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A Brief Glimpse Into Pendulum Theory
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    A Brief Glimpse Into Pendulum Theory A Brief Glimpse Into Pendulum Theory Presentation Transcript

    • Directors’  Day Effingham May 15, 2014
    • John Milburn Board President ! “The rising tide lifts all boats.” John F Kennedy
    • © 2008 - Wizard of Ads, Ltd. Tim Miles www.TheDailyBlur.com The Pendulum
    • “ Good morning!
    • (ahem)
    • “Good morning!
    • (please repeat after me.)
    • “ There has never...
    • “ been a better time ...
    • “ to do what it is I do ...
    • “ ... but ...
    • “... but ...
    • “BUT
    • “There has also never...
    • “ been a more important time ...
    • “ to be GOOD at what it is I do ...
    • see how I went all caps on GOOD there?
    • actually, you didn’t have to repeat that one
    • (thank you)
    • (you’re done)
    • (for now)
    • (dramatic black screen to pause for emphasis and transition)
    • PLEASE SIGN YOUR NAME ON THE PAPER IN FRONT OF YOU NOW, SWITCH HANDS AND DO IT AGAIN.
    • Are you good?
    • Are you ALL CAPS GOOD ?
    • How do we define “good”?
    • © 2008 | Wizard of Ads | All Rights Reserved
    • © 2008 | Wizard of Ads | All Rights Reserved
    • Tom Stoppard, Arcadia "It makes me so happy. To be at the beginning again, knowing almost nothing ... a door like this has cracked open five or six times ... it’s the best possible time to be alive ... when everything you knew is wrong."
    • Robert Bateman “Before we can change direction, we have to question many of the assumptions underlying our current philosophy.”
    • Steve Yastrow, 1•9•09 Don't think of our current economic crisis as a recession. Instead, think of it as a recalibration. Everything is different now. If you think of it as a recession, you may be tempted to "hunker down" and wait for the economy to cycle back. If you think of it as a recalibration, you will be motivated to focus on what you have to do differently, since everything is different now.
    • The way your business generates results is different, now. Your customers think differently, now. Your customers care about different things, now. Your customers act differently, now. Customers aren't disposable anymore; more than ever, you have to create sustainable customer relationships. Steve Yastrow, 1•9•09
    • The 7 Steps to Hunkering Down: 1.Stay scared. Call it "street smart." 2.Cultivate cynicism. Call it "straight talk." 3.Praise pessimism. Call it a "reality check." 4.Believe you are wiser than everyone else. 5.Feel secretly superior. 6.Take no action that might improve your condition. 7.Crow "I told you so" when things get worse.
    • © 2008 | Wizard of Ads | All Rights Reserved
    • Still not convinced…
    • The coming year…
    • Douglas Adams
    • Douglas Adams Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
    • Douglas Adams Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. !
    • Douglas Adams Anything invented after you’re thirty-five is against the natural order of things. ! !
    • “The reason history must repeat itself is because we pay so little attention to it the first time.” ! - Blackie Sherrod
    • “The system we grew up in is a mess. It’s falling apart at the seams and a lot of people I care about are in pain because the things we thought would work don’t.” - Seth Godin
    • “The thing that has been, is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. Is there anything whereof it may be said, ‘See, this is new?‘ ! - Solomon
    • “Let the world know you as you are, not as you think you should be.” - Fannie Brice
    • “The thing that has been, is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. Is there anything whereof it may be said, ‘See, this is new?‘ ! - Solomon
    • “Let the world know you as you are, not as you think you should be.” - Fannie Brice
    • Civic Adaptive Idealist Reactive
    • Civic ! Idealist
    • years 0
    • years 0 The Pendulum of the Forces that Move Our World
    • years 0 Tipping Point Civic Outlook Gaining Ascendancy Civic begins.
    • Civic in full swing. years 10
    • years 20 Civic peaks.
    • Civic in decline. years 30
    • Alpha Voices Civic in decline. years 30
    • years Tipping Point Civic Cycle Complete 40
    • years 0 Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins.
    • years 10 Idealist in full swing.
    • years 20 Idealist peaks out.
    • Alpha Voices years 30 Idealist in decline.
    • years 40Idealist complete.
    • years 0 Tipping Point Civic Outlook Gaining Ascendancy Civic begins.
    • Civic in full swing. years 10
    • years 20 Civic peaks.
    • Civic in decline. years 30
    • Alpha Voices Civic in decline. years 30
    • years Tipping Point Civic Cycle Complete 40
    • years 0 Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins.
    • years 10 Idealist in full swing.
    • years 20 Idealist peaks out.
    • Alpha Voices years 30 Idealist in decline.
    • years 40Idealist complete.
    • Civic in full swing. 1923
    • Civic in full swing. 1933
    • Civic in full swing. One Giant Family 1933
    • Civic peaks. 1943
    • years 20 Civic peaks.
    • Civic in decline. years 30
    • Alpha Voices Civic in decline. years 30
    • Alpha Voices Civic in decline. 1953
    • Alpha Voices Civic in decline. 1953
    • Civic in decline. 1955
    • Alpha Music Civic in decline. 1958
    • Alpha Music Civic in decline. 1958
    • years Tipping Point Civic Cycle Complete 40
    • years 0 Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins.
    • Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins. 1963
    • Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins. 1963
    • Idealist in full swing. Freedom. Self-Expression. “Do your own thing, baby.” Be yourself. 1967
    • Idealist in full swing. Freedom. Self-Expression. “Do your own thing, baby.” Be yourself. 1971
    • Idealist in full swing. Freedom. Self-Expression. “Do your own thing, baby.” Be yourself. 1971
    • 1971 Idealism on the rise.
