IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr Presentation Transcript
IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr
About Atlas Advertising Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership
About your speaker The Particulars CEO of Atlas Former ED Practitioner Worked with 60 + ED clients Frequent speaker on social media, GIS, and branding for Economic development Connect:Phone:303.292.3300 x210Read blog posts by BenConnect on LinkedIn Read my bio: Fun Facts:
Skeptic turned evangelist for social media
Father of three
Tuck my iPhone in at night
Secret ambition: to win Dancing with the Stars
I believe social media is: The way we will all communicate in the future Something my teenage niece does in her spare time The key to low cost economic development marketing All of the above
I use social media tools for work: Never Monthly Weekly Daily
The social media tool I use most frequently is: LinkedIn Facebook Twitter YouTube
What we will cover today What is Social Media? Why is Social Media Important to Economic Development? About YouTube and Flickr How YouTube and Flickr can fit into your ED strategy
Social Media Definition (provided by social media) At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user-generated content (UGC) or consumer- generated media (CGM). Source: Wikipedia
Boiled down definition “Social media is a set of tools that enable economic developers to do what they do best, better: Create groups and rally around community causes, share information with one another, and form relationships.” - Some guy at Atlas, October 27, 2010
Why is Social Media Important to Economic Development?
What new media advancements have you seen that you think are valuable to your profession? Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.
How Social Media fits in with the rest of what you do Social media is a low cost, self managed, DISTRIBUTION tool. It does not replace good information– in fact, it requires that we think more dynamically and critically about the information we create. The answers we need to ask before we execute a strategy: What is our persona in the marketplace, other than promotional? Why should anyone read/listen to/interact with what we are posting? Who should we be engaging with? Why should anyone comment? What is in it for them? Will forwarding, retweeting, or commenting on what we are putting out further their own interests?
The most important element of my communications strategy in 2011 will be: Enhancing my website Attending industry trade shows Developing a social media strategy Conducting familiarization tours
What about negative comments or posts? Joining the conversation doesn’t create negative comments. It allows you to manage those comments. After much criticism for poor customer service, the direct-sell computer company earned the rather unfortunate moniker “Dell Hell.” (Googling the term results in a long list of links largely tied to customer dissatisfaction.) In response to this, Dell executives worked to improve customer relations and actively join in the conversation. Dell has even developed the property IdeaStorm—a community driven forum in which customers are invited to note problems, share suggestions with the company, and even assist fellow customers. Since then, some past critics have praised the company for their improvements and negative blog posts about the company have purportedly dropped from 49% to 22%. Read more
About YouTube and Flickr
Why all of this seems so simple…
YouTube is a video network with the stated purpose: “broadcast yourself”
Video on YouTube can be viewed through their site, as well as embedded in websites, blogs and other locations throughout the web
YouTube officially launched in December 2005
Today, YouTube has 71 million unique users each month
YouTube is the 6th largest audience on the Internet.
75% of Americans watched a video online last month.
Every minute 20 hours of video is uploaded to YouTube
51% of users are on the site weekly
More Americans watch YouTube every month than watch the Super Bowl.
Key features of YouTube
Searchable on the world’s largest search engine
Why YouTube for Economic Development?
Video is immersive: Video can transport your audience from the city they are in to your community in seconds
It’s reach is substantial: 75 million Americans is a sizeable audience.
The price is right: The cost of posting a video on YouTube – $0, and the cost of production is a fraction of what it once was
Going viral is a good thing: Smart subject matter can generate tons of exposure for your community, at very low cost
Video gets attention: Compared to links inside promotional materials, videos can be clicked on up to five times more frequently.
My organization: Has never released a video Releases one video a year Releases 4-6 videos per year Releases one video per month
Atlas YouTube Hall of Fame
Flickr is a photo sharing tool that allows you to upload, store, view, share and categorize your photos into galleries and collections
Flickr also supports video upload
As of September 2010, it hosts more than 5 billion images
Flickr is owned by Yahoo!
Flickr photos can be embedded on websites and in blogs
Key features of Flickr
Private or public access on individual photos
Why Flickr for Economic Development?
Photos transport your community to your audience: Like video, photographs can transport your audience from the city they are in to your community in seconds
The price is right: The cost of posting photographs on Flickr is free or minimal, and can be the best way to distribute your photos globally.
Photos are easy to bring into your website: You can embed a Flickr gallery or bring in a constantly updated geofeed
My organization: Has a limited photo library, sitting on a hard drive Shoots photography monthly Shoots photography weekly
Examples of using Flickr
How YouTube and Flickr can fit into your ED strategy
What economic developers should be doing with YouTube
Buy a flip cam
License final cut pro or another simple editing tool
Create a profile/channel for your organization/community
Upload any/all video content you produce, including events, testimonials, research presentations, and even site tours
Write descriptions for each video uploaded (for searches)
Add one new video per month
Develop a video fam tour for prospects to view
Email out new video content
What economic developers should be doing with Flickr
Create profiles for your organization/community
Upload any photos you take of properties, businesses, staff, events, or more
Tag photography with key phrases to make it searchable on search engines and the Flickr site
Add titles and descriptions to make more search- and user-friendly
Add new photography to Flickr weekly
Embed Flickr galleries in your website
Subscribe to your community’s geofeed
Join the conversation! Join our LinkedIn Group: Next Gen Economic Development Marketers (Once you sign up, you will need to be approved) Then, click the link on the presentation, in Discussions. We look forward to having you!
Contact Atlas Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace