Field kit for entrepreneurs e book
Upcoming SlideShare
Loading in...5
×
 

Field kit for entrepreneurs e book

on

  • 1,245 views

 

Statistics

Views

Total Views
1,245
Views on SlideShare
1,245
Embed Views
0

Actions

Likes
1
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Field kit for entrepreneurs e book Field kit for entrepreneurs e book Document Transcript

    • 
 

 FIELD KIT FORENTREPRENEURS Compilation
of
Tried
and
Tested
Tricks
for
 Intrepid
Business
Venturers

 (2012
Edition)
 




    • 
TABLE
OF
CONTENTS

TABLE
OF
CONTENTS..................................................................................................................2
FOREWORD ................................................................................................................................4
The
Business
Conceptualization
Process ...................................................................................6
Choosing
a
Right
Business
Name ...............................................................................................7
Branding:
Laying
the
Foundation
of
a
New
Business .................................................................8
Essentials
of
Starting
an
Online
Business...................................................................................9
Top
4
Loan
Grant
Tactics..........................................................................................................10
How
to
Set
Up
Your
Website ...................................................................................................12
Importance
of
Creating
a
Corporate
Business
Profile..............................................................15
Pitfalls
Every
Entrepreneur
Should
Avoid ................................................................................16
Using
Social
Media
to
Boost
Sales............................................................................................18
Taking
Advantage
of
the
Best
e‐Commerce
Tools ...................................................................19
4
Ways
to
Improve
Your
Website
Ranking...............................................................................20
Top
5
Apps
for
Your
Business...................................................................................................22
How
to
Make
Your
Brand
Matter
in
Social
Media ...................................................................24
How
to
Keep
Seasonal
Businesses
Afloat.................................................................................25
How
to
Revive
an
Ailing
Business.............................................................................................26
Top
Social
Media
Blunders
to
Avoid ........................................................................................27
How
to
Quickly
Gain
Traction
in
the
Sales
Front......................................................................29
Best
5
Online
Lead
Generation
Techniques .............................................................................30
Make
Online
Education
Work
for
You......................................................................................32
How
to
Make
Financial
Forecasts
for
Your
Business................................................................34
4
Winning
Improvements
for
Your
Collections
Department ...................................................36
 FIELD
KIT
FOR
ENTREPRENEURS





















































2



    • Giving
Your
Online
Store
an
Attractive
Makeover ...................................................................38
How
Do
I
Close
My
First
Sale?..................................................................................................39
How
to
Inspire
Staff
to
Perform
Better ....................................................................................41
Tactics
for
Marketing
Services
Overseas..................................................................................43
How
to
Handle
Office
Whiners ................................................................................................45
The
Top
Home‐Based
Businesses
for
2012 ..............................................................................47









 www.writer‐shack.com



 All
Rights
Reserved.
Copyright
©
2012
Joseph
Mapue.
This
publication
 may
not
be
transmitted,
reproduced
or
stored
in
part
or
in
whole
by
 any
means
without
the
express
written
consent
of
the
copyright
 owner
except
for
brief
quotations
in
articles
and
reviews.
 FIELD
KIT
FOR
ENTREPRENEURS





















































3



    • 
FOREWORD

 ||
For
Freelancers
&
Entrepreneurs
|


The
world
going
global
is
the
perfect
reason
why
creative
and
business‐minded
people
should
consider
becoming
entrepreneurs.
The
possibilities
and
market
niches
are
endless
and
the
tools
for
starting
up
a
business
are
easily
accessible
via
the
Internet.
If
you
are
contemplating
on
being
one
yourself,
here
are
some
practical
tips
you
should
bear
in
mind
if
youre
bent
on
treading
the
straight
and
narrow
path
of
entrepreneurship.






 1. If
you
have
a
day
job,
wait
for
the
right
moment
to
quit.
It
wouldnt
do
 you
good
to
let
go
of
a
steady
source
of
income
if
the
business
you
are
 envisioning
is
yet
to
be
financially
stable.

 2. Never
wait
for
approval
before
building
something
you
are
really
 passionate
about.

Just
build
it
and
build
it
with
love.
 3. Determine
the
best
market
niche
to
service.
In
all
likelihood,
wallowing
 in
a
crowded
pool
of
providers
will
sap
your
energy
without
reining
in
 the
returns
you
are
hoping
for.
 4. Establish
a
strong
online
presence.
Never
scrimp
on
good
website
 design,
optimization,
and
social
media
integration.
These
will
help
your
 business
in
very
tangible
ways.
 5. When
you
already
have
a
product
or
service,
always
evolve
or
diversify
 what
you
offer
in
order
to
improve
your
value
to
your
target
customers.
 6. Hire
good
people
who
are
competent
enough
that
youre
willing
to
work
 for
them.

 7. Demand
excellence
from
your
staff,
and
more
importantly,
from
 yourself.
 8. Socialize
and
build
strong
networks.
 9. Connect
meaningfully
with
your
customers.
 FIELD
KIT
FOR
ENTREPRENEURS





















































4



    • 10. Never
quit
being
an
entrepreneur.
Creativity,
energy
and
motivation
are
 core
values
that
differ
in
intensity
among
successful
entrepreneurs.
 However,
they
all
have
a
strong
repugnance
to
the
word
"quit."

Entrepreneurs
are
the
main
drivers
of
global
progress.
They
represent
the
intersection
of
dreamers
and
people
of
action.
They
innovate,
introduce
products
and
services,
generate
jobs,
and
make
the
world
a
much
interesting
place
to
live
in.
If
you
are
one,
it
wouldnt
hurt
to
consider
the
foregoing
tips.


Neither
would
it
hurt
to
read
the
rest
of
this
eBook.
Much
of
the
bits
of
wisdom
that
made
their
way
here
were
adapted
from
the
experiences
and
personal
insights
of
successful
people
in
the
field.





















FIELD
KIT
FOR
ENTREPRENEURS





















































5



    • The
Business
Conceptualization
Process

 ||
For
Freelancers
&
Entrepreneurs
|


Without
human
creativity
and
imagination,
great
ideas,
technologies,
and
inventions
that
transform
lives
will
not
be
possible.
Profitable
businesses
are
no
exception.
The
conceptualization
processes
that
help
make
new
technological
marvels
work
are
the
same
processes
that
allow
innovative
ideas
to
become
global
businesses.
After
all,
just
about
any
thing
of
worth
starts
as
an
idea.


Effective
business
conceptualizations
entail
a
lot
of
brainstorming
and
planning.
It
also
involves
drawing
up
creative
solutions
to
specific
problems
encountered
by
customers.
Lastly,
the
resources
required
to
make
the
business
idea
work
should
also
be
established,
with
the
main
goal
of
acquiring
these
resources
communicated
clearly.


To
leverage
the
business
conceptualization
process,
the
key
people
involved
should
own
the
process
and
gradually
form
a
consensus
about
the
business
idea.
To
do
this,
the
key
people‐‐who
can
be
a
single
entrepreneur
or
a
small
group
of
business
partners‐‐should
establish
and
agree
among
themselves
what
the
business
idea
stands
for
(its
core
value
and
unique
selling
proposition)
and
for
which
purposes
or
goals
it
is
being
operated
(its
vision
and
mission).
Strongly
committing
to
the
fundamental
aspects
of
a
business
idea
will
provide
the
strong
foundation
necessary
to
explore
and
establish
other
important
aspects
of
a
business‐‐such
as
funding,
resource
management,
daily
operations
and
staffing.



Another
important
element
of
the
business
conceptualization
process
is
the
business
model,
or
how
a
business
generates
profit
for
the
people
who
run
and
work
for
it
as
well
as
for
the
investors
who
provide
funds
for
its
inception
and
subsequent
expansion.
Conservative
simulations
should
provide
an
objective
background
on
how
the
business
can
deliver
value
to
all
stakeholders
FIELD
KIT
FOR
ENTREPRENEURS





















































6



    • Choosing
a
Right
Business
Name

 ||
For
Freelancers
&
Entrepreneurs
|


Business
names
can
make
or
break
a
fledgling
company.
This
is
why
choosing
the
perfect
business
name
for
your
start
up
is
very
important.
While
truly
an
enjoyable
and
exciting
process,
choosing
your
business
name
should
result
to
a
final
output
that
conveys
the
core
values
of
your
business
in
a
way
that
favorably
engages
your
target
market.
Remember
that
for
new
companies,
it
is
the
business
name
from
which
potential
customers
first
assess
whether
a
company
has
what
it
takes
to
meet
their
product
or
service
requirements.
Hence,
choosing
one
that
has
a
positive
connotation
and
generates
the
right
impression
is
critical.

Establishing
a
business
name
that
is
aligned
with
your
business
strategy
can
be
rewarding
in
the
long
term.

After
all,
your
business
name
will
form
the
basis
of
your
brand/s
and
all
the
product
lines
you
will
be
developing
in
the
future.

A
good
business
name
is
one
that
is
both
memorable
and
unique
to
your
target
market.
Adopting
only
one
trait
will
erode
your
brand,
one
way
or
another.


A
good
business
name
should
also
have
some
aspect
that
will
allow
your
potential
customers
to
make
easy
visualizations.
Think
of
Apple,
Facebook
and
Puma.
If
creating
easy
visualizations
is
challenging
for
the
business
name
you
are
considering,
remember
to
employ
the
best
artists
to
conceptualize
your
logo.
Think
of
Google,
Adidas,
and
Lacoste.
While
it
is
good
to
dream
that
your
business
will
eventually
attain
the
global
status
of
these
mega‐brands,
it
is
a
safe
bet
to
use
descriptive
names
that
tell
a
lot
about
what
your
business
is.
For
example,
naming
your
taxi
company
"Griffin
Ride"
may
not
mean
much
at
first
to
most
people.
Naming
it
Maxs
Taxis
is
better.




FIELD
KIT
FOR
ENTREPRENEURS





















































7



    • Branding:
Laying
the
Foundation
of
a
New
Business

 ||
For
Freelancers
&
Entrepreneurs
|


Branding
is
one
of
the
most
critical
aspects
of
any
business.
For
one
thing,
a
brand
sets
your
business
apart
from
other
entities
that
offer
similar/identical
products
or
services.
Brands
tell
consumers
whether
your
product
or
service
is
reliable,
whether
its
easy
to
use,
or
whether
it
demands
quite
a
bit
from
your
customers
budget.
Remember
that
your
brand
should
convey
a
unique
value
to
your
target
audience
and
that
this
value
(or
set
of
values)
should
be
consistently
reflected
in
your
brand
name,
logo,
tagline,
key
phrases,
and
your
particular
mode
of
providing
service.


Any
company
or
entrepreneur
that
conducts
successful
branding
campaigns
is
sure
to
reap
not
only
tangible
but
also
lasting
rewards
eventually.
There
are
a
few
essential
factors
that
you
need
to
consider
if
you
are
planning
on
establishing
a
brand
for
your
business.
One
is
to
accurately
identify
your
target
market.
Remember
that
each
product
or
service
should
have
a
unique
set
of
features
that
cater
to
a
specific
group
of
consumers.
Once
you
have
established
which
of
these
groups
is
the
segment
you
will
profitably
enjoy
serving,
then
you
should
start
aligning
your
brand
in
a
way
that
will
make
it
resonate
with
the
needs,
preferences,
and
ideals
of
this
niche
market.




The
next
step
is
to
adopt
a
message
that
will
strongly
appeal
to
your
market,
using
language
that
instinctively
pique
their
interest,
compelling
them
towards
a
deeper
engagement
with
your
products
or
services.
Recall
some
of
the
greatest
brand
messages
that
have
been
conceptualized:
Just
do
it
(Nike),
A
diamond
is
forever
(De
Beers),
Think
small
(Volkswagen),
Impossible
is
nothing
(Adidas),
and
Think
Different
(Apple).
You
should
then
conduct
different
marketing
campaigns
that
consistently
promote
the
core
values
of
your
brand.
Finally,
getting
campaign
feedbacks
and
establishing
accurate
analyses
and
conclusions
from
these
feedbacks
should
help
you
hone
your
brand
to
truly
capture
your
audience.


FIELD
KIT
FOR
ENTREPRENEURS





















































8



    • Essentials
of
Starting
an
Online
Business

 ||
For
Freelancers
&
Entrepreneurs
|


There
are
a
lot
of
online
businesses
that
have
been
sprouting
lately.
Not
all
have
been
successful,
unfortunately.
Many
might
have
been
ambitious
and
promising
initially
but
still
fell
by
the
wayside.
If
you
are
keen
on
starting
your
own
online
business,
then
its
critical
that
you
avoid
the
conceptualization
or
operating
mistakes
failed
online
businesses
made
that
caused
them
to
eventually
fold
up.


Alternatively,
knowing
the
winning
formula
of
successful
online
businesses
and
applying
these
to
your
own
enterprise
would
do
wonders.
That
said,
the
first
advice
that
any
successful
entrepreneur
will
tell
you
is
that
for
an
entrepreneur
to
succeed,
his
or
her
business
must
be
closely
related
to
an
enduring
passion.
Making
a
business
out
of
something
you
are
passionate
about
is
priceless
and
has
the
potential
of
changing
the
game
or
introducing
a
truly
remarkable
innovation.


Another
useful
insight
from
veteran
entrepreneurs
is
to
focus
on
attaining
carefully
established
objectives,
not
just
on
mechanically
completing
various
tasks.
The
latter
is
a
mindset
characteristic
of
employees,
the
former
of
entrepreneurs.
Make
things
happen
not
merely
by
diligently
fulfilling
a
job
but
by
reaching
goals
that
you
have
set
yourself.


Establish
a
niche
by
identifying
customer
needs
or
wants
that
are
underserviced
or
by
providing
clever
solutions
to
problems
that
need
to
be
solved.
Focus
your
energies
on
providing
services
or
products
that
are
yet
to
be
saturated
instead
of
entering
a
playing
field
where
there
is
just
too
much
competition.
Finally,
you
should
evolve
your
online
business
based
on
changing
market
conditions
or
customer
preferences.



FIELD
KIT
FOR
ENTREPRENEURS





















































9



    • Top
4
Loan
Grant
Tactics

 ||
For
Freelancers
&
Entrepreneurs
|


For
most
businesses‐‐both
big
and
small‐‐securing
loans
can
be
a
major
growth
or
operational
aspect.
However,
not
all
business
loan
applications
get
approved
by
lending
institutions.
This
is
because
while
banks
are
just
too
happy
to
release
business
loans
(they
earn
a
lot
from
loans
after
all),
doing
so
for
entities
with
very
low
credit
rating
is
simply
impossible.
In
bank
rationale,
lending
to
entities
with
very
risky
credit
credentials
is
tantamount
to
signing
a
check
with
no
expectations
of
getting
repaid
in
the
future.


This
makes
loan
applications
quite
a
challenge
for
some
companies,
especially
those
with
no
credit
history
or
low
credit
ratings.
If
you
are
an
entrepreneur
and
need
financing
to
oil
your
operations
or
provide
the
infrastructure
for
growth,
securing
a
loan
is
one
of
the
fastest
ways
to
do
so.
Here
are
some
tips
to
significantly
increase
your
chances
of
getting
a
loan.


 1. Be
prepared.
Knowing
the
requirements
of
specific
lending
institutions
 well
before
sending
your
application
will
greatly
smoothen
the
process.
 Get
all
the
loan
information
you
need
and
prepare
all
the
relevant
 documentation.

 
 2. Assess
and
present
your
cash
flow
projections
and
other
financial
 activities
in
a
way
that
will
increase
your
chances
of
getting
the
loan.

 
 3. Choose
the
lending
institution/s
to
engage
carefully.
Not
all
institutions
 are
prefect
for
your
business.
Some
have
policies
that
are
pro‐ entrepreneur
and
knowing
which
lending
institutions
are
these
in
your
 area
is
very
important.
It
will
also
help
you
significantly
if
you
have
a
 strong
and
long‐term
relationship
with
the
institution
such
as
having
 healthy
deposit
accounts
with
a
commercial
bank.
FIELD
KIT
FOR
ENTREPRENEURS





















































10



    • 
 4. Acquire
a
third‐part
credit
rating
report
as
much
as
possible.
Having
 gained
a
good
credit
rating
from
other
independent
agencies
will
boost
 your
chances
of
being
perceived
as
credit‐worthy
by
the
institution
you
 wish
to
acquire
a
loan
from.

 
 
 To
conclude,
credit
and
loans
are
good
sources
of
business
funds
when
managed
 diligently.
They
are
also
reasonably
obtainable
despite
stricter
restrictions
that
have
 been
set
up
following
the
disastrous
results
of
the
lax
lending
regulations
in
the
US
 home
mortgage
sector.
The
key
is
to
align
your
cash
flow,
credit
rating,
and
 objectives
with
your
loan
application
and
to
prepare
all
documentation
in
advance
 to
obtain
the
loan.
 
 











FIELD
KIT
FOR
ENTREPRENEURS





















































11



    • How
to
Set
Up
Your
Website

 ||
For
Freelancers
&
Entrepreneurs
|

 
So
youve
finally
taken
your
business
from
the
corridors
of
your
imagination
to
the
real
world.
The
fact
is,

getting
it
started
is
really
all
that
is
keeping
you
from
taking
a
shot
at
your
dreams.
To
do
that,
however,
entails
a
lot
more
work
on
top
of
determining
exactly
what
your
business
is
about
and
how
you
intend
to
finance
its
operations.
One
of
the
things
that
can
jumpstart
your
business
is
a
dedicated
website.


Having
an
online
presence
is
a
critical
requirement
for
just
about
any
brand
or
business
that
intends
to
stay
competitive.
You
need
a
website
to
communicate
what
value
you
offer
to
clients
and
an
easy
way
to
get
their
feedback,
have
them
sign
up
for
a
service
or
to
purchase
a
product.
Websites
are
one
of
the
best
business
resources
that
can
get
all
those
things
accomplished.



