How to get your blog on the right track...and stay therePresentation Transcript
How To Get Your Blog On The Right Track And Stay On It ! Marie Ennis O’Connor Write on Track
Even if you are on the right track -you’ll get run over if you just sit there!
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1. Run a SWOT analysis on your blog 2. Audit your search engine optimization 3. Set SMART goals 4. Reignite your passion for blogging5. Is it time to end or re-launch your current blog?
Strengths• • What make your blog great? • What makes you a great blogger? • What resources do you have at your disposal?
Weaknesses • What’s missing? • What’s not working?
Opportunities • What trends do you see? • Are there gaps you could cover? • Is there a sub-niche you could explore? • What tools and technologies could you use to improve your blog?
Threats • Not enough readers? • Time? • Competition?
Learn From The Competition
Read Popular Blogs • Who are the top bloggers? • What are the top posts? • How often do they post? • What is the length and structure of their posts?
2. Search Engine Optimization SEO is the art of optimizing your online presence in order to maximize traffic to your blog.
On-Site SEOThere are things you can do onsite to help build a higher ranking.1. Content2. Keywords3. Inbound Links
High Quality Content Blog More AndBlog Often.This Will Help Your SEO.
Identify Keywords• What kinds of words do people type into Google when they want information on the topic?• Use keyword tool.• Use keywords in your blog titles, headings, image tags and throughout the text - but especially in first paragraph.• Don’t overdo keywords!
LinksLinks Are The CurrencyOf The Web Write guest posts for other blogsAsk your suppliers / Check for deadcustomers to list you on linkstheir website.
Don’t Become SEO Obsessed
Write For Humans Not Bots
3. Set SMART Goals • Specific • Measurable • Achievable • Relevant • Time Based
Specific• Write 2 blog posts per week.• Do a series of blog posts on X.• Write a guest blog for X.
Measurable If you’re not measuring, you’re not marketing!What are you going to measure?•Sales•Subscribers•Readership If you’re not measuring your progress, how do you know if you are reaching your goals?
AchievableDon’t set goals that are unattainableBe practical in terms of time and resourcesBe realistic when comparing to others
Is If the goal your goalrelevant to who is not relevant you are to you and - or how you your life want to - you will have no motivationbe perceived? to accomplish it.
Time Based• Set a timeline for reaching your goals.• If you don’t, then it’s just floating out in space to be accomplished someday.• Someday never comes!
Fallen out of love? It’s just not working anymore?Relationshiphas run itscourse?Lost yourpassion?
Is It Time To Break Up With Your Blog?
Are youbreaking up for the right reasons?
Can You Fix It?Do you need a new strategy or redesign?Do you have writer’s block?Do you need to find a new topic or focus?
4 Reignite Your Passion • Give yourself credit for what you have achieved. • Renew your commitment. • Join a bloggers network.
Spruce Up Your Blog Replace header image. Choose a fresh theme. Add new pictures, graphics.
Lorna’s Tips For Writer’s Block 1. Guest posts 2. Interviews 3. Read related material 4. Google alerts 5. Regular slots 6. Mind mapping 7. Readers’ comments
Suggestions For What To Write AboutIndustry news.Industry trends.Write posts that provide solutions for yourcustomers’ problems.Provide a case study about a successful projectInterview client on video.Develop a series of “how to” blog posts.Turn those “how to” blog posts into short videos.Run reader polls and surveys.
Ask Your Readers What KindOf Content They Want To Read
5. Relaunching Your Current Blog Change
Niche Blogging • People are drawn to niche focused blogs. • Niche blogs build credibility. • You become known as an expert on a topic. • Niche blogs have better SEO.
Choosing Your Niche • Can you zero in on a topic that is not getting a lot of attention? • Is there a gap you can fill? • Check out comments on busy blogs for ideas.
The Key To Choosing A Niche For Your Blog1.Your interest in the topic• Are you passionate?• Have you expert contacts?• Can you sustain it? 2. Popularity of the topic • Is there enough in your blog to keep producing new, frequent and regular content?
Need Professional Help To Get You Back On Track?
So learn from it… • Be clear about your audience, your topics and your level of interest. • Can you write 10 cornerstone posts before you launch your blog? • Do you have a plan in place for promoting your blog and growing its readership?
Ending or radically changing your blog is not easy -but it may be exactly what you need to propel you on your next adventure.
Write on Track Blog Consulting If you feel that you could benefit from some expertadvice in developing your blogging strategy, we can help!As web marketing and communications specialists,with a combined wealth of experience in businessblogging, social networking, marketing and PR, wecan provide you with a professional and affordable solution to all your business blogging needs. E-mail us today for a free consultation. http://write-on-track.com