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Paul Bunkham at WP-Brighton 2011 - WordPress and eCommerce
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Paul Bunkham at WP-Brighton 2011 - WordPress and eCommerce

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  • Not very experienced. Possibly about to fall in to a trap\n
  • Misconception that selling online is easy\n
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  • Excellent solution to a really complicated problem\n
  • 1000’s of man hours. Easy for developers and users\n
  • Including e-Commerce, but the problem is\n
  • As involved as something like content publishing is not more\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  • Logistics, stock control etc. \n
  • How many times can they download it? Piracy Protection\n
  • What happens if the subscription lapses? Recurring payments...\n
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  • X.Commerce\n
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  • Transcript

    • 1. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// WordPress & eCommerce
    • 2. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Who am I?
    • 3. Who am I?!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Paul Bunkham !"#$%!$&#("&)&*+,-*&.$!/////// Freelance Developer www.dobit.co.uk @paulbunkham WordUp!
    • 4. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Why am I talking to you about this?
    • 5. Example Sites!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Sokator
    • 6. Example Sites!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Ruby Moon
    • 7. Example Sites!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Union Jewellery
    • 8. !"#$%!$&#("&)&*+,-*&.$!/////// Questions on the Mailing Lists !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Ive got to design an e-commerce website for a client with not a lot of money - (usual scenario). The client is a start-up business who is going to be selling a range of health products across the UK. I was thinking of building a WordPress site and using a shopping cart plug in. Has anyone had experience of this? Can you recommend any plugins or themes?
    • 9. !"#$%!$&#("&)&*+,-*&.$!/////// Questions on the Mailing Lists !"#$%&(""%)))) I am currently looking for a very simple e !"#$%!$&#("&)&*+,-*&.$!/////// commerce platform that can potentially be used for a large number of small businesses for a low cost; I am leaning towards recommending to the client that we go with the WordPress WP e- commerce plugin (with a few small improvements). Does anyone have any strong opinions on the plugin, either for or against?
    • 10. !"#$%!$&#("&)&*+,-*&.$!/////// Questions on the Mailing Lists !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// What do you all use when it comes to Wordpress and E-commerce? Interested to hear your preferred plugins, themes, frameworks etc.
    • 11. Rise of eCommerce!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 12. Rise of eCommerce!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// When people ask me, “If you had limited cash and had to start a business, what would you do?” The first thing I always say is I’d do e- commerce
    • 13. Caution!!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 14. !"#$%!$&#("&)&*+,-*&.$!/////// Comfort of WordPress !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 15. Publishing Platform!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 16. Ease of use!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 17. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Over 11,000 plugins
    • 18. !"#$%!$&#("&)&*+,-*&.$!/////// eCommerce is Complicated !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 19. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 20. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!///////
    • 21. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!/////// Shipping/Returns
    • 22. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!/////// Shipping/Returns Stock control
    • 23. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!/////// Shipping/Returns Stock control Customer service
    • 24. Components!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Taking payments !"#$%!$&#("&)&*+,-*&.$!/////// Shipping/Returns Stock control Customer service Products/Content
    • 25. !"#$%!$&#("&)&*+,-*&.$!/////// Standard Product Based Store !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Flickr User: CharlesFred
    • 26. Digital Products!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 27. Subscriptions!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 28. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Don’t use WordPress
    • 29. Hosted Services!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Shopify
    • 30. Hosted Services!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Big Cartel
    • 31. Hosted Services!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Etsy
    • 32. Using WordPress!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Embed a feed !"#$%!$&#("&)&*+,-*&.$!/////// http://marioaguiar.com/journal/ display-rss-feed-in-wordpress/ Import products http://www.seodenver.com/ shopify-importer/
    • 33. Using WordPress!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Use a subdomain !"#$%!$&#("&)&*+,-*&.$!/////// http://shop.excellent-shop.com http://blog.excellent-shop.com
    • 34. !"#$%!$&#("&)&*+,-*&.$!/////// eCommerce Systems !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// OpenCart
    • 35. !"#$%!$&#("&)&*+,-*&.$!/////// eCommerce Systems !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Lemon Stand
    • 36. !"#$%!$&#("&)&*+,-*&.$!/////// eCommerce Systems !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Magento
    • 37. Content Types!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 38. Using WordPress!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Embedding WordPress !"#$%!$&#("&)&*+,-*&.$!///////
    • 39. Using WordPress!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Embedding WordPress !"#$%!$&#("&)&*+,-*&.$!/////// http:// www.magentocommerce.com/ magento-connect/fishpig/ extension/3958/ fishpig_wordpress_integration http://wordpress.org/extend/
    • 40. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Pure WordPress
    • 41. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Plugins
    • 42. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// WP eCommerce
    • 43. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// eShop
    • 44. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// cart66
    • 45. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Shopp
    • 46. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// MarketPress
    • 47. Plugins!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Jigoshop
    • 48. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Themes
    • 49. Themes!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// eShop
    • 50. Themes!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// eStore
    • 51. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Paywalls
    • 52. Paywalls!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// s2Member
    • 53. Paywalls!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// wp-Member
    • 54. Paywalls!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Your Members
    • 55. Paywalls!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Cleeng
    • 56. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!///////
    • 57. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!///////
    • 58. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!/////// Maintenance and promotion
    • 59. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!/////// Maintenance and promotion Beware the technology magpie
    • 60. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!/////// Maintenance and promotion Beware the technology magpie Check Google Base support
    • 61. Summary!"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) Know your project !"#$%!$&#("&)&*+,-*&.$!/////// Maintenance and promotion Beware the technology magpie Check Google Base support Make lots of money!
    • 62. !"#$%!$&#("&)&*+,-*&.$!/////// !"#$%&(""%)))) !"#$%!$&#("&)&*+,-*&.$!/////// Thank you...