Country Profile: India


One of the fastest growing economies, 7th largest country with the
second largest population.

...
Indian Students - By Subjects

http://www.britishcouncil.org/eumd/statistics/
Indian Students: Level of Study

http://www.britishcouncil.org/eumd/statistics/
Market Intelligence
Reasons for Choosing the UK

Source: British Council Report
Market Intelligence
What Do Students Want?

Source: Research on South Asian Students, University of Glasgow
Mature & Saturated Market
There are three ways to excel in a mature market:


Quality Leader: Teaching Excellence, Resear...
The Way Forward - Service Leader



Relationship Marketing: Current Students, Alumni’s, Potential
Students., Agents, Pros...
The Way Forward - Agents


Dedicated Agent Network



Comprehensive Agent Training, Motivation and Support



High Visi...
The Way Forward – Feeder Links


Develop links with Colleges / Universities in India, for 2+2 and
other exchange programm...
The Way Forward – Recruitment Fairs


Education Fairs: British Council and Other Recruitment Fairs
(Depending on Budget)
...
The Way Forward – Market Awareness


Advertising Campaign / Advertorials (Getting the best deals)



Presentation/Direct...
OTHER STRATEGIES

Internal Marketing

Relationship
Marketing

Strategic
Strategic
Partnerships
Partnerships

E-Marketing
E...
Presentation By
Student Recruitment in India: WREST Corp
Student Recruitment in India: WREST Corp
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Student Recruitment in India: WREST Corp

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Transcript of "Student Recruitment in India: WREST Corp"

  1. 1. Country Profile: India  One of the fastest growing economies, 7th largest country with the second largest population.  Relatively young country (60% of population under 20), with a sizeable and growing middle class.  USA(No.1 destination), Business (No.1 subject)  Around 28,000 students enrolled for UK higher education in 2008. Ref: http://www.britishcouncil.org/eumd-infomation
  2. 2. Indian Students - By Subjects http://www.britishcouncil.org/eumd/statistics/
  3. 3. Indian Students: Level of Study http://www.britishcouncil.org/eumd/statistics/
  4. 4. Market Intelligence Reasons for Choosing the UK Source: British Council Report
  5. 5. Market Intelligence What Do Students Want? Source: Research on South Asian Students, University of Glasgow
  6. 6. Mature & Saturated Market There are three ways to excel in a mature market:  Quality Leader: Teaching Excellence, Research Quality etc. like Oxford & Cambridge.  Cost Leader: Economical Courses.  Service Leader: Excellent Services, Student Satisfaction, Graduate Prospects, Auxiliary Services etc.
  7. 7. The Way Forward - Service Leader  Relationship Marketing: Current Students, Alumni’s, Potential Students., Agents, Prospective Partners, British Council etc.  Good Service: Excellent Application Turn Around Time  Career Support and Services: Career Seminars, Recruitment Trends in the UK, Assistance in CV, CL, Interview Skills.
  8. 8. The Way Forward - Agents  Dedicated Agent Network  Comprehensive Agent Training, Motivation and Support  High Visibility of Banners.  Recruitment Targets and Constant Follow Up.  Every Enquiry ----Potential Recruitment
  9. 9. The Way Forward – Feeder Links  Develop links with Colleges / Universities in India, for 2+2 and other exchange programme (P.G Level)  Relationship Management with Partnering Establishment, Key Staff Members, and Other Stakeholders.
  10. 10. The Way Forward – Recruitment Fairs  Education Fairs: British Council and Other Recruitment Fairs (Depending on Budget)  Use Academic Staff – Marketing Edge (Emphasizing on Course Contents, Library Facilities, and Technology Offered)  Hold Gathering with Students and Parents
  11. 11. The Way Forward – Market Awareness  Advertising Campaign / Advertorials (Getting the best deals)  Presentation/Direct Marketing: Schools and Colleges.(Brand Awareness and Recollection )  P.R Campaign: (Brand Awareness)  Annual Fair Sponsorship - Colleges/ University (Brand Visibility)  Events / Road Shows  Strong & Consistent Market Presence (Hoardings, Transit Advt.)
  12. 12. OTHER STRATEGIES Internal Marketing Relationship Marketing Strategic Strategic Partnerships Partnerships E-Marketing E-Marketing Career Services Auxiliary Services External Marketing External Marketing Promoting Brand Promoting Brand Colleges & Colleges & Universities Universities Strong Web Strong Web Presence Presence Students, Alumni’s Reference Teachers Parents Market Market Positioning Positioning Variety of Variety of Marketing Mix Marketing Mix
  13. 13. Presentation By
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