A quick view of Atlanta copywriter and marketing communications consultant Dawn Richerson's portfolio. Samples for corporate, nonprofit, and small business clients and past employers.

2. $4.25 million campaign. PRSA
EMPLOYER: Cooperative Baptist Fellowship Phoenix Award of Excellence,
Overall PR / Marketing Campaign
STRATEGIC PLANNING / CONCEPT / CONTENT DEVELOPMENT
PROJECT MANAGEMENT Calendar | Music Video | Events | Interactive Kiosks
Newsletters | Direct Mail | Postcard Packs | CD | Website | Curriculum Components
Public Relations | Advertising

3. CLIENTS & EMPLOYERS: Georgia Baptist College of Nursing, Simpsonwood Retreat Center,
FBC Decatur, Wayside Christian Mission, KBHC, A-OK
Worked with campaign
leadership teams to set goals,
provide campaign direction,
produce publications and
events, etc.
CAMPAIGN MANAGEMENT
COPYWRITING
COLLATERAL.
EVENTS
GRANTWRITING
IDEAS

4. CD, DVD, Kiosks, Online & Viral Video
CLIENTS & EMPLOYERS: CBF, ENCORE (hospitality software); FaithWorks (magazine),
BANC FINANCIAL GROUP (banking software; project not shown) MEDIPURPOSE (medical device )
“SurgiLance Safety Lancet”
Product video combined IFU with
key product and corporate messages.
Adapted for online use and shared
virally via email and online venues.
Wilmer C. Fields Award (BCA) for Promotional
Production / Electronic Media, "Fellowship
Interactive.” Adapted for event and nonprofit HQ
kiosks. Introduced music video and organizational
priorities. Used in conjunction with $4.25 million
fundraising campaign.
“Medallion”
Boosted sales of new
hospitality software product.
Widely praised
in industry and prompted
multiple competitor projects.

5. Internal wiki
developed for
Web, Email, Wiki and More MediPurpose
• medipurpose.com for collaboration,
• intercept.net information
First Place Wilmer C. Fields Award for Home Page /
management and
• governetaffairs.net Electronic Media, www.cbfonline.org, BCA
building shared
• wmleonard.com
library of corporate
• gwinnettchamber.org * SEO Assessments knowledge /
• cbfonline.org * SEM Projects innovator projects.
• abpnews.com
• faithworks.com
NOTE: Dawn has led the redesign of hundreds of websites,
many for clients and agencies with whom she has
confidentiality agreements in place. In addition, many clients
have continued to manage the evolution of their sites, Silver Quill Award of Merit, International Association
adapting to new technologies and best practices. of Business Communicators District 2, Web Site for
InterCept Inc., www.intercept.net

6. Advertising pictured here for a
childcare center, electric
cooperative, concierge service,
county school system, community
bank, new civic and community
center, healthcare technology
company, international nonprofit,
medical device company.

7. Direct mail pictured here for: motorcycle
insurance company, hospitality IT company,
banking company, new magazine, electric
cooperative, international nonprofit.

8. CLIENT: WM. LEONARD & CO., HIGH-TECH REAL ESTATE
Centered concept
and copy around ideas
of reputation,
relationships and rapid
response. Selected
images and messaging
that reinforced company's
focus: the high-tech
industry.
CONCEPT / COPYWRITING
PROJECT MANAGEMENT
• graphic design
• print production
• marketing plan
WEBSITE

9. CLIENT: GOVERNET AFFAIRS, LEGISLATIVE AFFAIRS SOFTWARE
Developed collateral and website
to effectively introduce new
legislative affairs product
nationwide. Instituted trial
subscription and focused on
communicating user benefits.
* Client company acquired two
years later by Internet Law Library.
CONCEPT / COPYWRITING
PROJECT MANAGEMENT
• graphic design
• print production
• marketing plan
WEBSITE

10. CLIENT: FAITHWORKS, NATIONAL MAGAZINE LAUNCH
Launched national magazine with
business and marketing planning, direct
mail, events, website, video presentation
and more. Business plan successful in
securing significant funding for new
magazine.
Dawn served as Marketing Director for
new magazine for a little over a year.
Dawn’s work on the launch was
BUSINESS PLAN recognized by a number of national
awards, including these from BCA:
COPYWRITING
• First Place Award for Special Project-
DIRECT MAIL Special Event
EVENT MANAGEMENT
• Second Place Award for Total Public
PUBLICATION PLANNING Relations Campaign (National)
SUBSCRIPTION CAMPAIGN
• Second Place Award, Direct Mail
WEBSITE Campaign
VIDEO
• Second Place Award, Direct Mail
Single, "All Souls Welcome" Brochure
• Second Place Award, Advertising &
Promotional Copy Writing

11. CLIENT: HAGGAI INSTITUTE,
Developed brochure that positioned client as the
INTERNATIONAL NONPROFIT global Christian leadership organization and
communicated benefits of contributing financially.
CONCEPT | COPYWRITING
COLLATERAL DEVELOPMENT
DESIGN DIRECTION

12. CLIENT: THE BANKER’S BANK,
NEW INTERNET BANKING PRODUCT
The client needed a communications vehicle
for the introduction of a Internet banking solution.
Developed two pocket folders with brochures and inserts
which were well-received by their customer base.
CONCEPT | COPYWRITING
COLLATERAL DEVELOPMENT
DESIGN DIRECTION

13. CLIENT: GWINNETT CHAMBER, GWINNETT TECHNICAL COLLEGE
(WORK BY DAWN ON BEHALF OF TILLMANALLENGREER)
Provided concept,
plan and copy for
new Gwinnett
Chamber website
and brochure
CONCEPT | COPYWRITING series. Served as
Managing Editor
COLLATERAL DEVELOPMENT for Chamber
PUBLICATION PLANNING publication (Focus).
Developed new
STRATEGIC MARKETING recruitment pieces
PLANNING for Chamber and
Gwinnett Tech.
WEBSITES

14. CLIENT: CENTERS FOR DISEASE CONTROL & PREVENTION,
(work by Dawn while employed
PUBLIC HEALTH / GOVERNMENT AGENCY by CDC as contractor and sub-contractor)
Developed Congressional Brief.
Proposed compilation of
exhaustive training materials into
convenient and flexible notebook
format. Designed notebook cover.
Wrote and edited copy for public
health officials, working with a team
of scientists and public health
professionals at CDC and other
agencies.
RESEARCH
PUBLIC HEALTH WRITING
EDITING
DESIGN

15. CLIENT: HI-HOPE SERVICE CENTER
Developed tagline, Hope
on the Horizon: Cultivating
Community and
Opportunity for Adults with
Developmental
Disabilities, along with
marketing and
communications strategy.
* Organization honored
with Pinnacle Award,
Gwinnett Chamber of
Commerce, funding
AUDIENCE MAP
COMMUNICATIONS PLAN
COMMUNICATIONS BUDGET
THEME / TAGLINE
BROCHURE + PRESENTATION

16. Thank You!
Dawn Richerson
(404) 861-1413 (cell)
dawn@creativerevolutions.com