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BlogIndiana 2009 - Better Blog Writing
 

BlogIndiana 2009 - Better Blog Writing

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This is a presentation I gave for BlogIndiana 2009 in Indianapolis, IN. It covers three major aspects of blog writing: writing quickly, writing effectively, and writing for search engine optimization.

This is a presentation I gave for BlogIndiana 2009 in Indianapolis, IN. It covers three major aspects of blog writing: writing quickly, writing effectively, and writing for search engine optimization.

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    BlogIndiana 2009 - Better Blog Writing BlogIndiana 2009 - Better Blog Writing Presentation Transcript

      • The hows and whys of
      • writing for blogs
    • . . .OR. . . How to rite gooder then anywon elts
      • I. 5 Simple Rules of Writing Quickly
      I. 5 Simple Rules of Writing Quickly
    • 1. Plan First
    • 2. Plow Through
    • 3. Fill It In Later 3. Fill It In Later
    • 4. Write Everyday
    • 5. Keep it short. Real short. Real short.
      • II. 5 Simple Rules of Writing Well
      II. 5 Simple Rules of Writing Well
    • 1. Write for a Clever 12-Year-Old 12-Year-Old
    • 2. Be Clear
      • For sale: baby shoes, never used.
      • —Ernest Hemingway
    • 3. Use Short Words Use short paragraphs too.
    • 4. Edit Mercilessly
      • First, revise your text. Then rewrite it to fit your needs.
      • First, revise your text, then rewrite it.
      • Revise and rewrite.
    • 5. Don’t Overwrite
    • III. 5 Simple Rules of SEO Writing III. 5 Simple Rules of SEO Writing
    • 1. Readers, Not Spiders 1. Readers, Not Spiders
    • 2. Use Unique Keywords
      • “ It’s in my raccoon wounds.”
    • 3. Integrate Keywords Naturally
    • 4. Don’t repeat your keywords
      • “This article provides free writing tips , so be sure to check out this free writing tips article if you are interested in free writing tips .”
      (There’s a word for people who do this.)
    • 5. Anchor Text
      • Learn about boat anchors at our website.
    • Thank you! Find me SmallerIndiana.com Any questions? [email_address] Reach me For a copy of this deck Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers