Social Media Presentation To MHIA

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Presentation to Materials Handling of America (MHIA) conference in Charlotte, NC.

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  • Thank you. Mention Wray Ward has had the pleasure of working with MHIA to promote the ProMat 2011 show.
  • What social media is particularly in the context of marketing communications




  • Part of a reflection of the times coupled with advances in technology and changing human behavior.
  • Gen Y: ’79-’97
    Baby Boomers: ’46-’64






  • Some of you are thinking, it’s not for my business--but you might be surprised. And if you are not doing it, chances are your competitors are.

  • Before we dive in, it’s important to understand the 6 people who are crucial if you’re trying to reach them with social media or any other kind of marketing efforts.
  • Source: Bea Fields (http://writespeaksell.com/2009/11/a-company-divided-bridging-the-generation-gap-at-work-through-the-power-of-communication)
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events







  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events

  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events

  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events

  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Significant World Events
  • Generations tend to repeat themselves every 80 years or so (4 generations)


  • How many of you are marketing the traditional way? The new way?
  • How many of you are marketing the traditional way? The new way?
  • How many of you are marketing the traditional way? The new way?







  • Blogging higher (45%) for INC 500
  • Blogging higher (45%) for INC 500
  • Blogging higher (45%) for INC 500
  • Blogging higher (45%) for INC 500
  • Blogging higher (45%) for INC 500
  • Blogging higher (45%) for INC 500
  • Blogging higher (45%) for INC 500
  • Blogging higher (45%) for INC 500
  • Blogging higher (45%) for INC 500







  • To further wow Amy, DeLeon provided pizza for 350 people at the Chicago Social Media Club, an organization DeLeon was initially unaware that Korin was involved in.
  • To further wow Amy, DeLeon provided pizza for 350 people at the Chicago Social Media Club, an organization DeLeon was initially unaware that Korin was involved in.
  • To further wow Amy, DeLeon provided pizza for 350 people at the Chicago Social Media Club, an organization DeLeon was initially unaware that Korin was involved in.
  • And most recently, the devastating earthquakes in Haiti.





  • Let’s revisit this concept of trust.
  • Let’s revisit this concept of trust.
  • Let’s revisit this concept of trust.
  • Let’s revisit this concept of trust.
  • Let’s revisit this concept of trust.


  • Make sure to send MHIA press releases--they will get posted on these sites as appropriate.
  • Make sure to send MHIA press releases--they will get posted on these sites as appropriate.
  • Make sure to send MHIA press releases--they will get posted on these sites as appropriate.
  • Make sure to send MHIA press releases--they will get posted on these sites as appropriate.













  • Mention that MHIA will post members’ press releases
  • Mention that MHIA will post members’ press releases
  • Mention that MHIA will post members’ press releases
  • Mention that MHIA will post members’ press releases
  • Show how to join a group and include a screenshot of a Q&A









  • This person posted a question as well as a LinkedIn poll. 60 Comments.



  • Great to see who’s in your network--or whether there are sub-groups.
  • Great to see who’s in your network--or whether there are sub-groups.
  • Great to see who’s in your network--or whether there are sub-groups.
  • Here’s an example where people are just one degree of separation away from me. Joining the group would put me in direct contact.







  • Mention ROI
  • Mention ROI
  • Mention ROI
  • Mention ROI
  • Mention ROI
  • I can’t answer the question of how much time it will take—it varies from company to company. But think about making it a routine part of someone’s day--a “social media happy hour” if you will.
  • I can’t answer the question of how much time it will take—it varies from company to company. But think about making it a routine part of someone’s day--a “social media happy hour” if you will.
  • I can’t answer the question of how much time it will take—it varies from company to company. But think about making it a routine part of someone’s day--a “social media happy hour” if you will.













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