BlogIndiana 2009 - Better Blog Writing

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This is a presentation I gave for BlogIndiana 2009 in Indianapolis, IN. It covers three major aspects of blog writing: writing quickly, writing effectively, and writing for search engine optimization.

This is a presentation I gave for BlogIndiana 2009 in Indianapolis, IN. It covers three major aspects of blog writing: writing quickly, writing effectively, and writing for search engine optimization.

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Transcript

  • 1.
    • The hows and whys of
    • writing for blogs
  • 2. . . .OR. . . How to rite gooder then anywon elts
  • 3.
    • I. 5 Simple Rules of Writing Quickly
    I. 5 Simple Rules of Writing Quickly
  • 4. 1. Plan First
  • 5. 2. Plow Through
  • 6. 3. Fill It In Later 3. Fill It In Later
  • 7. 4. Write Everyday
  • 8. 5. Keep it short. Real short. Real short.
  • 9.
    • II. 5 Simple Rules of Writing Well
    II. 5 Simple Rules of Writing Well
  • 10. 1. Write for a Clever 12-Year-Old 12-Year-Old
  • 11. 2. Be Clear
    • For sale: baby shoes, never used.
    • —Ernest Hemingway
  • 12. 3. Use Short Words Use short paragraphs too.
  • 13. 4. Edit Mercilessly
    • First, revise your text. Then rewrite it to fit your needs.
    • First, revise your text, then rewrite it.
    • Revise and rewrite.
  • 14. 5. Don’t Overwrite
  • 15. III. 5 Simple Rules of SEO Writing III. 5 Simple Rules of SEO Writing
  • 16. 1. Readers, Not Spiders 1. Readers, Not Spiders
  • 17. 2. Use Unique Keywords
    • “ It’s in my raccoon wounds.”
  • 18. 3. Integrate Keywords Naturally
  • 19. 4. Don’t repeat your keywords
    • “This article provides free writing tips , so be sure to check out this free writing tips article if you are interested in free writing tips .”
    (There’s a word for people who do this.)
  • 20. 5. Anchor Text
    • Learn about boat anchors at our website.
  • 21. Thank you! Find me SmallerIndiana.com Any questions? [email_address] Reach me For a copy of this deck Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers