Who am IDeaconDarkwood BrewMasters – Online Theology at MTSOIT DegreeBusiness DegreeWorked in the Technology worldWorked in Youth, Camp, and Campus MinistryMost recently the DTaC at CWQuestions for the group: How big is your churches?501002005001000+Who considers themselves a social media:BeginnerExpert
In closing, I want to talk about an experience that got me thinking about lean startup. Something that happened right here at collegiate. Four years ago I was working as the Director of Discipleship, Technology, and Communications for a decent sized church. At the time I was still classified as a “Young Adult”: I was 34 and my wife and I had yet to start a family. The church didn’t have a strong Young Adult ministry, it had lapsed over the course of several years (though they had an excellent Campus Ministry). They decided to get it started again and did what most churches do, form a committee. At the same time, I decided that I really wanted to be a part of a young adult ministry, but not the “official” group at the church. I wasn’t being adversarial, rather I didn’t want my wife - who was from a different denomination – to feel like an outsider; and I wanted to be able to drink alcohol, which was a grey area in my denomination. The committee approach was textbook. They brought in young adult leaders from the church and proceeded to have several thoughtful conversations about what their ministry would look like. Over the course of three months they had defined leaders and made plans. In the end, their ministry was moderately successful. It pulled about 6 – 10 young adults and they participated hardy social activities. Meanwhile, on the very day I had committed to having my own ministry, I created a facebook group, and I called it the first name that sounded good to me: “Holy Hour.” I then did a google search for images that matched “Holy Hour” and found a picture of a knitted “Holy Hand Grenade and Antioch”. <insert picture> I made that my group picture. Next, I invited all the people in my friend list that I thought might be interested in joining the group and encouraged them to invite their friends. The whole process took me about 30 minutes. Within a week we had our first meeting, seven people showed up, and we had a lot of fun. Not only were we socially engaged, I had researched a relevant topic of interest and related Bible passage for discussion. In following weeks I took direction from the group about future discussion topics. We met every week until my wife got a new position in a new town six months later. The other group met once or twice a month but never ventured beyond social activities, staying true to their committee plan. This went on for about the same period of time as Holy Hour did, but then began to fade though it “officially” exists still today. Holy Hour would have been a turnkey ministry for any of its members if they wanted it, but no one stepped forward, which was ok. Because there was so little investment in the planning from the participants, nobody’s feelings were hurt and they were freed up to pursue other ministry goals having been enriched by Holy Hour. Overall, it was a great learning process for me. It validated several ideas I had about how ministry needed to change to match an increasingly digital world.
He drew me up from the desolate pit,out of the miry bog,and set my feet upon a rock,making my steps secure.He put a new song in my mouth,a song of praise to our God.Many will see and fear,and put their trust in the Lord.Psalm 40:2-3 The National Media gives social media a lot of credit for the Arab Spring. I don’t think facebook can account for the deepest feelings and desires that rest on the hearts of these folks, but I do think it can take credit for enabling them to express those desires in new ways. In general, this is how I feel God is working through the internet. It’s also my opinion that social media has done more to spread democracy than the totality of are war in Iraq and Afghanistan.
Where two or more are gathered….I actually call this “Trinary,” one’s and zero’s and God.By this standard, what is “social media?”Technology could be hardware or software. Texts and emails and phone calls aren’t always public, but they can be.
I want to start out by reminding everyone why this stuff is important. Not only to empower you, but to give you some language you can use to talk to your constituents about social media ministry.
This chart comes from popular Futurist Ray Kurzweil's website. Moore's law is the observation that, over the history of computing hardware, the number of transistors on integrated circuits doubles approximately every two years.Ray argues in his book, “The Singularity,” that your average computer will be able to process more calculations than the human brain within 5 years.
NeuroplasticityNeuroplasticity, also known as brain plasticity, is an umbrella term that encompasses both synaptic plasticity and non-synaptic plasticity—it refers to changes in neural pathways and synapses which are due to changes in behavior, environment and neural processesOur brains work differently, and because of that our social norms are changing. In other words, the way we experience life through technology is changing our expectations of life without technology. Fun fact: this is a representation of a real brain scan that was done on President Obama
56% of American Adults own smartphonesWho here has a smartphone? Congratulations, You’re a Cyborg
YouTube is massive, and is now tightly integrated with Google+. Pinterest, Twitter, and Tumbler have all continued to grow
Pastoral Care Time
56% of Adults have smart phones
Tell Ronald McDonald House Story
Number 1 takaway:The Internet asa new parish, like Joshua crossing the Jordan.
