iPhone Development
Concept to App Store
Phil Wright
phil@touchopia.com
@wrightph
801.554.5113 (m)

“Apple sold an average of $1 million a day in
applications for a total of about $30 million in
sales over the [first] month.”
\"I've never seen anything like this
in my career for software\"

“Bigger than the Personal Computer.”
John Doerr, Venture Capitalist
• knows who you are
• knows where you are
• connected (Edge, 3G WIFI)
• always on
• always with you

Get Framed
Concept / Design
Rick Adamson
Lynn M Carlson & Company

Development
New Development Environment
Feature Creep
Memory
Images
Provisioning Profiles
App Store submission process

Splash Screen Menu

100+ Frames

512 x 512 57 x 57

App Store Text

Screenshots

iTunes Connect

Development Best Practices
Version Control (SVN, Github)
Wireframes / Mockups
XCode Short Cuts
Leaks / Activity Monitor
Training / Books
iPhone Community
Utah Developers
Sample Code

Marketing
“Lite” Version
Frequent Updates
Pricing
iTunes Search Optimization
Solicit User Reviews
Submit to App Review Blogs
Advertise in app (Admob)
Website with SEO
Keyword advertising
YouTube
Social Media

AppViz

Q&A