IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr
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IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr

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IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr Presentation Transcript

  • IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr
  • About Atlas Advertising
    Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences.
    Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns.
    Featured clients:
    State of Ohio
    Indy Partnership
    City of San Francisco
    Greater Phoenix Economic Council
    Greater Omaha Economic Development Partnership
  • About your speaker
    The Particulars
    CEO of Atlas
    Former ED Practitioner
    Worked with 60 + ED clients
    Frequent speaker on social media, GIS, and branding for Economic development
    Connect:Phone:303.292.3300 x210Read blog posts by BenConnect on LinkedIn
    Read my bio:
    Fun Facts:
    • Skeptic turned evangelist for social media
    • Father of three
    • Tuck my iPhone in at night
    • Secret ambition: to win Dancing with the Stars
  • I believe social media is:
    The way we will all communicate in the future
    Something my teenage niece does in her spare time
    The key to low cost economic development marketing
    All of the above
  • I use social media tools for work:
    Never
    Monthly
    Weekly
    Daily
  • The social media tool I use most frequently is:
    LinkedIn
    Facebook
    Twitter
    YouTube
  • What we will cover today
    What is Social Media?
    Why is Social Media Important to Economic Development?
    About YouTube and Flickr
    How YouTube and Flickr can fit into your ED strategy
  • Social Media Definition (provided by social media)
    At its most basic sense, social media is a shift in how people
    discover, read and share news, information and content. It’s a
    fusion of sociology and technology, transforming monologues (one
    to many) into dialogues (many to many) and is the democratization
    of information, transforming people from content readers into
    publishers. Social media has become extremely popular because it
    allows people to connect in the online world to form relationships
    for personal, political and business use. Businesses also refer to
    social media as user-generated content (UGC) or consumer-
    generated media (CGM). Source: Wikipedia
  • Boiled down definition
    “Social media is a set of tools that enable economic developers to do what they do best, better: Create groups and rally around community causes, share information with one another, and form relationships.”
    - Some guy at Atlas, October 27, 2010
  • Why is Social Media Important to Economic Development?
  • What new media advancements have you seen that you think are valuable to your profession?
    Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.
  • How Social Media fits in with the rest of what you do
    Social media is a low cost, self managed, DISTRIBUTION tool.
    It does not replace good information– in fact, it requires that we think more dynamically and critically about the information we create.
    The answers we need to ask before we execute a strategy:
    What is our persona in the marketplace, other than promotional?
    Why should anyone read/listen to/interact with what we are posting?
    Who should we be engaging with?
    Why should anyone comment?
    What is in it for them?
    Will forwarding, retweeting, or commenting on what we are putting out further their own interests?
  • The most important element of my communications strategy in 2011 will be:
    Enhancing my website
    Attending industry trade shows
    Developing a social media strategy
    Conducting familiarization tours
  • What about negative comments or posts?
    Joining the conversation doesn’t create negative comments. It
    allows you to manage those comments.
    After much criticism for poor customer service, the direct-sell computer
    company earned the rather unfortunate moniker “Dell Hell.” (Googling the term
    results in a long list of links largely tied to customer dissatisfaction.) In response
    to this, Dell executives worked to improve customer relations and actively join in
    the conversation. Dell has even developed the property IdeaStorm—a
    community driven forum in which customers are invited to note problems, share
    suggestions with the company, and even assist fellow customers. Since then,
    some past critics have praised the company for their improvements and negative
    blog posts about the company have purportedly dropped from 49% to 22%. Read more
  • About YouTube and Flickr
  • Why all of this seems so simple…
  • About YouTube
    • YouTube is a video network with the stated purpose: “broadcast yourself”
    • Video on YouTube can be viewed through their site, as well as embedded in websites, blogs and other locations throughout the web
    • YouTube officially launched in December 2005
    • Today, YouTube has 71 million unique users each month
    • YouTube is the 6th largest audience on the Internet.
    • 75% of Americans watched a video online last month.
    • Every minute 20 hours of video is uploaded to YouTube
    • 51% of users are on the site weekly
    • More Americans watch YouTube every month than watch the Super Bowl.
  • Key features of YouTube
    • Your profile
    • Subscriptions
    • Embedding videos
    • Searchable on the world’s largest search engine
    • Mobile access
  • Why YouTube for Economic Development?
    • Video is immersive: Video can transport your audience from the city they are in to your community in seconds
    • It’s reach is substantial: 75 million Americans is a sizeable audience.
    • The price is right: The cost of posting a video on YouTube – $0, and the cost of production is a fraction of what it once was
    • Going viral is a good thing: Smart subject matter can generate tons of exposure for your community, at very low cost
    • Video gets attention: Compared to links inside promotional materials, videos can be clicked on up to five times more frequently.
  • My organization:
    Has never released a video
    Releases one video a year
    Releases 4-6 videos per year
    Releases one video per month
  • Atlas YouTube Hall of Fame
  • About Flickr
    • Flickr is a photo sharing tool that allows you to upload, store, view, share and categorize your photos into galleries and collections
    • Flickr also supports video upload
    • As of September 2010, it hosts more than 5 billion images
    • Flickr is owned by Yahoo!
    • Flickr photos can be embedded on websites and in blogs
  • Key features of Flickr
    • Your profile
    • Your photostream
    • Photo sets/collections
    • Photo descriptions
    • Private or public access on individual photos
    • Tags
    • Geotagging
  • Why Flickr for Economic Development?
    • Photos transport your community to your audience: Like video, photographs can transport your audience from the city they are in to your community in seconds
    • The price is right: The cost of posting photographs on Flickr is free or minimal, and can be the best way to distribute your photos globally.
    • Photos are easy to bring into your website: You can embed a Flickr gallery or bring in a constantly updated geofeed
  • My organization:
    Has a limited photo library, sitting on a hard drive
    Shoots photography monthly
    Shoots photography weekly
  • Examples of using Flickr
  • How YouTube and Flickr can fit into your ED strategy
  • What economic developers should be doing with YouTube
    • Buy a flip cam
    • License final cut pro or another simple editing tool
    • Create a profile/channel for your organization/community
    • Upload any/all video content you produce, including events, testimonials, research presentations, and even site tours
    • Write descriptions for each video uploaded (for searches)
    • Add one new video per month
    • Develop a video fam tour for prospects to view
    • Email out new video content
  • What economic developers should be doing with Flickr
    • Create profiles for your organization/community
    • Upload any photos you take of properties, businesses, staff, events, or more
    • Tag photography with key phrases to make it searchable on search engines and the Flickr site
    • Add titles and descriptions to make more search- and user-friendly
    • Add new photography to Flickr weekly
    • Embed Flickr galleries in your website
    • Subscribe to your community’s geofeed
  • Join the conversation!
    Join our LinkedIn Group:
    Next Gen Economic Development Marketers
    (Once you sign up, you will need to be approved)
    Then, click the link on the presentation, in Discussions.
    We look forward to having you!
  • Contact Atlas
    Contact information:
    2601 Blake Street, Suite 301
    Denver, CO 80205
    Contact: Ben Wright
    t: 303.292.3300 x 210
    benw@Atlas-Advertising.com
    www.Atlas-Advertising.com
    LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace