Guy Anderson at WP-Brighton 2011 - WordPress, Mailchimp and Email Marketing

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  • 1. zero G media Ltd The power of email marketing with Wordpress & Mailchimp WP-Brighton 2011+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 2. about me • Creative director at zero G • CMO at Grovelands Resourcing • partner in an internet start- up • Background: Saatchi’s and Y&R • Yoga practitioner and teacher+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 3. about zero G media • zero G is a Brighton based design agency helping people get the most out of marketing with digital media • our expertise covers: branding, business model innovation, design, content management, social media strategy and email marketing+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 4. 2 simple definitions • Wordpress: open-source website content management system (free software) • Mailchimp: online email marketing software with a freemium business model+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 5. why Wordpress? • free (open-source) • easy to use • easy to customise • widely supported+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 6. why Mailchimp? • free* (Freemium) • fully featured (segments) • easy to use (ish) • great email support • regular updates • reporting+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 7. Is email marketing for you? • email marketing can benefit anyone who offers services or products, and it’s quite easy! • when done well it’s extremely effective but it’s also easy to get it wrong • let’s start with some principles:+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 8. your marketing mix • Wordpress & Mailchimp are marketing tools that form part of your marketing mix: • your website, LinkedIn, Facebook, Twitter, Youtube, • but you don’t need to do it all at once!+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 9. the bare essentials • a list of email addresses (start small) • a Mailchimp account • an email address • a plan - doh!+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 10. what else you’ll need • something interesting to say • somewhere to go - website, social profile • a bit of fancy design - email template+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 11. how it works • someone visits your website and signs up to receive your emails - the sign up form is linked to your Mailchimp list • you create an email campaign in Mailchimp and send it to your email list • your list members read your email (or not) and click on any links+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 12. the ABCs of email marketing • It’s permission based: I signed up for this! • It feels personalised: “Hi Guy,” • It’s direct: straight to my inbox (pull) • It’s measurable: open & click rates • It’s automated: yet still personalised • It’s a romance: mmm?+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 13. permission marketing • that’s right you need permission! • start with your existing email list and invite them to sign up to receive more • double opt-in+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 14. the first date • introduce yourself • be interesting and interested • dress well but don’t overdo it • don’t talk about yourself too much • be relaxed but not too familiar • keep it short and sweet+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 15. the second date • be consistent • be clear about what you’re offering • add something new (stay interesting) • stay on point+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 16. the boudoir • the intimacy of the inbox • always be respectful • don’t be boring • don’t try too hard+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 17. falling in love • enjoy the good times! • ask for referrals + testimonials • segment your list (rewards) • keep it steady+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 18. tough times • list fatigue - clean your list • segment your list (re-engagement) • ask for feedback • new products & services • don’t give up+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 19. getting dumped • don’t take it personally • don’t be a stalker • do accept it and move on • remember - it happens to everyone+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 20. Wordpress & Mailchimp • your blog - RSS driven email campaigns • Mailchimp sign-up form widget • landing pages for email content+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 21. useful stuff visit www.zerogmedia.co.uk for: • smell the coffee free digital media events • sign up to our blog • sign up to receive “10 ways to improve your website now!” • check out our Mailchimp screencasts+44 07971 558 067 hello@zerogmedia.co.uk www.zerogmedia.co.uk
  • 22. zero G media Ltd benefits • effective content management for the website contact Guy or Amy if you have • improve the overall visitor experience any queries • consistency between catalogue and website thank you • monthly analytics reports and quarterly website performance review • 07971 558 067+44 peace of mind with wind powered hello@zerogmedia.co.uk www.zerogmedia.co.uk hosting