Mel Monkelis Executive Director, Whatcom Events             Home of theSki to Sea and the Muds to Suds Races
Infrastructure in Place
• TIME Magazine 2011 – Rates  Bellingham 9th Most Active City in  America• SUNSET Magazine 2011-Best  Place to Play Year-r...
1911 Mount Baker Marathon• Purpose-Get Mount Baker declared a national  park
2012 Ski to Sea Race• Generates 1.2 million  dollars into economy• Brands Bellingham as  the recreational center  of the N...
Planned Changes to Ski to Sea• Put Runners in  Ferndale and  Mountain Bikes in the  Mountains• Involve More  Community Eve...
Visitors to Our Community           • Spends $352.00 if in             Hotel           • Spends $130.00 if staying        ...
The             Mountain             Runners               Film               Nominated               Grand Priz          ...
Infrastructure Part 2• Mt Baker Ski Area, Galbraith Mountain, San  Juan Islands, Nooksack River, Rolling  Countryside, Mt....
Branding Our Areahttp://map.veloland.ch
Whatcom CountyOne place to go online for:Bike Rides, Kayaking Trips, Hikes,Mountain Bike Trails, Swimming, Skiing,Hotels, ...
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Tourism and the fiscal health of a community

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Mel Monkelis shares lessons learned from years of coordinating Whatcom County's famous "Ski to Sea" race.

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Tourism and the fiscal health of a community

  1. 1. Mel Monkelis Executive Director, Whatcom Events Home of theSki to Sea and the Muds to Suds Races
  2. 2. Infrastructure in Place
  3. 3. • TIME Magazine 2011 – Rates Bellingham 9th Most Active City in America• SUNSET Magazine 2011-Best Place to Play Year-round
  4. 4. 1911 Mount Baker Marathon• Purpose-Get Mount Baker declared a national park
  5. 5. 2012 Ski to Sea Race• Generates 1.2 million dollars into economy• Brands Bellingham as the recreational center of the Northwest• Highlights 7 different sports on 1 day• Over 6 million page views on website
  6. 6. Planned Changes to Ski to Sea• Put Runners in Ferndale and Mountain Bikes in the Mountains• Involve More Community Events to Draw More Visitors for the Weekend• Increase Racer Attendance without Losing Uniqueness
  7. 7. Visitors to Our Community • Spends $352.00 if in Hotel • Spends $130.00 if staying with friends • Food & Drink Sales Tax Revenue #2 in City Generating $1,738,000.00 in 2011
  8. 8. The Mountain Runners Film Nominated Grand Priz Graz 2012International Mountain & Adventure Filmfestival Graz
  9. 9. Infrastructure Part 2• Mt Baker Ski Area, Galbraith Mountain, San Juan Islands, Nooksack River, Rolling Countryside, Mt. Baker Foothills, Bellingham Bay, and on…• Whatcom County and Bellingham Parks, WHIMPS, Greater Bellingham Running Club, Whatcom Association of Kayak Enthusiasts, Mount Baker Club, Mount Baker Bicycle Club, and on…
  10. 10. Branding Our Areahttp://map.veloland.ch
  11. 11. Whatcom CountyOne place to go online for:Bike Rides, Kayaking Trips, Hikes,Mountain Bike Trails, Swimming, Skiing,Hotels, Events, and more…

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