BASIC SEO TECHNIQUES
    Questions Answered Webinar



     Presented by Wpromote
WHAT IS SEO?
The process of improving the volume & quality of traffic to a
  web site from search engines via search result...
WHAT IS SEO?
The process of improving the volume & quality of traffic to a
  web site from search engines via search result...
WHAT WE’LL COVER TODAY
• The   Basics of SEO / Search Engines Ranking Factors

• Common     Questions Answered (User Submi...
Well who are we anyways?
Well who are we anyways?
Wpromote is a full-service online marketing firm.
Well who are we anyways?
  Wpromote is a full-service online marketing firm.


PPC Management
Well who are we anyways?
  Wpromote is a full-service online marketing firm.


PPC Management
 Organic SEO
Well who are we anyways?
      Wpromote is a full-service online marketing firm.


    PPC Management
      Organic SEO
Lan...
Well who are we anyways?
      Wpromote is a full-service online marketing firm.


    PPC Management                 Websi...
Well who are we anyways?
      Wpromote is a full-service online marketing firm.


    PPC Management                 Websi...
Well who are we anyways?
      Wpromote is a full-service online marketing firm.


    PPC Management                 Websi...
TODAY’S SEARCH ENVIRONMENT

    Market Shares:
•

        Google ~70%
    •


        Yahoo ~20%
    •


        Microsoft...
TODAY’S SEARCH ENVIRONMENT

    Market Shares:
•

        Google ~70%
    •


        Yahoo ~20%
    •


        Microsoft...
TODAY’S SEARCH ENVIRONMENT

    Market Shares:
•

        Google ~70%
    •


        Yahoo ~20%
    •


        Microsoft...
TODAY’S SEARCH ENVIRONMENT

    Market Shares:
•

        Google ~70%
    •


        Yahoo ~20%
    •


        Microsoft...
TODAY’S SEARCH ENVIRONMENT

    Market Shares:
•

        Google ~70%
    •


        Yahoo ~20%
    •


        Microsoft...
LOCAL SEARCH IS GROWING
Local Searches Are Now 12% Of All Searches - ComScore
SEARCH ENGINE RANKING FACTORS




    Web Site Architecture (URL Structure, Crawlability, XML &       Internal Linking Str...
COMMON QUESTIONS
    What is quot;link-building?quot;
•


    Will submitting my web site to a directory listing count as ...
MORE QUESTIONS
    What is the proper way to format a hyperlink to my site?
•


    What is the general way to make a prop...
LIVE CHAT QUESTIONS


                          ?
• Now To Answer   User Submitted Questions.
3 THINGS TO START DOING TODAY

    Rewrite Home Page Content
•

        Optimize for your top converting keyword.
    •

 ...
SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with
specific ideas to implement! Let us know if w...
SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with
specific ideas to implement! Let us know if w...
SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with
specific ideas to implement! Let us know if w...
SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with
specific ideas to implement! Let us know if w...
NEXT WPROMOTE WEBINARS
• Google Analytics   201 (May 19)(Sign-Ups Now Open)

• Advanced   SEO Techniques (Date TBD)

• Sea...
SEO Basics Webinar by Wpromote
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SEO Basics Webinar by Wpromote

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This webinar covered basic SEO techniques, including: link-building, onsite SEO, preserving ranking when changing domains, content, link titles and alt text, site maps, and key factors that Google will look for when ranking your site.

If you are interested in learning more about Wpromote, PPC Management, or other online marketing & advertising services, please visit us!

http://www.wpromote.com

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  • SEO Basics Webinar by Wpromote

