The economist-advertising-1228682891490982-9Presentation Transcript
Legendary campaigns of The Economist www.advertrips.com
About the logo
The corporate logotype of The Economist has evolved from the gothic lettering used on the cover of the first issue, published in 1843, to the box device designed in 1959 by Reynolds Stone, a British engraver and typographer.
It now incorporates a font from The Economist Typefamily, a typeface created specifically for our use.
Print Legendary campaign of The Economist www.advertrips.com
Alternative Marketing Legendary campaigns of The Economist www.advertrips.com
Ogilvy & Mather, Singapore
To reach college students from Philadephia area over 20 pizzerias, in close proximity to large campuses, were supplied with The Economist-branded pizza boxes. Each one reinforces the “Get a world” platform with a pie chart that applies to pizza consumption
Brand: The Economist Agency: BBDO New York Chief Creative Officer: David Lubars, Bill Bruce Creative Director, Art director: James Clunie Creative Director, Copywriter: Kara Goodrich Account Contacts: Kate Houghton, Clayton Ruebensaal, Robin Quill