Directors’  Day
Effingham
May 15, 2014
John Milburn
Board President
!
“The rising tide lifts all boats.”
John F Kennedy
© 2008 - Wizard of Ads, Ltd.
Tim
Miles
www.TheDailyBlur.com
The Pendulum
“ Good morning!
(ahem)
“Good morning!
(please repeat
after me.)
“ There has
never...
“ been a
better time ...
“ to do what
it is I do ...
“ ... but ...
“... but ...
“BUT
“There has also
never...
“ been a
more important
time ...
“ to be GOOD
at what
it is I do ...
see how I went all
caps on GOOD
there?
actually, you didn’t
have to repeat that
one
(thank you)
(you’re done)
(for now)
(dramatic black screen
to pause for emphasis
and transition)
PLEASE SIGN YOUR
NAME ON THE PAPER
IN FRONT OF YOU
NOW, SWITCH HANDS
AND DO IT AGAIN.
Are you good?
Are you ALL
CAPS GOOD ?
How do we
define “good”?
© 2008 | Wizard of Ads | All Rights Reserved
© 2008 | Wizard of Ads | All Rights Reserved
Tom Stoppard, Arcadia
"It makes me so happy. To be at
the beginning again, knowing
almost nothing ... a door like this
has...
Robert Bateman
“Before we can change direction,
we have to question many of the
assumptions underlying our
current philoso...
Steve Yastrow, 1•9•09
Don't think of our current economic crisis
as a recession. Instead, think of it as a
recalibration.
...
The way your business generates results is
different, now.
Your customers think differently, now.
Your customers care about ...
The 7 Steps to Hunkering Down:
1.Stay scared. Call it "street smart."
2.Cultivate cynicism. Call it "straight talk."
3.Pra...
© 2008 | Wizard of Ads | All Rights Reserved
Still not convinced…
The coming year…
Douglas Adams
Douglas Adams
Anything that is in the world
when you’re born is normal
and ordinary and is just a
natural part of the way ...
Douglas Adams
Anything that’s invented
between when you’re fifteen
and thirty-five is new and
exciting and revolutionary
and...
Douglas Adams
Anything invented after
you’re thirty-five is against
the natural order of things.
!
!
“The reason history must repeat
itself is because we pay so little
attention to it the first time.”
!
- Blackie Sherrod
“The system we grew up in is
a mess. It’s falling apart at the
seams and a lot of people I
care about are in pain
because ...
“The thing that has been, is
that which shall be; and that
which is done is that which
shall be done: and there is no
new ...
“Let the world know
you as you are, not
as you think you
should be.”
- Fannie Brice
“The thing that has been, is
that which shall be; and that
which is done is that which
shall be done: and there is no
new ...
“Let the world know
you as you are, not
as you think you
should be.”
- Fannie Brice
Civic
Adaptive
Idealist
Reactive
Civic
!
Idealist
years
0
years
0
The Pendulum of the Forces that
Move Our World
years
0
Tipping Point
Civic Outlook
Gaining Ascendancy
Civic
begins.
Civic
in full swing.
years
10
years
20
Civic
peaks.
Civic
in decline.
years
30
Alpha
Voices
Civic
in decline.
years
30
years
Tipping Point
Civic Cycle
Complete
40
years
0
Tipping Point
Idealist Outlook
Gaining Ascendancy
Idealist
begins.
years
10
Idealist
in full swing.
years
20
Idealist
peaks out.
Alpha
Voices
years
30
Idealist
in decline.
years
40Idealist
complete.
years
0
Tipping Point
Civic Outlook
Gaining Ascendancy
Civic
begins.
Civic
in full swing.
years
10
years
20
Civic
peaks.
Civic
in decline.
years
30
Alpha
Voices
Civic
in decline.
years
30
years
Tipping Point
Civic Cycle
Complete
40
years
0
Tipping Point
Idealist Outlook
Gaining Ascendancy
Idealist
begins.
years
10
Idealist
in full swing.
years
20
Idealist
peaks out.
Alpha
Voices
years
30
Idealist
in decline.
years
40Idealist
complete.
Civic
in full swing.
1923
Civic
in full swing.
1933
Civic
in full swing.
One Giant Family
1933
Civic
peaks.
1943
years
20
Civic
peaks.
Civic
in decline.
years
30
Alpha
Voices
Civic
in decline.
years
30
Alpha
Voices
Civic
in decline.
1953
Alpha
Voices
Civic
in decline.
1953
Civic
in decline.
1955
Alpha
Music
Civic
in decline.
1958
Alpha
Music
Civic
in decline.
1958
years
Tipping Point
Civic Cycle
Complete
40
years
0
Tipping Point
Idealist Outlook
Gaining Ascendancy
Idealist
begins.
Tipping Point
Idealist Outlook
Gaining Ascendancy
Idealist
begins.
1963
Tipping Point
Idealist Outlook
Gaining Ascendancy
Idealist
begins.
1963
Idealist
in full swing.
Freedom.
Self-Expression.
“Do your own thing, baby.”
Be yourself.
1967
Idealist
in full swing.
Freedom.
Self-Expression.
“Do your own thing, baby.”
Be yourself.
1971
Idealist
in full swing.
Freedom.
Self-Expression.
“Do your own thing, baby.”
Be yourself.
1971
1971
Idealism
on the rise.
1978
Idealism
on the rise.
Notice how the music is
becoming increasingly
more plastic?
4/12/818/1/81
years
20
Idealist
peaks out.
Plastic.
Phony.
We become a nation of
poseurs.
Idealist
peaks out.
Plastic.
Phony.
We become a nation of
poseurs.
1983
Idealist
peaks out.
Plastic.
Phony.
We become a nation of
poseurs.
1983
Idealist
in decline.“Around World War II
we were proud
as a people but modest
as individuals.
Fewer than 2 people in
10 sa...
Idealist
in decline.
“ Where we once
thought ourselves
collectively strong, we
now regard ourselves
as individually
entitl...
Alpha
Voices
years
30
Idealist
in decline.
Talk is cheap.
Do something.
Help somebody.
Give me real.
Idealist
in decline.
Talk is cheap.
Do something.
Help somebody.
Give me real.
1993
Alpha
Voices
years
30
Idealist
in decline.
“I'd rather be hated for
who I am, than loved
for who I am not.”
!
- Kurt Cobai...
Alpha
Voices
years
30
Idealist
in decline.
Idealist
in decline.
October 8, 1992 !
Walt Mossberg writes in an
article about online services
for the Wall Street Journa...
Alpha
Music
Idealist
in decline.
Talk is cheap.
Do something.
Help somebody.
Give me real.
1998
years
40
This has been happening
for more than 400 years.
Idealist
complete.
The latest tipping point
took place in 2003.
A new Civic Generation is
in full swing.
The ways we used to
communicate and lead…
… no longer have the
same impact.
The carrot at the end of
the stick we chase?
It changes every 40 years.
What’s the new carrot?
We want the truth.
We want the truth.
Even if it’s ugly.
Conversations among
human beings sound
human.
!
They are open,
honest, uncontrived
and conducted in a
human voice.
That homogenized
‘voice of business?’
That sound of mission
statements and
brochures?
!
It will soon sound as
contrived as...
Getting a sense of
humor about yourself
requires more than
throwing a few jokes
up on the corporate
website.
!
Rather, it ...
Focus on “The Why”
David B. Wolfe
Younger consumers strive to make social
statements in their decisions ...
Volunteerism
is on the rise.
Young Americans are setting an
example for their parents through their
volunteer efforts, say...
ThankYou!
819
toys donated: 100 train sets, 290 balls, 60 hoppers, 40 little engine that coulds, 50 dump trucks, 87 little...
"We want to become a catalyst
in the culture rather than act like a
big brand announcing something."
!
- Frank Cooper, CCE...
What are you -
what is your company
doing to engage, to give back?
!
What are you doing
to contribute to more than
your ow...
Yesterday - your tools were:
!
Cleverness
!
Volume
!
Arrogance
!
Authority
!
Slickability
Today - your tools are:
!
Authenticity
!
Transparency
!
Humility
!
Belief
!
Credibility
Boomer
icons
were
beautiful,
brash,
and bigger
than life
Boomers
rejected
conformity
But
today’s
Civic Generation
rejects
pretense
Born into a world of hype, their internal
BS-meters are highly sensitive and blisteringly
accurate. Words like “amazing,”
...
Who’s the most trusted
newsman in America?
Civic
ascending.
2014
So what,
exactly,
are the
forces at
work?
The principal changes
taking place are these:
1. Word of mouth
has grown into the
muscular beast,
Interconnectivity,
and i...
Technology’s re-
writing the rules of
commerce. Online
chat-rooms, blogs, and
instant messaging are
ensuring that, whether...
2. We’re moving into
an era of transparency
in which it will become
harder than ever to
win new customers
through P.R. and...
