-- easy tools like big huge labs or Google creative suite help make simple cool designs -- Use your own photos in the right settings – family on FB, work on linkedin, fun on Twitter. -- Even if it’s 365 days of your third right toe, it works. Your ideas are good. Your ideas are worth it.
New tools in the tool box also lead to new communities. Marketing and promotion: Use the ecosystem. blog your photos – creates content and exposure. Facebook fan page updated often and linked to twitter. Tweet about events and recent assignments as well as tweeting about your daily life, work life, while on assignment, etc. Use social media optimized press release engines.Criss-cross PR – publicize media mentions on social networks and use social networks to generate news. Add a behance portfolio to your linkedin page. Tumblr is great for photographers – the long version of microblogging. Connect them all. Sourcing – find new clients based on their interests and how they gel with your specialty. Research equipment – Twitter is perfect for this. Source models on linked in, scout locations by connecting with property owners, tourist attractions, chambers of commerce Sharing – use social to reach new clients with your work or to correspond /create a relationship with clients. Don’t need to put everything out there, but samples are great for exposure and can lead to new jobs. Feedback – correspond with a photog community to share and comment on one another’s work.
To grow fans/friends, connect with groups that reflect your interests as well as your photography. Use flickr and flickr profile to promote your blog or website for more information. Getty images are stock for pay – apply for this program. Creative commons flexibility means licensing can differ from one photo to the next. Also can be back up storage – any photo can be made private. Now flickr is connected to Twitter and FB, so sharing photos within the ecosystem is easier. Can blog right from flickr. Flickr also gives easy access to any number of third party sites and the possibilities are endless – create extra products for your clients as an upsell. Create business cards, stationery. Create fun widgets and images for your blog. Participate in flickr based memes and prompts to glean content for your blog (thempho). Read the flickr blog for inspiration and trends.
Mobile sharing, but not just the picture- the photo is quick edited with the use of cool filters - Twitter trending system 0- user names @, #hashtags #nofilter #catsofinstagram #food - Using real-world photos of animals, trees, clouds, cities, food and other similar, but not identical, items makes this matching game just a bit more difficult than its traditional counterpart, which is typically aimed at children. While kids will clearly enjoy InstaMatch, too, there’s no need to limit its appeal to that demographic. In the game, there are three levels of play (Easy, Medium or Hard) depending on how challenged you would like to be. Players can either use the built in themes (nature, food, etc.), play off their own Instagram photos, or search for photos using Instagram hashtags (e.g. “#leaf”). Obviously, the goal with InstaMatch is to match photos – the faster, the better.
http://www.forbes.com/sites/susanadams/2012/02/24/using-pinterest-to-find-a-job/ http://www.pcmag.com/article2/0,2817,2400717,00.asp Best new start up The difference with Pinterest, which despite being invite-only has 10 million users, is that the pictures and headlines are user-generated.
Photo Sharing <ul><li>Gives an inside view of your day </li></ul><ul><li>Time-efficient, quick-burst communication </li></ul><ul><li>Creates an effective ‘in’ for making new connections </li></ul><ul><li>You control the message </li></ul>
… Streamline Your Look <ul><li>Use original photos to create custom designs </li></ul><ul><li>Show yourself in your best light </li></ul><ul><li>Create something to be famous for </li></ul>
DIY Coolness <ul><li>Quicksharing/blogging: Animoto </li></ul><ul><li>Vlogging: YouTube, Vimeo for montages </li></ul><ul><li>Location-based apps: Foursquare, Yelp </li></ul><ul><li>Web tools, fun stuff: Big Huge Labs </li></ul><ul><li>Create personalized thank you notes, </li></ul><ul><li>brag books, and gifts: Snapfish, Moo, </li></ul><ul><li>Mpix, ImageKind </li></ul>
Be Your Own Publicist <ul><li>Social PR: Pitchengine.com </li></ul><ul><li>E-news: Constant Contact, MSM </li></ul><ul><li>Social newspapers: Paper.li </li></ul><ul><li>Management: TweetDeck, HootSuite </li></ul>
Flickr for the Photo File <ul><li>Serves as web storage for your photos </li></ul><ul><li>Allows for organization of your photos </li></ul><ul><li>Offers great third-party affiliations </li></ul><ul><li>Offers connections with others </li></ul><ul><li>Editing capabilities </li></ul>
Are You on Instagram? <ul><li>Mobile photo sharing with a twist </li></ul><ul><li>Uses similar sharing tactics as Twitter </li></ul>
… Your Mom’s on Pinterest <ul><li>And so are potential employers </li></ul><ul><li>Colleagues </li></ul><ul><li>Your inspiration </li></ul>