10 Secrets of
Good Content
Marketing
@edeckers #AMAMichiana
“Write good content”is a stupid strategy
1. Ignore Old SEO
• Keywords in Title
• Keywords in first 4 words of body copy
• 2% Keyword Density
• Lots of Backlinks
Mo...
New SEO
2. ClickThrough
Rate
3.Time3.Time
on Siteon Site
4. Bounce Rate4. Bounce Rate
5.Write Guest
Blog Posts
Google+
Profile
Google+ Page or
own website
6. Co-Occurrence
& Synonyms
rel="author"
rel="me"
7. Google Authorship
<a href="http://plus.google.com/105373352538863833629"
rel="author">Erik Deckers</a>
<a href="http://plus.google.com/10537...
8.Authorship
Triangle of Awesomeness
Triangle of Awesomeness
9.
10. Balance
Theory
Read me
ErikDeckers.com
ProBlogService.com
@edeckers
erik@problogservice.com
Reach me
Thank you!
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
10 Advanced secrets of Good Content Marketing
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10 Advanced secrets of Good Content Marketing

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This is a presentation I gave to the Michiana chapter of the American Marketing Association in September 2013. It's geared toward the intermediate content marketer — you know what blogs are and how to write them. This focuses on how to improve SEO and promotion.

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10 Advanced secrets of Good Content Marketing

  1. 1. 10 Secrets of Good Content Marketing @edeckers #AMAMichiana
  2. 2. “Write good content”is a stupid strategy
  3. 3. 1. Ignore Old SEO • Keywords in Title • Keywords in first 4 words of body copy • 2% Keyword Density • Lots of Backlinks Mostly
  4. 4. New SEO
  5. 5. 2. ClickThrough Rate
  6. 6. 3.Time3.Time on Siteon Site
  7. 7. 4. Bounce Rate4. Bounce Rate
  8. 8. 5.Write Guest Blog Posts
  9. 9. Google+ Profile Google+ Page or own website
  10. 10. 6. Co-Occurrence & Synonyms
  11. 11. rel="author" rel="me" 7. Google Authorship
  12. 12. <a href="http://plus.google.com/105373352538863833629" rel="author">Erik Deckers</a> <a href="http://plus.google.com/105373352538863833629" rel="me">Erik Deckers</a> <a href="https://plus.google.com/b/106558867061618587849/" rel="publisher">Professional Blog Service</a>
  13. 13. 8.Authorship Triangle of Awesomeness Triangle of Awesomeness
  14. 14. 9.
  15. 15. 10. Balance Theory
  16. 16. Read me ErikDeckers.com ProBlogService.com @edeckers erik@problogservice.com Reach me Thank you!
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