You’re going to have to
begin delivering all that
you promise in your
marketing materials.
!
Claims of ‘biggest,’
and ‘bes...
YouTube, facebook and Google are
the Kerouac, Dean and Salinger of
the new generation
None of this is
rocket science.
!
Work hard. Keep at it.
Live simply and quietly.
Remain humble.
Stay positive.
Create you...
“There is no present or
future, only the past
happening over and
over again, now.”
!
- Eugene O’ Neill
“Thank you for
not throwing
fruit.”
!
- Tim Miles
The Pendulum
© 2008 - Wizard of Ads, Ltd.
Tim
Miles
www.TheDailyBlur.com
A Brief Glimpse Into Pendulum Theory
A Brief Glimpse Into Pendulum Theory
A Brief Glimpse Into Pendulum Theory
A Brief Glimpse Into Pendulum Theory
A Brief Glimpse Into Pendulum Theory
A Brief Glimpse Into Pendulum Theory
A Brief Glimpse Into Pendulum Theory
A Brief Glimpse Into Pendulum Theory
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A Brief Glimpse Into Pendulum Theory

  1. 1. Directors’  Day Effingham May 15, 2014
  2. 2. John Milburn Board President ! “The rising tide lifts all boats.” John F Kennedy
  3. 3. © 2008 - Wizard of Ads, Ltd. Tim Miles www.TheDailyBlur.com The Pendulum
  4. 4. “ Good morning!
  5. 5. (ahem)
  6. 6. “Good morning!
  7. 7. (please repeat after me.)
  8. 8. “ There has never...
  9. 9. “ been a better time ...
  10. 10. “ to do what it is I do ...
  11. 11. “ ... but ...
  12. 12. “... but ...
  13. 13. “BUT
  14. 14. “There has also never...
  15. 15. “ been a more important time ...
  16. 16. “ to be GOOD at what it is I do ...
  17. 17. see how I went all caps on GOOD there?
  18. 18. actually, you didn’t have to repeat that one
  19. 19. (thank you)
  20. 20. (you’re done)
  21. 21. (for now)
  22. 22. (dramatic black screen to pause for emphasis and transition)
  23. 23. PLEASE SIGN YOUR NAME ON THE PAPER IN FRONT OF YOU NOW, SWITCH HANDS AND DO IT AGAIN.
  24. 24. Are you good?
  25. 25. Are you ALL CAPS GOOD ?
  26. 26. How do we define “good”?
  27. 27. © 2008 | Wizard of Ads | All Rights Reserved
  28. 28. © 2008 | Wizard of Ads | All Rights Reserved
  29. 29. Tom Stoppard, Arcadia "It makes me so happy. To be at the beginning again, knowing almost nothing ... a door like this has cracked open five or six times ... it’s the best possible time to be alive ... when everything you knew is wrong."
  30. 30. Robert Bateman “Before we can change direction, we have to question many of the assumptions underlying our current philosophy.”
  31. 31. Steve Yastrow, 1•9•09 Don't think of our current economic crisis as a recession. Instead, think of it as a recalibration. Everything is different now. If you think of it as a recession, you may be tempted to "hunker down" and wait for the economy to cycle back. If you think of it as a recalibration, you will be motivated to focus on what you have to do differently, since everything is different now.
  32. 32. The way your business generates results is different, now. Your customers think differently, now. Your customers care about different things, now. Your customers act differently, now. Customers aren't disposable anymore; more than ever, you have to create sustainable customer relationships. Steve Yastrow, 1•9•09
  33. 33. The 7 Steps to Hunkering Down: 1.Stay scared. Call it "street smart." 2.Cultivate cynicism. Call it "straight talk." 3.Praise pessimism. Call it a "reality check." 4.Believe you are wiser than everyone else. 5.Feel secretly superior. 6.Take no action that might improve your condition. 7.Crow "I told you so" when things get worse.
  34. 34. © 2008 | Wizard of Ads | All Rights Reserved
  35. 35. Still not convinced…
  36. 36. The coming year…
  37. 37. Douglas Adams
  38. 38. Douglas Adams Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
  39. 39. Douglas Adams Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it. !
  40. 40. Douglas Adams Anything invented after you’re thirty-five is against the natural order of things. ! !
  41. 41. “The reason history must repeat itself is because we pay so little attention to it the first time.” ! - Blackie Sherrod
  42. 42. “The system we grew up in is a mess. It’s falling apart at the seams and a lot of people I care about are in pain because the things we thought would work don’t.” - Seth Godin
  43. 43. “The thing that has been, is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. Is there anything whereof it may be said, ‘See, this is new?‘ ! - Solomon
  44. 44. “Let the world know you as you are, not as you think you should be.” - Fannie Brice
  45. 45. “The thing that has been, is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun. Is there anything whereof it may be said, ‘See, this is new?‘ ! - Solomon
  46. 46. “Let the world know you as you are, not as you think you should be.” - Fannie Brice
  47. 47. Civic Adaptive Idealist Reactive
  48. 48. Civic ! Idealist
  49. 49. years 0
  50. 50. years 0 The Pendulum of the Forces that Move Our World
  51. 51. years 0 Tipping Point Civic Outlook Gaining Ascendancy Civic begins.
  52. 52. Civic in full swing. years 10
  53. 53. years 20 Civic peaks.
  54. 54. Civic in decline. years 30
  55. 55. Alpha Voices Civic in decline. years 30
  56. 56. years Tipping Point Civic Cycle Complete 40
  57. 57. years 0 Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins.
  58. 58. years 10 Idealist in full swing.
  59. 59. years 20 Idealist peaks out.
  60. 60. Alpha Voices years 30 Idealist in decline.
  61. 61. years 40Idealist complete.
  62. 62. years 0 Tipping Point Civic Outlook Gaining Ascendancy Civic begins.
  63. 63. Civic in full swing. years 10
  64. 64. years 20 Civic peaks.
  65. 65. Civic in decline. years 30
  66. 66. Alpha Voices Civic in decline. years 30
  67. 67. years Tipping Point Civic Cycle Complete 40
  68. 68. years 0 Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins.
  69. 69. years 10 Idealist in full swing.
  70. 70. years 20 Idealist peaks out.
  71. 71. Alpha Voices years 30 Idealist in decline.
  72. 72. years 40Idealist complete.
  73. 73. Civic in full swing. 1923
  74. 74. Civic in full swing. 1933
  75. 75. Civic in full swing. One Giant Family 1933
  76. 76. Civic peaks. 1943
  77. 77. years 20 Civic peaks.
  78. 78. Civic in decline. years 30
  79. 79. Alpha Voices Civic in decline. years 30
  80. 80. Alpha Voices Civic in decline. 1953
  81. 81. Alpha Voices Civic in decline. 1953
  82. 82. Civic in decline. 1955
  83. 83. Alpha Music Civic in decline. 1958
  84. 84. Alpha Music Civic in decline. 1958
  85. 85. years Tipping Point Civic Cycle Complete 40
  86. 86. years 0 Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins.
  87. 87. Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins. 1963
  88. 88. Tipping Point Idealist Outlook Gaining Ascendancy Idealist begins. 1963
  89. 89. Idealist in full swing. Freedom. Self-Expression. “Do your own thing, baby.” Be yourself. 1967
  90. 90. Idealist in full swing. Freedom. Self-Expression. “Do your own thing, baby.” Be yourself. 1971
  91. 91. Idealist in full swing. Freedom. Self-Expression. “Do your own thing, baby.” Be yourself. 1971
  92. 92. 1971 Idealism on the rise.
  93. 93. 1978 Idealism on the rise. Notice how the music is becoming increasingly more plastic?
  94. 94. 4/12/818/1/81
  95. 95. years 20 Idealist peaks out. Plastic. Phony. We become a nation of poseurs.
  96. 96. Idealist peaks out. Plastic. Phony. We become a nation of poseurs. 1983
  97. 97. Idealist peaks out. Plastic. Phony. We become a nation of poseurs. 1983
  98. 98. Idealist in decline.“Around World War II we were proud as a people but modest as individuals. Fewer than 2 people in 10 said yes when asked, ‘Are you a very important person?’ Today more than 6 in 10 say yes.”
  99. 99. Idealist in decline. “ Where we once thought ourselves collectively strong, we now regard ourselves as individually entitled.”
  100. 100. Alpha Voices years 30 Idealist in decline. Talk is cheap. Do something. Help somebody. Give me real.
  101. 101. Idealist in decline. Talk is cheap. Do something. Help somebody. Give me real. 1993
  102. 102. Alpha Voices years 30 Idealist in decline. “I'd rather be hated for who I am, than loved for who I am not.” ! - Kurt Cobain Talk is cheap. Do something. Help somebody. Give me real. 1993
  103. 103. Alpha Voices years 30 Idealist in decline.
  104. 104. Idealist in decline. October 8, 1992 ! Walt Mossberg writes in an article about online services for the Wall Street Journal, "I see America Online as the sophisticated wave of the future..." ! ! AOL launches windows version. Links to graphics
  105. 105. Alpha Music Idealist in decline. Talk is cheap. Do something. Help somebody. Give me real. 1998
  106. 106. years 40 This has been happening for more than 400 years. Idealist complete.
  107. 107. The latest tipping point took place in 2003.
  108. 108. A new Civic Generation is in full swing.
  109. 109. The ways we used to communicate and lead…
  110. 110. … no longer have the same impact.
  111. 111. The carrot at the end of the stick we chase?
  112. 112. It changes every 40 years.
  113. 113. What’s the new carrot?
  114. 114. We want the truth.
  115. 115. We want the truth. Even if it’s ugly.
  116. 116. Conversations among human beings sound human. ! They are open, honest, uncontrived and conducted in a human voice.
  117. 117. That homogenized ‘voice of business?’ That sound of mission statements and brochures? ! It will soon sound as contrived as the language of the 18th century French court.
  118. 118. Getting a sense of humor about yourself requires more than throwing a few jokes up on the corporate website. ! Rather, it requires big values, a little humility, straight talk and a genuine point of view.
  119. 119. Focus on “The Why”
  120. 120. David B. Wolfe Younger consumers strive to make social statements in their decisions ...
  121. 121. Volunteerism is on the rise. Young Americans are setting an example for their parents through their volunteer efforts, says a new poll. The survey by charity World Vision found that 56% of teens volunteer to support a charitable cause compared to the 39% that work part-time. In fact, teens are volunteering at a higher rate than adults; 46% of the adults surveyed said they volunteer their time.
  122. 122. ThankYou! 819 toys donated: 100 train sets, 290 balls, 60 hoppers, 40 little engine that coulds, 50 dump trucks, 87 little pony sets. 98 board games, 85 UNO games, 9 buses... Instead of sending you a tin of holiday popcorn this year, we raided the toy shelves and donated toys in your name to kids all across Missouri through TOYS FOR TOTS. P.S. If you miss the popcorn or want to see more pictures, go online to www.WheresMyPopcorn.com.
  123. 123. "We want to become a catalyst in the culture rather than act like a big brand announcing something." ! - Frank Cooper, CCEO, PepsiCo
  124. 124. What are you - what is your company doing to engage, to give back? ! What are you doing to contribute to more than your own bottom line? ! Today’s Civic Generation - led by the youth - is watching to see if you share their values. !
  125. 125. Yesterday - your tools were: ! Cleverness ! Volume ! Arrogance ! Authority ! Slickability
  126. 126. Today - your tools are: ! Authenticity ! Transparency ! Humility ! Belief ! Credibility
  127. 127. Boomer icons were beautiful, brash, and bigger than life
  128. 128. Boomers rejected conformity
  129. 129. But today’s Civic Generation rejects pretense
  130. 130. Born into a world of hype, their internal BS-meters are highly sensitive and blisteringly accurate. Words like “amazing,” “astounding,” and “spectacular” are translated as “blah,” “blah,” and “blah.” ! Consequently, tried and true selling methods that worked as recently as a couple years ago are working far less well today.
  131. 131. Who’s the most trusted newsman in America?
  132. 132. Civic ascending. 2014
  133. 133. So what, exactly, are the forces at work?
  134. 134. The principal changes taking place are these: 1. Word of mouth has grown into the muscular beast, Interconnectivity, and it moves with lightning speed.
  135. 135. Technology’s re- writing the rules of commerce. Online chat-rooms, blogs, and instant messaging are ensuring that, whether good or bad, the word gets out.
  136. 136. 2. We’re moving into an era of transparency in which it will become harder than ever to win new customers through P.R. and Advertising alone.
  137. 137. You’re going to have to begin delivering all that you promise in your marketing materials. ! Claims of ‘biggest,’ and ‘best,’mean nothing when customers have friends who are telling them otherwise.
  138. 138. YouTube, facebook and Google are the Kerouac, Dean and Salinger of the new generation
  139. 139. None of this is rocket science. ! Work hard. Keep at it. Live simply and quietly. Remain humble. Stay positive. Create your own luck. Be nice. Be polite. ! - Hugh MacLeod
  140. 140. “There is no present or future, only the past happening over and over again, now.” ! - Eugene O’ Neill
  141. 141. “Thank you for not throwing fruit.” ! - Tim Miles
  142. 142. The Pendulum © 2008 - Wizard of Ads, Ltd. Tim Miles www.TheDailyBlur.com

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