Has anyone ever made one of these before?Bricolage – An art term that means repurposing different items for a new function. The meaning making comes in the process of discovering how the existing things can be combined into something new.
This is a bricolage – of ourselves. If we are constructing the best person we hope to be, then we can reflect the Imago Dei in the process. we are constructing the best versions of ourselves though what and who we like, what we put in our profiles, and what we share with others, hopes, dreams, concerns and fears.
Tell wild goose storyVirtuality begs the question, “What is real?” In the book “Virtual Christianity” Jean-Nicolas Bazin and Jerome Cottin argue, “God, the Holy Spirit, faith itself – aren’t these ‘virtual’ realities which are nonetheless perfectly real to believers?” They go on to say, “the virtual world of the Internet, when used properly and with circumspection, is not meant to be a substitute for reality: on the contrary, it gives greater depth to reality, intensifying, magnifying and amplifying it” (Bazin and Cotton p. 3). Such is the nature of Virtuality, when used properly the internet can enhance our spirituality. There is a darkside to virtuality, sometimes called cyborgism, which is a type of idolatry in which the machine is desired over the man.
Who’s that man?What’s the background?In his book The Phenomenon of Man published posthumously in 1955, Pierre Teilhard de Chardin, a French Jesuit Monk, may have correctly predicted the internet. He took Vladimir Vernadsky’s idea of a nooshpere (our biosphere) and adapted it to mean a “’thinking membrane covering the planet’ and unifying the human consciousness”. Teilhard de Chardin also coined the phrase, “the Omega point,” the point at which this global consciousness would evolve to fuse with God (Bazin and Cottin p. 39)(1)(2). A person’s ability to interact with this global conscious and thus get closer to God is the basis for Hypertextuality.
Avatars – Neal StephensonI simple terms, Simuality is the exploration of one’s spirituality self free from the trappings of the physical world. In some ways a throw back to mysticism. The natural inclination is to believe that a person’s online representation of themselves, their avatar, is more disingenuous than their real life, a fair assessment because of the anonymity involved; but another way of looking at it, is that they are free to try on new beliefs separated from the stigmas they might find without that anonymity.
Church Vision – It becomes a lot easier to communicate when you have a strong vision. Visions are bigger then mission statements, they are about the type of church you aspire to be. They are about your “big ideas.” When Ginghamsburg decided to be the “change the world” church, suddenly all their messages became about how they are “Changing the world.” There vision became both a talking point and a challenge, which taken together, makes for compelling stories. Content Strategy – What mediums are you using and who is responsible for them? What do the mediums you are using (or are not using) say about your church? If you have a paper newsletter but are not engaged in social media, what does that say about your commitment to young adults? Who produces the content, who curates it, who edits it, and who publishes? We could do a whole session on Content Strategy. Note about small churches: Just wanted to let everyone know that small churches can have big dreams, and should still have a content strategy, though there may be some savvy tools you can use along the way.Website: Over 70% of people will look for you online before they commit to visiting your church. Needless to say, if they can’t find you online – and they can’t imagine participating in your church based on what they see – then they will never make it to your front door. Email: A lot of people try to bypass having a good email strategy and go strait to social media. But the hard truth is that despite mountains of spam, you still have a more captive audience with email. Go out of your way to collect everyone’s email, they’ll be necessary to sign people up for social media outlets. MailchimpSocial Media: Just because Social media is the pinnacle of our online ministry, but you’ll find that it works better when it’s integrated with your website and email strategies. Keep in mind that websites and emails can be themselves social media, but at the very least, consider them gateways for social media. Small Churches: Now some of you are from small churches, this model works for you too, but you may find that you can fulfill the functions as email, website, and social media using just facebook, or other third party tools like google places, church finder, and yelp. I’ll talk about this more later.
