Basics Of Social Media In Public Health Conference

Basics of Social Media Erik Deckers

Teh Interwebs Teh Interwebs It’s got TUBES! It’s got TUBES!

1,000,000,000,000

approximate number of unique URLs in Google’s index

(1 trillion)

2,000,000,000

approximate number of Google searches daily

(2 billion)

70,000,000

number of total videos on YouTube by March 2008

(70 million)

3.3 million

number of views some 16-year-old punk my daughter likes has for one video in a single week

100,000,000

approximate number of YouTube videos watched per day in 2006

(100 million)

412.3 years

amount of time it would take you to watch every YouTube video to date

133,000,000

number of blogs indexed by Technorati since 2002

(133 million)

1,300,000

average number of posts Technorati indexes per day

(1.3 million)

77%

active number of Internet users who read blogs

1,111,991,000

number of Twitter messages to date

(1.1 billion)

3,000,000

number of Twitter messages per day

(3 million)

“ Mass Media” isn’t so massive anymore anymore anymore anymore

Newspapers are going online

Or just going away

But some are starting up

How can you reach your audience?

Social Media Social Media

It’s about sharing who you are and what you think. . . . . . and adding value to other people’s lives

Los Angeles Fire Department

LA Fire Department TALK

LAFD Photos

Social media lets you make connections

And see who knows whom

The social media landscape can be a little intimidating

But patterns start to emerge

And you can focus on a few

Create Pages For Your Organization or Topic

Gather Fans & Communicate

Measure your Clicks

Monitor discussions

Create Groups

Follow Topics

Short for “web log”

Started out as hand-coded html

Short for “web log”

Started out as hand-coded html

Why blog?

To develop trust with existing clients and prospect for new business . to gather and refine my thoughts Self expression. It’s no different than scribbling on a cave wall. We’re sharing stories with the “tribe.” Build community, share ideas and best practices on personal growth/development Because I want to Get News Out About My Community peer pressure Create a knowledge base of things I encounter at work & share that knowledge w/ a community that gives me so much it gives my thoughts a place to go To write about mistakes I see our clients make. It's great "venting" and educating at the same time. I blog for search , to increase my audience for my business message. I write about small biz marketing, social media, lots of PR tips, biz planning, along with the occasional rambling, and samples of our work I enjoy sharing things I find with other people Blogging has made the bathroom stall bigger. Not only can we say ”For a good time, call Lori," we can now explain why .

Who blogs?

Small Business

Corporations

Newspapers

Citizen Journalists

Crisis Communication

Public Health Preparedness

Government

Personal Journal

Fuel a Passion

Share Stories

Why are blogs important?

Search, not Surf

Source: Pew Internet & American Life Project As many as 90% of all web interactions start with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking

This is what we’re looking for.

What Should You blog about?

Blog about. . .

Your job

Your department

Your field

Industry trends

Special topics

Upcoming crises

Press Releases

Public Information

Blog about. . .

Pan Flu? Who’s Talking About It?

Government? No.

The Media (a little)

Private Citizens

PEOPLE Are Talking About It

They’re Searching For It

But Will They Find You?

Local Search is Getting Big

Thank you! Read me ErikDeckers.com DeckersMarketing.com Tweet me Twitter.com/edeckers Find me SmallerIndiana.com [email_address] Text: 71813 edeckers you@email.com Reach me Any questions? For a copy of this deck