URLoved.com
Jaye Johnson
Any technology that allows
one person to relate to
another in a public forum.
Today
Social
Networking
Use by Age
Group
A Product of Rapidly Changing Technology and Neuroplasticity
 People plan last minute
 People want Instant gratification...
How has social media changed the way you do

ministry? Or how should it be changing it?
BRICOL
AGE
AUGMENTED REALITY
(VIRTUALITY)
• The self is multiplied,
• Reality is rejected as not enough,
• The body is devalued,
• Th...
HYPERTEXTUALITY
SIMUALIT
Y
Where have you seen God on social media?
Social
Media

Email
Website
Content Strategy
Church Vision
Social Media Explained Through Donuts

Facebook

I like donuts.

Twitter

I’m eating a donut.

YouTube

Watch me eating a ...
Social Media Explained Through Donuts (Continued)

flikr

Lots of pictures of donuts.

Pinterest

Cool collections of donu...
Universal Considerations
 Variety
 Timing
 Special Dates
 Frequency
 Length
 Time of the Week

 Challenge
 Authent...
 Most closely resembles the social nature of “church”
 100,000 Considerations, truly
 Peak Traffic: Tuesday – Thursday ...
 Peak Traffic: Friday and Saturday Evenings
 Peak Engagement: Same
 Use Hashtags (#) and At (@) references
 Follow you...
 Second Largest Social Media Network
 Google+ and YouTube Integration
 Post sermons
 Webcam + Audacity

 Be aware of ...
 Yelp!, Foursquare, Google Places, Yahoo Places, Bing Places,

YP.com
 Any GPS enabled app
 Have a robust listing on ea...
 All social media is becoming more image centered
 Pinterest, Snapchat, Instagram, Flikr, Vine
 Have a privacy policy
...
How would you express your vision for the

church using social media?
 Your web presence is your new front door
 Marketing, publicity, and pastoral care are blending together
 A vital socia...
 Online Worship
 Hardline internet connection
 Basic video camera
 Computer
 Streaming Service

 Do live tweeting du...
 Closed facebook groups
 Meetup groups
 Guest Skypers
 Reddit/r/religion, r/christianity

 Good Reads
 Volunteer sign-up (i.e. sign-up genius)
 Kickstarter or Indigogo fund-raisers
 Advocacy and Social Justice
 Staying i...
 Play service for shut-ins
 Prayer boards
 Online Counseling
How can a current ministry in your church be

aided by social media? Or what new one would
you like to take on with socia...
Lunch instructions, breakout instructions, grace, short break
Beginner Breakout
You Pick:
 Create an event on facebook
 Learn more about twitter
 Create a Yelp! Listing

 Create a google places list...
Advanced Breakout
You Pick:
 Add a facebook Likebox to your website
 Create a facebook ad
 Stay on top of social media trends with feedly...
 Use quickmeme.com
http://urloved.com/social-media-evaluation/
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
Sacred and Substantial Social Media: Doing Ministry Online
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Sacred and Substantial Social Media: Doing Ministry Online

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A hands on look at how social media can be used for substantial ministry.

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  • Who am IDeaconDarkwood BrewMasters – Online Theology at MTSOIT DegreeBusiness DegreeWorked in the Technology worldWorked in Youth, Camp, and Campus MinistryMost recently the DTaC at CWQuestions for the group: How big is your churches?501002005001000+Who considers themselves a social media:BeginnerExpert
  • 10 minutes
  • In closing, I want to talk about an experience that got me thinking about lean startup. Something that happened right here at collegiate. Four years ago I was working as the Director of Discipleship, Technology, and Communications for a decent sized church. At the time I was still classified as a “Young Adult”: I was 34 and my wife and I had yet to start a family. The church didn’t have a strong Young Adult ministry, it had lapsed over the course of several years (though they had an excellent Campus Ministry). They decided to get it started again and did what most churches do, form a committee.  At the same time, I decided that I really wanted to be a part of a young adult ministry, but not the “official” group at the church. I wasn’t being adversarial, rather I didn’t want my wife - who was from a different denomination – to feel like an outsider; and I wanted to be able to drink alcohol, which was a grey area in my denomination. The committee approach was textbook. They brought in young adult leaders from the church and proceeded to have several thoughtful conversations about what their ministry would look like. Over the course of three months they had defined leaders and made plans. In the end, their ministry was moderately successful. It pulled about 6 – 10 young adults and they participated hardy social activities.  Meanwhile, on the very day I had committed to having my own ministry, I created a facebook group, and I called it the first name that sounded good to me: “Holy Hour.” I then did a google search for images that matched “Holy Hour” and found a picture of a knitted “Holy Hand Grenade and Antioch”. <insert picture> I made that my group picture. Next, I invited all the people in my friend list that I thought might be interested in joining the group and encouraged them to invite their friends.  The whole process took me about 30 minutes.  Within a week we had our first meeting, seven people showed up, and we had a lot of fun. Not only were we socially engaged, I had researched a relevant topic of interest and related Bible passage for discussion. In following weeks I took direction from the group about future discussion topics. We met every week until my wife got a new position in a new town six months later.  The other group met once or twice a month but never ventured beyond social activities, staying true to their committee plan. This went on for about the same period of time as Holy Hour did, but then began to fade though it “officially” exists still today.  Holy Hour would have been a turnkey ministry for any of its members if they wanted it, but no one stepped forward, which was ok. Because there was so little investment in the planning from the participants, nobody’s feelings were hurt and they were freed up to pursue other ministry goals having been enriched by Holy Hour. Overall, it was a great learning process for me. It validated several ideas I had about how ministry needed to change to match an increasingly digital world.
  • He drew me up from the desolate pit,out of the miry bog,and set my feet upon a rock,making my steps secure.He put a new song in my mouth,a song of praise to our God.Many will see and fear,and put their trust in the Lord.Psalm 40:2-3 The National Media gives social media a lot of credit for the Arab Spring. I don’t think facebook can account for the deepest feelings and desires that rest on the hearts of these folks, but I do think it can take credit for enabling them to express those desires in new ways. In general, this is how I feel God is working through the internet. It’s also my opinion that social media has done more to spread democracy than the totality of are war in Iraq and Afghanistan.
  • Where two or more are gathered….I actually call this “Trinary,” one’s and zero’s and God.By this standard, what is “social media?”Technology could be hardware or software. Texts and emails and phone calls aren’t always public, but they can be.
  • I want to start out by reminding everyone why this stuff is important. Not only to empower you, but to give you some language you can use to talk to your constituents about social media ministry.
  • This chart comes from popular Futurist Ray Kurzweil's website. Moore's law is the observation that, over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years.Ray argues in his book, “The Singularity,” that your average computer will be able to process more calculations than the human brain within 5 years.
  • NeuroplasticityNeuroplasticity, also known as brain plasticity, is an umbrella term that encompasses both synaptic plasticity and non-synaptic plasticity—it refers to changes in neural pathways and synapses which are due to changes in behavior, environment and neural processesOur brains work differently, and because of that our social norms are changing. In other words, the way we experience life through technology is changing our expectations of life without technology. Fun fact: this is a representation of a real brain scan that was done on President Obama
  • 56% of American Adults own smartphonesWho here has a smartphone? Congratulations, You’re a Cyborg
  • YouTube is massive, and is now tightly integrated with Google+. Pinterest, Twitter, and Tumbler have all continued to grow
  • Pastoral Care Time
  • 56% of Adults have smart phones
  • Tell Ronald McDonald House Story
  • Number 1 takaway:The Internet asa new parish, like Joshua crossing the Jordan.
  • Has anyone ever made one of these before?Bricolage – An art term that means repurposing different items for a new function. The meaning making comes in the process of discovering how the existing things can be combined into something new.
  • This is a bricolage – of ourselves. If we are constructing the best person we hope to be, then we can reflect the Imago Dei in the process. we are constructing the best versions of ourselves though what and who we like, what we put in our profiles, and what we share with others, hopes, dreams, concerns and fears.
  • Tell wild goose storyVirtuality begs the question, “What is real?” In the book “Virtual Christianity” Jean-Nicolas Bazin and Jerome Cottin argue, “God, the Holy Spirit, faith itself – aren’t these ‘virtual’ realities which are nonetheless perfectly real to believers?” They go on to say, “the virtual world of the Internet, when used properly and with circumspection, is not meant to be a substitute for reality: on the contrary, it gives greater depth to reality, intensifying, magnifying and amplifying it” (Bazin and Cotton p. 3). Such is the nature of Virtuality, when used properly the internet can enhance our spirituality. There is a darkside to virtuality, sometimes called cyborgism, which is a type of idolatry in which the machine is desired over the man.
  • Who’s that man?What’s the background?In his book The Phenomenon of Man published posthumously in 1955, Pierre Teilhard de Chardin, a French Jesuit Monk, may have correctly predicted the internet. He took Vladimir Vernadsky’s idea of a nooshpere (our biosphere) and adapted it to mean a “’thinking membrane covering the planet’ and unifying the human consciousness”. Teilhard de Chardin also coined the phrase, “the Omega point,” the point at which this global consciousness would evolve to fuse with God (Bazin and Cottin p. 39)(1)(2). A person’s ability to interact with this global conscious and thus get closer to God is the basis for Hypertextuality.
  • Avatars – Neal StephensonI simple terms, Simuality is the exploration of one’s spirituality self free from the trappings of the physical world. In some ways a throw back to mysticism. The natural inclination is to believe that a person’s online representation of themselves, their avatar, is more disingenuous than their real life, a fair assessment because of the anonymity involved; but another way of looking at it, is that they are free to try on new beliefs separated from the stigmas they might find without that anonymity.
  • Church Vision – It becomes a lot easier to communicate when you have a strong vision. Visions are bigger then mission statements, they are about the type of church you aspire to be. They are about your “big ideas.” When Ginghamsburg decided to be the “change the world” church, suddenly all their messages became about how they are “Changing the world.” There vision became both a talking point and a challenge, which taken together, makes for compelling stories. Content Strategy – What mediums are you using and who is responsible for them? What do the mediums you are using (or are not using) say about your church? If you have a paper newsletter but are not engaged in social media, what does that say about your commitment to young adults? Who produces the content, who curates it, who edits it, and who publishes? We could do a whole session on Content Strategy. Note about small churches: Just wanted to let everyone know that small churches can have big dreams, and should still have a content strategy, though there may be some savvy tools you can use along the way.Website: Over 70% of people will look for you online before they commit to visiting your church. Needless to say, if they can’t find you online – and they can’t imagine participating in your church based on what they see – then they will never make it to your front door. Email: A lot of people try to bypass having a good email strategy and go strait to social media. But the hard truth is that despite mountains of spam, you still have a more captive audience with email. Go out of your way to collect everyone’s email, they’ll be necessary to sign people up for social media outlets. MailchimpSocial Media: Just because Social media is the pinnacle of our online ministry, but you’ll find that it works better when it’s integrated with your website and email strategies. Keep in mind that websites and emails can be themselves social media, but at the very least, consider them gateways for social media. Small Churches: Now some of you are from small churches, this model works for you too, but you may find that you can fulfill the functions as email, website, and social media using just facebook, or other third party tools like google places, church finder, and yelp. I’ll talk about this more later.
  • Anybody want to add one?
  • Why do meme’s work? Easy to consume – mix of symbolism and textThe word meme is a shortening (modeled on gene) of mimeme (from Ancient Greek μίμημα Greek pronunciation: [míːmɛːma] mīmēma, "imitated thing
  • New Front DoorMarketing/Publicity/Pastoral Care all mergingCrowdsourcing
  • Online worshipLive TweetingCollaborative Sermons
  • Closed GroupsStreaming Media
  • Johnny Appleseed grace
  • Sacred and Substantial Social Media: Doing Ministry Online

