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10 Social Media Secrets to Building Your Personal Brand   out of the box seminar
 

10 Social Media Secrets to Building Your Personal Brand out of the box seminar

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Slide deck from the Out of the Box Thinking seminar from November 2011 in Carmel, IN.

Slide deck from the Out of the Box Thinking seminar from November 2011 in Carmel, IN.

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  • How many of you are doing traditional job search? How many job board postings do you respond to? 1:500
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10 Social Media Secrets to Building Your Personal Brand   out of the box seminar 10 Social Media Secrets to Building Your Personal Brand out of the box seminar Presentation Transcript

  • 10 Secrets to Build Your Personal Brand With Social Media @edeckers
  • 1. You Are a Brand (Get over it)
  • 2. Fill In Your Profiles
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  • Secret #3 Build your personal brand around your blog
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  • Blog about. . .
    • Your job
    • Your field
    • Industry trends
    • Special reports
    • Your life
  • Secret #4: Get LinkedIn Get LinkedIn
    • In 2010:
        • • 70% of hires made through networking
    • • 28% of hires found through job boards
  •  
  • Secret #5 It's also about search...
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  • Secret #6 Social media is not about nagging
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  • Secret #7 It's about Trust & Relationships
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  • Find People
  • Build Your Network
  • Don't Forget LinkedIn
  • Create & Follow Lists
  • 8. Write Good Stuff
  • (Remember the Circle thing?)
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  • Secret #9 Measure Everything
  • Klout.com
  • PostRank.com analytics.postrank.com
  • Google Analytics
  • Secret #10 Take Your Networking Outside
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  • Thank you! Read me ErikDeckers.com ProBlogService.com @edeckers [email_address] Reach me
    • Top Secret folder - Ninja Monkey - http://www.flickr.com/photos/a_ninjamonkey/
    • Wheel Folder - Leo Reynolds - http://www.flickr.com/photos/lwr/
    • Sherlock Holmes - Greg Wake - http://www.flickr.com/photos/gregwake/
    • Victoria's Secret - Steve Rhodes - http://www.flickr.com/photos/ari/
    • Whisper - ElizabethSarah - http://www.flickr.com/photos/elisabethy/
    • Tape measure & Moleskine - JF Sebastian - http://www.flickr.com/photos/jf-sebastian/
    • Shouting - Lanier67 - http://www.flickr.com/photos/lanier67/
    • Crowd photos - Erik Deckers - http://problogservice.com/blog
    Photo credits