Basics of Social Media Erik Deckers
 
77% <ul><li>active number of Internet users who read blogs </li></ul>
3,000,000 <ul><li>number of Twitter messages per day </li></ul>
30,000,000 <ul><li>Twitter is 30th in world population </li></ul>
It’s about sharing who you are and what you think. . . . . . and adding value to other people’s lives
Los Angeles Fire Department
LA Fire Department TALK
 
LAFD Photos
Social media lets you make connections
And see who knows whom
 
 
 
The social media landscape can be a little intimidating
But patterns start to emerge
And you can focus on a few
 
 
<ul><li>Short for “web log” </li></ul><ul><li>Started out as hand-coded html </li></ul><ul><li>Short for “web log” </li></...
 
 
Why blog?
To  develop trust  with existing clients and prospect for  new business . to gather and refine my thoughts Self expression...
Who blogs?
Small Business
Corporations
Newspapers
Citizen Journalists
Government
Personal Journal
Fuel a Passion
Share Stories
Why are blogs important?
Search, not Surf
Source:  Pew Internet & American Life Project As many as 90% of all web interactions start with search 0% 10% 20% 30% 40% ...
People Are Talking About You
They’re Searching For You
But Will They Find You?
1 2 3 4 5 6 7 8 9 10
What Should You blog about?
Blog about. . . <ul><li>Your job </li></ul><ul><li>Your department </li></ul><ul><li>Your field </li></ul><ul><li>Industry...
<ul><li>Special topics </li></ul><ul><li>Upcoming events </li></ul><ul><li>Press Releases </li></ul><ul><li>Public Informa...
And then promote it
 
 
Measure your Clicks
Monitor discussions
Create & Follow Groups
Follow Topics
 
 
Create Pages For Your Organization or Topic
Gather Fans & Communicate
Just make sure you use it
Thank you! Find me SmallerIndiana.com Any questions? Read me ErikDeckers.com DeckersMarketing.com Tweet me Twitter.com/ede...
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Erik Deckers Basics Of Social Media

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Presentation given at the Association of Fundraising Professionals Spring 2009 Conference.

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Erik Deckers Basics Of Social Media

  1. 1. Basics of Social Media Erik Deckers
  2. 3. 77% <ul><li>active number of Internet users who read blogs </li></ul>
  3. 4. 3,000,000 <ul><li>number of Twitter messages per day </li></ul>
  4. 5. 30,000,000 <ul><li>Twitter is 30th in world population </li></ul>
  5. 6. It’s about sharing who you are and what you think. . . . . . and adding value to other people’s lives
  6. 7. Los Angeles Fire Department
  7. 8. LA Fire Department TALK
  8. 10. LAFD Photos
  9. 11. Social media lets you make connections
  10. 12. And see who knows whom
  11. 16. The social media landscape can be a little intimidating
  12. 17. But patterns start to emerge
  13. 18. And you can focus on a few
  14. 21. <ul><li>Short for “web log” </li></ul><ul><li>Started out as hand-coded html </li></ul><ul><li>Short for “web log” </li></ul><ul><li>Started out as hand-coded html </li></ul>
  15. 24. Why blog?
  16. 25. To develop trust with existing clients and prospect for new business . to gather and refine my thoughts Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.” Build community, share ideas and best practices on personal growth/development Because I want to Get News Out About My Community peer pressure Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much it gives my thoughts a place to go To write about mistakes I see our clients make. It's great &quot;venting&quot; and educating at the same time. I blog for search , to increase my audience for my business message. I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work I enjoy sharing things I find with other people Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori,&quot; we can now explain why .
  17. 26. Who blogs?
  18. 27. Small Business
  19. 28. Corporations
  20. 29. Newspapers
  21. 30. Citizen Journalists
  22. 31. Government
  23. 32. Personal Journal
  24. 33. Fuel a Passion
  25. 34. Share Stories
  26. 35. Why are blogs important?
  27. 36. Search, not Surf
  28. 37. Source: Pew Internet & American Life Project As many as 90% of all web interactions start with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking
  29. 38. People Are Talking About You
  30. 39. They’re Searching For You
  31. 40. But Will They Find You?
  32. 41. 1 2 3 4 5 6 7 8 9 10
  33. 42. What Should You blog about?
  34. 43. Blog about. . . <ul><li>Your job </li></ul><ul><li>Your department </li></ul><ul><li>Your field </li></ul><ul><li>Industry trends </li></ul>
  35. 44. <ul><li>Special topics </li></ul><ul><li>Upcoming events </li></ul><ul><li>Press Releases </li></ul><ul><li>Public Information </li></ul>Blog about. . .
  36. 45. And then promote it
  37. 48. Measure your Clicks
  38. 49. Monitor discussions
  39. 50. Create & Follow Groups
  40. 51. Follow Topics
  41. 54. Create Pages For Your Organization or Topic
  42. 55. Gather Fans & Communicate
  43. 56. Just make sure you use it
  44. 57. Thank you! Find me SmallerIndiana.com Any questions? Read me ErikDeckers.com DeckersMarketing.com Tweet me Twitter.com/edeckers [email_address] Reach me For a copy of this deck
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