10 Social Media Secrets to Building Your Personal Brand out of the box seminar

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Slide deck from the Out of the Box Thinking seminar from November 2011 in Carmel, IN.

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  • How many of you are doing traditional job search? How many job board postings do you respond to? 1:500
  • Why should you blog?
  • 10 Social Media Secrets to Building Your Personal Brand out of the box seminar

    1. 1. 10 Secrets to Build Your Personal Brand With Social Media @edeckers
    2. 2. 1. You Are a Brand (Get over it)
    3. 3. 2. Fill In Your Profiles
    4. 6. Secret #3 Build your personal brand around your blog
    5. 8. Blog about. . . <ul><li>Your job </li></ul><ul><li>Your field </li></ul><ul><li>Industry trends </li></ul><ul><li>Special reports </li></ul><ul><li>Your life </li></ul>
    6. 9. Secret #4: Get LinkedIn Get LinkedIn
    7. 10. <ul><li>In 2010: </li></ul><ul><ul><ul><li>• 70% of hires made through networking </li></ul></ul></ul><ul><li>• 28% of hires found through job boards </li></ul>
    8. 12. Secret #5 It's also about search...
    9. 15. Secret #6 Social media is not about nagging
    10. 17. Secret #7 It's about Trust & Relationships
    11. 19. Find People
    12. 20. Build Your Network
    13. 21. Don't Forget LinkedIn
    14. 22. Create & Follow Lists
    15. 23. 8. Write Good Stuff
    16. 24. (Remember the Circle thing?)
    17. 27. Secret #9 Measure Everything
    18. 28. Klout.com
    19. 29. PostRank.com analytics.postrank.com
    20. 30. Google Analytics
    21. 31. Secret #10 Take Your Networking Outside
    22. 34. Thank you! Read me ErikDeckers.com ProBlogService.com @edeckers [email_address] Reach me
    23. 35. <ul><li>Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/ </li></ul><ul><li>Wheel Folder - Leo Reynolds - http://www.flickr.com/photos/lwr/ </li></ul><ul><li>Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/ </li></ul><ul><li>Victoria's Secret - Steve Rhodes - http://www.flickr.com/photos/ari/ </li></ul><ul><li>Whisper - ElizabethSarah - http://www.flickr.com/photos/elisabethy/ </li></ul><ul><li>Tape measure & Moleskine - JF Sebastian - http://www.flickr.com/photos/jf-sebastian/ </li></ul><ul><li>Shouting - Lanier67 - http://www.flickr.com/photos/lanier67/ </li></ul><ul><li>Crowd photos - Erik Deckers - http://problogservice.com/blog </li></ul>Photo credits

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