Ambroxol Hydrocloride BP
Md. Wahid Rezwan
Chemist Laboratories Ltd.
2. Executive Summary
: Ambroxol Hydrochloride BP
: Mucoactive Agent
3. Winkof Carton
4. Winkof Sticker
5. General Information
(Ambroxol Hydrochloride) is
agent used in the treatment of respiratory diseases
associated with excessive mucus.
Mucus is a slippery secretion produced by mucus
membranes. It is a normal protective layering around the
airway, eye and urinary tract.
Mucus is an adhesive gel produced in the airway by
and goblet cells and
is principally water.
Mucous cells on the stomach lining
Phlegm is more related to disease than is
mucus. Phlegm is a secretion in the airway
during disease and inflammation. Phlegm
usually contains mucus with bacteria, dust.
Once phlegm has been expectorated by a cough
it becomes sputum.
Cilia are short, hair-like, rhythmically beating organelles
on the surface of certain cells.
It moves or expels fluids, abnormal
phlegm , dust particles and microbes
by their conveyor belt like action.
A cough is a sudden and often repetitively
occurring reflex which helps to clear the large
breathing passages from secretions, irritants,
foreign particles and microbes.
1. Non Productive cough ( Dry Cough )
2. Productive cough ( Wet cough )
Ambroxol Hydrochlorid BP
13. Drugs of Respiratory System
14. Product Information
Winkof is a preparation of Ambroxol Hydrochloride.
It possesses both Expectorant & Mucolytic effects.
It increases bronchial secretion and decreases viscosity to
make coughs more productive.
It dilutes the thick mucus in the respiration track and
facilitates excretion of it.
• Acute I Chronic Bronchitis Gi Kvi‡b m„ó
k¦vmZ‡š¿i Cough `~i K‡i|
• Laryngitis, Pharyngitis, Sinusitis BZ¨vw` †iv‡Mi
Kvi‡b m„ó Cough, ey‡K e¨v_v I Mjvi e¨v_v `~i K‡i|
• Asthmatic Bronchitis Gi Kvi‡b m„ó njy` ev meyR
Cough, ey‡K e¨v_v I k¦vmKó `~i K‡i|
• Bronchiectasis Gi Kvi‡b m„ó `~M©Ühy³ njy` ev
meyR Cough `~i K‡i|
• Chronic Pneumonia Gi Kvi‡b m„ó Nb Cough,
ey‡K e¨v_v I k¦vmKó `~i K‡i|
16. Mechanism of Action
Increases the bronchial secretion
Breakdown of Acid Mucopolysaccharide
Lubricate the irritated Respiratory Tract
Thinner & Watery mucus
Increased mucus flow by cilia through
19. SWOT Analysis
1. We have more than 700 Field
2. We’ve Dynamic Leaders like you
3. We have 555 Doctors (MBBS&
4. We have 593 Doctors (Below
1. High growth rate market.
2. Better than Cough Suppressants
3. We’ve got Winter Season
Poor product knowledge
No list of Specialized Doctors
Lack of monitoring.
1. Aggressive competitor activity
20. Qualitative :
Make Winkof as an Established Brand by
creating complete Brand Awareness.
To hold a Good Position in the market.
Proper use of Promo Materials.
22. Rx Analysis
Number of FF
Exp. Rx / Day
Est. Rx/ Month
If 100% of Trader’s sales = 13.5 Lac
If 30% System loss = 10 Lac
23. Target Doctors
• Chest Specialists
• Medicine Specialists
• Child Specialists
As well as Chemist Shop
24. Monitoring Activities
Ensure 100% utilization of Logistics and
Gifts must be distributed through Joint Call
(By Leader + Promoter).
Strict monitoring and emphasizing on poor
Maintain Daily Communication with Team