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Hosting showdown 05 27-2012
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Hosting showdown 05 27-2012

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Transcript

  • 1. Don’t Panic. A Hitchhiker’s Guide to Web Hosting @traftoneslerhttp://www.traftonesler.com/hosting-talk
  • 2. Talkative Nerd Who names a kid Trafton? Be honest about being I love computers so much ner vous. Ask for their I never stop talking feedback and about them. encouragement. So now I talk about web hosting for a job, and let me tell you that is really, really cool.So today, we’re going totalk about a favoritesubject of mine. Parents who knew they were going to have a nerd on their hands.
  • 3. How long have you had a What do you want to dowebsite? with WordPress? What’s the coolest thing you’ve seen so far? Tell me your goals so I can tailor this talk to what you guys need. So who are you people? What do you want to do with WordPress?
  • 4. Start with smart questions. Hosting is YOUR DECISION What do I really value? Cost? Convenience? Security? Availability? Write these down for yourself right now, and let that guide the talk as we move on.
  • 5. What’s in the hosting universe?•Shared•Dedicated Server•Virtual or Cloud•Application-specific(“Managed WordPress”) ...and MASH-UPs like a Managed WordPress Host that employes VPS or Cloud Tech
  • 6. Caveat Emptor:Bad Neighborhoods (sharing IP addresses)Poor security can affect on-page contentPage-load TimeAvailability On-page content: hidden links, replaced content, malware distribution
  • 7. LIKE SOMEONE RUNNING DOWN THE STREET FLAILING THEIR ARMS. THEY WILL HIT YOU. BUT NOT WITH INTENTIONNo one is out to get you.
  • 8. There are a lot of viagra salesman. Shared IPs - even a dedicate IP might not save you because what if an entire Class-C block is banned? Your e-mail can get flagged because of spammers sharing the same home address You might have noticed there are a lot of Viagra Salesmen. they aren’t after youOne way to help isolate some ofthe shared hosting problems is toget a dedicated IP hostingaccount. A dedicated IP hostingaccount can still be on a sharedserver, but you have your veryown IP address.
  • 9. Securing your site matters. Hidden Links Replaced Content Malware Distribution Redirect Rules
  • 10. Faster sites are more fun, right? pagespeed.googlelabs.com browsermob.com wpspeedometer.com * tools.pingdom.com/fpt on some platforms, a neighboring site can affect yours DIRECT AFFECT RANKING AFFECT COSTS OF MANAGING USER EXPERIENCE
  • 11. Wasted Ad Spend Risk of being De-Indexed siteuptime.com Trust/Reputation Pingdom.com site24x7.comuptimerobot.com
  • 12. Your website is your NO WRONG CHOICESbaby. Unless the host doesn’tWHO DO YOU WANT TO meet your need, for theHAVE YOUR BABY WITH? price you value it for Choosing a host is a personal decision. BEWARE THOSE REVIEW SITES -- THEY GET PAID. I KNOW BECAUSE WE WRITE THEM CHECKS. EVERYONE DOES.
  • 13. Do you need a roommate? As anybody that’s recently bought a computer can attest, they aren’t cheap. Lot’s of competition drives down prices But if t wo friends share a Macbook Pro, you’ve already saved 50% You may have to make some tradeoffs in Speed, Security, and Up-time You’re definitely “on your own” in the sense
  • 14. ...Shared Hosting generally means: Shared IP = same home Multiple sites per server address Quota-driven Resources Shared IP Address Fast Set-Up More customers per support rep Great for pet projects, low-cost experiments Sites with low revenue CONS: potential Sites with lower - neighbor site can requirements for up-time affect you and security - If a customer violates this agreement, it can tax the server.
  • 15. Dedicated Servers AN ACTUAL “DEDICATED” AMOUNT OF RESOURCES, PHYSICAL OR VIRTUAL. physical = FASTER Often responsible for our own configuration,•Fast* security, and maintenance•Safe from bad neighbors PRO: CUSTOM SCRIPTS•Optimize the OS and software•High Security (physical separation)
  • 16. Virtual or Cloud Hosting •Flexible for scaling •Pay-for-use in some cases •Use different platforms on the same server VIRTUALIZATION
  • 17. Sexy newness: Managed WordPress Hosting More every day -- look for evidence of thought leadership in their blogs. •No need for in-house Sys Admin •Host optimizes the platform for you •Easy scaling •“Been There” Experience
  • 18. FIRST OFF -- WHAT AREASK THE AUDIENCE THE YOU “MANAGING”?DIFFERENCES THEYKNOW OF Racks of Hardware Low-level soft ware or the entire stack all the way up to WordPress Managed vs “Un-Managed”
  • 19. Run down the cost of thedifferent types of SUPPORT THAT CANser vice. ANSWER QUESTIONS GREAT SERVICE REQUIRES REAL PEOPLE. IT’S NOT JUST HARDWARE -- IT’S SERVICE!! Why is managed hosting so expensive?
  • 20. [ insert closing brilliance here ]
  • 21. Special Thanks to: www.marketingclique.com@vidluther -- of ZippyKid.com
  • 22. Trafton Esler trafton@wpengine.com @traftoneslerhttp://www.traftonesler.com/hosting-talk