The Present and Future of GIS and Geospatial Online


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The Present and Future of GIS and Geospatial Online

  1. 1. The Present and Future of Online GIS/ Geo Services for Marketing<br />
  2. 2. Outline<br />How Atlas is positioned in the Geospatial / GIS world today<br />Definitions of GIS / Geospatial <br />Trends in the use of Geospatial/GIS tools<br />Examples of GIS / Geospatial tools you likely use every day<br />The difference between mapping and Geospatial<br />What kinds of things do GIS/Geospatial tools help you do today?<br />Tools Atlas uses and has developed <br />Kinds of things you would like to be able to do with GIS or Geospatial<br />Wrap up<br />
  3. 3. About Atlas <br />Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, social media, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. <br />Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. <br />Featured clients:<br />State of Ohio<br />Indy Partnership<br />City of San Francisco<br />Greater Phoenix Economic Council <br />Greater Omaha Economic Development Partnership<br />
  4. 4. Atlas Agency Services<br />Website Design Services<br />GIS Websites<br />Brand Development<br />Search Engine Marketing<br />Social Media Marketing<br />Website Hosting <br /><ul><li>Marketing, Media and Lead Generation
  5. 5. Content Services
  6. 6. Research Services
  7. 7. Training Services</li></li></ul><li>Atlas Technology and Data Products<br />Content Management Software <br />Robust Media Center <br />Calendar<br />Data Cart/Brochure Generator <br />Mobile friendly websites<br />Blog or Microsite Software <br />Project Tracking Software<br />Email Marketing Software<br />Data Products<br />Demographic Data<br />Business Lists<br />Enhanced Prospect Lists<br /><ul><li>Geographic Information Systems (GIS)
  8. 8. Commercial Property databases
  9. 9. Business databases
  10. 10. Data Search (Data Tab)
  11. 11. Other Data Management (Map Overlays)
  12. 12. Community Data Management
  13. 13. GIS System Analytics
  14. 14. GIS Data Reporting
  15. 15. Data Widgets
  16. 16. Website Analytics </li></li></ul><li>Definitions of GIS / Geospatial <br />
  17. 17. Definitions<br />GIS: <br /> A geographic information system (GIS), or geographical information system, is any system that captures, stores, analyzes, manages, and presents data that are linked to location. In the simplest terms, GIS is the merging of cartography and database technology. GIS systems are used in cartography, remote sensing, land surveying, photogrammetry, geography, urban planning, emergency management, navigation, and localized search engines.Estate Inc.<br />Geospatial: <br /> Geospatial is a term widely used to describe the combination of spatial software and analytical methods with geographic datasets. The term is often used in conjunction with geographic information systems.<br />
  18. 18. Trends in the use of Geospatial/GIS tools<br />
  19. 19. Trends<br />Smartphones exploding. According to a study by ComScore, in 2010, over 45.5 million people in the United States owned smartphones and it is the fastest growing segment of the mobile phone market, which comprised of 234 million subscribers in the United States.<br />Data crunching getting easier. Companies can crunch billions of lines of data faster than ever, sometimes in seconds. <br />Online delivery of geographic information getting cheaper and easier, as big companies enter. As Google and Microsoft enter this market, tools like Google Maps, Google Earth, Bing maps, and more get ubiquitous. <br />Geographic content providers take off. Companies like yelp (Likely 10 million reviews), Trulia (millions of properties), etc. are there with great online content about places. <br />
  20. 20. Annual growth projected in the geospatial marketplace:<br />35%<br />
  21. 21. Examples of GIS / Geospatial tools you likely use every day<br />
  22. 22. Google Maps<br />
  23. 23. Trulia<br />
  24. 24. Twitter/Tweet Deck <br />
  25. 25.<br />
  26. 26. The difference between mapping and Geospatial<br />
  27. 27. Mapping – rendering data on a map so that it is more clearly presented. <br />Geospatial – Analyzing the spatial relationships between geo-tagged information. <br />
  28. 28. What kinds of questions do GIS/Geospatial tools help you answer today?<br />
  29. 29. Questions:<br />How do I get there from here, and how long will it take?<br />Are there any houses for sale in my/that neighborhood?<br />Where should I go to eat?<br />Where is the best priced product I want to buy?<br />Finding the weather<br />How long did I pain myself running? And how can I do it again? And, how many calories did I burn?<br />Making unfamiliar places familiar – where is the post office? <br />Where are my friends and kids? <br />How do I avoid trouble (traffic, sex offenders, crime, unwanted guests).<br />
  30. 30. Tools Atlas uses and has developed <br />
  31. 31. GIS Data Management Tools<br /><ul><li>Geographic Information Systems (GIS)
  32. 32. Commercial Property databases
  33. 33. Business databases
  34. 34. Data Search (Data Tab)
  35. 35. Other Data Management (Map Overlays)
  36. 36. Community Data Management
  37. 37. GIS System Analytics
  38. 38. GIS Data Reporting
  39. 39. Data Widgets </li></li></ul><li>Integrated with Online Content Management<br /><ul><li>Content Management Software
  40. 40. Robust Media Center
  41. 41. Calendar
  42. 42. Data Cart/Brochure Generator
  43. 43. Mobile friendly websites
  44. 44. Blog or Microsite Software </li></li></ul><li>Supported with the fastest Geospatial processing technology<br /><ul><li>Alteryx
  45. 45. Can consume a point, polygon, or series of points and polygons
  46. 46. Calculate the following:
  47. 47. Points within a certain distance
  48. 48. Sum data related to those points, such as total sales, total employment, average cost of homes, etc.
  49. 49. All within 4 seconds</li></li></ul><li>Supported with the fastest Geospatial processing technology<br /><ul><li>Alteryx
  50. 50. Indexes data spatially
  51. 51. Performs data transformation
  52. 52. Appends spatial information to data
  53. 53. Is data and map independent</li></li></ul><li>Questions Geospatial processing helps our clients customers answer<br /><ul><li>How many people live within a 10 minute drive of this location?
  54. 54. How much money do they make, and spend?
  55. 55. How many people are employed in industry x within a 40 mile radius of this location?
  56. 56. How do these 8 locations compare?
  57. 57. What houses are available that meet my criteria for under 250,000? And how can I drive there?</li></li></ul><li>What questions do you think are unanswered in the market today about places? <br />
  58. 58. What questions do you think are unanswered in the market today about places? <br />What houses are available on a beach within four hours travel of my house in Denver?<br />What is the optimal location of my office to minimize commute time for my employees?<br />What is the value of x asset? What should I price this asset?<br />What community is best for my interests and values?<br />Where should I live to be near others like me?<br />What sports bars are in a city that follow my team?<br />What cars are available that meet my specs and how far away are they?<br />What areas will I find my best customers in? <br />
  59. 59. Contact Atlas<br />Contact information:<br />2601 Blake Street, Suite 301<br />Denver, CO 80205<br />Contact: Ben Wright<br />t: 303.292.3300 x 210<br /><br /><br />LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace<br />