How to Write a Stunning Advertorial
Many of you have dreams of making money with your blogs. There is no harm in doing this and if
done correctly can be a great way to bring in a nice income. There are a variety of ways to make a
living from your blog. However, one of my favorite ways is through the use of advertorials.
“Advertorial: an advertisement that imitates editorial format.” Read More
7 Steps to Creating a Winning Advertorial
Step 1: Know the Publication & Know Your Audience.
If you are getting ready to write an advertorial for the first time for a publication or company it is
important that you learn about said company or publication. Read their publication and make notes
about the content’s target audience and who is reading it. You will be able to clearly figure out if
their publication is for stay-at-home moms, techy-folks, artists, business owners, parents, etc. Here
are a few questions you should ask yourself as you review their publication or company. Read
Step 2: Define Your Subject
When you write an advertorial it is almost always about one subject or topic – and for good reason it
keeps people’s attention. As you begin to develop what your ‘subject’ will be for your article, think
about what is it you’re selling or sharing with your audience. Is it very specific to a company or is it a
product? Are you aiming to drive people to a try it for a trial period or to buy it out right? Are you
trying to accomplish something else with your advertorial? Read More
Step 3: Focus on Benefits Not Features
Benefits and features are two things that often get mixed up. Knowing the different will help you
share and sell your product or service in your article better. Here are benefits and features defined:
Benefits – A benefit is something of value or usefulness.
Features – A feature is what your product or service has or does. It is a characteristic that is a
quantifiable and irrefutable fact. See example
Step 4: Include an Appropriate Title + Photos + Quotes
If there is anything you want to do to tie your article together it all comes down to your title, photos
and quotes. These three elements are essential to drawing in your readers but also keeping them. Read
Step 5: Connect Your Message to Real Life
This goes back to step 3, make sure you are talking to your audience about benefits; then whenever
you have the opportunity, tie that benefit to a real life event or story because it will make it real for
people. There is nothing like listening to someone try to sell you something and you can see right
through them because they fail to capture your attention by failing to speak to your experiences and
Step 6: Think About Your Audience’s Next Step – Contact
Whatever you do make sure you have contact information at the bottom of your article but leave off
the price. This can be in the form of a website, email address, phone, etc. The more you are able to
provide your audience the more trust-worthy the product or service you are trying to sell will become.
Step 7: Close with a Call to Action
This might sound counter intuitive but remember that this article is a sales pitch in essence so your
job is to make sure to tell your readers what they need to do, when and where they need to go. When
you tell them, the likelihood of them doing what you asked increases by 70%.
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