Atlas Business Recruitment and Retention Using LinkedIn
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Atlas Business Recruitment and Retention Using LinkedIn

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Atlas CEO Ben Wright discusses how to use LinkedIn to recruit and retain companies - one of today's greatest opportunities online.

Atlas CEO Ben Wright discusses how to use LinkedIn to recruit and retain companies - one of today's greatest opportunities online.

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Atlas Business Recruitment and Retention Using LinkedIn Atlas Business Recruitment and Retention Using LinkedIn Presentation Transcript

  • Atlas Presents: Business Recruitment and Retention Using
  • About Atlas Advertising
    Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences.
    Atlas Advertising is led by a former economic development practitioner and has worked with 60+ different economic development clients in 31 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns.
    Featured clients:
    State of Ohio
    Indy Partnership
    City of San Francisco
    Greater Phoenix Economic Council
    Greater Omaha Economic Development Partnership
  • Atlas Technology and Data Products
    Content Management Software
    Robust Media Center
    Calendar
    Data Cart/Brochure Generator
    Mobile websites
    Blog or Microsite Software
    Project Tracking Software
    Email Marketing Software
    Data Products
    Demographic Data
    Business Lists
    Enhanced Prospect Lists
    • Geographic Information Systems (GIS) View slide
    • Commercial Property databases View slide
    • Business databases
    • Data Search (Data Tab)
    • Other Data Management (Map Overlays)
    • Community Data Management
    • GIS System Analytics
    • GIS Data Reporting
    • Data Widgets
    • Website Analytics
  • Atlas Agency Services
    Website Design Services
    GIS Websites
    Brand Development
    Search Engine Marketing
    Social Media Marketing
    Website Hosting
    • Marketing, Media and Lead Generation
    • Content Services
    • Research Services
    • Training Services
  • Cool stuff to do/download
    Join the Atlas Community
    Connect on Twitter
    Join our LinkedIn group
    View our latest videos and presentations
    www.atlas-advertising.com/community
    • Read more at our Blog, “Latitude”: http://blog.atlas-advertising.com
  • Outline
    Current practices in recruitment and retention
    An overview of LinkedIn
    Atlas Research: LinkedIn use by location decision makers
    Business Recruitment and Retention using LinkedIn
    Q+A
    Wrap up
  • Current practices in recruitment and retention
  • Recruitment techniques
  • Retention techniques
    • Company visits
    • Trade organizations
    • Chambers of Commerce
  • An overview of
  • About LinkedIn
    • “The world’s largest professional network”
    • 80 Million plus users worldwide, in 170 industries and 200 countries
    • Execs in all of the Fortune 500
    • 60% of incomes over $93,000
    • Segments:
    • Executives: 28%
    • Networkers/Consultants: 30%
    • Late Adopters: 22%
    • People with incomes of $200K + were seven times more likely to have 150 plus connections than lower income users.
    • What is LinkedIn: http://www.youtube.com/watch?v=ZVlUwwgOfKw
  • Key Features of LinkedIn
    • Your profile
    • Your Contacts
    • Your Connections
    • Status updates
    • Companies
    • Groups
    • Events
    • InMail Feature
    • Applications
    • Advertising
    • Mobile Access
  • Finding people using Google/ LinkedIn
  • Groups on LinkedIn
  • Company Profiles on LinkedIn
  • Atlas Research: LinkedIn use by location decision makers
  • Who we interviewed
    Estate Inc., New Mexico
    Mike Barnes Group, Inc., Texas
    Colliers Location Agency & Incentives Practice, Indiana
    McCallum Sweeney Consulting, South Carolina
    Koll Development Company, Texas
    CB Richard Ellis, Washington
    Studley Inc., Pennsylvania
    Greenfield Development Company, North Carolina
    CB Richard Ellis, Arizona
    The RSH Group, California
    • Moran, Stahl & Boyer LLC, Florida
    • Sherwin-Williams Co., Georgia
    • Trione & Gordon/ONCOR Intl., Texas
    • Colliers International,  Toronto CANADA
    • Little & Associates Architects, North Carolina
    • Palm Inc – Sunnyvale, California
    • Visa – San Francisco, California
    • Foote Consulting Group – Glendale, Arizona
  • What type of projects do you most frequently work with?
    63% represent:
    Back office
    Manufacturing
