0
T       H      E




B E H I N D   M A R K E T I N G
Truth
 In 1971 the average person
 encountered approximately
              560
ad messages per day.

David Schenk, from th...
Truth
By 1997 the number had increased to

   3,000 per day.
    David Schenk, from the book ‘Data Smog’
Truth
Today, the number is fast approaching



    5,000        per day.

    David Schenk, from the book ‘Data Smog’
How to ruin a great concept
     in 3 easy steps.
“After all the statistics and calculations
are formulated the one element that breathes
     life into marketing is good d...
Cut through
         the clutter.
    • Your advertising should be
    clear, consistent and concise.

• Allow for an inte...
Cut through
          the clutter.
           • Answer ‘Why’
   less who, what, when and where.


   • Tell your clients w...
Truth
        “The best marketers, of course, use the needle
                and the vise at the same time.

      They do...
T       H      E




B E H I N D   M A R K E T I N G
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
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Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
Truth Behind Marketing
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Truth Behind Marketing

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Transcript of "Truth Behind Marketing"

  1. 1. T H E B E H I N D M A R K E T I N G
  2. 2. Truth In 1971 the average person encountered approximately 560 ad messages per day. David Schenk, from the book ‘Data Smog’
  3. 3. Truth By 1997 the number had increased to 3,000 per day. David Schenk, from the book ‘Data Smog’
  4. 4. Truth Today, the number is fast approaching 5,000 per day. David Schenk, from the book ‘Data Smog’
  5. 5. How to ruin a great concept in 3 easy steps.
  6. 6. “After all the statistics and calculations are formulated the one element that breathes life into marketing is good design.” ...Steve Jobs, Apple CEO
  7. 7. Cut through the clutter. • Your advertising should be clear, consistent and concise. • Allow for an intelligent interaction. • Your advertising must be focused on the customer, not you. • Don’t blame the medium.
  8. 8. Cut through the clutter. • Answer ‘Why’ less who, what, when and where. • Tell your clients what they need to hear, not what they want to hear. • Respect the law of seedtime & harvest.
  9. 9. Truth “The best marketers, of course, use the needle and the vise at the same time. They don't assault, they don't demand, instead... Text they earn attention. And they apply their marketing pressure so consistently and in such a measured and relentless way that they profit from it.” -Seth Godin
  10. 10. T H E B E H I N D M A R K E T I N G
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