    1. 1. BASIC SEO TECHNIQUES Questions Answered Webinar Presented by Wpromote
    2. 2. WHAT IS SEO? The process of improving the volume & quality of traffic to a web site from search engines via search results - Wikipedia
    3. 3. WHAT IS SEO? The process of improving the volume & quality of traffic to a web site from search engines via search results - Wikipedia
    4. 4. WHAT WE’LL COVER TODAY • The Basics of SEO / Search Engines Ranking Factors • Common Questions Answered (User Submitted) • New Questions Answered • 3 Things To Start Doing Today • Reminder: YouCan Submit Questions To Us At Any Time During This Webinar!
    5. 5. Well who are we anyways?
    6. 6. Well who are we anyways? Wpromote is a full-service online marketing firm.
    7. 7. Well who are we anyways? Wpromote is a full-service online marketing firm. PPC Management
    8. 8. Well who are we anyways? Wpromote is a full-service online marketing firm. PPC Management Organic SEO
    9. 9. Well who are we anyways? Wpromote is a full-service online marketing firm. PPC Management Organic SEO Landing Page Optimization
    10. 10. Well who are we anyways? Wpromote is a full-service online marketing firm. PPC Management Website Development Organic SEO Landing Page Optimization
    11. 11. Well who are we anyways? Wpromote is a full-service online marketing firm. PPC Management Website Development Organic SEO Viral Marketing Landing Page Optimization
    12. 12. Well who are we anyways? Wpromote is a full-service online marketing firm. PPC Management Website Development Organic SEO Viral Marketing Landing Page Optimization Social Media Optimization
    13. 13. TODAY’S SEARCH ENVIRONMENT Market Shares: • Google ~70% • Yahoo ~20% • Microsoft Live ~10% • Good SEO Tactics Are Generally Universally Accepted Across All Search Engines. • Universal / Blended Search Results Are Also Picking Up. •
    14. 14. TODAY’S SEARCH ENVIRONMENT Market Shares: • Google ~70% • Yahoo ~20% • Microsoft Live ~10% • Good SEO Tactics Are Generally Universally Accepted Across All Search Engines. • Universal / Blended Search Results Are Also Picking Up. •
    15. 15. TODAY’S SEARCH ENVIRONMENT Market Shares: • Google ~70% • Yahoo ~20% • Microsoft Live ~10% • Good SEO Tactics Are Generally Universally Accepted Across All Search Engines. • Universal / Blended Search Results Are Also Picking Up. •
    16. 16. TODAY’S SEARCH ENVIRONMENT Market Shares: • Google ~70% • Yahoo ~20% • Microsoft Live ~10% • Good SEO Tactics Are Generally Universally Accepted Across All Search Engines. • Universal / Blended Search Results Are Also Picking Up. •
    17. 17. TODAY’S SEARCH ENVIRONMENT Market Shares: • Google ~70% • Yahoo ~20% • Microsoft Live ~10% • Good SEO Tactics Are Generally Universally Accepted Across All Search Engines. • Universal / Blended Search Results Are Also Picking Up. •
    18. 18. LOCAL SEARCH IS GROWING Local Searches Are Now 12% Of All Searches - ComScore
    19. 19. SEARCH ENGINE RANKING FACTORS Web Site Architecture (URL Structure, Crawlability, XML & Internal Linking Structure • • HML Site Maps) And a lot more! • Age of Domain • Inbound Links (Source, Anchor Text & Relevance) • Page Titles & Meta Descriptions • Content (Relevant Content, Duplicate Content?) •
    20. 20. COMMON QUESTIONS What is quot;link-building?quot; • Will submitting my web site to a directory listing count as link-building? • Can Twitter help me build links? • What is the difference between an HTML and XML sitemap? • Do older domains always have priority over new domains? • What is the first thing I should do to optimize my website? • I heard that you could be banned from search engines. Is this true? •
    21. 21. MORE QUESTIONS What is the proper way to format a hyperlink to my site? • What is the general way to make a proper page title? • How do you name pictures? • How many words should I have on each page? • How long will it take me to start ranking in the search engines? • How can I reduce traffic loss if I change my domain? • What does Google look for when penalizing a site? •
    22. 22. LIVE CHAT QUESTIONS ? • Now To Answer User Submitted Questions.
    23. 23. 3 THINGS TO START DOING TODAY Rewrite Home Page Content • Optimize for your top converting keyword. • Optimize For Video & Image Search • Upload & Optimize An Image On Flickr & Video On YouTube. • Target The Long Tail Keywords • Build Out New Pages (Harmonize Page Titles, Meta • Descriptions, Anchor Text Linking In & SEO Content.)
    24. 24. SO... WHAT’S NEXT? Our goal was to be fun and informative, and leave you with specific ideas to implement! Let us know if we succeeded!
    25. 25. SO... WHAT’S NEXT? Our goal was to be fun and informative, and leave you with specific ideas to implement! Let us know if we succeeded! Visit our Website wpromote.com
    26. 26. SO... WHAT’S NEXT? Our goal was to be fun and informative, and leave you with specific ideas to implement! Let us know if we succeeded! Explore our Blog Visit our Website wpromote.com wpromote.com/blog
    27. 27. SO... WHAT’S NEXT? Our goal was to be fun and informative, and leave you with specific ideas to implement! Let us know if we succeeded! Explore our Blog Follow us on Twitter Visit our Website twitter.com/ wpromote.com wpromote.com/blog wpromote Aaron Kronis aaron@wpromote.com Twitter: KRONIS
    28. 28. NEXT WPROMOTE WEBINARS • Google Analytics 201 (May 19)(Sign-Ups Now Open) • Advanced SEO Techniques (Date TBD) • Search Marketing 101 (Date TBD) • Advanced Online Marketing (Date TBD) • More Info: http://tinyurl.com/learnSEM
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