of Internet users who read blogs
  • 4. 3,000,000
    • number of Twitter messages per day
  • 5. 30,000,000
    • Twitter is 30th in world population
  • 6. It’s about sharing who you are and what you think. . . . . . and adding value to other people’s lives
  • 7. Los Angeles Fire Department
  • 8. LA Fire Department TALK
  • 9.  
  • 10. LAFD Photos
  • 11. Social media lets you make connections
  • 12. And see who knows whom
  • 13.  
  • 14.  
  • 15.  
  • 16. The social media landscape can be a little intimidating
  • 17. But patterns start to emerge
  • 18. And you can focus on a few
  • 19.  
  • 20.  
  • 21.
    • Short for “web log”
    • Started out as hand-coded html
    • Short for “web log”
    • Started out as hand-coded html
  • 22.  
  • 23.  
  • 24. Why blog?
  • 25. To develop trust with existing clients and prospect for new business . to gather and refine my thoughts Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.” Build community, share ideas and best practices on personal growth/development Because I want to Get News Out About My Community peer pressure Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much it gives my thoughts a place to go To write about mistakes I see our clients make. It's great "venting" and educating at the same time. I blog for search , to increase my audience for my business message. I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work I enjoy sharing things I find with other people Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why .
  • 26. Who blogs?
  • 27. Small Business
  • 28. Corporations
  • 29. Newspapers
  • 30. Citizen Journalists
  • 31. Government
  • 32. Personal Journal
  • 33. Fuel a Passion
  • 34. Share Stories
  • 35. Why are blogs important?
  • 36. Search, not Surf
  • 37. Source: Pew Internet & American Life Project As many as 90% of all web interactions start with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking
  • 38. People Are Talking About You
  • 39. They’re Searching For You
  • 40. But Will They Find You?
  • 41. 1 2 3 4 5 6 7 8 9 10
  • 42. What Should You blog about?
  • 43. Blog about. . .
    • Your job
    • Your department
    • Your field
    • Industry trends
  • 44.
    • Special topics
    • Upcoming events
    • Press Releases
    • Public Information
    Blog about. . .
  • 45. And then promote it
  • 46.  
  • 47.  
  • 48. Measure your Clicks
  • 49. Monitor discussions
  • 50. Create & Follow Groups
  • 51. Follow Topics
  • 52.  
  • 53.  
  • 54. Create Pages For Your Organization or Topic
  • 55. Gather Fans & Communicate
  • 56. Just make sure you use it
  • 57. Thank you! Find me SmallerIndiana.com Any questions? Read me ErikDeckers.com DeckersMarketing.com Tweet me Twitter.com/edeckers [email_address] Reach me For a copy of this deck