5 Steps to Successful
    Blogging (x3)
                            (@edeckers)




Erik Deckers
VP of Creative Services
P...
I. 5 Simple Rules of
 Writing Quickly
1. Plan First
2. Plow Through
3. Fill It
In Later
4. Write
5. Keep it
  short.
Real short.
II. 5 Simple Rules
of Writing Well
1. Write for a
    Clever
12-Year-Old
2. Be Clear
For sale: baby shoes, never used.

 —Ernest Hemingway
3. Use Short
Words


 Use short
paragraphs too.
4. Edit Mercilessly
First, revise your text. Then rewrite it to fit your needs.
First, revise your text, then rewrite it.
R...
5. Don’t Overwrite
III. 5 Simple Rules of
    SEO Writing
1. Readers,
    Not
  Spiders
2. Use Unique Keywords


“It’s in my
raccoon wounds.”
3. Integrate
 Keywords
 Naturally
 • Title
 • Lede (yes, “lede”)
 • Subheadings
 • Related words & synonyms
4. Don’t stuff your keywords
“This article provides free writing tips, so be
sure to check out this free writing tips arti...
5. Anchor Text

  Learn about
  ship anchors
at our website.
Any questions?
Find me
 SmallerIndiana.com
Read me
 ErikDeckers.com
 ProBlogService.com
Tweet me
 Twitter.com/edeckers
Rea...
What is
Pro Blog Service?
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Blog Writing Basics for Hoosier PRSA

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Presentation I gave to the Hoosier PRSA chapter of the Public Relations Society of America, on Feb. 27, 2010 at IUPUI.

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  • Blog Writing Basics for Hoosier PRSA

    1. 1. 5 Steps to Successful Blogging (x3) (@edeckers) Erik Deckers VP of Creative Services Professional Blog Service
    2. 2. I. 5 Simple Rules of Writing Quickly
    3. 3. 1. Plan First
    4. 4. 2. Plow Through
    5. 5. 3. Fill It In Later
    6. 6. 4. Write
    7. 7. 5. Keep it short. Real short.
    8. 8. II. 5 Simple Rules of Writing Well
    9. 9. 1. Write for a Clever 12-Year-Old
    10. 10. 2. Be Clear For sale: baby shoes, never used. —Ernest Hemingway
    11. 11. 3. Use Short Words Use short paragraphs too.
    12. 12. 4. Edit Mercilessly First, revise your text. Then rewrite it to fit your needs. First, revise your text, then rewrite it. Revise and rewrite.
    13. 13. 5. Don’t Overwrite
    14. 14. III. 5 Simple Rules of SEO Writing
    15. 15. 1. Readers, Not Spiders
    16. 16. 2. Use Unique Keywords “It’s in my raccoon wounds.”
    17. 17. 3. Integrate Keywords Naturally • Title • Lede (yes, “lede”) • Subheadings • Related words & synonyms
    18. 18. 4. Don’t stuff your keywords “This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in free writing tips.” (There’s a word for people who do this.)
    19. 19. 5. Anchor Text Learn about ship anchors at our website.
    20. 20. Any questions? Find me SmallerIndiana.com Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@ProBlogService.com For a copy of this deck Thank you!
    21. 21. What is Pro Blog Service?
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