<ul><li>The hows and whys of </li></ul><ul><li>writing for blogs </li></ul>
. . .OR. . . How to rite gooder then anywon elts
<ul><li>I.  5 Simple Rules of Writing Quickly </li></ul>I.  5 Simple Rules of Writing Quickly
1. Plan First
2. Plow Through
3. Fill It In Later 3. Fill It In Later
4. Write Everyday
5. Keep it short. Real short. Real short.
<ul><li>II.  5 Simple Rules of Writing Well </li></ul>II.  5 Simple Rules of Writing Well
1. Write for a Clever 12-Year-Old 12-Year-Old
2. Be Clear <ul><li>For sale: baby shoes, never used. </li></ul><ul><li>—Ernest Hemingway </li></ul>
3. Use Short Words Use short paragraphs too.
4. Edit Mercilessly <ul><li>First, revise your text. Then rewrite it to fit your needs. </li></ul><ul><li>First, revise yo...
5. Don’t Overwrite
III.  5 Simple Rules of SEO Writing III.  5 Simple Rules of SEO Writing
1. Readers, Not Spiders 1. Readers, Not Spiders
2. Use Unique Keywords <ul><li>“ It’s in my raccoon wounds.” </li></ul>
3. Integrate Keywords  Naturally
4. Don’t repeat your keywords <ul><li>“This article provides  free writing tips , so be sure to check out this  free writi...
5. Anchor Text <ul><li>Learn about  boat anchors  at our website. </li></ul>
Thank you! Find me SmallerIndiana.com Any questions? [email_address] Reach me For a copy of this deck Read me ErikDeckers....
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BlogIndiana 2009 - Better Blog Writing

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This is a presentation I gave for BlogIndiana 2009 in Indianapolis, IN. It covers three major aspects of blog writing: writing quickly, writing effectively, and writing for search engine optimization.

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BlogIndiana 2009 - Better Blog Writing

  1. 1. <ul><li>The hows and whys of </li></ul><ul><li>writing for blogs </li></ul>
  2. 2. . . .OR. . . How to rite gooder then anywon elts
  3. 3. <ul><li>I. 5 Simple Rules of Writing Quickly </li></ul>I. 5 Simple Rules of Writing Quickly
  4. 4. 1. Plan First
  5. 5. 2. Plow Through
  6. 6. 3. Fill It In Later 3. Fill It In Later
  7. 7. 4. Write Everyday
  8. 8. 5. Keep it short. Real short. Real short.
  9. 9. <ul><li>II. 5 Simple Rules of Writing Well </li></ul>II. 5 Simple Rules of Writing Well
  10. 10. 1. Write for a Clever 12-Year-Old 12-Year-Old
  11. 11. 2. Be Clear <ul><li>For sale: baby shoes, never used. </li></ul><ul><li>—Ernest Hemingway </li></ul>
  12. 12. 3. Use Short Words Use short paragraphs too.
  13. 13. 4. Edit Mercilessly <ul><li>First, revise your text. Then rewrite it to fit your needs. </li></ul><ul><li>First, revise your text, then rewrite it. </li></ul><ul><li>Revise and rewrite. </li></ul>
  14. 14. 5. Don’t Overwrite
  15. 15. III. 5 Simple Rules of SEO Writing III. 5 Simple Rules of SEO Writing
  16. 16. 1. Readers, Not Spiders 1. Readers, Not Spiders
  17. 17. 2. Use Unique Keywords <ul><li>“ It’s in my raccoon wounds.” </li></ul>
  18. 18. 3. Integrate Keywords Naturally
  19. 19. 4. Don’t repeat your keywords <ul><li>“This article provides free writing tips , so be sure to check out this free writing tips article if you are interested in free writing tips .” </li></ul>(There’s a word for people who do this.)
  20. 20. 5. Anchor Text <ul><li>Learn about boat anchors at our website. </li></ul>
  21. 21. Thank you! Find me SmallerIndiana.com Any questions? [email_address] Reach me For a copy of this deck Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers
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