Key Metrics for Success
With A Local Business
Key Metrics For Success With A Local
Just like everything else in life, good websites are not made in a day. It takes a lot of time and
patience on the part of webmasters, coupled with a sense of direction. What gives us the
direction? What are the factors the decide the ultimate fate of our business website? Among
many that are discussed and valued, analytics is the most crucial of them all. Without keeping
track of which content or product attracted most visitors and what drives traffic, you cannot
convert your website into a successful business. Read More.
Attracting The Right Audience
A common misconception about website traffic is that if a lot of people are visiting your website,
you’re doing great. There are a great deal of factors that determine the business value you are
getting out of the website which are listed below.
New vs Returning traffic: Depending on the type of business, returning traffic may or may not
be a favourable metric for a website. If you’re business is Mobile Application development, you
would want new people to look at your products and some of them to eventually buy it. Read
Demographics: Lets say you run a small hardware store in New York and
most of the visitors to your website are from India. What good is that to your
business? It is essential that the traffic attracted by your website adds value to
your business. If the above described scenario applies to you as well, then its
time you gave your SEO approach a thought.
Bounce Rate: Bounce is a user visiting your website and leaving on the same page it landed on.
So if the bounce rate of your website is high, it means that your website is not engaging enough
to make the visitors see more of the website and explore your business and services. Read More.
Figure 1: Click Here to View
Engagement: The concept is similar to bounce rate in nature. Engagement shows the length of
time a user spent on your website before eventually leaving it. So if a visitor spends less than 15
seconds on the website, it means your content is not attractive to the visitors.
Mobile: Its the era of mobile, where tablets and smartphones are overtaking the PC market.
Under such circumstances, the mobile users become a reasonably large fraction of the total
visitors you receive. Read More..
Visitors Flow: Its accepted as a general rule in web design that if a visitor doesn’t find what he
is looking for within 3 clicks of landing on the website, he may leave, probably never to visit
again. If you monitor your visitors activities on the website, how they proceed when they land on
the site, you can pick up some good idea on how to improve your sites design. Read More Detail
Ensuring Busy Traffic Sources
You can also analyse your traffic sources and deduce some valuable information for your
website. Some of them are listed below.
Search Traffic: Use the Google Analytics tool to find out the keywords that drive most traffic
to your website and the most engaging traffic. Read More.
Referral Traffic: Social Media can serve as a gold mine for webmasters, for it can generate a
great deal of traffic to a targeted URL. These days every business website has a Social Media
page or account that is used to drive traffic to the website. Monitor your referral traffic. Read
Direct Traffic: It includes utilizing nearly every method available to publicize the website
including featuring URL in mails, advertising in newspapers, television e.t.c.
Developing The Best Content
As explained earlier, Visitors Flow can tell a great deal about the website. Whether or not it is
friendly to a new visitor, whether it looks reliable enough to convince the visitor to become a
customer e.t.c. Almost all the time, these cases are determined by the content of the website.
Some of the general cases are given below:
The design of the website is too confusing for a new visitor to be able to make it all the way to
the services page. Read More.
Study what pages in your website are turning away most users. Try to figure out why is that and
then restructure the content to generate a more favorable outcome. See Example
Although these metrics are a few of the many used to keep track of the state of websites, they can
do a lot for webmasters in adding value to their business with websites.
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