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Chapter 15
PROMOTION
COMMUNICATION   PROCESS
SENDER
MESSAGE
ENCODING
MESSAGECHANNEL
RECEIVER
DECODING
FEEDBACK
INTERPERSONALCOMMUNICATION
MASSCOMMUNICATION
BROADCAST  MEDIA
ADVERTISING
PUBLICITY
PUBLIC RELATIONS
PERSONAL SELLING
SALESPROMOTION
PROMOTIONAL     MIXPersonal    Public                      Sales Selling   Relations   Advertising   Promotion
PROMOTIONAL   PLAN
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Chapter 15 Vocab

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Transcript of "Chapter 15 Vocab"

  1. 1. Chapter 15
  2. 2. PROMOTION
  3. 3. COMMUNICATION PROCESS
  4. 4. SENDER
  5. 5. MESSAGE
  6. 6. ENCODING
  7. 7. MESSAGECHANNEL
  8. 8. RECEIVER
  9. 9. DECODING
  10. 10. FEEDBACK
  11. 11. INTERPERSONALCOMMUNICATION
  12. 12. MASSCOMMUNICATION
  13. 13. BROADCAST MEDIA
  14. 14. ADVERTISING
  15. 15. PUBLICITY
  16. 16. PUBLIC RELATIONS
  17. 17. PERSONAL SELLING
  18. 18. SALESPROMOTION
  19. 19. PROMOTIONAL MIXPersonal Public Sales Selling Relations Advertising Promotion
  20. 20. PROMOTIONAL PLAN
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