Blog Writing Basics for Hoosier PRSA
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Blog Writing Basics for Hoosier PRSA

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Presentation I gave to the Hoosier PRSA chapter of the Public Relations Society of America, on Feb. 27, 2010 at IUPUI.

Presentation I gave to the Hoosier PRSA chapter of the Public Relations Society of America, on Feb. 27, 2010 at IUPUI.

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Blog Writing Basics for Hoosier PRSA Presentation Transcript

  • 1. 5 Steps to Successful Blogging (x3) (@edeckers) Erik Deckers VP of Creative Services Professional Blog Service
  • 2. I. 5 Simple Rules of Writing Quickly
  • 3. 1. Plan First
  • 4. 2. Plow Through
  • 5. 3. Fill It In Later
  • 6. 4. Write
  • 7. 5. Keep it short. Real short.
  • 8. II. 5 Simple Rules of Writing Well
  • 9. 1. Write for a Clever 12-Year-Old
  • 10. 2. Be Clear For sale: baby shoes, never used. —Ernest Hemingway
  • 11. 3. Use Short Words Use short paragraphs too.
  • 12. 4. Edit Mercilessly First, revise your text. Then rewrite it to fit your needs. First, revise your text, then rewrite it. Revise and rewrite.
  • 13. 5. Don’t Overwrite
  • 14. III. 5 Simple Rules of SEO Writing
  • 15. 1. Readers, Not Spiders
  • 16. 2. Use Unique Keywords “It’s in my raccoon wounds.”
  • 17. 3. Integrate Keywords Naturally • Title • Lede (yes, “lede”) • Subheadings • Related words & synonyms
  • 18. 4. Don’t stuff your keywords “This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in free writing tips.” (There’s a word for people who do this.)
  • 19. 5. Anchor Text Learn about ship anchors at our website.
  • 20. Any questions? Find me SmallerIndiana.com Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@ProBlogService.com For a copy of this deck Thank you!
  • 21. What is Pro Blog Service?