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Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
Blog Writing Basics for Hoosier PRSA
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Blog Writing Basics for Hoosier PRSA

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Presentation I gave to the Hoosier PRSA chapter of the Public Relations Society of America, on Feb. 27, 2010 at IUPUI.

Presentation I gave to the Hoosier PRSA chapter of the Public Relations Society of America, on Feb. 27, 2010 at IUPUI.

Published in: Business, Education, Technology
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  • Transcript

    • 1. 5 Steps to Successful Blogging (x3) (@edeckers) Erik Deckers VP of Creative Services Professional Blog Service
    • 2. I. 5 Simple Rules of Writing Quickly
    • 3. 1. Plan First
    • 4. 2. Plow Through
    • 5. 3. Fill It In Later
    • 6. 4. Write
    • 7. 5. Keep it short. Real short.
    • 8. II. 5 Simple Rules of Writing Well
    • 9. 1. Write for a Clever 12-Year-Old
    • 10. 2. Be Clear For sale: baby shoes, never used. —Ernest Hemingway
    • 11. 3. Use Short Words Use short paragraphs too.
    • 12. 4. Edit Mercilessly First, revise your text. Then rewrite it to fit your needs. First, revise your text, then rewrite it. Revise and rewrite.
    • 13. 5. Don’t Overwrite
    • 14. III. 5 Simple Rules of SEO Writing
    • 15. 1. Readers, Not Spiders
    • 16. 2. Use Unique Keywords “It’s in my raccoon wounds.”
    • 17. 3. Integrate Keywords Naturally • Title • Lede (yes, “lede”) • Subheadings • Related words & synonyms
    • 18. 4. Don’t stuff your keywords “This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in free writing tips.” (There’s a word for people who do this.)
    • 19. 5. Anchor Text Learn about ship anchors at our website.
    • 20. Any questions? Find me SmallerIndiana.com Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@ProBlogService.com For a copy of this deck Thank you!
    • 21. What is Pro Blog Service?

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