Anybody want to add one?
Why do meme’s work? Easy to consume – mix of symbolism and textThe word meme is a shortening (modeled on gene) of mimeme (from Ancient Greek μίμημα Greek pronunciation: [míːmɛːma] mīmēma, "imitated thing
New Front DoorMarketing/Publicity/Pastoral Care all mergingCrowdsourcing
Online worshipLive TweetingCollaborative Sermons
Closed GroupsStreaming Media
Johnny Appleseed grace
Sacred and Substantial Social Media: Doing Ministry Online
A Product of Rapidly Changing Technology and Neuroplasticity
People plan last minute
People want Instant gratification
People want context
People expect to have a voice
People expect to make a difference
People want choices (and crave novelty)
People expect you to be connected
There’s no going back, but can we keep up?
How has social media changed the way you do
ministry? Or how should it be changing it?
Social Media Explained Through Donuts
I like donuts.
I’m eating a donut.
Watch me eating a donut.
I’m good at eating donuts.
I’m a googler who eats donuts.
I’m eating donuts here.
This is a great place to eat donuts.
Look at this cool picture of a donut.
I want to join a group that eats donuts.
Social Media Explained Through Donuts (Continued)
Lots of pictures of donuts.
Cool collections of donut pictures.
See, I like donuts.
I’m learning about donuts.
Here’s a 6 second video of me eating a donut.
Here are the books about donuts I like.
Eating donuts at a strangers house.
I’m talking about popular donuts.
Finding donuts in a classified.
Time of the Week
Most closely resembles the social nature of “church”
100,000 Considerations, truly
Peak Traffic: Tuesday – Thursday 10 AM to 2 PM
Peak Engagement: Thursday – Monday 7 to 8 PM
Greet your followers
Answer criticism with grace
Invite, invite, invite
Hold a facebook party
Check insights to see what works
Peak Traffic: Friday and Saturday Evenings
Peak Engagement: Same
Use Hashtags (#) and At (@) references
Follow your followers
Link to something
Live tweet at events
Learn how to abbreviate
Second Largest Social Media Network
Google+ and YouTube Integration
Webcam + Audacity
Be aware of copyright issues
Post original music
Post video responses
Do video challenges
Yelp!, Foursquare, Google Places, Yahoo Places, Bing Places,
Any GPS enabled app
Have a robust listing on each
Get ringers for great reviews
Give a prize every time there is a new mayor on foursquare
Yelp! Is used by iPhone maps
Google places will be accessed just as much as your website, if not
YP has good search engine optimization
All social media is becoming more image centered
Pinterest, Snapchat, Instagram, Flikr, Vine
Recommend an opt out with time and talents or member audit
Don’t list names with photos of minors
Have Public and Private Galleries
Flikr and Pinterest have private gallery features
Pictures of food with recipes, Arts and Crafts Ideas are popular on Pinterest
Still largely female network
Use flikr for stock photography, look for creative commons
How would you express your vision for the
church using social media?
Your web presence is your new front door
Marketing, publicity, and pastoral care are blending together
A vital social media presence will be seen as a sign of a vital congregation
Be sure to greet those that like your facebook page
Make sure all of your materials mention your social media (include icons)
Place QR codes strategically
Put a “check-in” sign at the entrance to your sanctuary
Make sure you have an opt-in check box for your email list every time you ask for an
Marketing is never wrong when the message is Christ.
Hardline internet connection
Basic video camera
Do live tweeting during a service or sermon
Ask a pastor anything day
Could also be done with texting, for a more private approach
Blog and ask questions – for which the answers may be used in that weeks sermon
Let people know it’s ok to bring your Bible up on your phone or to take notes
Consecrate a new website
Closed facebook groups
Volunteer sign-up (i.e. sign-up genius)
Kickstarter or Indigogo fund-raisers
Advocacy and Social Justice
Play service for shut-ins
How can a current ministry in your church be
aided by social media? Or what new one would
you like to take on with social media?
Lunch instructions, breakout instructions, grace, short break
Add a facebook Likebox to your website
Create a facebook ad
Stay on top of social media trends with feedly
Use facebook insights to measure effectiveness
Setup a private photo board on Pinterest