10 Advanced secrets of Good Content Marketing

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This is a presentation I gave to the Michiana chapter of the American Marketing Association in September 2013. It's geared toward the intermediate content marketer — you know what blogs are and how to …

This is a presentation I gave to the Michiana chapter of the American Marketing Association in September 2013. It's geared toward the intermediate content marketer — you know what blogs are and how to write them. This focuses on how to improve SEO and promotion.

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  • 1. 10 Secrets of Good Content Marketing @edeckers #AMAMichiana
  • 2. “Write good content”is a stupid strategy
  • 3. 1. Ignore Old SEO • Keywords in Title • Keywords in first 4 words of body copy • 2% Keyword Density • Lots of Backlinks Mostly
  • 4. New SEO
  • 5. 2. ClickThrough Rate
  • 6. 3.Time3.Time on Siteon Site
  • 7. 4. Bounce Rate4. Bounce Rate
  • 8. 5.Write Guest Blog Posts
  • 9. Google+ Profile Google+ Page or own website
  • 10. 6. Co-Occurrence & Synonyms
  • 11. rel="author" rel="me" 7. Google Authorship
  • 12. <a href="http://plus.google.com/105373352538863833629" rel="author">Erik Deckers</a> <a href="http://plus.google.com/105373352538863833629" rel="me">Erik Deckers</a> <a href="https://plus.google.com/b/106558867061618587849/" rel="publisher">Professional Blog Service</a>
  • 13. 8.Authorship Triangle of Awesomeness Triangle of Awesomeness
  • 14. 9.
  • 15. 10. Balance Theory
  • 16. Read me ErikDeckers.com ProBlogService.com @edeckers erik@problogservice.com Reach me Thank you!