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Open Web Applications
 

Open Web Applications

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Presented at Digiday:APPS New York City on August 12, 2009 at the W Hotel.

Presented at Digiday:APPS New York City on August 12, 2009 at the W Hotel.

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  • I wouldn’t want to be on a bike on a day like today
  • Best Buy had a problem- They were at risk of losing control of the brand Web sites were scraping Best Buy’s consumer electronics data. Cameras, make and model, number of megapixels, etc. What Best Buy figured out is that they could turn this behavior into an advantage. Since they couldn’t change the behavior, they could accelerate it by releasing a development framework known as Best Buy Remix. Take Away: A business challenge was turned into an opportunity and now the developer base has grown to 1100 developers.
  • How can you increase the relevancy of the New York Times’ Movie Reviews? Let the readership add reviewed movies to their Netflix queue Simple and effective use of APIs Take Away: The New York Times understands decision making behavior and provided a one button solution to amplify it.
  • Twitter on Twitter is a lightweight application that aggregates the Tweets of Twitter employees- From Dave Winer. Twitter was designed to answer the question “What am I doing?”. Since the communications framework is open, new apps can answer questions like “What are Twitter employees tweeting about” or even New York Times’ journalists. Take Away: These open frameworks allow app makers to address new problems and even twist the intent of the original app.
  • A Tiny Thread – Joshua Schachter Delicious Founder and now at Google. Recently launched 8/10 Addresses a different problem. It is difficult to track Twitter replies as conversations since all participants don’t belong in the same follower networks. What results are splintered conversations. A Tiny Thread solves this. Take Away: Open Apps allow for not only a range of app development, but app makers can also address weaknesses in the core product.
  • Boxee is an open source application that lets me browse my own media as well as Internet media from Web sites like Pandora, Tumblr, Flickr, YouTube, and Twitter. Boxee is also designed in such as way that developers can write their own apps. Boxee holds developer challenges and informal meetups designed to galvanize a community of engineers and enthusiasts. We Are Hunted for Boxee is the outcome of one of these developer challenges and is now part of Boxee’s core. Take away: Community activities like developer challenges are essential practices for community and software development.

Open Web Applications Open Web Applications Presentation Transcript

  • Open Web Applications Digiday:APPS August 12, 2009
  • AGENDA
    • Goals 
    •  
    •   1. Understand how applications are open
    •   2. Discuss the benefits of openness
    •   3. Examples of different types of applications
  • WHAT IS OPENNESS?
    • What does it mean for an app to be open?
    • Openness is achieved by providing the methods, protocols, and API’s required for sharing and syndicating data across the Web and the Internet. When “openness” is combined with communities of app makers, innovative applications can result. Examples include mashups:
    • New York City + Bike Maps= New York City Bike Maps App
  • WHAT ARE THE BENEFITS?
    • 1. Enabling relationships with affiliates and supporting ecommerce -Best Buy
    • 2. Increase the reach of the brand -Netflix
    • 3. Build community driven apps-Twitter on Twitter
    • 4. Solve unique problems – A Tiny Thread
    •  
    • 5. Innovative software development-Boxee
    •  
  • BEST BUY
    • Developing relationships with affiliates to support ecommerce.
    •  
  • NETFLIX
    • Extending the reach of the Netflix brand with the New York Times
    •  
  • TWITTER
    • Building Community Driven Apps
    •  
  • A TINY THREAD
    • Building Community Driven Apps
    •  
  • BOXEE
    • Innovative software development through community building, meetups, and developer challenges.
    • We Are Hunted: Charting the most popular songs on Twitter, MySpace, Facebook, forums, and P2P.
    •  
  • CONCLUSION
    • What should I take away from all of this? Accessible data is the value proposition for joining developer communities. When app makers solve their own problems through writing apps, they solve the problems of others. All because you are “open” from a software perspective, doesn’t mean that anyone is going to develop an app that is worthwhile.
    • Companies that don’t practice some degree of openness, will lose market share.
    •  
  • Thank you
    • Thank You.
    • @wpsands
    •   TT