SlideShare a Scribd company logo
1 of 46
The Top Ten Marketing tools for 2009,[object Object]
Agenda ,[object Object],Cool stuff to do and download,[object Object],The beginnings of change? ,[object Object],What Site Selectors are Saying about their industry,[object Object],Awareness of various communities on an industry by industry basis,[object Object],Top ten tools for 2009,[object Object],Summary:  What is going on?  ,[object Object]
Cool stuff to do/download,[object Object],Visit our slidespaceto download: ,[object Object],This presentation,[object Object],Introduction to Social Media,[object Object],Search Engine Marketing Terms,[object Object],How ED Marketing is Changing,[object Object],How Atlas InSite GIS compares,[object Object],Future presentations,[object Object],Join us for future “Compete Smarter” webinars:,[object Object],Webinar #2:  "Mastering Social Media:  Eight things your organization should be doing with Linked In, Twitter and other Social Media tools."   ,[object Object],Webinar #3:  "Seven Examples of Highly Innovative Communities and What They Are Doing to Get Ahead Today“,[object Object],“Using workforce information to drive marketing differentiation”  October 14, Noon, December 9, Noon ,[object Object],Follow us on Twitter:  www.twitter.com/AtlasAd,[object Object]
The beginnings of change? ,[object Object],Take this Poll:  http://polls.linkedin.com/p/53424/utnrd,[object Object]
What Site Selectors are Saying about their industry,[object Object]
What Should Economic Developers Expect to See in terms of Business Expansions or Relocations in 2009/10?,[object Object],Site Selectors are expecting:,[object Object],More relocations caused by downsizing.,[object Object],An increase in consolidations.,[object Object]
What Industries are Most Actively Expanding or Relocating Today, as a Percentage of Your Client Roster?,[object Object],Site Selectors are expecting the following industries to be more aggressive:,[object Object],Healthcare,[object Object],Alternative Energy,[object Object],Government,[object Object],Green/Solar,[object Object]
What are the Top Decision Making Criteria for your Clients in Selecting a Location Today?,[object Object],Site selectors believe the following are the top criteria for location selection:,[object Object],Cost of Doing Business,[object Object],Ability to Recruit Qualified Workforce,[object Object],Business Incentives,[object Object],Access to Transportation/ Infrastructure,[object Object]
How Important are each of the Following as                        Sources of Information when Learning about a Community?,[object Object],Site selectors state the following  sources are the most important:,[object Object],Site Visits,[object Object],Community Websites,[object Object],Existing Relationships,[object Object],Past Experiences,[object Object],National Conferences,[object Object],National Data Services,[object Object],Community GIS Websites,[object Object],Scored on a 5 point scale.,[object Object]
What About Community/ED Websites Make Them Valuable To You?,[object Object],Site selectors state the following factors are the most valuable to them:,[object Object],Strong Data Sections,[object Object],Contact Information,[object Object],Brand Story/Communication of Brand Differentiators,[object Object],List of Major Employers,[object Object]
What Site Selectors are Saying about specific industry verticals,[object Object]
Traditional Targeted Industries,[object Object],Biotech,[object Object],Financial Services,[object Object],Green/Alt Energy,[object Object],Aerospace,[object Object]
Biotech Overview,[object Object],Biotech,/Life Sciences/Pharma is the most consistently targeted industry in the world today. ,[object Object],It is heavily concentrated in a few areas:  New Jersey, Massachusetts, California, and North Carolina. ,[object Object],It is tremendously talent driven, and innovations typically spawn from Tier 1 Research Universities. ,[object Object],Currently, Pharma is consolidating, and outsourcing much of its new drug discovery to smaller companies. ,[object Object]
Brand Association:  Biotech,[object Object],When you think of biotech services industry locations, which states come to mind.,[object Object],Open ended ,[object Object],Reported as a percentage of total responses,[object Object]
Financial Services,[object Object],Financial services is about to emerge from its largest crisis since the Great Depression.  Consolidation is happening, and Wall Street is making money again. ,[object Object],Financial services is talent driven, and cost conscious from the perspective of its back office functions. ,[object Object]
Brand Association: Financial Services,[object Object],When you think of financial services industry locations, which states come to mind.,[object Object],Open ended ,[object Object],Reported as a percentage of total responses,[object Object]
Green/Alternative Energy Overview,[object Object],Green tech deals are among the most prevalent in the nation right now, as markets, friendly state policies, and stimulus drive growth. ,[object Object],Most states are targeting Green tech, in various forms, making this, like biotech, one of the most competitive industries. ,[object Object],Green tech manufacturing is driven by government incentives, proximity to market, and affordable electric power. ,[object Object]
Brand Association: Green Tech/Energy,[object Object],When you think of green technology industry locations, which states come to mind.,[object Object],Open ended ,[object Object],Reported as a percentage of total responses,[object Object]
Aerospace Overview,[object Object],Aerospace is a highly competitive industry with other states highly coveting it. There are strengths in Washington, Kansas, California, Texas and Alabama. This appears to be heavily related to military and defense presence.,[object Object],Aerospace can be driven by defense contracts.,[object Object]
Site Selector Panel: Interview Results,[object Object],When you think of aerospace industry locations, which states come to mind.,[object Object],Open ended ,[object Object],Reported as a percentage of total responses,[object Object]
Site Selector Panel: Interview Results,[object Object],When you think of aerospace industry locations, which states come to mind.,[object Object],Open ended ,[object Object],Reported as a percentage of total responses,[object Object]
Representative Set Analysis:                                                     What Industries Do They Target?,[object Object],*Mexico, Canada and China all also target textiles and clothing.,[object Object],**Canada and China have mining and mineral processing,[object Object],***China also is a major producer of toys and electronics,[object Object]
Summary,[object Object],Company relocations are less about expansion and more about contraction, and there are deals out there,[object Object],Prospects are using your websites, GIS systems, and other third party websites to learn about you,[object Object],They want the facts, and they want to know how you are different,[object Object],Everyone is going after the same prospect, and with fewer prospects, getting their attention is harder. ,[object Object],Very few places own top of mind awareness in an industry. ,[object Object]
What is a well meaning marketer to do? ,[object Object]
The Atlas Top Ten Tools for 2009 and beyond,[object Object],Use research and data to determine what industries are the best fit for your area,[object Object],Targeted industry specific lead generation, 20 at a time,[object Object],Create sub-branding to establish your focus/commitment,[object Object],Develop microsites focused on each targeted industry,[object Object],Integrate GIS data into your websites ,[object Object],Develop a dedicated approach to using LinkedIn for prospecting ,[object Object],Start blogging – or else you will be swallowed up by hyperlocal content ,[object Object],Twitter to your advantage,[object Object],YouTube video content to simulate fam tours,[object Object],Using search engine marketing, including Pay Per Click,[object Object]
Using Research and Data to Decide on Industries ,[object Object],In a time of high competition, it’s critical for your organization that you make very targeted decisions regarding industry outreach. ,[object Object],You really only have one or two industries that deserve your full attention for marketing. ,[object Object],The remaining three to five industries you target likely are retention industries, and industries that require product development. ,[object Object],Your options:,[object Object],Hire a consultant to do a 6 month study ,[object Object],Convene local focus groups to decide, using the best data you can provide. ,[object Object]
Our favorite tool for Industry research:  InSite Express ,[object Object],National data sets,[object Object],Run reports on any geography,[object Object],Compare any geography to any other,[object Object],Optional add ons:,[object Object],Workforce data,[object Object],Skills data,[object Object],Business Lists,[object Object],Cost:  As low as $1200 per year,[object Object],To visit InSite Express, click here,[object Object]
Industry Specific Lead Generation,[object Object],Develop a target profile for businesses,[object Object],Companies meeting a size or activity range,[object Object],Geographic locations from which you have seen the most recruitment activity,[object Object],Predictive events such as leadership changes, mergers and acquisitions, stock performance, sales and profit performance over time, new product announcements, legislative or other external events that impact entire industries,[object Object],Receive 20 companies per month that “meet the profile.” ,[object Object],Companies that provide this:,[object Object],Whittaker Associates,[object Object],310 Marketing ,[object Object],Others,[object Object]
Whittaker’s Qualification Process,[object Object]
Create Sub-Brands to show your understanding and commitment ,[object Object],Is your community on the list for an industry? ,[object Object],Some research shows that now is a time for smaller communities to make their appeal. ,[object Object],Do it with focus. ,[object Object],Tactics: ,[object Object],Positioning your community for each industry ,[object Object],Develop brand messages for each industry ,[object Object]
Notes on Place Branding ,[object Object],1.	Every community has a place brand – because every community is experienced by people, every day. ,[object Object],2.	To develop a place brand is to develop a promise of what a company, an employee, or another stakeholder can expect when they invest time, money, or effort in your community. ,[object Object],3.	That brand must meet very stringent requirements in the minds of your key audiences:  It must be relevant (meet a need), true, and different (describe how the community is distinctly different from other communities the audience knows. ,[object Object],4.	The primary reasons place brands fail…,[object Object],5.   The internet has accelerated the ability of citizens, companies, and others to communicate what they know about a community directly.  ,[object Object]
Develop Microsites focused on each industry,[object Object],Creating dedicated and very visible industry specific microsites sends a clear message to site selectors and other decision makers who are on your site – one that says you are serious about your commitment to them. ,[object Object],Your messaging is not the same for each industry – why would you communicate to them with only one website?,[object Object],With the appropriate content, microsites can go along ways toward building your credibility within your targeted industries.,[object Object]
Atlas Top Ten Marketing Tools
Integrate GIS into your website ,[object Object],Like the role of your website is to direct prospects and stakeholders to industry content, it is also to direct them to specific locations within your region. ,[object Object],These regions are counties, radii, drive times, zip codes, properties, businesses, and more. ,[object Object],Your region does not really get “chosen,” a specific location in your region does. ,[object Object],Today, roughly a third of ED websites have some form of interactive maps.  ,[object Object],Very few integrate these features right into their website. ,[object Object]
Your GIS should be fully integrated into your website, that enables sub regional analysis ,[object Object],Atlas InSite ,[object Object],Business Search: ,[object Object],Largest employers,[object Object],Industry clusters,[object Object],Property Search:  ,[object Object],Featured real estate,[object Object],All available ,[object Object],Community data search:,[object Object],Thematic maps,[object Object],Map overlays,[object Object],GIS analytical tools, including radius and drive time,[object Object]
About LinkedIn,[object Object],“A professional network of trustedcontacts.” ,[object Object],42 Million plus users worldwide, in 170 industries and 200 countries,[object Object],Execs in of the Fortune 500,[object Object],60% of incomes over $93,000,[object Object],Segments:,[object Object],Executives:  28%,[object Object],Networkers/Consultants: 30%,[object Object],Late Adopters: 22%,[object Object],Exploring options:  20%,[object Object],People with incomes of $200K + were seven times more likely to have 150 plus connections than lower income users. ,[object Object]
Key Features of LinkedIn,[object Object],Your profile,[object Object],Your Contacts ,[object Object],Your Connections,[object Object],Status updates,[object Object],Groups,[object Object],InMail Feature,[object Object],Applications,[object Object],Advertising,[object Object],Mobile Access,[object Object]
LinkedIn tactics for recruitment ,[object Object],Build each BDR’s LinkedIn network of past deals, site selectors and local brokers, and prospects,[object Object],Build industry-specific networks of prospects and past deals according to each BDR’s industry focus,[object Object],Seed those relationships with the following content regularly,[object Object],Slide share presentations of new data,[object Object],Virtual familiarization tours,[object Object],Other events,[object Object]
Start Blogging! ,[object Object],There are over 200,000,000 blogs in the world today, according to SocialNomics. ,[object Object],The growth of blogs is largely due to how easy they are to update. ,[object Object],Blogs tend to present the unvarnished content that many folks want, and now most of us trust. ,[object Object]
About Twitter,[object Object],• Twitter is no longer just a platform for friends to stay connected in real time,,[object Object],it has evolved into an important component of brand marketing in both,[object Object],the consumer and corporate worlds,[object Object],• Fastest growing site in the Member Communities category at 1,382% with,[object Object],Zimbio and Facebook growing at 240 percent and 228 percent”,[object Object],• Twitterers are not primarily teens or college students as you might expect.,[object Object],In fact, in February the largest age group on Twitter was 35-49; with nearly,[object Object],3 million unique visitors, comprising almost 42 percent of the site’s,[object Object],audience.,[object Object],• The majority of people visit Twitter.com while at work, with 62 percent of,[object Object],the audience accessing the site from work,[object Object],• Text messaging offers a third platform for consumers and businesses alike,[object Object],to take part in the twitter craze. In the last quarter of 2008, 812,000 unique,[object Object],users sent or received Twitter text messages from AT&T or Verizon cell,[object Object],phones,[object Object]
Five Ways to use Twitter for ED ,[object Object],• You can connect with your existing businesses,entrepreneurs, creative class YP’s.,[object Object],• Follow your competitors and find out what othersare saying about your community.,[object Object],• Bloggers can use it as a micro-blogging tool topromote full posts.,[object Object],• Through TwitPic post shots of buildings, sites,etc.,[object Object],• Link share to share articles from/to all the above.,[object Object]
Use YouTube for Video Content,[object Object],Video is proven to increase audience engagement.  ,[object Object],Nearly all of us have video of some kind, and a third of us already have video on our websites. ,[object Object],Video has gotten easier to produce.  ,[object Object],[object Object]
Mac computers come standard with Final Cut Pro, more than what you need to edit in houseUsers will grow to expect video:  In the past month, 25 percent of Americans watched a short video…on their phone. ,[object Object]
You Tube Channel for Familiarization Tours, in Person and Virtually,[object Object],Objective:  Engage prospects and site selectors directly,[object Object],Tactics,[object Object],In person tours – easier to recruit for today,[object Object],Virtual tours/webinars – 95% cheaper per contact. ,[object Object]
Using Search Engine Marketing,[object Object],[object Object]
Tactics:

More Related Content

Viewers also liked

Monterey Bay Economic Partnership Regional Website Launch
Monterey Bay Economic Partnership Regional Website Launch Monterey Bay Economic Partnership Regional Website Launch
Monterey Bay Economic Partnership Regional Website Launch Atlas Integrated
 
Atlas How Site Selectors are Using GIS to Evaluate Communities
Atlas How Site Selectors are Using GIS to Evaluate CommunitiesAtlas How Site Selectors are Using GIS to Evaluate Communities
Atlas How Site Selectors are Using GIS to Evaluate CommunitiesAtlas Integrated
 
Digital Lead Generation for Economic Development
Digital Lead Generation for Economic DevelopmentDigital Lead Generation for Economic Development
Digital Lead Generation for Economic DevelopmentAtlas Integrated
 
Differentiate and Drive through Digital
Differentiate and Drive through DigitalDifferentiate and Drive through Digital
Differentiate and Drive through DigitalAtlas Integrated
 
Atlas Seven Innovative Communities11nov09
Atlas Seven Innovative Communities11nov09Atlas Seven Innovative Communities11nov09
Atlas Seven Innovative Communities11nov09Atlas Integrated
 
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
 
Competing in Economic Development? Use Benchmarking
Competing in Economic Development? Use BenchmarkingCompeting in Economic Development? Use Benchmarking
Competing in Economic Development? Use BenchmarkingAtlas Integrated
 
Why EDO's Need Content Marketing Now
Why EDO's Need Content Marketing Now  Why EDO's Need Content Marketing Now
Why EDO's Need Content Marketing Now Atlas Integrated
 
Social Media Metrics - IEDC web seminar presentation
Social Media Metrics - IEDC web seminar presentationSocial Media Metrics - IEDC web seminar presentation
Social Media Metrics - IEDC web seminar presentationAtlas Integrated
 
Atlas Re-thinking ED Marketing TNECD
Atlas Re-thinking ED Marketing TNECDAtlas Re-thinking ED Marketing TNECD
Atlas Re-thinking ED Marketing TNECDAtlas Integrated
 
Your Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionYour Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionAtlas Integrated
 
Atlas IEDC Phoenix Comprehensive Marketing Case Studies
Atlas IEDC Phoenix Comprehensive Marketing Case StudiesAtlas IEDC Phoenix Comprehensive Marketing Case Studies
Atlas IEDC Phoenix Comprehensive Marketing Case StudiesAtlas Integrated
 
Economic Development Metrics
Economic Development MetricsEconomic Development Metrics
Economic Development MetricsAtlas Integrated
 
Innovate Like Apple: Disruptive Economic Development Strategies
Innovate Like Apple: Disruptive Economic Development StrategiesInnovate Like Apple: Disruptive Economic Development Strategies
Innovate Like Apple: Disruptive Economic Development StrategiesAtlas Integrated
 
Is Your Economic Development Website Dying?
Is Your Economic Development Website Dying?Is Your Economic Development Website Dying?
Is Your Economic Development Website Dying?Atlas Integrated
 
Atlas Using Digital Tools to Start Conversations
Atlas Using Digital Tools to Start ConversationsAtlas Using Digital Tools to Start Conversations
Atlas Using Digital Tools to Start ConversationsAtlas Integrated
 
Best Practices in Economic Development Websites for Better Results
Best Practices in Economic Development Websites for Better Results Best Practices in Economic Development Websites for Better Results
Best Practices in Economic Development Websites for Better Results Atlas Integrated
 

Viewers also liked (17)

Monterey Bay Economic Partnership Regional Website Launch
Monterey Bay Economic Partnership Regional Website Launch Monterey Bay Economic Partnership Regional Website Launch
Monterey Bay Economic Partnership Regional Website Launch
 
Atlas How Site Selectors are Using GIS to Evaluate Communities
Atlas How Site Selectors are Using GIS to Evaluate CommunitiesAtlas How Site Selectors are Using GIS to Evaluate Communities
Atlas How Site Selectors are Using GIS to Evaluate Communities
 
Digital Lead Generation for Economic Development
Digital Lead Generation for Economic DevelopmentDigital Lead Generation for Economic Development
Digital Lead Generation for Economic Development
 
Differentiate and Drive through Digital
Differentiate and Drive through DigitalDifferentiate and Drive through Digital
Differentiate and Drive through Digital
 
Atlas Seven Innovative Communities11nov09
Atlas Seven Innovative Communities11nov09Atlas Seven Innovative Communities11nov09
Atlas Seven Innovative Communities11nov09
 
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...
 
Competing in Economic Development? Use Benchmarking
Competing in Economic Development? Use BenchmarkingCompeting in Economic Development? Use Benchmarking
Competing in Economic Development? Use Benchmarking
 
Why EDO's Need Content Marketing Now
Why EDO's Need Content Marketing Now  Why EDO's Need Content Marketing Now
Why EDO's Need Content Marketing Now
 
Social Media Metrics - IEDC web seminar presentation
Social Media Metrics - IEDC web seminar presentationSocial Media Metrics - IEDC web seminar presentation
Social Media Metrics - IEDC web seminar presentation
 
Atlas Re-thinking ED Marketing TNECD
Atlas Re-thinking ED Marketing TNECDAtlas Re-thinking ED Marketing TNECD
Atlas Re-thinking ED Marketing TNECD
 
Your Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry AttentionYour Rock Solid Digital Approach to Attract More Industry Attention
Your Rock Solid Digital Approach to Attract More Industry Attention
 
Atlas IEDC Phoenix Comprehensive Marketing Case Studies
Atlas IEDC Phoenix Comprehensive Marketing Case StudiesAtlas IEDC Phoenix Comprehensive Marketing Case Studies
Atlas IEDC Phoenix Comprehensive Marketing Case Studies
 
Economic Development Metrics
Economic Development MetricsEconomic Development Metrics
Economic Development Metrics
 
Innovate Like Apple: Disruptive Economic Development Strategies
Innovate Like Apple: Disruptive Economic Development StrategiesInnovate Like Apple: Disruptive Economic Development Strategies
Innovate Like Apple: Disruptive Economic Development Strategies
 
Is Your Economic Development Website Dying?
Is Your Economic Development Website Dying?Is Your Economic Development Website Dying?
Is Your Economic Development Website Dying?
 
Atlas Using Digital Tools to Start Conversations
Atlas Using Digital Tools to Start ConversationsAtlas Using Digital Tools to Start Conversations
Atlas Using Digital Tools to Start Conversations
 
Best Practices in Economic Development Websites for Better Results
Best Practices in Economic Development Websites for Better Results Best Practices in Economic Development Websites for Better Results
Best Practices in Economic Development Websites for Better Results
 

More from Atlas Integrated

How to Humanize Your Economic Development Metrics With Stories & Quirky Data
How to Humanize Your Economic Development Metrics With Stories & Quirky DataHow to Humanize Your Economic Development Metrics With Stories & Quirky Data
How to Humanize Your Economic Development Metrics With Stories & Quirky DataAtlas Integrated
 
Talent Attraction Strategies to Build America's Greatest Cities
Talent Attraction Strategies to Build America's Greatest CitiesTalent Attraction Strategies to Build America's Greatest Cities
Talent Attraction Strategies to Build America's Greatest CitiesAtlas Integrated
 
The 6 R's Reshaping Downtowns
The 6 R's Reshaping DowntownsThe 6 R's Reshaping Downtowns
The 6 R's Reshaping DowntownsAtlas Integrated
 
What Site Selectors Really Want From Your Marketing
What Site Selectors Really Want From Your MarketingWhat Site Selectors Really Want From Your Marketing
What Site Selectors Really Want From Your MarketingAtlas Integrated
 
Design Thinking for Destinations
Design Thinking for DestinationsDesign Thinking for Destinations
Design Thinking for DestinationsAtlas Integrated
 
Competing in Economic Development? Use Metrics.
Competing in Economic Development? Use Metrics.Competing in Economic Development? Use Metrics.
Competing in Economic Development? Use Metrics.Atlas Integrated
 
Top 5 Ways to Get More Marketing Investment in Your Community
Top 5 Ways to Get More Marketing Investment in Your CommunityTop 5 Ways to Get More Marketing Investment in Your Community
Top 5 Ways to Get More Marketing Investment in Your CommunityAtlas Integrated
 
How DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityHow DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityAtlas Integrated
 
The Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionThe Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionAtlas Integrated
 
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherHow DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
 
Winning the Talent War: Make It or Take It
Winning the Talent War: Make It or Take ItWinning the Talent War: Make It or Take It
Winning the Talent War: Make It or Take ItAtlas Integrated
 
5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic DevelopmentAtlas Integrated
 
7 Social Media Tactics for Economic Development 3.0
7 Social Media Tactics for Economic Development 3.07 Social Media Tactics for Economic Development 3.0
7 Social Media Tactics for Economic Development 3.0Atlas Integrated
 
Using Social Media to Measure Economic Development Success
Using Social Media to Measure Economic Development SuccessUsing Social Media to Measure Economic Development Success
Using Social Media to Measure Economic Development SuccessAtlas Integrated
 
Using Social Media to Start Conversations
Using Social Media to Start ConversationsUsing Social Media to Start Conversations
Using Social Media to Start ConversationsAtlas Integrated
 
Social Media For Business Retention and Expansion
Social Media For Business Retention and ExpansionSocial Media For Business Retention and Expansion
Social Media For Business Retention and ExpansionAtlas Integrated
 
The Science Behind Economic Development Branding
The Science Behind Economic Development BrandingThe Science Behind Economic Development Branding
The Science Behind Economic Development BrandingAtlas Integrated
 
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas Integrated
 
Economic Development Survival Metrics
Economic Development Survival MetricsEconomic Development Survival Metrics
Economic Development Survival MetricsAtlas Integrated
 

More from Atlas Integrated (20)

How to Humanize Your Economic Development Metrics With Stories & Quirky Data
How to Humanize Your Economic Development Metrics With Stories & Quirky DataHow to Humanize Your Economic Development Metrics With Stories & Quirky Data
How to Humanize Your Economic Development Metrics With Stories & Quirky Data
 
Talent Attraction Strategies to Build America's Greatest Cities
Talent Attraction Strategies to Build America's Greatest CitiesTalent Attraction Strategies to Build America's Greatest Cities
Talent Attraction Strategies to Build America's Greatest Cities
 
The 6 R's Reshaping Downtowns
The 6 R's Reshaping DowntownsThe 6 R's Reshaping Downtowns
The 6 R's Reshaping Downtowns
 
What Site Selectors Really Want From Your Marketing
What Site Selectors Really Want From Your MarketingWhat Site Selectors Really Want From Your Marketing
What Site Selectors Really Want From Your Marketing
 
Design Thinking for Destinations
Design Thinking for DestinationsDesign Thinking for Destinations
Design Thinking for Destinations
 
Competing in Economic Development? Use Metrics.
Competing in Economic Development? Use Metrics.Competing in Economic Development? Use Metrics.
Competing in Economic Development? Use Metrics.
 
Top 5 Ways to Get More Marketing Investment in Your Community
Top 5 Ways to Get More Marketing Investment in Your CommunityTop 5 Ways to Get More Marketing Investment in Your Community
Top 5 Ways to Get More Marketing Investment in Your Community
 
How DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community VitalityHow DMOs and EDOs Realize Ultimate Community Vitality
How DMOs and EDOs Realize Ultimate Community Vitality
 
The Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing ReinventionThe Road to Economic Development Marketing Reinvention
The Road to Economic Development Marketing Reinvention
 
Innovate Like Apple
Innovate Like Apple Innovate Like Apple
Innovate Like Apple
 
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherHow DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better Together
 
Winning the Talent War: Make It or Take It
Winning the Talent War: Make It or Take ItWinning the Talent War: Make It or Take It
Winning the Talent War: Make It or Take It
 
5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development5 Strategies to Leverage Tourism Marketing for Economic Development
5 Strategies to Leverage Tourism Marketing for Economic Development
 
7 Social Media Tactics for Economic Development 3.0
7 Social Media Tactics for Economic Development 3.07 Social Media Tactics for Economic Development 3.0
7 Social Media Tactics for Economic Development 3.0
 
Using Social Media to Measure Economic Development Success
Using Social Media to Measure Economic Development SuccessUsing Social Media to Measure Economic Development Success
Using Social Media to Measure Economic Development Success
 
Using Social Media to Start Conversations
Using Social Media to Start ConversationsUsing Social Media to Start Conversations
Using Social Media to Start Conversations
 
Social Media For Business Retention and Expansion
Social Media For Business Retention and ExpansionSocial Media For Business Retention and Expansion
Social Media For Business Retention and Expansion
 
The Science Behind Economic Development Branding
The Science Behind Economic Development BrandingThe Science Behind Economic Development Branding
The Science Behind Economic Development Branding
 
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure MichiganAtlas High Performance Economic Development is a Team Sport - Pure Michigan
Atlas High Performance Economic Development is a Team Sport - Pure Michigan
 
Economic Development Survival Metrics
Economic Development Survival MetricsEconomic Development Survival Metrics
Economic Development Survival Metrics
 

Atlas Top Ten Marketing Tools

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 47. SEO – slow and steady
  • 48. Pay Per Click Campaigns
  • 50.
  • 51.