Basics of Social Media Erik Deckers

77% active number of Internet users who read blogs

active number of Internet users who read blogs

3,000,000 number of Twitter messages per day

number of Twitter messages per day

30,000,000 Twitter is 30th in world population

Twitter is 30th in world population

It’s about sharing who you are and what you think. . . . . . and adding value to other people’s lives

Los Angeles Fire Department

LA Fire Department TALK

LAFD Photos

Social media lets you make connections

And see who knows whom

The social media landscape can be a little intimidating

But patterns start to emerge

And you can focus on a few

Short for “web log” Started out as hand-coded html Short for “web log” Started out as hand-coded html

Short for “web log”

Started out as hand-coded html

Short for “web log”

Started out as hand-coded html

Why blog?

To develop trust with existing clients and prospect for new business . to gather and refine my thoughts Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.” Build community, share ideas and best practices on personal growth/development Because I want to Get News Out About My Community peer pressure Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much it gives my thoughts a place to go To write about mistakes I see our clients make. It's great "venting" and educating at the same time. I blog for search , to increase my audience for my business message. I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work I enjoy sharing things I find with other people Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why .

Who blogs?

Small Business

Corporations

Newspapers

Citizen Journalists

Government

Personal Journal

Fuel a Passion

Share Stories

Why are blogs important?

Search, not Surf

Source: Pew Internet & American Life Project As many as 90% of all web interactions start with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking

People Are Talking About You

They’re Searching For You

But Will They Find You?

1 2 3 4 5 6 7 8 9 10

What Should You blog about?

Blog about. . . Your job Your department Your field Industry trends

Your job

Your department

Your field

Industry trends

Special topics Upcoming events Press Releases Public Information Blog about. . .

Special topics

Upcoming events

Press Releases

Public Information

And then promote it

Measure your Clicks

Monitor discussions

Create & Follow Groups

Follow Topics

Create Pages For Your Organization or Topic

Gather Fans & Communicate

Just make sure you use it

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