    Office/ HQ
  • What is the typical size of your location deals in number of employees?
    63% typically represent deals between 50 and 499 employees
  • What new media advancements have you seen that you think are valuable to your profession?
    Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.
  • What social networks or tools, if any, do you use?
    71 % use LinkedIn, and just over 50% use facebook.
  • How frequently do you use each?
    72 % use some form of Social Media at least weekly.
  • What is the applicability of LinkedIn to your profession?
    52.6% say LinkedIn has good application to the site selection profession.
  • What is the applicability of LinkedIn to your profession?
    “I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.”
    “I think it has good application. I have gotten proposals through this tool.”
    “Pretty low rated.”
    “It’s okay.”
    “I already have the contacts I need in my email – how is this different?”
    “Not much”
    “Good for seeking independent information.”
    “Good for finding contacts, and to keep in touch with peers.”
    “More of a business site”
    Useful networking tool
    Don’t know yet.
  • Business Recruitment and Retention using LinkedIn
  • Step 1: Build your profile
    Education and expertise
    Clients/Industries you have worked with
    Full contact information
    Link/address to Twitter page
    Link to your website
    Slideshare “Slidespace”
    Membership groups (groups joined)
    Upcoming and past events
    Upcoming sales trips (as events)
  • Step 2: Build your contact list
    Inventory contacts associated with past deals
    Inventory industry specific contacts
    As a team, set territories
    Import lists into Outlook
    Import contacts from Outlook into Linked In
    Write a personalized invitation – keep it simple.
    Send invitations to those you know well en masse
    Work your 1st degree connections to gain introductions to others on your list
  • Step 3: Working your network
    Status updates 2-3x per week, relevant, inside information
    Join Groups where prospects/local companies are, such as http://biopharmnetwork.org/, which has 100,000 + members
    SlideShare of new content, like http://www.atlas-advertising.com/community-marketing-presentations.aspx
    Posting news in Groups
    Hosting and joining events
  • Step 4: Recruit companies to online meetings
    Fam tours consistently rank as the best communication tool you have. However, they are expensive, roughly 5-10K per participant.
    Using standard tools plus LinkedIn that are free or <$50 per month, you can have 5-10 prospects with you virtually.
    Tools include Webex, GoTo Meeting, Fuze Meeting, Adobe Connect Pro
    Set a schedule, one per month, and set a content schedule
    Recruit using email and Linked In
    Make the content “inside” information
    Consider private, one on one meetings as well.
    Record the presentation, post your content on Slideshare and YouTube, then embed in your website.
  • Step 5: Working targeted industry lists using LinkedIn
  • Atlas: Social Media Experts in Economic Development
    From strategy to execution, Atlas partners with communities across the world to develop social media campaigns that are strategic, effective and fun. Whether you need a little help getting started or the full enchilada, contact our team to develop your social presence online. 
    Services include:
    • Social media strategy
    • Promotion strategy
    • Social media training
    • Social media execution
    • Social media consulting
    • LinkedIn events setup, training and management
    A customized plan for your community plus two trainings is only $2,500
    ATLAS SOCIAL MEDIA DOWNLOADS
        
    Leveraging Social Media
        
    Eight Things Economic Developers Should be Doing With Social Media
        
    How to Build a Community Brand in the Age of Social Media
        
    Seven Ways Social Media and Your Website Can Work Together
  • To View this Presentation
    Join the Atlas Community
    Connect on Twitter @atlasad
    Join our LinkedIn group
    View our latest videos and presentations:
    http://www.atlas-advertising.com/community-marketing-presentations.aspx
    • Read more at our Blog, “Latitude”: http://blog.atlas-advertising.com
  • Contact Atlas
    Contact information:
    2601 Blake Street, Suite 301
    Denver, CO 80205
    Contact: Ben Wright
    t: 303.292.3300 x 210
    benw@Atlas-Advertising.com
    www.Atlas-Advertising.com
    LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace