10 Advanced secrets of Good Content Marketing
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10 Advanced secrets of Good Content Marketing

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This is a presentation I gave to the Michiana chapter of the American Marketing Association in September 2013. It's geared toward the intermediate content marketer — you know what blogs are and how ...

This is a presentation I gave to the Michiana chapter of the American Marketing Association in September 2013. It's geared toward the intermediate content marketer — you know what blogs are and how to write them. This focuses on how to improve SEO and promotion.

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    10 Advanced secrets of Good Content Marketing 10 Advanced secrets of Good Content Marketing Presentation Transcript

    • 10 Secrets of Good Content Marketing @edeckers #AMAMichiana
    • “Write good content”is a stupid strategy
    • 1. Ignore Old SEO • Keywords in Title • Keywords in first 4 words of body copy • 2% Keyword Density • Lots of Backlinks Mostly
    • New SEO
    • 2. ClickThrough Rate
    • 3.Time3.Time on Siteon Site
    • 4. Bounce Rate4. Bounce Rate
    • 5.Write Guest Blog Posts
    • Google+ Profile Google+ Page or own website
    • 6. Co-Occurrence & Synonyms
    • rel="author" rel="me" 7. Google Authorship
    • <a href="http://plus.google.com/105373352538863833629" rel="author">Erik Deckers</a> <a href="http://plus.google.com/105373352538863833629" rel="me">Erik Deckers</a> <a href="https://plus.google.com/b/106558867061618587849/" rel="publisher">Professional Blog Service</a>
    • 8.Authorship Triangle of Awesomeness Triangle of Awesomeness
    • 9.
    • 10. Balance Theory
    • Read me ErikDeckers.com ProBlogService.com @edeckers erik@problogservice.com Reach me Thank you!