Country Profile: India
One of the fastest growing economies, 7th largest country with the
second largest population.
Relatively young country (60% of population under 20), with a sizeable
and growing middle class.
USA(No.1 destination), Business (No.1 subject)
Around 28,000 students enrolled for UK higher education in
Indian Students - By Subjects
Indian Students: Level of Study
Reasons for Choosing the UK
Source: British Council Report
What Do Students Want?
Source: Research on South Asian Students, University of Glasgow
Mature & Saturated Market
There are three ways to excel in a mature market:
Quality Leader: Teaching Excellence, Research Quality etc. like
Oxford & Cambridge.
Cost Leader: Economical Courses.
Service Leader: Excellent Services, Student Satisfaction, Graduate
Prospects, Auxiliary Services etc.
The Way Forward - Service Leader
Relationship Marketing: Current Students, Alumni’s, Potential
Students., Agents, Prospective Partners, British Council etc.
Good Service: Excellent Application Turn Around Time
Career Support and Services: Career Seminars, Recruitment
Trends in the UK, Assistance in CV, CL, Interview Skills.
The Way Forward - Agents
Dedicated Agent Network
Comprehensive Agent Training, Motivation and Support
High Visibility of Banners.
Recruitment Targets and Constant Follow Up.
Every Enquiry ----Potential Recruitment
The Way Forward – Feeder Links
Develop links with Colleges / Universities in India, for 2+2 and
other exchange programme (P.G Level)
Relationship Management with Partnering Establishment, Key
Staff Members, and Other Stakeholders.
The Way Forward – Recruitment Fairs
Education Fairs: British Council and Other Recruitment Fairs
(Depending on Budget)
Use Academic Staff – Marketing Edge (Emphasizing on Course
Contents, Library Facilities, and Technology Offered)
Hold Gathering with Students and Parents
The Way Forward – Market Awareness
Advertising Campaign / Advertorials (Getting the best deals)
Presentation/Direct Marketing: Schools and Colleges.(Brand
Awareness and Recollection )
P.R Campaign: (Brand Awareness)
Annual Fair Sponsorship - Colleges/ University (Brand Visibility)
Events / Road Shows
Strong & Consistent Market Presence (Hoardings, Transit Advt.)