But
for
a
person
who
is
just
learning
how
to
be
an
entrepreneur,
getting
your
own
site
online
could
be
very
challenging
indeed.

The
first
thing
to
consider
is
to
determine
and
secure
your
domain
name.
This
is
the
internet
address
(also
called
url)
feature
that
sets
your
company
apart
and
gives
visitors
a
hint
about
what
your
business
is
about.
Having
a
unique
and
catchy
domain
name
is
priceless
in
the
long
term
so
invest
enough
time
deciding
on
the
best
one
for
your
enterprise.
Remember
that
you
need
to
register
your
domain
name
to
protect
it
from
being
replicated
by
another
entity.


The
next
step
is
to
build
and
host
the
website.
Never
scrimp
on
website
design
and
copy
as
these
provides
the
initial
impression
potential
customers
will
harbor
about
your
business.
All
things
equal,
a
professionally
designed
website
will
outperform
a
mediocre
one
any
time.
There
are
hundreds
of
free,
easy‐to‐use
website
creation
services
on
the
net
if
you
have
a
penchant
for
it.
Otherwise,
it
wouldnt
hurt
to
hire
professional
website
designers
and
copywriters
to
help
you
set
up
a
very
attractive
website.
Once
built,
you
can
have
the
website
hosted
by
a
reliable
provider.


Finally,
you
need
to
get
people
(a
lot
of
them)
to
visit
your
website.
You
can
do
this
through
social
media
and
various
marketing
campaigns.
Remember
also
to
regularly
update
your
website
so
that
people
will
have
something
fresh
to
experience
from
your
site
every
once
in
a
while.


FIELD
KIT
FOR
ENTREPRENEURS





















































12



    • 
The
Most
Critical
Product
Pricing
Principles

 ||
For
Freelancers
&
Entrepreneurs
|

 
 Establishing
the
perfect
prices
for
your
products
or
services
is
one
of
the
key
inputs
 to
a
successful
business.
Discovering
that
sweet
spot
that
will
deliver
optimum
 value
for
your
customers
and
your
operations
is
like
discovering
a
vein
of
gold.

 
 There
are
basically
three
methods
in
formulating
prices:
cost‐based
pricing,
 competition‐based
pricing,
and
customer‐based
pricing.
Cost‐based
pricing
 considers
the
total
cost
of
producing
or
delivering
a
product
plus
a
markup
or
profit
 for
the
business.
Competition‐based
pricing
considers
how
a
product
under
a
 particular
brand
compares
with
an
identical
product
from
a
competitor.
Customer‐ based
pricing
is
based
on
how
much
value
a
customer
imputes
ion
a
particular
 product
or
service.

 
 Furthermore,
here
are
some
tips
that
can
help
you
set
your
product
or
service
 prices
right.
 
 1. Establish
at
the
onset
that
your
pricing
is
intended
to
make
money
for
 your
business
and
that
an
ineffective
pricing
can
do
just
the
opposite
of
 making
money.
 
 2. Never
set
a
price
too
high
or
too
low
in
an
attempt
to
gain
a
competitive
 edge
in
the
market.
Both
can
eventually
lead
to
cash
flow
problems
later
 on.
 
 3. Align
your
prices
with
how
much
value
it
delivers
to
your
customers.
To
 do
so,
you
need
to
really
know
how
your
customers
perceive
your
 products
or
services
and
how
important
these
are
to
them.

 
FIELD
KIT
FOR
ENTREPRENEURS





















































13



    • 4. Always
set
a
competitive
price
that
avoids
radical
differences
(i.e.,
too
 high
or
too
low)
from
those
set
by
your
competitors.

 
 5. Implement
consumer‐friendly
pricing
cuts
such
as
sales,
discounts,
 coupons,
bulk
deals
and
other
marketing
techniques.
 

 6. Recognize
that
while
product
pricing
is
a
critical
business
input,
it
is
not
 the
only
thing
that
helps
businesses
achieve
success.
 















FIELD
KIT
FOR
ENTREPRENEURS





















































14



    • Importance
of
Creating
a
Corporate
Business
Profile

 ||
For
Freelancers
&
Entrepreneurs
|


A
company
profile
is
a
quick
look
into
a
company,
allowing
different
groups
of
people
to
get
a
general
idea
of
what
a
company
does
or
offers,
its
target
market,
its
unique
strengths,
its
track
record,
and
whether
it
is
a
good
entity
to
do
business
with.
However,
company
profiles
should
go
beyond
stating
facts
about
a
company.
Well‐written
company
profiles
deftly
convey
the
predominant
values
and
corporate
culture
that
lends
the
organization
its
distinct
character.
Good
company
profiles
should
also
demonstrate
how
effective
a
company
is
at
meeting
its
customers
needs.

In
addition
to
existing
and
potential
customers,
corporate
profiles
are
also
viewed
and
assessed
by
investors,
service
providers,
business
partners,
and
job
applicants.
For
this
reason,
company
profiles
should
be
optimized
in
corporate
websites,
staff
recruitment
portals,
media
kits
and
other
external
documents,
press
releases,
brochures,
and
official
online
profile
pages
on
social
and
professional
networks
such
as
LinkedIn
and
Facebook.






A
good
corporate
business
profile
should
contain
the
basic
information
about
the
company.
These
include
the
year
when
the
company
was
established,
where
it
is
headquartered,
the
products
and
services
it
offers,
its
target
customers,
its
unique
strengths,
and
the
values
it
is
committed
to.
If
a
company
has
been
around
for
a
considerable
time,
a
brief
discussion
of
the
awards
it
gained,
its
achievements,
or
the
successes
it
accomplished
would
help
establish
a
solid
case
for
the
companys
dependability
and
suitability
for
business
engagement.
Lastly,
contact
information
should
be
included
in
the
profile
in
order
to
facilitate
correspondence
and
feedback
from
customers
as
well
as
potential
partners
and
investors.



FIELD
KIT
FOR
ENTREPRENEURS





















































15



    • Pitfalls
Every
Entrepreneur
Should
Avoid

 ||
For
Freelancers
&
Entrepreneurs
|


Entrepreneurs
are
good
at
creating
value
but
it
doesnt
follow
that
all
entrepreneurs
have
redoubtable
business
sense.
They
are
not
exempt
from
committing
serious
mistakes
and
some
entrepreneurs
fail
at
business.


If
you
are
setting
up
or
are
currently
managing
your
own
business,
knowing
the
common
pitfalls
that
cause
even
formidable
innovators
to
fail
is
a
priceless
business
resource.
Here
are
some
of
the
pitfalls
any
entrepreneur
should
avoid
at
all
costs:


 1. Embarking
on
a
business
full
blast
with
limited
capitalization
and
unclear
 sources
of
funding.
Taking
calculated
risks
is
an
integral
part
of
any
business
 operation
and
is
a
known
motive
force
that
fueled
many
remarkable
 business
successes
in
the
past.
However,
taking
unreasonable
risks‐‐such
as
 plunging
head‐on
into
a
highly
competitive
industry
without
clear
revenue
 or
funding
streams
is
a
formula
for
disaster.
Leaving
too
much
to
chance
is
 never
a
prudent
business
tactic.
 
 2. Joining
the
battle
as
a
one‐man
army.
Nobody
said
to
do
your
business
 alone
even
if
you
somehow
can.
There
are
people
who
can
help
you
 improve
your
business
and
getting
their
help
will
allow
you
to
learn
as
well
 as
allocate
more
time
to
grow
your
business.
 
 3. Establishing
unreasonable
expectations.
Having
lofty
ambitions
is
good
in
 the
long
run
since
when
coupled
with
action,
well‐motivated
ambitions
are
 the
key
inputs
to
change.
However,
establishing
unreasonably
high
targets
 often
result
to
failure
and
resentment.
Theres
nothing
wrong
with
wishing
 your
business
to
perform
outstandingly
and
be
a
major
player
in
your
sector
FIELD
KIT
FOR
ENTREPRENEURS





















































16



    • within
a
few
months.
Establishing
that
goal
with
inadequate
or
unreliable
 resources
is
simply
stupid.
 
 4. 
Hinging
happiness
on
the
success
of
the
business
venture.
Happiness
 should
be
a
predominant
state
of
mind
instead
of
being
an
event‐driven
 emotion.
Otherwise,
theres
bound
to
be
a
lot
of
unhappiness
sprouting
in
 your
office
that
is
sure
to
erode
your
prospects
for
success.
The
key
is
to
 develop
a
cheerful
personality
thats
independent
of
the
fortunes
of
your
 business.


 
 
 There
are
many
other
pitfalls
that
even
excellent
entrepreneurs
commonly
commit.
 However,
the
foregoing
are
the
most
common
and
steering
clear
of
them
will
help
 you
hurdle
the
major
challenges
small
businesses
encounter
in
their
first
year
of
 operation.
 











FIELD
KIT
FOR
ENTREPRENEURS





















































17



    • Using
Social
Media
to
Boost
Sales

 ||
For
Freelancers
&
Entrepreneurs
|


These
days,
social
media
piques
the
interest
of
just
about
everyone:
its
users,
top
executives,
marketers,
and
social
scientists.
The
reason
is
that
online
social
networks
such
Facebook,
LinkedIn,
Twitter,
and
YouTube
are
redefining
peoples
lifestyles
as
well
as
the
way
they
conduct
business
on
the
Web.


Almost
a
year
ago,
ComScore
reported
that
social
media
was
the
pivotal
input
that
buoyed
2010s
eCommerce
performance
even
within
the
dampening
effects
of
a
serious
economic
recession.
According
to
the
report,
online
transactions
went
up
by
a
surprising
10
percent,
following
the
strong
participation
of
many
brands
in
social
media
campaigns.


But
why
is
social
media
such
a
powerful
tool
for
boosting
your
sales?
The
simple
answer
is
that
individual
and
organizational
users
of
social
networks
have
lot
of
ways
for
endorsing
ideas
and
brands,
sometimes
triggering
the
so‐called
"viral
effect"
that
generates
awareness
about
something
across
unusually
broad
demographics.
In
fact,
social
media
campaigns
have
been
demonstrated
to
yield
significantly
high
ROI
levels
when
executed
properly.




To
leverage
social
media
to
boost
your
own
sales,
remember
to
understand
your
target
customers
and
which
social
media
tool
can
be
used
most
effectively.
Use
different
and
fresh
ways
of
interacting
with
your
audience
in
order
to
keep
them
sufficiently
excited
to
join
different
campaigns.
Set
up
a
viable
and
reward
system
that
makes
it
easy
for
participants
to
win
and
claim
practical,
attractive
prizes.
Experiment
with
different
types
of
content
and
engagements
(videos,
games,
free
downloads,
coupons,
catchy
articles,
etc)
but
make
all
these
very
compelling.
Lastly,
consistently
build
trust
in
your
brand
by
addressing
customer
needs
or
issues
that
may
be
verbally
or
implicitly
communicated
during
your
social
media
campaigns.

FIELD
KIT
FOR
ENTREPRENEURS





















































18



    • Taking
Advantage
of
the
Best
e‐Commerce
Tools

 ||
For
Freelancers
&
Entrepreneurs
|


The
pervading
effect
of
social
media
as
well
as
online
search
has
enhanced
the
role
of
online
stores
in
facilitating
global
commerce.
If
you
are
an
entrepreneur
who
intends
to
start
a
new
or
upgrade
an
existing
online
business,
it
is
a
competitive
advantage
if
you
know
the
exceptional
ecommerce
tools
that
are
available
in
the
market.
Many
of
these
tools
are
free
to
use
although
some
require
fees
that
youll
nevertheless
eventually
find
reasonable
after
reaping
pretty
good
returns
on
your
investments.

Foremost
among
the
available
tools
you
need
to
elevate
your
business
are
those
related
to
social
networks
and
search
engine
optimizations.
Both
are
designed
to
draw
in
traffic
to
your
online
store
and
generate
conversions.
Some
pretty
good
social
media
tools
include
blog
publishing
systems
such
as
Blogger
and
WordPress
which
you
can
seamlessly
integrate
into
your
business
Facebook
page
through
an
free
app
called
Networked
Blogs.
Meantime,
useful
tools
to
use
in
search
optimization
include
those
for
keyword
and
link
management.
Market
Samurai
is
a
complete
SEO
package
that
you
may
want
to
try
out
for
your
online
store.


In
terms
of
optimizing
your
online
store
itself,
Magento
and
Loaded
Commerce
are
both
pretty
robust
software
that
can
transform
your
site
into
very
stunning
and
easy
to
use
ecommerce
shop.
Never
scrimp
on
aesthetics,
simplicity,
and
engaging
content
as
these
are
sure
draws
in
terms
of
user
visits.


If
you
need
help
in
setting
up
your
online
store
Shopify
is
also
a
very
good
option
when
it
comes
to
attractive
website
designs.
Outside
social
media
chat
rooms,
there
are
also
other
software
that
allows
your
team
to
address
customer
issues
in
real
time.
On
top
of
this
list
is
the
Click
Desk
application
that
easily
sets
up
a
Live
Chat
feature
on
your
selling
site.


FIELD
KIT
FOR
ENTREPRENEURS





















































19



    • 4
Ways
to
Improve
Your
Website
Ranking

 ||
For
Freelancers
&
Entrepreneurs
|


Ranking
high
on
search
engine
results
pages
is
a
critical
factor
to
a
business
success
online.
This
is
why
many
companies
employ
professional
SEO
(search
engine
optimization)
practitioners.
SEO
experts
help
transform
web
pages
into
search‐engine
friendly
documents
using
techniques
that
reduce
code/content
clutter
and
target
higher
page
rankings.
In
addition,
companies
also
employ
social
media
managers
to
help
drive
user
traffic
into
their
sites.
Here
are
some
basic
tips
on
how
you
can
improve
your
website
ranking.

1.
Optimize
the
metadata
tag
on
your
html.
There
is
little
guarantee
that
your
site
will
eventually
zoom
up
on
search
results
page
rankings
just
by
merely
tweaking
your
metadata.
However,
metadata
allows
search
engine
bots
to
index
your
pages
better
and
enables
you
to
control
how
you
want
your
site
to
be
perceived
by
your
target
audience.
Being
organized
and
targeted
are
two
big
plusses
that
will
eventually
drive
traffic
to
your
site.
Strategically
assigning
your
title,
description,
and
keyword
metadata
will
give
a
competitive
edge
to
your
web
pages
when
it
comes
to
online
search.


2.
Optimize
the
use
of
relevant
keywords.
In
the
realm
of
online
search,
keywords
are
the
virtual
link
between
your
potential
customers
and
your
site.
Whenever
possible,
use
relevant
but
unique
and
unsaturated
keywords
that
target
niche
customers
to
help
your
site
rank
higher.
For
optimum
effect,
integrate
the
targeted
keywords
even
on
your
urls
and
your
metatags.
Be
sure
that
the
keywords
you
are
targeting
are
seamlessly
incorporated
into
the
new
content
that
you
are
publishing.

3.
Integrate
a
blog
on
your
site.
Blogs
are
the
best
way
to
infuse
fresh,
relevant
and
compelling
content
into
your
site.
Remember
that
search
engines
have
a
programmed
bias
in
favor
of
sites
that
are
regularly
refreshed
with
new
content.
The
more
pages
being
published
on
your
site
means
getting
more
attention
from
FIELD
KIT
FOR
ENTREPRENEURS





















































20



    • search
engines.


 
 4.
Use
social
media
to
drive
traffic
to
your
site.
Social
media
sites
like
Facebook,
 Twitter,
Digg,
YouTube,
and
LinkedIn
are
great
channels
that
can
drive
user
traffic
to
 your
site.
Getting
to
know
the
nooks
and
crannies
of
social
media
marketing
can
 deliver
huge
benefits
even
in
the
short
term.


















FIELD
KIT
FOR
ENTREPRENEURS





















































21



    • Top
5
Apps
for
Your
Business

 ||
For
Freelancers
&
Entrepreneurs
|


Mobile
Apps
are
increasingly
becoming
more
sophisticated
and
are
developed
for
different
purposes.
Among
the
emergent
apps
for
any
mobile
platform
are
those
used
in
businesses
and
other
professional
enterprises.
Regardless
of
the
scale
of
your
business
and
the
type
of
smart
phone
you
use,
the
following
mobile
apps
are
sure
to
enhance
your
productivity,
efficiency,
and
business
network.

1.
Skype.
Sans
the
apps,
phones
are
basically
tools
for
communicating
with
customers,
partners,
investors,
staff,
and
other
stakeholders,
after
all.
However,
calls‐‐especially
of
the
variety
that
crosses
international
borders‐‐can
be
very
expensive.
The
popular
online
communication
platform,
skype
can
be
very
helpful,
indeed.
Use
Skype
for
video
calling,
instant
messages,
and
chatting
for
free.

2.
Documents
To
Go.
This
app
allows
the
creation,
editing,
storage,
and
sharing
of
various
documents
in
the
most
popular
formats
such
as
.doc,
.xls,
.ppt,
and
pdf.
Perfect
for
reviewing

presentations,
reports
and
business
plans
on
the
go.


3.
Remember
the
Milk:
This
app
is
great
for
people
who
need
to
accomplish
multiple
tasks
on
a
regular
basis.
In
a
nutshell,
Remember
the
Milk
is
an
online
To
Do
List
that
is
synched
with
a
mobile
computing
device.


4.
Evernote.
This
app
leverages
the
huge
potential
of
cloud
computing
by
allowing
the
user
to
upload
just
about
any
file:
handwritten
notes,
text
notes,
video
files,
photos,
and
web
pages
to
a
personal
account
over
the
cloud.
It
then
allows
the
user
to
sync
the
data
with
other
computing
devices
such
as
any
critical
information
uploaded
by
a
smart
phone
can
be
accessed
by
a
synced
laptop
or
desktop
computer.




5.
Dropbox.
This
is
a
very
useful
online
file
management
and
sharing
application
FIELD
KIT
FOR
ENTREPRENEURS





















































22



    • that
uses
cloud
computing
to
allow
easier
access
to
authorized
users
and
more
 storage
space.
Dropbox
is
perfect
for
sharing
various
documents
and
photos
to
 friends,
relatives,
colleagues
and
business
contacts.

 
 Quite
a
lot
of
mobile
apps
are
now
being
developed
for
businesses
and
these
are
 just
the
tip
of
the
iceberg.
Given
the
demonstrated
indispensability
of
smart
phones
 in
conducting
personal
or
organizational
business,
app
stores
will
see
the
 introduction
of
more
advanced
and
specialized
apps
that
are
designed
to
perform
 business
tasks
ranging
from
the
very
simple
to
very
complex
ones
that
formerly
 required
networked
desktops
to
accomplish.
 














FIELD
KIT
FOR
ENTREPRENEURS





















































23



    • How
to
Make
Your
Brand
Matter
in
Social
Media

 ||
For
Freelancers
&
Entrepreneurs
|


There
are
very
few
companies
that
can
ignore
the
power
of
social
media.
If
you
want
your
brand
to
succeed
in
todays
extremely
competitive
landscape,
then
social
media
is
one
of
the
major
arenas
you
need
to
excel
in.
The
fact
is,
deploying
brands
in
social
media
has
become
a
necessity
just
to
maintain
a
connection
with
an
already
captive
audience.
Without
a
meaningful
presence
in
social
media,
many
brands
would
lose
the
benefits
of
engaging
hundreds
of
millions
of
existing
and
potential
customers
who
regularly
log
on
to
their
accounts
on
different
social
networks.


And
that
is
not
mere
hearsay.
Time
and
again,
it
has
been
conclusively
demonstrated
that
properly
executed
social
media
campaigns
have
measurable
effects
on
the
bottom
line.
Moreover,
compared
with
other
promotional
methods,
leveraging
social
media
is
also
more
attractive
in
terms
of
ROI.

To
effectively
deploy
your
brand
over
social
media,
you
need
to
assess
just
which
channels
your
brand
is
appropriate
for.
There
are
at
least
three
main
channels
you
should
actively
participate
in
at
all
cost:
Facebook,
Twitter,
and
the
blogosphere.
Not
only
is
Facebook,
the
second
home
for
hundreds
of
millions
of
people
who
go
online
everyday,
it
also
has
robust
mechanisms
for
brand
building.
Ignoring
this
space
is
virtually
suicide
specially
for
new
companies.
Meantime,
Twitter
is
one
of
the
best
ways
of
leveraging
the
widespread
use
of
mobile
phones.
Use
Twitter
as
a
platform
for
steering
your
audience
towards
deeper
involvement
with
your
brand.
Lastly,
having
a
blog
is
the
most
affordable
way
of
keeping
your
brand
current
and
fresh.
Align
your
blog
with
the
dynamics
of
online
search
and
integrate
it
with
your
profiles
on
social
media.
This
way,
you
help
establish
a
viable,
organic,
and
profitable
online
presence
for
your
brand.


FIELD
KIT
FOR
ENTREPRENEURS





















































24



    • How
to
Keep
Seasonal
Businesses
Afloat

 ||
For
Freelancers
&
Entrepreneurs
|


Businesses
whose
core
products
or
services
are
ski
rentals,
Christmas
trees,
fireworks,
or
summer
vacation
houses
for
rent
are
all
seasonal
businesses.
Many
ventures
that
belong
to
this
category
have
been
successful
but
others
unfortunately
fail.
This
is
because
handling
seasonal
businesses
is
radically
different
from
managing
conventional
ones.
In
order
to
make
your
seasonal
business
successful,
be
sure
to
consider
the
following
tips:

 1. Practice
diligence
in
managing
cash
flows.
In
seasonal
businesses,
profits
are
 reined
in
only
during
peak
seasons
and
diligently
spreading
revenues
to
 cover
operational
costs
the
whole
year
is
of
paramount
importance.
Always
 appropriate
a
comfortable
budget
for
off‐season
operations.
For
seasonal
 businesses
wherein
this
is
simply
not
possible,
maintaining
excellent
 relationships
with
banks
and
other
sources
of
credit
is
also
critical.
Doing
so
 will
help
cover
operational
expenses
during
the
lean
season.

 2. Allow
reasonable
flexibility
in
operations
during
peak
seasons.
Depending
on
 consumer
behavior,
never
scrimp
on
rendering
extra
hours
to
achieve
(or
 exceed)
targets.
Seasonal
businesses
should
be
agile
in
order
to
convert
 every
opportunity
into
a
sale.
Otherwise,
its
not
really
a
good
tactic
to
hope
 for
rain
during
dry
season.



 3. Find
ways
of
making
profits
even
during
the
lean
season.
Be
creative
in
 diversifying
your
core
business
to
generate
modest
revenues
while
waiting
 for
the
big
break.
Lean
seasons
can
also
be
used
for
intensive
strategizing
 and
preparations
for
the
peak
season.
Broaden
your
sales
network,
train
 your
staff,
or
develop
new
product
concepts.
There
are
many
productive
 things
that
can
be
accomplished
than
just
merely
waiting
for
the
rain
to
 come.

FIELD
KIT
FOR
ENTREPRENEURS





















































25



    • How
to
Revive
an
Ailing
Business

 ||
For
Freelancers
&
Entrepreneurs
|


Notwithstanding
this
articles
title,
not
all
ailing
businesses
can
be
revived.
Some
are
just
so
messed
up
that
reviving
them
will
just
be
a
waste
of
time
and
effort.
For
this
type
of
situations,
closing
them
up
and
starting
a
new
business
on
a
clean
slate
is
infinitely
better.


However,
all
businesses
encounter
lean
periods
as
well
as
critical
periods
wherein
even
soundly
managed
companies
find
themselves
at
risk
of
being
dissolved.
For
these
cases,
there
are
methods
that
might
be
able
to
reorient
ailing
companies
towards
recovery
and
growth.
If
your
company
falls
into
this
category,
here
are
some
tips
that
may
be
able
to
turn
your
enterprise
around:



An
ailing
business
need
to
contend
with
company
credit,
delinquent
receivables,
staff
morale,
customer
retention
and
other
issues
that
require
creative
strategies
in
order
to
be
addressed
satisfactorily.
One
of
the
first
thing
on
the
recovery
agenda
is
to
form
the
recovery
team.
The
recovery
team
must
be
a
strong
team
of
managers
that
are
committed
to
salvage
the
most
valuable
assets
of
the
company
and
use
them
for
a
calculated
recovery
later
on.
To
turn
an
ailing
business
around,
all
stakeholders
must
be
willing
to
take
actions
that
could
really
hurt.
An
assessment
of
the
situation
is
needed
in
order
for
the
right
impetus
towards
recovery
is
attained.
In
addition,
immediate
and
decisive
action
is
required
to
prevent
further
deterioration
of
the
situation.
This
means
that
major
problems
need
to
be
addressed
immediately
with
carefully
drawn
solutions.


Essentially,
a
turnaround
is
a
sustained
positive
change
in
the
performance
of
a
business
to
obtain
a
desired
result.
It
is
the
process
by
which
a
business
with
inadequate
performance
is
analyzed
and
changed
to
achieve
a
desired
result.
In
a
turnaround,
analysis
and
action
are
simultaneous.
The
immediate
requirement
is
to
find
the
major
problems,
analyze
them
and
implement
solutions.
FIELD
KIT
FOR
ENTREPRENEURS





















































26



    • Top
Social
Media
Blunders
to
Avoid

 ||
For
Freelancers
&
Entrepreneurs
|


Social
media
is
the
all
buzz
these
days.
And
rightly
so.
Among
all
channels
where
companies
can
promote
their
brands,
it
is
on
social
media
where
the
potential
for
ROI
is
the
highest.
Often,
doing
great
in
social
media
is
doing
great
in
the
sales
arena.

That
said,
building
your
brand
on
social
media
is
great.
There
are
very
few
businesses
that
can
really
afford
to
ignore
social
media
and
if
your
company
is
not
one
of
these,
then
conducting
social
media
campaigns
early
can
do
magic
for
your
company.
However,
leveraging
the
advantages
of
social
media
can
backfire
if
your
campaigns
are
haphazardly
conducted.
Remember,
just
as
a
viral
promotional
campaign
can
have
a
huge
positive
impact,
the
other
side
of
the
coin
applies
just
as
much.
A
campaign
gone
wrong
can
generate
a
viral
effect
that
can
be
terribly
detrimental
to
the
brand.


One
of
the
worst
things
social
media
marketers
can
commit
is
to
start
something
on
social
media
without
a
plan.
Doing
so
is
a
hanging
disaster
waiting
to
fall
heavily
on
the
brand.
Not
knowing
the
basics
(the
brands
target
audience,
the
best
team
to
manage
social
media
campaign,
the
metrics
to
be
used
when
assessing
campaign
success)
can
be
very
costly
indeed.


Another
common
social
media
blunder
is
to
execute
a
good
campaign
at
the
wrong
time.
Tweeting
just
about
any
time
you
want
can
be
very
wasteful,
for
example.
Understanding
the
best
time
to
deliver
tweets
to
your
target
audience
is
a
priceless
market
information.


Lastly,
inaccurately
assessing
the
results
of
your
social
media
campaigns
will
never
allow
your
team
to
appreciate
the
real
impact
of
your
campaign.
Subsequent
campaigns
may
then
be
executed
without
the
benefits
of
precise
market
FIELD
KIT
FOR
ENTREPRENEURS





















































27



    • information
and
your
team
will
remain
perpetually
at
a
loss
on
how
your
social
 efforts
are
really
impacting
your
business.
 


















FIELD
KIT
FOR
ENTREPRENEURS





















































28



    • How
to
Quickly
Gain
Traction
in
the
Sales
Front

 ||
For
Freelancers
&
Entrepreneurs
|


Being
good
in
sales
is
both
a
science
and
an
art
and
no
two
gurus
will
completely
be
identical
in
their
list
of
the
best
tactics
to
help
you
gain
traction
in
the
sales
front.
Sales
is
more
than
just
a
numbers
game.
Its
not
just
meeting
quotas.
At
the
end
of
the
day,
successful
sales
people
are
concerned
more
about
how
they
can
deliver
value
to
their
customers
than
just
meeting
targets.

To
be
successful
often
requires
unmatched,
sometimes
insanely
dogged
persistence.
Its
odd
but
obstacles
abound
in
the
world
of
sales
and
successful
veterans
will
tell
you
that
their
professional
journeys
are
anything
but
easy.
Giving
up
simply
is
not
an
option.

Being
passionate
about
the
product
you
are
selling
is
perhaps
the
greatest
booster
to
your
sales
performance.
It
is
also
the
fuel
that
can
drive
your
persistence.
Once
in
a
company,
make
it
a
daily
commitment
to
be
really
intimate
with
your
products
and
services
so
that
your
passion
carries
over
to
the
techniques
and
attitudes
you
adapt
in
selling.


Allocating
time
to
listen
to
your
customers
will
help
your
team
realign
your
brands
according
to
the
needs
of
your
audience.
Knowing
your
customers
language
and
their
goals
will
help
you
articulate
how
your
products
and
services
solve
their
problems.

Lastly,
establishing
your
own
goals
is
critical
to
your
success
in
sales.
Remember,
without
clearly
established
goals,
you
can
never
accurately
assess
your
performance.
Setting
benchmarks
for
success
is
will
give
your
team
the
proper
orientation
to
effectively
execute
your
sales
strategies.


FIELD
KIT
FOR
ENTREPRENEURS





















































29



    • Best
5
Online
Lead
Generation
Techniques

 ||
For
Freelancers
&
Entrepreneurs
|


Keeping
existing
customers
interested
while
getting
new
ones
to
discover
and
use
your
products
or
services
is
a
persistent
target
of
all
businesses.
After
all,
customers
constitute
the
major
revenue
source
of
most
businesses.
The
more
customers
you
have,
the
healthier
your
business.
This
is
the
reason
why
led
generation
is
a
critical
component
of
any
enterprise.


Simply
put,
lead
generation
refers
to
a
marketing
tool
that
aims
to
promote
consumer
awareness
and
interest
about
a
particular
product
or
service.
Lead
generation
is
conducted
for
a
variety
of
purposes
such
as
building
an
email
list
or
a
subscriber
base.
There
are
many
ways
of
conducting
lead
generation
campaigns,
most
of
which
use
the
methodologies
and
conventional
advertising
channels.
There
are
also
ways
that
leverage
emergent
systems
or
technologies
such
as
online
search.

The
following
are
some
of
the
most
common
ways
leads
are
generated.

1.
Traditional
advertising.
This
is
the
umbrella
term
encompassing
the
dissemination
or
broadcast
of
commercial
advertisements
over
traditional
channels
such
as
television,
radio,
and
print
(broadsheets,
tabloids,
magazines,
and
other
periodicals).


2.
Online
lead
generation
techniques.
This
is
the
umbrella
term
covering
the
different
methodologies
for
promoting
brands
over
the
Internet.
By
far,
this
is
a
cost‐efficient
method
compared
to
traditional
advertising
in
that
it
can
easily
be
targeted
to
specific
consumer
demographics
and
it
can
also
be
subjected
to
very
precise
metrics.



The
best
online
lead
generation
techniques
include
1)
pay
per
click
(PPC)
advertising
that
can
be
implemented
through
the
robust
ad
engines
of
Google
or
Yahoo/MSN;
2)
Social
media
marketing
that
can
be
conducted
over
popular
social
networks
and
FIELD
KIT
FOR
ENTREPRENEURS





















































30



    • tools
such
as
Facebook,
Twitter,
LinkedIn
and
YouTube;
3)
Social
media
advertising
 which
is
now
possible
through
services
offered
by
Facebook
and
other
social
media
 sites;
4)
online
advertising
(media
acquisitions)
on
selected
sites;
and,
5)
search
 engine
optimization
(SEO)
that
aims
to
raise
the
ranking
of
particle
websites
in
 search
engine
results
pages
(SERPs).



















FIELD
KIT
FOR
ENTREPRENEURS





















































31



    • Make
Online
Education
Work
for
You

 ||
For
Freelancers
&
Entrepreneurs
|


Following
advances
in
relevant
technology
and
its
growing
widespread
popularity,
the
global
e‐learning
industry
is
nearing
the
USD
48
billion
benchmark
based
on
conservative
approximations.
Contributing
substantially
to
its
growth
are
the
dramatic
developments
in
Internet
technologies
and
multimedia
platforms.


Formal
online
education,
an
integral
component
of
e‐Learning
has
similarly
experienced
steep
growth,
with
several
millions
of
students
enrolled
in
online
courses
in
the
US
alone.
A
2011
survey
conducted
by
the
Sloan
Consortium
reveals
that
more
than
30
percent
of
American
students
are
already
enrolled
in
at
least
one
online
course.
Based
on
the
similar
reports
from
other
independent
observers,
online
education
is
slated
to
become
the
most
dominant
form
of
post‐secondary
education
in
the
US.

If
you
are
an
entrepreneur,
student,
or
somebody
who
intends
to
learn
more
about
a
subject
or
obtain
relevant
certifications
for
the
field
you
are
engaged
in,
going
for
online
education
is
a
very
attractive
option.
Its
flexible
arrangements
can
become
very
critical
especially
when
you
are
engaged
in
business,
work,
or
other
studies
that
take
a
fair
amount
of
your
schedule.
But
how
do
you
make
online
education
work
for
you?


The
first
and
most
important
step
is
to
seek
out
the
most
appropriate
online
program
and
institution
for
your
needs.
Assess
costs
and
time
issues
carefully
in
order
to
optimize
the
experience.
There
are
courses
and
programs
for
just
about
any
subject
or
career
training
that
are
also
offered
in
traditional
universities.


Secondly,
You
need
to
establish
the
minimum
amount
of
time
you
can
regularly
allocate
for
the
program
and
practice
discipline
and
diligence
in
meeting
your
targets.
There
is
always
a
sweet
spot
between
online
learning
and
other
aspects
of
FIELD
KIT
FOR
ENTREPRENEURS





















































32



    • your
life
such
as
work,
recreation
and
family.
Lastly,
participate
in
relevant
forums
 to
get
and
provide
solutions
to
common
online
education
issues.
 
 Online
education
is
a
boon
to
many
people
who
desire
a
convenient
and
accessible
 way
of
upgrading
their
skills
for
the
job
market
or
for
their
own
entrepreneurial
 ventures.
The
key
is
to
determine
which
online
education
package
is
the
most
 appropriate
for
your
needs,
budget,
lifestyle
and
time.


















FIELD
KIT
FOR
ENTREPRENEURS





















































33



    • How
to
Make
Financial
Forecasts
for
Your
Business

 ||
For
Freelancers
&
Entrepreneurs
|


Businesses
need
to
make
financial
forecasts
in
order
to
be
on
the
right
track
to
success.
Otherwise,
conducting
a
business
without
reasonably
drawn
financial
forecasts
is
like
navigating
an
unknown
terrain
without
a
map.



In
the
parlance
of
the
finance
sector,
forecasts
are
called
Pro
Forma
Financial
Statements.
Pro
Forma
Financial
Statements
represent
the
business
owners
financial
plan.
Particularly,
a
Pro
Forma
Financial
Income
statement
is
a
document
relating
projected
expenses
and
income
for
a
given
future
period.
It
helps
business
owners,
business
analysts,
creditors,
and
investors
assess
the
profitability
of
a
particular
business.
To
prepare
a
carefully
and
reasonably
drawn
Pro
Forma
Income
Statement,
you
should
establish
the
sales
projection
for
your
business,
impute
all
production,
sales
and
other
expenses,
and
determine
profit
margins.


For
both
expenses
and
sales,
align
your
projections
by
answering
key
questions
such
as
how
much
revenue
can
be
realistically
generated
next
year
and
how
much
it
will
cost
to
produce
the
product
or
service.
Taxes,
salaries,
and
bank
borrowings
should
also
be
considered.


The
easiest
way
to
go
about
it
without
the
constant
help
of
a
certified
public
accountant
is
to
simply
create
a
budget
and
sales
forecast.
A
budget
forecast
is
a
list
of
costs
related
to
items
and
resources
that
you
need
in
order
to
keep
your
business
operating
normally.
If
you
have
been
operating
a
business
for
a
while,
that
should
be
easy
to
accomplish.
Just
review
your
previous
records
and
determine
which
items
utilized
your
operational
funds.


On
the
other
hand,
forecasting
sales
is
a
bit
more
complicated.
To
be
safe,
prepare
two
sets
of
sales
forecasts‐‐one
extremely
conservative
and
another
portraying
a
robust
market
scenario.
One
is
necessary
to
keep
you
grounded
in
reality
and
the
FIELD
KIT
FOR
ENTREPRENEURS





















































34



    • other
for
fuelling
your
path
towards
phenomenal
success.
Doing
both
is
a
healthy
 practice
that
can
lead
to
actual
growth.


 
 To
conclude,
every
business
of
any
scale
needs
to
establish
reasonable
financial
 forecasts
as
a
means
of
assessing
its
performance
in
the
market.
Not
doing
so
is
like
 embarking
on
a
voyage
without
a
compass.

















FIELD
KIT
FOR
ENTREPRENEURS





















































35



    • 4
Winning
Improvements
for
Your
Collections
Department

 ||
For
Freelancers
&
Entrepreneurs
|


Cash
flow
is
the
one
aspect
of
a
business
that
keeps
it
in
operation.
It
is
an
indicator
of
customer
acceptance
as
well
as
the
business
potential
for
growth.
For
most
businesses,
cash
flow
is
a
function
of
billing
and
collection.
The
more
efficient
collections
is,
the
more
cash
is
being
infused
into
the
business
to
fuel
its
operations
and
help
build
the
infrastructure
for
growth.

If
a
companys
collections
department
is
somehow
handicapped,
everything
else
suffers.
In
fact,
an
inefficient
collections
system
is
a
sure
way
of
gnawing
at
company
revenues
that
can
cause
the
company
to
plummet
irretrievably
in
the
long
run.
Based
on
data
garnered
by
the
US
Small
Businesses
Administration,
around
70
percent
to
80
percent
of
small
businesses
close
each
year,
with
cash
flow
issues
as
one
of
the
most
cited
reasons
for
closure.
To
keep
a
business
afloat
and
competitive,
ample
cash
inflow
must
be
ensured.
If
you
manage
or
own
a
business,
here
are
four
ways
of
improving
your
collections
practices.

1.
Establish
a
viable
credit
and
risk
management
policy
that
should
be
strictly
applied
to
all
your
customers.
Identify
and
manage
potentially
delinquent
accounts
to
reduce
risks
of
defaults.


2.
Use
creative
ways
of
collecting
receivables
over
the
short
term
and
long
term
scenarios.
Be
familiar
with
legal
ways
of
recovering
bad
debts.

3.
Implement
clear
and
concise
billing
forms.
This
will
help
customers
easily
understand
how
much
they
owe
and
the
value
they
have
received.
Questionable
billing
items
often
lead
to
resentment
and
clarifications,
and
delays
in
payment.
Send
an
invoice
immediately
each
time
a
job
has
been
finished.


4.
Be
cordial‐‐cheerful,
if
possible‐‐and
very
persistent.
Most
people
become
FIELD
KIT
FOR
ENTREPRENEURS





















































36



    • impatient
and
irritable
when
billed
and
keeping
a
positive,
cordial
demeanor
makes
 customers
more
susceptible
to
settle
their
bills
promptly.
 
 Following
these
fundamental
cash
flow
tips
can
help
you
steer
your
business
clear
 of
the
common
financial
pitfalls
many
startups
experience.
Remember,
you
deliver
 value
to
your
customers
for
which
you
deserve
an
appropriate
increment
in
your
 collectibles.
However,
actually
reining
in
revenues
is
hardly
automatic.
Thats
what
a
 diligently
managed
collections
system
is
for.















FIELD
KIT
FOR
ENTREPRENEURS





















































37



    • Giving
Your
Online
Store
an
Attractive
Makeover


 
 

Making
your
online
store
attractive
is
critical
to
your
business
success.
Remember
that
all
things
being
equal,
the
thing
that
is
prettiest
to
look
at
and
easiest
to
use
will
certainly
win
in
the
end.
That
is
Steve
Jobs
legacy
as
reflected
in
the
various
Apple
products
that
garnered
not
only
commercial
success
but
also
critical
acclaim
for
their
user‐friendly
interfaces
and
elegant
aesthetics.



The
hard
fact
is,
unless
your
online
store
is
attractive
and
easy
to
navigate,
visitors
wont
linger,
much
less
make
online
purchases
or
sign
subscriptions.
Even
if
you
have
shelled
out
quite
an
investment
for
search
engine
optimization
and
your
store
ranks
pretty
high
on
search
results,
people
tend
to
stay
on
pages
that
have
an
attractive
visual
appeal
even
when
those
pages
ranked
lower
than
yours.
It
will
be
such
a
waste
if
you
have
managed
to
draw
in
site
in
site
visitors
only
to
have
them
leave
shortly
after
they
see
what
your
site
offers.
On
the
other
hand,
making
a
good
impression
on
visitors
early
on
tends
to
convert
many
of
them
to
become
paying
customers.


Remember
to
hire
the
best
online
store
design
team
your
budget
allows.
Establish
easy
navigation
as
the
top
priority
in
your
store
design.
Your
online
store
should
also
be
designed
in
a
way
that
significantly
reduces
waiting
time
before
pages
are
completely
downloaded.
Implementing
the
fastest
page
downloads
possible
without
compromising
aesthetics
is
the
sweetest
spot.
Optimize
your
graphics
and
multimedia
to
allow
for
faster
downloads.
Avoid
implementing
too
many
pop‐ups
since
these
can
be
quite
annoying.


Use
the
best
color
scheme
on
your
store
that
clearly
reflects
your
branding.
This
will
make
things
consistent
and
will
help
customers
remember
your
products
better.

FIELD
KIT
FOR
ENTREPRENEURS





















































38



    • How
Do
I
Close
My
First
Sale?

 ||
For
Freelancers
&
Entrepreneurs
|


Closing
your
first
sale,
whether
as
a
sales
professional
or
for
a
particular
firm
or
product,
is
always
a
momentous
event.
Aside
from
the
biggest
sale
closed,
the
fist
sale‐‐regardless
of
its
scale‐‐is
almost
always
a
memorable
milestone
for
all
people
engaged
in
the
art
of
selling.


There
are
widely
recommended
steps
that
everyone‐‐including
sales
greenhorns
and
veterans‐‐should
follow
to
make
your
first
sale
go
smoothly,
allowing
you
to
move
forward
with
more
confidence
and
efficiency.
Here
are
some
stuff
that
you
need
to
consider
when
embarking
on
a
sales
meeting
for
the
first
time
in
your
career
or
for
a
particular
company.

 1. Know
every
relevant
thing
about
the
organization
you
represent.
This
will
do
 wonders
for
you
as
well
as
your
customers.
On
one
hand,
it
affirms
your
 affinity
with
the
organization.
On
the
other,
it
will
make
customers
perceive
 you
as
a
true
professional
who
strongly
believes
in
the
products
and
services
 he
or
she
is
selling.
 

 2. Prepare
well.
Nothing
impresses
favorably
on
customers
more
than
smooth
 transitions
from
pleasant
conversation
to
presentation
and
feedback.
Know
 the
product
well
and
be
an
expert
in
all
its
features.
Anticipate
questions
 and
be
ready
to
address
unexpected
queries.

 

 3. Be
presentable.
Make
your
organization
proud
of
having
you
represent
them
 to
their
clientele.
Make
your
clients
develop
a
healthy
respect
for
 professionalism.
 
 
FIELD
KIT
FOR
ENTREPRENEURS





















































39



    • 4. Empathize
with
and
listen
to
what
your
customers
have
to
say.
Consider
 their
feedback
and
criticisms
as
opportunities
to
really
showcasing
the
 unique
value
your
product
or
service
has
to
offer.

 
 5. Close
cordially
and
cheerfully
by
opening
all
channels
of
communication,
 regardless
of
whether
the
customer
is
buying
the
product,
indicated
interest
 about
it,
is
unsure
at
the
moment,
or
has
indicated
dissatisfaction.
















FIELD
KIT
FOR
ENTREPRENEURS





















































40



    • How
to
Inspire
Staff
to
Perform
Better

 Freelancers
&
||
For
Entrepreneurs
|


Any
manager
worth
her
cap
will
tell
you
that
nothing
elevates
a
company
more
than
competent
and
properly
motivated
staff.
Great
products
and
ground‐breaking
innovations
are
often
products
of
a
few
motivated
individuals.
Meantime,
good
products
that
are
represented
by
inspired
sales
teams
are
certain
to
dominate
the
market.
On
the
other
hand,
even
an
ingenious
idea
or
a
potentially
profitable
business
will
regularly
encounter
stumbling
blocks
when
the
people
that
make
it
run
are
uninspired
or
have
very
low
motivation
to
succeed.


Senior
executives
are
aware
that
staff
motivation
enhances
individual
and
team
performance
and
makes
the
work
environment
highly
conducive
to
success.
But
not
all
managers
fin
it
easy
to
motivate
their
teams.
Here
are
some
sure‐fire
techniques
that
will
help
you
inspire
your
staff.

 1. Give
them
a
tangible
model
to
emulate.
By
setting
a
good
example
yourself,
 employees
will
have
a
work
pattern
to
copy.
When
managers
come
to
work
 on
time,
communicate
and
collaborate
intensively,
respect
their
peers
and
 staff,
and
deliver
exceptional
outputs,
staff
will
have
no
choice
but
perform
 in
the
same
way.





 

 2. Share
the
companys
successes.
Nothing
makes
employees
feel
they
belong
 to
the
company
more
than
sharing
the
rewards
it
receives.
Profit
sharing,
 bonuses,
and
perks
can
be
excellent
motivating
factors
when
implemented
 smartly.
Be
wary,
however,
of
using
monetary
rewards
as
your
main
 motivating
factor.
 
 3. Never
clamp
dissent.
Allow
employees
to
safely
air
complaint
and
feedback
 and
encourage
discussions
to
formulate
relevant
and
effective
solutions.
 

FIELD
KIT
FOR
ENTREPRENEURS





















































41



    • 4. Integrate
fun
and
happiness
in
your
corporate
culture.
Happy
employees
are
 easy
to
motivate
and
creating
a
fun
work
environment
usually
results
to
 surprisingly
exceptional
outcomes.


















FIELD
KIT
FOR
ENTREPRENEURS





















































42



    • Tactics
for
Marketing
Services
Overseas

 ||
For
Freelancers
&
Entrepreneurs
|


Whether
your
business
is
performing
as
well
as
you
intend
at
the
home
front
or
not,
marketing
your
products
or
services
in
other
countries
may
be
a
lucrative
proposition.
The
global
market
can
be
complicated
but
it
offers
home‐grown
companies
a
lot
of
opportunities
for
growth.



However,
before
embarking
on
opening
your
doors
for
servicing
demand
overseas,
it
is
important
to
determine
which
foreign
markets
are
the
best
fit
for
your
products
and
services.
You
should
also
objectively
assess
how
prepared
your
company
is
in
dealing
with
overseas
operation.
Have
you
started
building
relationships
with
your
partners
overseas?
How
committed
are
they
in
orchestrating
a
successful
entry
for
your
brand?


Another
critical
step
is
to
assess
the
adaptability
of
the
product
or
service
itself.
Will
local
consumers
readily
identify
with
your
brand?
Do
you
need
some
product
realignments
to
cater
to
local
consumer
preferences?
Which
local
brands
will
you
be
competing
with
and
how
will
your
team
build
product
differentiation
and
unique
value?

Your
local
support
group
is
also
an
important
component
of
your
overseas
venture.
Have
you
formed
a
team
with
the
right
people
on
the
job?



Assess
how
much
funds
you
need
to
allocate
for
the
expansion
and
whether
the
costs
wont
compromise
your
operations
at
home.
Do
you
just
operate
an
online
store
that
also
caters
to
foreign
consumers?
Or
do
you
need
working
with
local
dealers
or
distributors
to
bring
your
products
to
local
customers?

Once
you
have
adequately
addressed
these
questions,
you
can
have
your
team
draw
up
a
strategic
entry
plan
to
the
foreign
markets
you
want
to
participate
in.
FIELD
KIT
FOR
ENTREPRENEURS





















































43



    • remember
to
consider
the
local
culture
and
language
in
addition
to
the
market
 conditions.
Some
symbols,
messages,
and
other
branding
paraphernalia
may
be
 offensive
to
local
tastes
and
these
should
be
re‐packaged
appropriately.



















FIELD
KIT
FOR
ENTREPRENEURS





















































44



    • How
to
Handle
Office
Whiners

 ||
For
Freelancers
&
Entrepreneurs
|


Discontent
occurs
naturally
wherever
people
converge.
In
sports
stadiums,
in
classrooms,
in
shopping
malls,
and
even
in
churches.
With
the
intense
dynamics
of
a
workplace,
it
is
not
surprising
that
management,
staff,
and
just
about
anybody
at
work
will
complain
from
time
to
time.
Regardless
of
whether
their
complaints
have
solidly
reasonable
basis,
it
is
in
peoples
nature
to
observe
and
to
give
feedbacks
based
on
our
observations.


That
said,
it
is
not
a
bad
thing
to
complain.
Complaints
can
range
from
minor
discomfort
to
outright
rage
and
letting
our
emotions
get
the
best
of
us
will
cause
very
unfortunate
circumstances.
Sometimes,
being
uncomfortable
or
inconvenient
and
doing
something
positive
about
it
drives
the
process
we
now
call
as
"innovation".
After
all,
if
every
one
is
complacent
or
content,
nothing
new
will
come
about.


However,
not
all
complaints
are
of
the
positive
kind
and
there
are
people
who
whine
all
the
time.
These
people
sap
other
peoples
energies,
create
discomfort,
disrupt
productivity,
and
can
ironically
make
the
place
worthy
of
being
whined
about
if
left
to
their
own
devices.
Instead
of
being
productive
and
positive,
these
people
waste
their
time
poisoning
other
peoples
minds.
These
are
the
people
that
need
to
be
controlled
intelligently.



To
do
that,
managers
and
colleagues
should
establish
an
official
system
for
filing
complaints
so
that
legitimate
ones
are
addressed
as
promptly,
professionally
and
effectively
as
possible.
Listen
to
all
complaints
even
those
raised
by
whiners
and
create
solutions
for
valid
ones.
Encourage
whiners
to
create
the
solutions
themselves
to
instill
a
habit
of
acting
positively
when
a
negative
situation
arises.

In
addition,
make
everyone
busy
at
his
or
her
work
or
doing
something
good
for
the
FIELD
KIT
FOR
ENTREPRENEURS





















































45



    • company.
Whiners
need
idle
ears
and
if
everyone
is
busy
working
on
a
particularly
 rewarding
goal,
whiners
wont
have
anyone
to
talk
to
and
spread
their
negativity.




















FIELD
KIT
FOR
ENTREPRENEURS





















































46



    • The
Top
Home‐Based
Businesses
for
2012

 ||
For
Freelancers
&
Entrepreneurs
|


Home
businesses
are
sprouting
everywhere
as
more
people
are
taking
the
strange
and
daunting
route
of
entrepreneurship.
With
the
recession
and
subsequent
layoffs,
starting
a
home
business
is
starting
to
look
very
attractive
to
a
lot
of
people.


If
you
intend
to
start
your
home‐based
business,
remember
that
not
every
one
is
well
suited
for
it
and
that
most
home
businesses
close
up
within
the
first
year
of
operation.
Managing
your
expectations
will
be
critical
for
the
long
term
health
of
your
business.
Recognize
that
home‐based
businesses
follow
the
same
basic
principles
and
cycles
of
traditional
businesses.
Targeting
unreasonable
ROI
in
the
short
term
will
only
sap
your
energy
and
breed
resentment.
Extremely
few
people
and
ventures
become
overnight
successes
after
all.
The
secret
is
to
make
adequate
preparations
and
acquire
all
the
necessary
skills,
training
and
market
knowledge
to
succeed
in
the
business
you
will
be
establishing.
Most
importantly,
never
dampen
the
enthusiasm
and
passion
that
drove
you
to
entrepreneurship
in
the
first
place.



While
many
home‐based
businesses
fall
along
the
way,
others
thrive
and
become
phenomenal
successes
such
that
the
number
and
output
of
home‐based
businesses
are
expected
to
significantly
increase
in
2012.
According
to
analysts,
most
of
the
best
performing
home‐based
businesses
in
2011
have
an
associated
blog
or
website
and
it
is
critical
to
establish
one
for
your
business.
For
2012,
home‐based
businesses
that
are
expected
to
experience
a
jump
in
consumer
demand
include
home
renovation
services,
catering
services,
wedding
consultancies,
cleaning
services,
eCommerce,
home
beauty
services,
pet‐based
services,
and
business
coaching
services.




FIELD
KIT
FOR
ENTREPRENEURS





















































47