11 Secrets Of Blog Promo (Blog Indiana 2010)

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My slide deck from the Blog Indiana 2010 presentation in Indianapolis, IN.

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  • You can't choose one over the other. Search = great SERP, poor readership. Readers = poor SERP, but loyal fans.


  • Title
    First 4 keywords
    Only KW in anchor text
    Spiders don't know punctuation
  • Backlinks are the lifeblood of SEO
  • Local + keywords
  • Was going to use this photo


  • The lesson here is NOT to appease the Swedes
















  • Why do we do this?
  • Why do we do this?
  • Why do we do this?
  • Why do we do this?
  • Backlinks are the lifeblood of SEO








  • 11 Secrets Of Blog Promo (Blog Indiana 2010)

    1. 1. 11 ^ 7 Secrets to Promoting Your Blog Erik Deckers
    2. 2. Readers Search
    3. 3. Let's start with SEARCH
    4. 4. 1. Keywords • Title • First 4 words • ONLY keywords in anchor text • Spiders don't know punctuation
    5. 5. 2. Backlinks
    6. 6. 2. Backlinks (get it?)
    7. 7. 3. Microsites www.IndianapolisCarpetCleaning.com
    8. 8. 4. Photos & Videos
    9. 9. 4. Photos & Videos
    10. 10. 5. Social Sharing
    11. 11. 6. Ask for Retweets
    12. 12. Retweets Pay Off
    13. 13. 7. Guest Blog
    14. 14. 8. Leave comments
    15. 15. 9. Ask for comments
    16. 16. 10. Automate
    17. 17. Backlinks
    18. 18. 11. Write Good Shit — Jason Falls
    19. 19. Writing for Readers vs. Search
    20. 20. Any questions? Find me SmallerIndiana.com Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!
    21. 21. Photo Credits Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/ Bull - Yelnoc - http://www.flickr.com/photos/yelnoc/ Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/ Key - Robert Morgan - http://www.flickr.com/photos/robert_morgan/ Chain - Just.Luc - http://www.flickr.com/photos/9619972@N08/ Supine Photographer - Caro Sparks - http://www.flickr.com/photos/laburbuja/ Top Gun spoof - 12Stars Media - http://www.youtube.com/ Guest parking sign - ScottieT812 - http://www.flickr.com/photos/scottiet812/ Clock - AlexKerhead - http://www.flickr.com/photos/alexkerhead/ Moleskine & Pilot Pen - Erik Deckers - http://problogservice.com/blog

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