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Avoid Content Shock   Mixwest 2014 Conference
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Avoid Content Shock Mixwest 2014 Conference

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Breakout session I gave at Mixwest 2014 in Indianapolis, IN. Mark Schaefer wrote about Content Shock on his blog, which freaked out a lot of marketers. I believe that if people stick with the basics …

Breakout session I gave at Mixwest 2014 in Indianapolis, IN. Mark Schaefer wrote about Content Shock on his blog, which freaked out a lot of marketers. I believe that if people stick with the basics AND become better writers, video producers, podcasters, we're going to beat the people who just churn out big steaming piles of mediocrity.

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  • Schaefer says “great content will always rise to the top” is a myth. I disagree. Mediocre content absolutely will not. Great content may be “the price of admission,” but I’ve never seen “blah” be #1.
  • I found this on a real blog post the night before I gave this talk.
  • You have 300 – 400 words to make your point. Don’t waste them on adjectives, adverbs, and stupid shit.
  • You have 300 – 400 words to make your point. Don’t waste them on adjectives, adverbs, and stupid shit.
  • Cathy Day — @daycathy — author of “Circus In Winter” and “A Comeback Season.”
  • Partner with allies, cross-post content, share audiences.
  • You’re only adding to the pile
  • If you have to choose between curation and creation, choose creation.
  • It can be PART of your content marketing, but if that’s all you do, you’re only adding to the pile.
  • If everyone is blogging, do a podcast. If everyone is podcasting, do a video. (Mark Schaefer tip.)
  • White papers, e-books, special reports, email newsletters.
  • Of course, you have to feed the beast. The temptation is to just do what’s easiest, which adds to the problem.
  • Transcript

    • 1. Survive the Coming Content Shock
    • 2. First Principles •Be First •Be Right •Be Credible •Be Better
    • 3. What is Content Shock? • 10 hours/day “consuming content” • 600% bigger Internet by 2020 • High barrier to entry • Deep pockets win
    • 4. k of the Literate Ro
    • 5. The “Myth” of Rising Content
    • 6. 1. “Write good content” is still a stupid strategy
    • 7. 2. Be Human
    • 8. “We will leverage end user learnings on a going forward basis.” “We'll use what you learned from now on.”
    • 9. “We have created a frictionless user onboarding experience.” “Signing up is easy.”
    • 10. AYFKMWTS?! A commonly used product management go-to-market planning approach leverages the concept of a customer lifecycle delivery model. Along with ensuring a solution’s technical readiness, a product manager must ensure that tools, processes, documentation and training are developed for sales, operations and customer care before declaring product readiness.
    • 11. 3. Write Tight
    • 12. For sale. Baby shoes. Never worn.
    • 13. 4. Seriously, Read a Book!
    • 14. Title Text • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five Reading a lot teaches you what good sentences sound like, feel like, look like. If you don't know what good sentences are, you will not be successful as a writer of words.
    • 15. 5. Partner Up
    • 16. 6. Recycling Content
    • 17. Unless you. . . • Update old articles • Revisit old topics • Expand list posts
    • 18. Title Text • Body Level One • Body Level Two • Body Level Three • Body Level Four • Body Level Five 7. Curation
    • 19. 8. Go Where The Competition Isn’t
    • 20. 9. Create Exclusive Content
    • 21. 10. Marketing Automation?
    • 22. Read me ProBlogService.com ErikDeckers.com @edeckers erik@problogservice Reach me Thank you!

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