• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Using Web 2.0 For Talent Attraction   26mar09
 

Using Web 2.0 For Talent Attraction 26mar09

on

  • 1,009 views

Slide presentation given March 26 to about 100 economic development practitioners, highlighting how best to use Web 2.0 tactics for Talent Attraction.

Slide presentation given March 26 to about 100 economic development practitioners, highlighting how best to use Web 2.0 tactics for Talent Attraction.

Statistics

Views

Total Views
1,009
Views on SlideShare
1,006
Embed Views
3

Actions

Likes
0
Downloads
11
Comments
0

2 Embeds 3

http://www.slideshare.net 2
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Using Web 2.0 For Talent Attraction   26mar09 Using Web 2.0 For Talent Attraction 26mar09 Presentation Transcript

    • Utilizing Web 2.0 Technology for Talent Attraction Mark J James, CEcD Principal ED Solutions, Inc. [email_address] Ben Wright CEO Atlas Advertising [email_address]
    • About Atlas Advertising 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc Atlas Advertising builds communications and technology solutions for world landmarks. Atlas has been successful by never settling for obvious or tired approaches to marketing, website development and GIS Application Development. In late 2008, Atlas launched Atlas InSite, the only GIS Application available to economic developers that is integrated 100% into their economic development websites. This means greater usage, a better user experience, at a more cost effective price point for economic developers. To date, Atlas InSite has been selected by 80 percent of the economic developers who have compared it to other solutions available in the marketplace. Atlas Advertising is led by a former economic development practitioner and has worked with 48+ different economic development clients in 26 states. Featured clients:
        • Indy Partnership
        • State of Ohio
        • Team New England
        • City of New Orleans
        • Savannah EDA
        • Tucson Regional Economic Opportunities
        • San Diego Regional EDC
        • Panama Pacifico
    • About ED Solutions 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
      • ED Solutions, Inc. mission is to help economic development organizations with the effective use of technology.
      • We provide -
        • Web site review and analysis
        • Web redesign strategies and advisory services
        • Contact management solutions
        • A variety of other technology solutions for the profession
        • Training services to the economic development profession.
      • ED Solutions, Inc. is among the most respected firms providing web site strategies to the economic development profession. ED Solutions, Inc. has worked on over 150 web projects in 20 US states, Canada and the UK.
    • Session Objectives
      • Present a solid overview of online marketing for talent attraction
      • Do the same for Web 2.0 tactics
      • Deliver our analysis of case studies
      • Give you tools you can use in your communities
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Session Outline
      • Putting workforce marketing into context
        • Why marketing to workforce is important
        • Factors college grads look for in an employer
        • Tools job seekers are using to find a job today
        • How certain factors rate in relocation decisions
        • Methods used in talent attraction in ED
        • How you are already marketing to workforce without knowing it
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Session Outline
      • Putting Web 2.0 into context
        • Where the internet is going
        • Overview of 2.0
        • Social Networking overview
      • What this means for you
        • Our analysis of three communities
        • What you should be doing today
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Format
      • A Boomer and a GenX’er
      • A strategist and a builder of solutions
      • Questions should be entered into chat when you have them.
      • When multiple questions of the same type are entered, we will answer at the appropriate pause.
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc .
      • Putting Workforce Marketing
      • into Context
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Why marketing to workforce is important
      • For at least a decade, talent has been the number one determinant of business location.
      • Site selectors spend more time assessing labor than any other
      • How has this changed in the recent downturn?
        • Our latest white paper (April) discloses the results of our bi-annual site selector survey. Email me for a copy.
      2009 © ED Solutions, Inc.
    • Factors college grads look for in an employer 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
        • http://www.topemployers.co.uk/oxbridge-students-graduate-jobs-survey-08-page5.html
    • Factors college grads look for in an employer
      • Recruiters should emphasize:
        • Work/Life Balance
        • Variety of Work
        • Location (although there is little wiggle room here)
        • Ethical Business Practices
      • And De-emphasize:
        • Entrepreneurial Opportunities (early responsibility, environment and rapid advancement)
        • Diversity (controversially low in the list)
        • Brand
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Tools job seekers are using to find jobs today
      • Networking sites (LinkedIn, Jobster)
      • Job boards (Monster, Career Builder)
      • Corporate websites
      • Recruiters
      • Other
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Job Sites 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc .
    • Jobster 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • How certain factors rate in relocation decisions
      • Leading theorists argue that place is now the key to prosperity for individuals, and that individuals should pick the place before picking the job:
        • Richard Florida, “Who’s Your City?”
        • Rebecca Ryan – “Anatomy of a Relocation”
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • www.SanDiegoBusiness.org
    • Methods used for talent attraction in ED
      • Websites – Live/Work sections
      • LinkedIn Groups/YP Pages
      • Facebook YP Pages
      • Blogs
      • Job boards
      • You Tube
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • How you are already marketing to workforce
      • Your website – likely a large percentage of traffic is coming from workforce and trailing spouses
