BASIC SEO TECHNIQUES
Questions Answered Webinar
Presented by Wpromote

WHAT IS SEO?
The process of improving the volume & quality of traffic to a
web site from search engines via search results - Wikipedia

WHAT IS SEO?
The process of improving the volume & quality of traffic to a
web site from search engines via search results - Wikipedia

WHAT WE’LL COVER TODAY
• The Basics of SEO / Search Engines Ranking Factors
• Common Questions Answered (User Submitted)
• New Questions Answered
• 3 Things To Start Doing Today
• Reminder: YouCan Submit Questions To Us At Any Time
During This Webinar!

Well who are we anyways?

Well who are we anyways?
Wpromote is a full-service online marketing firm.

Well who are we anyways?
Wpromote is a full-service online marketing firm.
PPC Management

Well who are we anyways?
Wpromote is a full-service online marketing firm.
PPC Management
Organic SEO

Well who are we anyways?
Wpromote is a full-service online marketing firm.
PPC Management
Organic SEO
Landing Page Optimization

Well who are we anyways?
Wpromote is a full-service online marketing firm.
PPC Management Website Development
Organic SEO
Landing Page Optimization

Well who are we anyways?
Wpromote is a full-service online marketing firm.
PPC Management Website Development
Organic SEO Viral Marketing
Landing Page Optimization

Well who are we anyways?
Wpromote is a full-service online marketing firm.
PPC Management Website Development
Organic SEO Viral Marketing
Landing Page Optimization Social Media Optimization

TODAY’S SEARCH ENVIRONMENT
Market Shares:
•
Google ~70%
•
Yahoo ~20%
•
Microsoft Live ~10%
•
Good SEO Tactics Are Generally Universally Accepted Across All Search Engines.
•
Universal / Blended Search Results Are Also Picking Up.
•

TODAY’S SEARCH ENVIRONMENT
Market Shares:
•
Google ~70%
•
Yahoo ~20%
•
Microsoft Live ~10%
•
Good SEO Tactics Are Generally Universally Accepted Across All Search Engines.
•
Universal / Blended Search Results Are Also Picking Up.
•

TODAY’S SEARCH ENVIRONMENT
Market Shares:
•
Google ~70%
•
Yahoo ~20%
•
Microsoft Live ~10%
•
Good SEO Tactics Are Generally Universally Accepted Across All Search Engines.
•
Universal / Blended Search Results Are Also Picking Up.
•

TODAY’S SEARCH ENVIRONMENT
Market Shares:
•
Google ~70%
•
Yahoo ~20%
•
Microsoft Live ~10%
•
Good SEO Tactics Are Generally Universally Accepted Across All Search Engines.
•
Universal / Blended Search Results Are Also Picking Up.
•

TODAY’S SEARCH ENVIRONMENT
Market Shares:
•
Google ~70%
•
Yahoo ~20%
•
Microsoft Live ~10%
•
Good SEO Tactics Are Generally Universally Accepted Across All Search Engines.
•
Universal / Blended Search Results Are Also Picking Up.
•

LOCAL SEARCH IS GROWING
Local Searches Are Now 12% Of All Searches - ComScore

SEARCH ENGINE RANKING FACTORS
Web Site Architecture (URL Structure, Crawlability, XML & Internal Linking Structure
• •
HML Site Maps)
And a lot more!
•
Age of Domain
•
Inbound Links (Source, Anchor Text & Relevance)
•
Page Titles & Meta Descriptions
•
Content (Relevant Content, Duplicate Content?)
•

COMMON QUESTIONS
What is \"link-building?\"
•
Will submitting my web site to a directory listing count as link-building?
•
Can Twitter help me build links?
•
What is the difference between an HTML and XML sitemap?
•
Do older domains always have priority over new domains?
•
What is the first thing I should do to optimize my website?
•
I heard that you could be banned from search engines. Is this true?
•

MORE QUESTIONS
What is the proper way to format a hyperlink to my site?
•
What is the general way to make a proper page title?
•
How do you name pictures?
•
How many words should I have on each page?
•
How long will it take me to start ranking in the search engines?
•
How can I reduce traffic loss if I change my domain?
•
What does Google look for when penalizing a site?
•

LIVE CHAT QUESTIONS
?
• Now To Answer User Submitted Questions.

3 THINGS TO START DOING TODAY
Rewrite Home Page Content
•
Optimize for your top converting keyword.
•
Optimize For Video & Image Search
•
Upload & Optimize An Image On Flickr & Video On YouTube.
•
Target The Long Tail Keywords
•
Build Out New Pages (Harmonize Page Titles, Meta
•
Descriptions, Anchor Text Linking In & SEO Content.)

SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with
specific ideas to implement! Let us know if we succeeded!

SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with
specific ideas to implement! Let us know if we succeeded!
Visit our Website
wpromote.com

SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with
specific ideas to implement! Let us know if we succeeded!
Explore our Blog
Visit our Website
wpromote.com wpromote.com/blog

SO... WHAT’S NEXT?
Our goal was to be fun and informative, and leave you with
specific ideas to implement! Let us know if we succeeded!
Explore our Blog Follow us on Twitter
Visit our Website
twitter.com/
wpromote.com wpromote.com/blog
wpromote
Aaron Kronis
aaron@wpromote.com
Twitter: KRONIS

NEXT WPROMOTE WEBINARS
• Google Analytics 201 (May 19)(Sign-Ups Now Open)
• Advanced SEO Techniques (Date TBD)
• Search Marketing 101 (Date TBD)
• Advanced Online Marketing (Date TBD)
• More Info: http://tinyurl.com/learnSEM