▫ The use of a hashtag was first initiated by Twitter
back in the year 2007, mainly to filter out tweets
and sort them out according to various topics.
▫ And now users on Facebook have the ability to use
hashtags within their posts to help categorize
content. Thus far, the hashtag system is still some
way off from providing the kind of integration on
other sites like Twitter and Google plus.
HASHTAGS TO PROMOTE
HOW TO CREATE A FACEBOOK
▫ Creating a Facebook hashtag is very simple. All you
need is to place the # symbol before a word, and upon
posting, that word will become clickable.
▫ Always remember to keep your hashtags simple and
easy to understand. Placing a lot of hashtags in a single
post is never a good idea, and is usually considered as
a turn-off for many visitors. Read more information
▫ Below are some of the advantages of using
Facebook hashtags can help you promote your
PROMOTING A NEW PRODUCT USING
▫ A lot of businesses are using Facebook hashtags
promote new (or upcoming) products/services.
▫ By placing unique (and creative!) hashtags with
every new post on your Facebook page, you can
basically create a long list of posts.
▫ Whenever someone clicks on a certain unique
(and repeating) hashtag, a new window pops up
showing all previous posts related to that uni
hashtag (A new product/service etc).
IMPROVE YOUR FACEBOOK PRESENCE
▫ By constantly using relevant hashtags
your Facebook page, you can attract a
attention and improve your Facebook
▫ Doing so can greatly increase the chances for you
to be noticed. People are always searching for
their interests using the Facebook graph feature.
▫ Read our detailed post on the Facebook Graph
THE SHARING FACTOR
▫ This strategy can be extremely helpful to find out
what type of content relevant to a certain
topic/keyword is being shared on Facebook.
▫ Also, if a certain hashtag becomes popular, people
tend to add that to their own posts, which can be a
great way to help spread the word out about your
FIND OUT YOUR TARGETAUDIENCE
▫ By searching for certain hashtags, users can search
for similar minded people who share the same
interests and get to connect with each other.
▫ This provides a great way for businesses to get
toknow about their target audience
connect with them directly.
EXPLAINED WITH DO’S
AND DON’TS OF TAGGING
▫ Facebook has recently introduced Hashtags. The
main purpose of these Hashtags, in Facebook, is to
let users share their experiences, thoughts and
status updates on a specific topic to a wider
For those who aren’t aware, Hashtags is nothing
new to social networking sites and they were first
introduced and commissioned by Twitter. In
fact, Hashtags are now common to
three major social networking sites namely
Twitter, Google Plus and Facebook.
HOW ARE FACEBOOK HASHTAGS
▫ Facebook Hashtags are also subject to already
implemented privacy restrictions. This, in lay-man
terms, indicates that Facebook Hashtags are
basically meant for social media and
online marketers rather than the users.
▫ Users can also use these Hashtags provided their
profile is publically accessible and their privacy
restrictions allows other users to see major chunks
of their profile. For more information, Click Here
THE FACEBOOK HASHTAG GENERATION
▫ No rocket science at all! All you need to do is
create a status update as usual and then Hashtag
the keywords to reach broader audience.
▫ Unlike twitter, it is advised to keep your Facebook
hashtagging to a bare minimum since spam team
at FB might consider that “extra” tagging an
offence. Here’s an example of this problem.
DO’S OF FACEBOOK HASHTAGGING
▫ Use them: Yes, since these Hashtags are meant to be used,
so leave that fear factor aside and utilize them or even
experiment for better results.
▫ Let your page users know: Do let your page subscribers
know about Hashtags and how to use them. This will enable
your followers to understand the hashtagging business and
also be “thankful” for the information.
▫ Utilize Hashtag Search: Hashtags are searchable and
before making that rock-star post of yours and hashtagging
it, it is advisable to search for related Hashtags. The search
results will let you know the current volume of posts
flowing in for your about-to-be-used hashtag.
▫ Incorporate event-based hashtagging: For
instance, if you are about to make a page status
update relevant to NBA Finals, do run a Hashtag
search to find the relevant tag and then incorporate
in your post to make it visible to a wider relevant
Do cross-post your Twitter and Instagram
statuses, which are hashtagged, for scoring
audience from FB as well. But make sure that you
stop over tagged posts from reaching Facebook.
Read more detail Here ’s▫
DONT’S OF FACEBOOK HASHTAGS
▫ Do not bomb your posts with a gazillion Hashtags: This isn’t
advised as it can possibly land you on the wrong side of Facebook
▫ Do not use irrelevant Hashtags: Irrelevance is discouraged on
every social networking platform and Facebook Hashtags aren’t an
exception. Irrelevant tagging can put you on the wrong side of FB and
will tarnish your brand image.
▫ Do not break-up Hashtags: Just like twitter, #NBAFinals is preferred
than #NBA #Finals since more folks will be tagging the whole event
rather than breaking it up in meaningless babbles.
▫ Do not tag every post with hashes: In order to remind your page
fans regarding their exclusive status, since they have had the trouble to
Like and remain your fan; it is important to make posts just for them.
This is a bit psychological and might not stand true for your niche and
▫ How Can Pinterest Rich Pins Help Your Business
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▫ Manage Social Media Presence For Your Business
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