Social Media: media designed to be disseminated through social interaction.
The Online Connection Web sites with social components (forums, comment sections, user- generated content such as photos, articles, and reviews) caused the social media concept to explode online, as it connected more people with other, like- minded people than ever before. Portability Helps.
Sites and communities driven by the social media principle began to emerge, the largest example of which being blogs.
From there, other components started to evolve, such as:
Micro-blogging (presence applications)
Sharing (photos, video, news items)
Gaming (virtual reality, Internet-connected)
… all with a social component; i.e. conversation and feedback.
Which is the best fit?
• Who are the users?
• Your Industry
Facebook – The Mac Daddy
Facebook is growing in every age and gender demographic; the fastest growing segment is women over 55
55% of Facebook users are female
Approximately 20% of users are under the age of 17, while 45% are between 18 and 34
Facebook attracts a more affluent user, with 29% earning between $60 - $100k, and 29% earning more than $100k
More than 42% of users have received undergraduate and 14% indicate graduate/ post-grad degrees
Twitter: It’s One Tweet World The gist: Answer (Tweet) the question “ What are you doing?” in 140 characters or less. Users (Tweeps) follow and are followed by other users.
Twitter Allows Users to:
Ask questions, get answers
Be part of a community
What a Bunch of Tools. • Ease-of-use: tinyurl, bit.ly • Management systems: TweetDeck, JitterJam • PR / marketing tools: PitchEngine, HARO, gradr Info-sharing: twitpic, TweetThis Mobile-use: UberTweet, Echofon, FourSquare Social Media has allowed an ‘eco-system’ of tools and services to develop:
In the Workplace
Involve employees as ambassadors to:
- represent you professionally
- create a social business presence
“ Write it once, publish it everywhere.”
Screen potential employees
Privacy settings…check them…often
Connecting with the Media PC World »Gadgets 10 Cool New Mobile Gadgets Good things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much. Dan Tynan, PC World Apr 22, 2009 8:00 pm Luxus LX-ProScope HR It may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse). Price: $425 Company: Luxus Software Availability: Now 6.3 million unique visitors per month –pcworld.com