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Accgs Business@Breakfast SocMed presentation


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  • 1. Social Media: media designed to be disseminated through social interaction.
  • 2. The Online Connection Web sites with social components (forums, comment sections, user- generated content such as photos, articles, and reviews) caused the social media concept to explode online, as it connected more people with other, like- minded people than ever before. Portability Helps.
  • 3. Sites and communities driven by the social media principle began to emerge, the largest example of which being blogs.
    • From there, other components started to evolve, such as:
      • Micro-blogging (presence applications)
      • Sharing (photos, video, news items)
      • Gaming (virtual reality, Internet-connected)
    … all with a social component; i.e. conversation and feedback.
  • 4. Which is the best fit?
        • • Who are the users?
    • • Age
    • •  Sex
    • • Your Industry
    • • Tone
  • 5. Facebook – The Mac Daddy
      • Facebook is growing in every age and gender demographic; the fastest growing segment is women over 55
      • 55% of Facebook users are female
      • Approximately 20% of users are under the age of 17, while 45% are between 18 and 34
      • Facebook attracts a more affluent user, with 29% earning between $60 - $100k, and 29% earning more than $100k
      • More than 42% of users have received undergraduate and 14% indicate graduate/ post-grad degrees
  • 6. Twitter: It’s One Tweet World The gist: Answer (Tweet) the question “ What are you doing?” in 140 characters or less. Users (Tweeps) follow and are followed by other users.
  • 7. Twitter Allows Users to:
      • Make connections
      • Locate resources
      • Promote themselves
      • Ask questions, get answers
      • Be part of a community
  • 8. What a Bunch of Tools. • Ease-of-use: tinyurl, • Management systems: TweetDeck, JitterJam • PR / marketing tools: PitchEngine, HARO, gradr Info-sharing: twitpic, TweetThis Mobile-use: UberTweet, Echofon, FourSquare Social Media has allowed an ‘eco-system’ of tools and services to develop:
  • 9. In the Workplace
      • Involve employees as ambassadors to:
      • - represent you professionally
      • - create a social business presence
      • “ Write it once, publish it everywhere.”
      • Screen potential employees
      • Privacy settings…check them…often
  • 10. Connecting with the Media PC World »Gadgets 10 Cool New Mobile Gadgets Good things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much. Dan Tynan, PC World Apr 22, 2009 8:00 pm Luxus LX-ProScope HR It may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse). Price: $425 Company: Luxus Software Availability: Now 6.3 million unique visitors per month –
  • 11. Connecting with the Public
  • 12. Questions?