IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr <br />
About Atlas Advertising<br />Atlas Advertising helps economic developers reach national and international prospect and sit...
About your speaker<br />The Particulars<br />CEO of Atlas<br />Former ED Practitioner <br />Worked with 60 + ED clients <b...
Father of three
Tuck my iPhone in at night
Secret ambition: to win Dancing with the Stars</li></li></ul><li>I believe social media is:<br />The way we will all commu...
I use social media tools for work:<br />Never<br />Monthly<br />Weekly<br />Daily <br />
The social media tool I use most frequently is:<br />LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />
What we will cover today<br />What is Social Media?<br />Why is Social Media Important to Economic Development?<br />About...
Social Media Definition (provided by social media)<br />At its most basic sense, social media is a shift in how people <br...
Boiled down definition<br />“Social media is a set of tools that enable economic developers to do what they do best, bette...
Why is Social Media Important to Economic Development?<br />
What new media advancements have you seen that you think are valuable to your profession?<br />	Though respondents mention...
How Social Media fits in with the rest of what you do<br />Social media is a low cost, self managed, DISTRIBUTION tool.<br...
The most important element of my communications strategy in 2011 will be:<br />Enhancing my website<br />Attending industr...
What about negative comments or posts?<br />Joining the conversation doesn’t create negative comments. It <br />allows you...
About YouTube and Flickr<br />
Why all of this seems so simple…<br />
About YouTube<br /><ul><li>YouTube is a video network with the stated purpose: “broadcast yourself”
Video on YouTube can be viewed through their site, as well as embedded in websites, blogs and other locations throughout t...
YouTube officially launched in December 2005
Today, YouTube has 71 million unique users each month
YouTube is the 6th largest audience on the Internet.
75% of Americans watched a video online last month.
Every minute 20 hours of video is uploaded to YouTube
51% of users are on the site weekly
More Americans watch YouTube every month than watch the Super Bowl. </li></li></ul><li>Key features of YouTube<br /><ul><l...
Subscriptions
Embedding videos
Searchable on the world’s largest search engine
Mobile access</li></li></ul><li>Why YouTube for Economic Development?<br /><ul><li>Video is immersive:  Video can transpor...
Upcoming SlideShare
Loading in …5
×

IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr

2,080 views
2,036 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,080
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr

  1. 1. IEDC Understanding Social Media Web Seminar Series: Introduction to YouTube and Flickr <br />
  2. 2. About Atlas Advertising<br />Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. <br />Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. <br />Featured clients:<br />State of Ohio<br />Indy Partnership<br />City of San Francisco<br />Greater Phoenix Economic Council <br />Greater Omaha Economic Development Partnership<br />
  3. 3. About your speaker<br />The Particulars<br />CEO of Atlas<br />Former ED Practitioner <br />Worked with 60 + ED clients <br />Frequent speaker on social media, GIS, and branding for Economic development<br />Connect:Phone:303.292.3300 x210Read blog posts by BenConnect on LinkedIn<br />Read my bio: <br />Fun Facts: <br /><ul><li>Skeptic turned evangelist for social media
  4. 4. Father of three
  5. 5. Tuck my iPhone in at night
  6. 6. Secret ambition: to win Dancing with the Stars</li></li></ul><li>I believe social media is:<br />The way we will all communicate in the future<br />Something my teenage niece does in her spare time <br />The key to low cost economic development marketing<br />All of the above <br />
  7. 7. I use social media tools for work:<br />Never<br />Monthly<br />Weekly<br />Daily <br />
  8. 8. The social media tool I use most frequently is:<br />LinkedIn<br />Facebook<br />Twitter<br />YouTube<br />
  9. 9. What we will cover today<br />What is Social Media?<br />Why is Social Media Important to Economic Development?<br />About YouTube and Flickr<br />How YouTube and Flickr can fit into your ED strategy<br />
  10. 10. Social Media Definition (provided by social media)<br />At its most basic sense, social media is a shift in how people <br />discover, read and share news, information and content. It’s a <br />fusion of sociology and technology, transforming monologues (one <br />to many) into dialogues (many to many) and is the democratization <br />of information, transforming people from content readers into <br />publishers. Social media has become extremely popular because it <br />allows people to connect in the online world to form relationships <br />for personal, political and business use. Businesses also refer to <br />social media as user-generated content (UGC) or consumer-<br />generated media (CGM). Source: Wikipedia<br />
  11. 11. Boiled down definition<br />“Social media is a set of tools that enable economic developers to do what they do best, better: Create groups and rally around community causes, share information with one another, and form relationships.” <br />- Some guy at Atlas, October 27, 2010 <br />
  12. 12. Why is Social Media Important to Economic Development?<br />
  13. 13. What new media advancements have you seen that you think are valuable to your profession?<br /> Though respondents mentioned many advancements, online meetings and LinkedIn topped the list. <br />
  14. 14. How Social Media fits in with the rest of what you do<br />Social media is a low cost, self managed, DISTRIBUTION tool.<br />It does not replace good information– in fact, it requires that we think more dynamically and critically about the information we create. <br />The answers we need to ask before we execute a strategy:<br />What is our persona in the marketplace, other than promotional?<br />Why should anyone read/listen to/interact with what we are posting?<br />Who should we be engaging with?<br />Why should anyone comment?<br />What is in it for them?<br />Will forwarding, retweeting, or commenting on what we are putting out further their own interests? <br />
  15. 15. The most important element of my communications strategy in 2011 will be:<br />Enhancing my website<br />Attending industry trade shows<br />Developing a social media strategy<br />Conducting familiarization tours<br />
  16. 16. What about negative comments or posts?<br />Joining the conversation doesn’t create negative comments. It <br />allows you to manage those comments.<br />After much criticism for poor customer service, the direct-sell computer <br />company earned the rather unfortunate moniker “Dell Hell.” (Googling the term <br />results in a long list of links largely tied to customer dissatisfaction.) In response <br />to this, Dell executives worked to improve customer relations and actively join in <br />the conversation. Dell has even developed the property IdeaStorm—a <br />community driven forum in which customers are invited to note problems, share <br />suggestions with the company, and even assist fellow customers. Since then, <br />some past critics have praised the company for their improvements and negative <br />blog posts about the company have purportedly dropped from 49% to 22%. Read more<br />
  17. 17. About YouTube and Flickr<br />
  18. 18. Why all of this seems so simple…<br />
  19. 19. About YouTube<br /><ul><li>YouTube is a video network with the stated purpose: “broadcast yourself”
  20. 20. Video on YouTube can be viewed through their site, as well as embedded in websites, blogs and other locations throughout the web
  21. 21. YouTube officially launched in December 2005
  22. 22. Today, YouTube has 71 million unique users each month
  23. 23. YouTube is the 6th largest audience on the Internet.
  24. 24. 75% of Americans watched a video online last month.
  25. 25. Every minute 20 hours of video is uploaded to YouTube
  26. 26. 51% of users are on the site weekly
  27. 27. More Americans watch YouTube every month than watch the Super Bowl. </li></li></ul><li>Key features of YouTube<br /><ul><li>Your profile
  28. 28. Subscriptions
  29. 29. Embedding videos
  30. 30. Searchable on the world’s largest search engine
  31. 31. Mobile access</li></li></ul><li>Why YouTube for Economic Development?<br /><ul><li>Video is immersive: Video can transport your audience from the city they are in to your community in seconds
  32. 32. It’s reach is substantial: 75 million Americans is a sizeable audience.
  33. 33. The price is right: The cost of posting a video on YouTube – $0, and the cost of production is a fraction of what it once was
  34. 34. Going viral is a good thing: Smart subject matter can generate tons of exposure for your community, at very low cost
  35. 35. Video gets attention: Compared to links inside promotional materials, videos can be clicked on up to five times more frequently. </li></li></ul><li>My organization:<br />Has never released a video<br />Releases one video a year<br />Releases 4-6 videos per year<br />Releases one video per month<br />
  36. 36. Atlas YouTube Hall of Fame<br />
  37. 37. About Flickr<br /><ul><li>Flickr is a photo sharing tool that allows you to upload, store, view, share and categorize your photos into galleries and collections
  38. 38. Flickr also supports video upload
  39. 39. As of September 2010, it hosts more than 5 billion images
  40. 40. Flickr is owned by Yahoo!
  41. 41. Flickr photos can be embedded on websites and in blogs</li></li></ul><li>Key features of Flickr<br /><ul><li>Your profile
  42. 42. Your photostream
  43. 43. Photo sets/collections
  44. 44. Photo descriptions
  45. 45. Private or public access on individual photos
  46. 46. Tags
  47. 47. Geotagging</li></li></ul><li>Why Flickr for Economic Development?<br /><ul><li>Photos transport your community to your audience: Like video, photographs can transport your audience from the city they are in to your community in seconds
  48. 48. The price is right: The cost of posting photographs on Flickr is free or minimal, and can be the best way to distribute your photos globally.
  49. 49. Photos are easy to bring into your website: You can embed a Flickr gallery or bring in a constantly updated geofeed</li></li></ul><li>My organization:<br />Has a limited photo library, sitting on a hard drive<br />Shoots photography monthly<br />Shoots photography weekly<br />
  50. 50. Examples of using Flickr<br />
  51. 51. How YouTube and Flickr can fit into your ED strategy<br />
  52. 52. What economic developers should be doing with YouTube<br /><ul><li>Buy a flip cam
  53. 53. License final cut pro or another simple editing tool
  54. 54. Create a profile/channel for your organization/community
  55. 55. Upload any/all video content you produce, including events, testimonials, research presentations, and even site tours
  56. 56. Write descriptions for each video uploaded (for searches)
  57. 57. Add one new video per month
  58. 58. Develop a video fam tour for prospects to view
  59. 59. Email out new video content </li></li></ul><li>What economic developers should be doing with Flickr<br /><ul><li>Create profiles for your organization/community
  60. 60. Upload any photos you take of properties, businesses, staff, events, or more
  61. 61. Tag photography with key phrases to make it searchable on search engines and the Flickr site
  62. 62. Add titles and descriptions to make more search- and user-friendly
  63. 63. Add new photography to Flickr weekly
  64. 64. Embed Flickr galleries in your website
  65. 65. Subscribe to your community’s geofeed</li></li></ul><li>Join the conversation!<br />Join our LinkedIn Group: <br />Next Gen Economic Development Marketers<br />(Once you sign up, you will need to be approved)<br />Then, click the link on the presentation, in Discussions.<br />We look forward to having you! <br />
  66. 66. Contact Atlas<br />Contact information:<br />2601 Blake Street, Suite 301<br />Denver, CO 80205<br />Contact: Ben Wright<br />t: 303.292.3300 x 210<br />benw@Atlas-Advertising.com<br />www.Atlas-Advertising.com<br />LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace<br />

×