    1. 1. URLoved.com
    2. 2. Jaye Johnson
    3. 3. Any technology that allows one person to relate to another in a public forum.
    4. 4. Today
    5. 5. Social Networking Use by Age Group
    6. 6. A Product of Rapidly Changing Technology and Neuroplasticity  People plan last minute  People want Instant gratification  People want context  People expect to have a voice  People expect to make a difference  People want choices (and crave novelty)  People expect you to be connected There’s no going back, but can we keep up?
    7. 7. How has social media changed the way you do ministry? Or how should it be changing it?
    8. 8. BRICOL AGE
    9. 9. AUGMENTED REALITY (VIRTUALITY) • The self is multiplied, • Reality is rejected as not enough, • The body is devalued, • The machine and the human merge
    10. 10. HYPERTEXTUALITY
    11. 11. SIMUALIT Y
    12. 12. Where have you seen God on social media?
    13. 13. Social Media Email Website Content Strategy Church Vision
    14. 14. Social Media Explained Through Donuts Facebook I like donuts. Twitter I’m eating a donut. YouTube Watch me eating a donut. LinkedIn I’m good at eating donuts. Google+ I’m a googler who eats donuts. Foursquare I’m eating donuts here. Yelp! This is a great place to eat donuts. Instagram Look at this cool picture of a donut. Meetup I want to join a group that eats donuts.
    15. 15. Social Media Explained Through Donuts (Continued) flikr Lots of pictures of donuts. Pinterest Cool collections of donut pictures. Tumblr See, I like donuts. Wikipedia I’m learning about donuts. Snapchat/Vine Here’s a 6 second video of me eating a donut. Good Reads Here are the books about donuts I like. Couch Surfing Eating donuts at a strangers house. Reddit I’m talking about popular donuts. Craigslist Finding donuts in a classified.
    16. 16. Universal Considerations  Variety  Timing  Special Dates  Frequency  Length  Time of the Week  Challenge  Authenticity
    17. 17.  Most closely resembles the social nature of “church”  100,000 Considerations, truly  Peak Traffic: Tuesday – Thursday 10 AM to 2 PM  Peak Engagement: Thursday – Monday 7 to 8 PM  Scheduled Posts  Greet your followers  Answer criticism with grace  Be connected  Invite, invite, invite  Hold a facebook party  Check insights to see what works
    18. 18.  Peak Traffic: Friday and Saturday Evenings  Peak Engagement: Same  Use Hashtags (#) and At (@) references  Follow your followers  Link to something  Live tweet at events  Retweet  Learn how to abbreviate  Ride trends
    19. 19.  Second Largest Social Media Network  Google+ and YouTube Integration  Post sermons  Webcam + Audacity  Be aware of copyright issues  Post original music  Post video responses  Do video challenges  Do interviews
    20. 20.  Yelp!, Foursquare, Google Places, Yahoo Places, Bing Places, YP.com  Any GPS enabled app  Have a robust listing on each  Get ringers for great reviews  Give a prize every time there is a new mayor on foursquare  Yelp! Is used by iPhone maps  Google places will be accessed just as much as your website, if not more  YP has good search engine optimization
    21. 21.  All social media is becoming more image centered  Pinterest, Snapchat, Instagram, Flikr, Vine  Have a privacy policy  Recommend an opt out with time and talents or member audit  Don’t list names with photos of minors  Have Public and Private Galleries  Flikr and Pinterest have private gallery features  Pictures of food with recipes, Arts and Crafts Ideas are popular on Pinterest  Still largely female network  Use flikr for stock photography, look for creative commons
    22. 22. How would you express your vision for the church using social media?
    23. 23.  Your web presence is your new front door  Marketing, publicity, and pastoral care are blending together  A vital social media presence will be seen as a sign of a vital congregation  Be sure to greet those that like your facebook page  Make sure all of your materials mention your social media (include icons)  Place QR codes strategically  Put a “check-in” sign at the entrance to your sanctuary  Make sure you have an opt-in check box for your email list every time you ask for an email.  Marketing is never wrong when the message is Christ.
    24. 24.  Online Worship  Hardline internet connection  Basic video camera  Computer  Streaming Service  Do live tweeting during a service or sermon  Ask a pastor anything day  Could also be done with texting, for a more private approach  Blog and ask questions – for which the answers may be used in that weeks sermon  Let people know it’s ok to bring your Bible up on your phone or to take notes  Consecrate a new website
    25. 25.  Closed facebook groups  Meetup groups  Guest Skypers  Reddit/r/religion, r/christianity  Good Reads
    26. 26.  Volunteer sign-up (i.e. sign-up genius)  Kickstarter or Indigogo fund-raisers  Advocacy and Social Justice  Staying informed
    27. 27.  Play service for shut-ins  Prayer boards  Online Counseling
    28. 28. How can a current ministry in your church be aided by social media? Or what new one would you like to take on with social media?
    29. 29. Lunch instructions, breakout instructions, grace, short break
    30. 30. Beginner Breakout
    31. 31. You Pick:  Create an event on facebook  Learn more about twitter  Create a Yelp! Listing  Create a google places listing  Find stock photography on flikr  Something else?
    32. 32. Advanced Breakout
    33. 33. You Pick:  Add a facebook Likebox to your website  Create a facebook ad  Stay on top of social media trends with feedly  Use facebook insights to measure effectiveness  Setup a private photo board on Pinterest  Something else?
    34. 34.  Use quickmeme.com
    35. 35. http://urloved.com/social-media-evaluation/

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