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Enterprise Gamification @ Gamified.in 2013
 

Enterprise Gamification @ Gamified.in 2013

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Planning to adopt Gamification with in Enterprise, Criteria to choose when evaluating Gamification Platform vendors

Planning to adopt Gamification with in Enterprise, Criteria to choose when evaluating Gamification Platform vendors

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  • How many of you have played games at work? Show of hands… <br />
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Enterprise Gamification @ Gamified.in 2013 Enterprise Gamification @ Gamified.in 2013 Presentation Transcript

  • Enterprise Gamification Onboarding Enterprise Applications to Gamification Platform Munish K Gupta Lead Architect, Wipro Technologies
  • Enterprise gamification
  • Works isn’t always FUN !
  • Games are FUN !
  • What if we turn work into a game to make work FUN ?
  • Enterprise gamification I S
  • Gamification principles that work in Consumer facing world DO NOT WORK in Enterprise !
  • Motivation Factors are Different!
  • Enterprise Objectives
  • Enterprise Gamification is not just about PBLs
  • Enterprise Gamification – Application(s) Wellness Personal finance Intranet engagement Sustainability Productivity enhancement Behavior change Crowdsourcing Marketing Efficiency enhancement Innovation Customer engagement Product co-creation People practices Knowledge management Learning's, Trainings Operations EXTERNAL INTERNAL ADOPTION RATE
  • Choosing Gamification Vendors
  • Key Considerations – Enterprise Gamification •• Business objectives Business objectives •• Behaviors to Encourage Behaviors to Encourage •• Target Group Target Group identification identification •• Ensure “Corporate” brand Ensure “Corporate” brand integrity integrity •• Culture fitment Culture fitment •• Aligns with Corporate Aligns with Corporate ethos ethos •• Motivation to play, Holding them Motivation to play, Holding them back back •• Help towards biz objective Help towards biz objective achievement achievement •• Rewards, initial “buzz”, Recognition Rewards, initial “buzz”, Recognition •• •• •• •• •• System Flexibility System Flexibility •• Phased approach Phased approach •• Continuous feedback, Continuous feedback, fine-tuning fine-tuning •• Organization Commitment Organization Commitment Game Mechanics Game Mechanics Operational model Operational model IT Application Design IT Application Design Mobile integration Mobile integration
  • Key Considerations for a Game GOALS RULES VOLUNTARY VOLUNTARY PARTICIPATION PARTICIPATION FEEDBACK
  • Gamification Modes
  • Key Performance Indicators (KPIs) Enterprise Gamification ROI depends upon these KPIs
  • Factors impacting Enterprise Gamification
  • “Gamification is a journey, not a destination”
  • @write2munish write2munish