      • Live/Work sections get a substantial amount of of visits to your website, according to Development Results ( www.developmentresults.com )
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • How you are already marketing to workforce 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Question? 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc Which one of these should spend the most amount of time on WF Marketing?
      • New England
      • Huntsville
      • Wyoming
      • Putting Web 2.0 Into Context
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Where the internet is going
      • Mobile
      • Transparency of people, organizations, and places
      • Personal and work time will blend
        • http://www.pewinternet.org/Commentary/2008/December/The-Next-Future-of-the-Internet.aspx
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Overview of different communication types
      • “ Push”
        • Email
        • Websites
        • Blogs
        • Direct mail
        • You Tube
        • Podcasts
      • “ Pull”
        • RSS
        • I-Tunes
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
      • “ Connect”
        • Facebook
        • LinkedIn
        • Forums
    • 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc . Growth of Social Media
    • Growth of Podcasts 2009 © ED Solutions, Inc.
    • RSS-Really Simple Syndication 2009 © ED Solutions, Inc. http://www.whatisrss.com http://www.newsgator.com/individuals/feeddemon
    • RSS-Really Simple Syndication 2009 © ED Solutions, Inc.
    • Overview of “Connect” media
      • Based on large networks of people publishing updates and “friending” others
        • LinkedIn
        • Facebook
        • Twitter
        • Many others
      • Interactive, “many to many” dialogue, rather than “one to one” or “one to many”
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Facebook 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc .
    • LinkedIn 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Create a group…
      • Colleges/Universities
      • ED Allies
      • Young Professionals Group
      • Service Providers
      • ED network
      • Others?
      2009 © ED Solutions, Inc.
    • Twitter 2009 © ED Solutions, Inc. http://twitter.com
    • Tweets… 2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc http://twitter.com
    • Plaxo – dying on the vine? 2009 © ED Solutions, Inc.
      • What this means for you
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Multiple communities, multiple strategies
      • Savannah, GA
      • Columbus, OH
      • Pensacola, FL
      2009 © ED Solutions, Inc. 2009 © Atlas Advertising, llc
    • Savannah, GA
      • Overview:
        • Community a blend of old line distribution/manufacturing and creative class businesses
      • Challenge:
        • To recruit and retain creative talent that is drawn to larger southern business centers of Atlanta, Jacksonville, and Charlotte
      • Solution:
        • Creative Coast Initiative – separate initiative with separate staff
      • Result: Engaging an entirely new community
      2009 © ED Solutions, Inc.
    • Savannah, GA 2009 © ED Solutions, Inc. http://blog.thecreativecoast.org/
    • Columbus, OH
      • Overview:
        • One of the most dynamic cities in Ohio, with one of the largest universities in the world
      • Challenge:
        • Community produces tens of thousands of college grads each year, many of which move to other communities
      • Solution:
        • Develop a fully engaged YP program
        • Lifestyle and Internship websites independent of ED
      • Result: Mayors Council, YP Commission, Internships
      2009 © ED Solutions, Inc.
    • www.Columbus Internships.com 2009 © ED Solutions, Inc.
    • www.Columbus Internships.com 2009 © ED Solutions, Inc.
    • Pensacola, FL
      • Overview:
        • Community long fueled by Naval/defense employment decided to target the IT sector for growth
      • Challenge:
        • Early recruitment and expansion successes consumed existing talent resources in IT
      • Solution:
        • Outbound job fairs throughout the SE US
      • Result: Growth of new companies in the target industry
      2009 © ED Solutions, Inc.
    • Pensacola, FL 2009 © ED Solutions, Inc. http://www.pensacolachamber.com/EconomicDevelopment/
    • State of Nebraska
      • Instituted a State-level program to fund creation of sites to support talent attraction/workforce issues.
      • Create a Web presence that provides a positive first impression with the use of content.
      • Enhance the delivery of community information with the use of Web 2.0 tools.
      • Lead communities through the content development process.
      2009 © ED Solutions, Inc. Tim O'Brien, M.A. Business Consultant - Information Technology  Nebraska Department of Economic Development Office: 402.471.3769 • Cell: 402.326.3104 • Fax: 402.471.3778 E-mail: [email_address] • Web: www.neded.org
    • Eight things you should be doing today
      • A labor study, every two years
      • Have a YP group online in your community
      • Be on LinkedIn, and join groups of people in your targeted industries
      • Realize your website is not just a website anymore – you are managing an online enterprise that includes push, pull, and connect media.
      • Build a blog and forum for your local business community
      • Track the usage of your Live/Work sections of your website
      • Present available jobs and links to realtors in your community
      • Post all of your video content on YouTube
      2009 © ED Solutions, Inc.
    • Stay in Touch…
      • Follow Mark: www.twitter.com/ecodev
      • Mark’s LinkedIn: www.linkedin.com/in/edsolutions
      • Follow Ben: www.twitter.com/wright0405
      • Ben’s LinkedIn: www.linkedin.com/in/atlasad
      2009 © ED Solutions, Inc.
    • Useful links…
        • http://www.topemployers.co.uk/oxbridge-students-graduate-jobs-survey-08-page5.html
        • http://www.sandiegobusiness.org
        • http://www.developmentresults.com
        • http://www.indypartnership.com
        • http://www.emarketer.com
        • http://www.whatisrss.com
        • http://blog.thecreativecoast.org/
        • http://www.ColumbusInternships.com
        • http://www.pensacolachamber.com/EconomicDevelopment/
      • http://www.copyblogger.com/grow-business-twitter/
      • http://123socialmedia.com/business-blog/
      • http://www.scribd.com/doc/3283966/The-Essential-Guide-to-Social-Media#document_metadata
      • http://www.scribd.com/doc/3483043/Social-Media-A-Simple-Visual-Story
      2009 © ED Solutions, Inc.
    • 2009 © ED Solutions, Inc. Thanks for your attention! [email_address] or [email_address]