    • 1978 Idealism on the rise. Notice how the music is becoming increasingly more plastic?
    • 4/12/818/1/81
    • years 20 Idealist peaks out. Plastic. Phony. We become a nation of poseurs.
    • Idealist peaks out. Plastic. Phony. We become a nation of poseurs. 1983
    • Idealist peaks out. Plastic. Phony. We become a nation of poseurs. 1983
    • Idealist in decline.“Around World War II we were proud as a people but modest as individuals. Fewer than 2 people in 10 said yes when asked, ‘Are you a very important person?’ Today more than 6 in 10 say yes.”
    • Idealist in decline. “ Where we once thought ourselves collectively strong, we now regard ourselves as individually entitled.”
    • Alpha Voices years 30 Idealist in decline. Talk is cheap. Do something. Help somebody. Give me real.
    • Idealist in decline. Talk is cheap. Do something. Help somebody. Give me real. 1993
    • Alpha Voices years 30 Idealist in decline. “I'd rather be hated for who I am, than loved for who I am not.” ! - Kurt Cobain Talk is cheap. Do something. Help somebody. Give me real. 1993
    • Alpha Voices years 30 Idealist in decline.
    • Idealist in decline. October 8, 1992 ! Walt Mossberg writes in an article about online services for the Wall Street Journal, "I see America Online as the sophisticated wave of the future..." ! ! AOL launches windows version. Links to graphics
    • Alpha Music Idealist in decline. Talk is cheap. Do something. Help somebody. Give me real. 1998
    • years 40 This has been happening for more than 400 years. Idealist complete.
    • The latest tipping point took place in 2003.
    • A new Civic Generation is in full swing.
    • The ways we used to communicate and lead…
    • … no longer have the same impact.
    • The carrot at the end of the stick we chase?
    • It changes every 40 years.
    • What’s the new carrot?
    • We want the truth.
    • We want the truth. Even if it’s ugly.
    • Conversations among human beings sound human. ! They are open, honest, uncontrived and conducted in a human voice.
    • That homogenized ‘voice of business?’ That sound of mission statements and brochures? ! It will soon sound as contrived as the language of the 18th century French court.
    • Getting a sense of humor about yourself requires more than throwing a few jokes up on the corporate website. ! Rather, it requires big values, a little humility, straight talk and a genuine point of view.
    • Focus on “The Why”
    • David B. Wolfe Younger consumers strive to make social statements in their decisions ...
    • Volunteerism is on the rise. Young Americans are setting an example for their parents through their volunteer efforts, says a new poll. The survey by charity World Vision found that 56% of teens volunteer to support a charitable cause compared to the 39% that work part-time. In fact, teens are volunteering at a higher rate than adults; 46% of the adults surveyed said they volunteer their time.
    • ThankYou! 819 toys donated: 100 train sets, 290 balls, 60 hoppers, 40 little engine that coulds, 50 dump trucks, 87 little pony sets. 98 board games, 85 UNO games, 9 buses... Instead of sending you a tin of holiday popcorn this year, we raided the toy shelves and donated toys in your name to kids all across Missouri through TOYS FOR TOTS. P.S. If you miss the popcorn or want to see more pictures, go online to www.WheresMyPopcorn.com.
    • "We want to become a catalyst in the culture rather than act like a big brand announcing something." ! - Frank Cooper, CCEO, PepsiCo
    • What are you - what is your company doing to engage, to give back? ! What are you doing to contribute to more than your own bottom line? ! Today’s Civic Generation - led by the youth - is watching to see if you share their values. !
    • Yesterday - your tools were: ! Cleverness ! Volume ! Arrogance ! Authority ! Slickability
    • Today - your tools are: ! Authenticity ! Transparency ! Humility ! Belief ! Credibility
    • Boomer icons were beautiful, brash, and bigger than life
    • Boomers rejected conformity
    • But today’s Civic Generation rejects pretense
    • Born into a world of hype, their internal BS-meters are highly sensitive and blisteringly accurate. Words like “amazing,” “astounding,” and “spectacular” are translated as “blah,” “blah,” and “blah.” ! Consequently, tried and true selling methods that worked as recently as a couple years ago are working far less well today.
    • Who’s the most trusted newsman in America?
    • Civic ascending. 2014
    • So what, exactly, are the forces at work?
    • The principal changes taking place are these: 1. Word of mouth has grown into the muscular beast, Interconnectivity, and it moves with lightning speed.
    • Technology’s re- writing the rules of commerce. Online chat-rooms, blogs, and instant messaging are ensuring that, whether good or bad, the word gets out.
    • 2. We’re moving into an era of transparency in which it will become harder than ever to win new customers through P.R. and Advertising alone.
    • You’re going to have to begin delivering all that you promise in your marketing materials. ! Claims of ‘biggest,’ and ‘best,’mean nothing when customers have friends who are telling them otherwise.
    • YouTube, facebook and Google are the Kerouac, Dean and Salinger of the new generation
    • None of this is rocket science. ! Work hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Create your own luck. Be nice. Be polite. ! - Hugh MacLeod
    • “There is no present or future, only the past happening over and over again, now.” ! - Eugene O’ Neill
    • “Thank you for not throwing fruit.” ! - Tim Miles
    • The Pendulum © 2008 - Wizard of Ads, Ltd. Tim Miles www.TheDailyBlur.com