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Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
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Student Recruitment in India: WREST Corp

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  • 1. Country Profile: India  One of the fastest growing economies, 7th largest country with the second largest population.  Relatively young country (60% of population under 20), with a sizeable and growing middle class.  USA(No.1 destination), Business (No.1 subject)  Around 28,000 students enrolled for UK higher education in 2008. Ref: http://www.britishcouncil.org/eumd-infomation
  • 2. Indian Students - By Subjects http://www.britishcouncil.org/eumd/statistics/
  • 3. Indian Students: Level of Study http://www.britishcouncil.org/eumd/statistics/
  • 4. Market Intelligence Reasons for Choosing the UK Source: British Council Report
  • 5. Market Intelligence What Do Students Want? Source: Research on South Asian Students, University of Glasgow
  • 6. Mature & Saturated Market There are three ways to excel in a mature market:  Quality Leader: Teaching Excellence, Research Quality etc. like Oxford & Cambridge.  Cost Leader: Economical Courses.  Service Leader: Excellent Services, Student Satisfaction, Graduate Prospects, Auxiliary Services etc.
  • 7. The Way Forward - Service Leader  Relationship Marketing: Current Students, Alumni’s, Potential Students., Agents, Prospective Partners, British Council etc.  Good Service: Excellent Application Turn Around Time  Career Support and Services: Career Seminars, Recruitment Trends in the UK, Assistance in CV, CL, Interview Skills.
  • 8. The Way Forward - Agents  Dedicated Agent Network  Comprehensive Agent Training, Motivation and Support  High Visibility of Banners.  Recruitment Targets and Constant Follow Up.  Every Enquiry ----Potential Recruitment
  • 9. The Way Forward – Feeder Links  Develop links with Colleges / Universities in India, for 2+2 and other exchange programme (P.G Level)  Relationship Management with Partnering Establishment, Key Staff Members, and Other Stakeholders.
  • 10. The Way Forward – Recruitment Fairs  Education Fairs: British Council and Other Recruitment Fairs (Depending on Budget)  Use Academic Staff – Marketing Edge (Emphasizing on Course Contents, Library Facilities, and Technology Offered)  Hold Gathering with Students and Parents
  • 11. The Way Forward – Market Awareness  Advertising Campaign / Advertorials (Getting the best deals)  Presentation/Direct Marketing: Schools and Colleges.(Brand Awareness and Recollection )  P.R Campaign: (Brand Awareness)  Annual Fair Sponsorship - Colleges/ University (Brand Visibility)  Events / Road Shows  Strong & Consistent Market Presence (Hoardings, Transit Advt.)
  • 12. OTHER STRATEGIES Internal Marketing Relationship Marketing Strategic Strategic Partnerships Partnerships E-Marketing E-Marketing Career Services Auxiliary Services External Marketing External Marketing Promoting Brand Promoting Brand Colleges & Colleges & Universities Universities Strong Web Strong Web Presence Presence Students, Alumni’s Reference Teachers Parents Market Market Positioning Positioning Variety of Variety of Marketing Mix Marketing Mix
  • 13. Presentation By

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